- Benchmark ASINB0G77KWR3C
- MarketplaceUS
- Category ID8457331011
- Analyzed Products
- Keywordcar phone holder, car trash can, car seat gap filler
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入，核心问题不是“有没有机会”，而是已经出现了明显的单点成功、单点失败，而且新品成功率只有50%但样本只有2个，证明市场还没形成可复制胜率，更多像是靠差异化硬抢单。对小商家来说，这不是轻松切入的赛道；对大品牌来说，也不是值得优先押注的类目，除非你有明确的产品改良和持续投放能力。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场可进，但不适合小预算硬闯。 以当前数据看，用户500,000 CNY的预算足以覆盖单个ASIN前几个月的上架、物流和投放，但只够做“第一步”，不够支撑长期品牌战；真正值得跟的成功样本也只有少数，说明这个市场不是靠铺货取胜，而是靠差异化和持续投放。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 婴儿车遮阳罩/防风罩：更偏通用场景，通常比专用婴儿安全座椅罩更便宜，也更容易在户外和短途出行中替代部分防风、防晒需求。
- 一次性或可折叠汽车储物垃圾袋：如果用户主要是想解决车内杂物/尿布垃圾问题，这类产品价格更低、安装更简单，且不占空间。
- 座椅缝隙收纳塞/防掉落挡条：如果用户关注的是车座缝隙掉落、夹缝清洁或手机卡缝问题，这类配件通常更便宜、上手更快。
- 通用车载纸巾盒/挂袋式收纳袋：对临时放置湿巾、纸巾、奶瓶、零碎物品更实用，很多车型可直接挂装，替代部分“随车整理”需求。
- 可重复使用的薄毯/纱巾：在需要遮光、挡风、临时保暖时，日常家庭用品即可替代，成本更低，且用途更灵活。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合现在进入：当前样本里新品牌成功率只有50%，但只有2个可判定样本，说明信号太弱；更关键的是，已看到同类里一个新品牌能做出21.6%利润、另一个新品直接亏损/滞销，说明竞争已经开始分化，后续很容易走向价格压缩。 以你的50万人民币预算，做单个ASIN表面上够启动，但这个类目并不是“低门槛稳赢”的机会，更像是需要靠差异化和持续投放硬扛的市场，不建议把它当成小商家轻松切入的赛道。
New products with Highest revenueMost investment in new productsLeast investment in new productsDAYEEBALL
Recent Monthly Revenue (USD):$1,403.50(50pcs/month)B0G77KWR3C (4/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0G77KWR3C (4/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FNMKWR2HBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很直接：当前只有2个新上架产品，品牌进入样本极小，但已经出现50%盈利、50%亏损的分裂；更关键的是，唯一赚钱的新品也只是21.6%利润率，处在可做但不强的水平，而失败新品已经显示出同品牌新品并不稳定。 这不是一个可以放心下注的市场，尤其对小商家来说，现阶段没有足够证据证明能稳定跑通；对大品牌来说也只能算勉强可试，不是优先进入对象。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0G77KWR3CDAYEEBALL2025-12-21Yes$28.0750pcs$1403.521.56%$302.6Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G77KWR3CDAYEEBALL2025-12-21Yes$28.0750pcs$1403.521.56%$302.6#New Product Success Rates
Listing这个市场当前不适合进入，尤其不是适合大品牌或小商家去赌的市场。 现有数据只覆盖到两个高度相似产品，但已经呈现出典型的低容量、高分化信号：盈利与亏损各 1 个，表面成功率 50%，但真正能作为新品牌参考的只有 DAYEEBALL 这一家，且它的打法更像是“用差异化包装+功能微创新”去抢单，而不是靠稳定的自然增长。
从证据看，DAYEEBALL 只有 2 个产品，1 个盈利、1 个亏损，品牌盈利率 50%；盈利 ASIN 是 B0G77KWR3C，售价 $28.07，月销 50 单，月营收 $1,403.50，利润率 21.6%，早期投入约 $3,674.50，其中广告约 $1,010.49。它能卖起来的核心不是低价，而是双窗口设计、外观差异化和基于老款基础上的改良；但同品牌另一个新款 B0FNMKWR2H 直接是非盈利、无销量、无有效价格和收入，说明这种模式并不稳定。更关键的是，市场趋势没有持续扩张的证据：2025 年只出现这两个新释放样本，2026 年没有新增；新品牌新产品盈利率和亏损率都是 50%，并没有形成可复制的新人胜率。再看竞争结构，这个高利润样本本质上是“基于旧款做改良”，不是纯白手起家的新思路；这类市场通常意味着旧产品/旧Listing思路更强，新入场者门槛更高。用户预算 500,000 CNY 虽然覆盖得起单个 SKU 的启动，但对这种需要持续投放和差异化堆叠的品类来说，仅够进场，不足以保证长期胜出。
结论很直接：不要进。 目前看不到足够多的真实新品牌成功案例，也没有证据表明小商家可以靠正常打法稳定成功；现有盈利样本只有 DAYEEBALL，且更像是中等预算、功能微创新驱动的单点成功。大品牌如果真要进，至少要准备更强的品牌投放和产品改良预算；小商家若没有明显结构性创新或独家卖点，进入后大概率只是复制亏损样本。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
DAYEEBALLNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
DAYEEBALL#Success Rate by Entry Time
Listing这不是一个适合进入的市场：当前样本里新品牌只有 1 个，且 2025 年出现 1 个盈利、1 个亏损，成功率只有 50%，看起来还没到“新品牌爆发”的阶段，但已经出现明确的利润分化。 更关键的是，最近的成交型新品并不多，市场没有显示出强增长机会；在你这个 50 万人民币预算下，单做一个 ASIN 是够启动的，但不足以覆盖长期品牌化、研发和持续投放，除非你能做出明显差异化，否则很容易被价格和流量成本压死。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 1 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesDAYEEBALLB0G77KWR3C (4/5 (6 Reviews))DAYEEBALL Baby Car Seat Cover with Mesh Window, Windproof Carseat Cover for Infant Girls, Infant Carseat Canopy with with Dual Zipper, Compatible with Most Baby Car Seat, Pink Bow
This listing is deemed profitablePrice (USD)$28.07Released TypeNew Release (2025-12-21)Brand is a new entry in this marketSize and Weight25.0 x 20.0 x 6.1 cm, 417.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
粉色蝴蝶结图案，明显偏向女宝宝审美, 双窗口结构：网纱通风窗 + 更大取放窗口，且带可爱蝴蝶结外观Key Buying Motive
双窗口设计兼顾透气和快速抱取，使用体验比普通单窗罩更方便Target Customers
偏好女宝宝风格、同时重视遮风防晒与透气便利的新生儿家庭Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,403.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight18.59% / 21.56%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.77% / 12.73%Peak / Non PeakSales & BSR Performance