- Benchmark ASINB0DJNV3GPR
- MarketplaceUS
- Category ID6478741011
- Analyzed Products
- Keywordhome energy monitor, smart energy monitor, energy usage monitor
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入，结论很明确：已经进入高风险价格战环境。 现有数据里，新品牌数为0，但最近的新发布里只有25.00%能盈利，75.00%都失败；而且近年的盈利样本几乎只来自老牌 meross，说明不是低成本新人机会，而是被老牌和强功能产品占住了位置。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing不建议进入这个市场。 只有500,000 CNY预算，按当前数据只能勉强覆盖少数单品的前期铺货和投放，但市场里真正跑通的样本很少，且新品整体成功率只有25%，并没有形成稳定的低成本机会；更关键的是，新品几乎被老品牌主导，2026年出现的3个新品全部亏损，已经是明显的价格战/高失败率信号。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):25.00%Which old brands have these successful new listings?Other major expensesR&DAlternatives- 使用智能插座/插头电量统计器来分设备跟踪：比整屋/配电箱式监测更便宜，安装几乎零门槛，适合先找出冰箱、取暖器、窗机空调等大功耗电器。
- 利用电表公司的免费或低价用电门户/APP：很多美国公用事业公司已经提供小时级、日级用电曲线和账单趋势，成本最低，足够做基础节能判断。
- 租用或短期购买夹表式便携功率计/临时监测服务：适合只想排查某一段时间的异常耗电，不想长期安装全屋监测的用户，前期投入更低。
- 用Home Assistant里的低成本间接方案：例如把现有智能插座、空调恒温器、热泵、EV充电桩的数据汇总做用电分析，避免额外买整屋电力监测硬件。
- 采用简化版的分项监测而非全屋监测：只监测主回路或少数高耗电回路（如空调、热水器、烘干机），比10–16路完整面板监测更便宜，也更易安装。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不建议进入，结论是不可行。 现有数据只看到一个强势旧品牌 Refoss 的成功样本，B0DJNV3GPR 价格 $195.58，利润率 44.8%，月销 200、月营收 $39,116，看起来很能打；但它是旧品牌的成熟款，不是小品牌可复制的低门槛案例。与此同时，另一款同品牌 B0DMP4K946 已经是亏损且无销售，说明这个细分里产品成败分化很大，靠“跟卖”并不稳。
Old brand with the most profitable new productsRefoss
Recent Monthly Revenue (USD):$39,116.00(200pcs/month)B0DJNV3GPR (4.3/5 (224 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 橙色机身和CT夹具更醒目
- |
- 本地控制+Home Assistant，面向智能家居玩家
- |
- 支持太阳能余电自动化，功能差异明显
B0DJNV3GPR (4.3/5 (224 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 18回路监测，功能覆盖最强
- |
- 橙色主机+多路夹钳，图片辨识度高
- |
- 太阳能联动+本地数据，适合进阶家庭用户
B0G3W4GYXT (4.7/5 (19 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，原因很直接：新品里几乎没有真正的高成功率空间，利润看起来高的样本基本被老品牌和强品牌拿走，且新入场的竞争已经开始出现明显的低利润和失败堆积。对你现在 50万 CNY 的预算来说，能做的不是“试一把”，而是要非常挑品；但从现有数据看，这个类目不值得推进。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DJNV3GPRRefoss2024-10-31Yes$195.58200pcs$39116.044.75%$17504.41B0FSZYR7V4meross2025-11-24Yes$166.57100pcs$16657.043.52%$7249.13Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FSZYR7V4meross2025-11-24Yes$166.57100pcs$16657.043.52%$7249.13#New Product Success Rates
Listing这不是一个适合进入的市场：新品盈利率只有25%，整体可识别盈利率仅20%，而且75%的新品不盈利，典型是高竞争、低容错的价格战环境。 更关键的是，真正的新人成功几乎没出现，盈利样本几乎被老品牌 meross 垄断，说明门槛高、不是靠小规模试错就能稳定吃到利润的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
merossNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Sungrass#Success Rate by Entry Time
Listing这个市场不适合进入，已经进入高风险价格战状态。 近年的新入场几乎全部被老牌玩家包住：2025年只有 meross 的 B0FSZYR7V4 这一个新发布盈利，利润率约44.75%，而2026年新发布里出现了 Sungrass 的 3个新产品 B0GG3X8YNC、B0GGBGWGGX、B0GD55DYRR，全都不盈利，说明最近的入场不是“更容易赚钱”，而是“更难赚钱”。
证据很直接：市场整体只有20.00%产品可盈利，新发布产品也只有25.00%可盈利；而且近一年看不到新品牌真正跑出来，所有盈利新发布都来自老品牌 meross，失败的新发布也全部来自老品牌 Sungrass。 这说明新品牌并没有形成有效突破，成功依赖的是老品牌的品牌力和功能差异化，而不是低成本复制。代表性成功款是 meross 的 B0FSZYR7V4，售价约166.57美元，月销100台，月收入约1665.70美元，利润率44.75%，核心卖点是 Home Assistant、本地控制、无订阅、太阳能余电联动；但这类成功并不便宜，属于需要产品力、品牌力和持续营销投入的打法。对比之下，Sungrass 的 B0GG3X8YNC、B0GGBGWGGX、B0GD55DYRR 都落在失败样本里，特征是外观和功能都高度接近竞品，说明单纯堆参数不够。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 1 0 2026 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 1 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 3 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesRefoss Smart Home Energy Monitor with Open API, Home Assistant, No Cloud
This listing is deemed profitablePrice (USD)$195.58Released TypeOld Release (2024-10-31)Brand is an old entry in this marketSize and Weight32.0 x 14.5 x 10.1 cm, 1923.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
橙色机身与橙色CT夹具在同类能源监测器中更醒目, 橙色主机搭配多路CT夹，外观与常见黑白款监测器相比辨识度较高Key Buying Motive
支持本地控制、Open API、MQTT 和原生 Home Assistant 集成，强调无云与隐私保护, 支持太阳能余电自动调度与零回馈自动化，面向光伏家庭的能量自用优化Target Customers
面向已经使用 Home Assistant 的智能家居用户，以及有光伏/EV充电/热水器自动化需求的家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$39,116.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight44.06% / 44.75%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight39.27% / 39.95%Peak / Non PeakSales & BSR Performance
Meross Smart Home Energy Monitor, Real-Time Power & Cost Tracking
This listing is deemed profitablePrice (USD)$166.57Released TypeNew Release (2025-11-24)Brand is an old entry in this marketSize and Weight32.1 x 14.5 x 10.1 cm, 1960.00gProfitable Factors
Established brand with longevityDistinct functions and featuresBased on old ASINDesign & Appearance
橙色机身辨识度高，视觉上更容易与常见白色/黑色竞品区分, 夹钳式多回路电箱监测结构，支持主回路+分支回路的整套电箱方案Key Buying Motive
支持 Home Assistant、本地数据、无订阅，并可做太阳能盈余联动与电价/用电异常告警Target Customers
面向有太阳能、EV 充电桩或希望做家庭自动化联动的进阶家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$16,657.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight42.71% / 43.52%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight36.97% / 37.78%Peak / Non PeakSales & BSR Performance