- Benchmark ASINB0FKPGJN5D
- MarketplaceUS
- Category ID11437477011
- Analyzed Products
- Keywordgift snack box, gourmet snacks
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-27
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场目前不值得进入。 现有证据只抓到 1 个新品牌 IQBAR、1 个新上架单品 B0FKPGJN5D，样本太小，不能证明是“好机会”；但这一个案例已经暴露出门槛不低：它靠品牌力和功能差异跑通，月营收约 5,040 美元、月利润约 935 美元，前期投入约 5,146.59 美元，利润率只有 18.56%，不是低成本可复制的轻松切入点。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场目前不适合进入，也不是你500,000 CNY预算下的好机会。 现有数据只抓到1个新进入品牌 IQBAR，样本太小，说明目前还不能用“高成功率”来判断市场；但从已经出现的结果看，IQBAR 的新上架单品 B0FKPGJN5D 只能做到 18.56% 毛利，且其成功明显依赖品牌力和功能差异，而不是低成本复制，这意味着小品牌很难靠同样打法切入。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):100.00%Which new brands have these successful new listings?Alternatives- 自制小包装零食组合：用超市/仓储店的坚果、海苔、牛肉干、能量棒自行拼装，通常比成品礼盒更便宜，也更容易按收礼人口味调整。
- 办公或旅行单品补给：直接买大包装再分装成自用份量的蛋白棒、混合坚果、葡萄干等，解决“送礼/囤货”两种需求，单次成本更低。
- 低价混合零食袋：选择便利店/电商上的家庭装或分享装小包装零食，比高端礼盒更接地气，适合临时送人或办公室分享。
- 杂货店自提礼品篮：在本地超市、药店或会员店挑选现成点心后放入现成篮/袋中，省去礼盒溢价，且当日可得。
- 订阅式零食试吃盒：若用户本质想尝新，可以改买低门槛试吃装或月订阅首月优惠，通常比送礼型高端盒子更灵活、更不容易踩口味雷。
- 通用健康加餐替代：如果目标是控糖/高蛋白/代餐，可直接选普通蛋白棒、酸奶杯、即食燕麦杯等更常见渠道产品，价格和可获得性通常更优。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：当前样本里只有1个新品牌、1个新品，样本太少，暂时看不出你要找的那种可复制机会；但这一个案例已经说明了入场门槛不低——IQBAR 的新品 B0FKPGJN5D 需要约 5146.59美元 的前期投入，月销约 5040美元、月利润约 935.43美元，利润率 18.6%，看起来是能跑通的，但它更像是一个靠品牌和投放支撑的成功样板，不是低成本轻松切入的市场。
Least investment in new productsNew products with Highest revenueMost investment in new productsIQBAR
Recent Monthly Revenue (USD):$5,040.00(300pcs/month)B0FKPGJN5D (3.9/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FKPGJN5D (3.9/5 (8 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场。 当前样本里只有 1 个可辨识产品，且全部利润都集中在 IQBAR 的 B0FKPGJN5D 上，表面看利润率是 18.6%，但这只是单点样本，不能证明市场有真实机会；更关键的是，这个新进入品牌只靠 1 个 ASIN 就做到 300 单/月、月利润 $935.43，说明想复制它，至少要准备约 $5,146.59 的早期投入，而且还要额外承担品牌、研发和认证成本。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FKPGJN5DIQBAR2025-07-31Yes$16.8300pcs$5040.018.56%$935.43Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FKPGJN5DIQBAR2025-07-31Yes$16.8300pcs$5040.018.56%$935.43#New Product Success Rates
Listing这个市场不适合现在进入，核心原因不是单个爆款好不好，而是样本里可见的成功几乎被 IQBAR 这一家新进入品牌垄断，且目前只看到 1 个可识别盈利样本；这说明机会并没有扩散到足够多的新品牌，更像是被少数强势玩家吃掉的窄机会。对于小生意来说，虽然理论上能做，但要做到和 IQBAR 同级的结果，必须同时具备明显产品差异、较强投放能力和足够的前期资金，单靠常规铺货很难跑通。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
IQBARNo data available#Success Rate by Entry Time
Listing这个市场可进，但只适合大品牌，不适合小商家；核心原因是：现在看起来不是价格战失控的红海，反而是“少数品牌拿到机会”的高门槛市场。 目前能确认的新增成功案例只有 IQBAR，2025 年新上架的 B0FKPGJN5D 以 18.6% 利润率、300 件/月销量、5040 美元月营收跑通了，但样本里没有看到成片的新品牌涌入，也没有看到新品牌失败潮，所以现在还不能判定为 oversaturated。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 1 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesIQBAR Brain and Body Plant Protein Bars - Chocolate Mint Chip - 4-Count Low Carb - Gluten Free, High Fiber, Vegan Snacks - Low Sugar Meal Replacement
This listing is deemed profitablePrice (USD)$16.80Released TypeNew Release (2025-07-31)Brand is a new entry in this marketSize and Weight14.0 x 11.4 x 4.1 cm, 227.00gProfitable Factors
Established brand with longevityDistinct functions and featuresDesign & Appearance
绿色包装搭配巧克力薄荷口味，视觉上更偏健康食品风格, 4条装小包装，便于随身携带和控制份量Key Buying Motive
12g植物蛋白、1g糖、7g膳食纤维、2g净碳水，主打低碳生酮与饱腹Target Customers
偏好生酮、低碳、无麸质、纯素且需要便携代餐/零食的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,040.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.23% / 18.56%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.64% / 11.97%Peak / Non PeakSales & BSR Performance