
这个市场不值得进入,结论很明确:已经进入低利润、强竞争的价格战状态,新品牌几乎没有真实窗口。 现有样本里,新发布产品的盈利率只有14.29%,而新产品整体成功率也只有16.67%(6个里仅1个盈利);更关键的是,2026年出现的5个新发布产品全部没有跑出利润,说明市场不是在扩张,而是在快速变硬。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不适合进入,直接判定为不该推进。 现有数据里,能看到的可盈利产品只有21.74%,新品盈利率更低,只有14.29%;同时,旧品牌新发产品里盈利的比例只有14.29%,不盈利的却高达71.43%,说明这是一个明显的高失败率市场,且新进入者并没有形成稳定胜率。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,结论是直接放弃。 现有数据已经显示出明显的价格战特征:整体可判定盈利的产品只有21.74%,新上架产品盈利率只有14.29%,而最近一批新产品几乎全军覆没,说明竞争在加速恶化,不是一个适合大品牌或小卖家切入的市场。
这不是适合现在进入的市场,结论很明确:市场已明显偏向高竞争、低成功率,且没有“低成本、真实小商家也能稳进”的空间。 目前可识别的新品盈利率只有14.29%,而新产品整体成功率只有16.67%(6个新产品里仅1个盈利),同时最近一批新品里有5个亏损、其中2026年1月一口气出现3个亏损新品,说明近期进入越多,失败越集中,市场在快速走向价格战。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0C79PNK84 | EMPORIA | 2023-06-06 | Yes | $199.99 | 400pcs | $79996.0 | 44.45% | $35558.23 |
![]() | B0C79TVH4Y | EMPORIA | 2023-06-06 | Yes | $149.99 | 400pcs | $59996.0 | 43.69% | $26212.26 |
![]() | B0DJNV3GPR | Refoss | 2024-10-31 | Yes | $195.58 | 200pcs | $39116.0 | 44.75% | $17504.41 |
![]() | B0D6VZQBPF | Fusion Energy | 2024-06-12 | Yes | $138.54 | 200pcs | $27708.0 | 42.07% | $11656.76 |
![]() | B0FSZYR7V4 | meross | 2025-11-24 | Yes | $166.57 | 100pcs | $16657.0 | 43.52% | $7249.13 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FSZYR7V4 | meross | 2025-11-24 | Yes | $166.57 | 100pcs | $16657.0 | 43.52% | $7249.13 |
这个市场不适合进入,结论很明确:新品成功率只有14.29%,且样本里83.33%的新产品都失败了,说明竞争已经非常硬,新品牌几乎没有真实窗口。 现有成功几乎被老品牌拿走,真正能跑出来的只有 meross 的 B0FSZYR7V4;但失败面里 EdgeAnt、Fusion Energy、Sungrass 这批老品牌占了绝大多数,说明这是老牌主导的成熟市场,而不是新品牌友好的增长市场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场现在不适合进入,结论很明确:新品进入明显在走弱,且近期成功几乎被老品牌垄断。 近一年里真正可确认的新发布里,2025年只有 meross 的 B0FSZYR7V4 这一个盈利案例;到了 2026 年,已出现 4 个明确亏损新产品,外加 1 个尚未确认成功的产品,说明后进者不是在赚钱,而是在被价格和投放成本压住。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |