
结论很明确:这个市场不适合进入,已经接近过度拥挤和价格战区。 新品牌新发布产品的盈利率只有9.38%,新产品里90%不赚钱;而且近半年新增品牌已经达到17个,整体样本里老品牌有38个,说明竞争不是“有机会”,而是“进去就要硬扛存量玩家”。
证据很直接:
对两类卖家都不友好: 大品牌想进,必须有明显的设计升级、车型专用能力和足够投放预算;小商家想进,只有少数真正在做差异化的新品才有机会,而且样本里“能活下来”的案例里,很多都接近高营销压力,甚至有明显的刷量/强推风险信号,单靠自然打法不够。你现在的50万人民币能覆盖少数新品前期启动,但覆盖不了长期竞争、品牌建设和持续投放。短句结论:不要进。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经偏向价格战且新品牌成功率太低。 用户预算 50万人民币 可以覆盖少数新ASIN的前期启动,但不够支撑长期竞争;更关键的是,新品盈利率只有 9.38%,低于10%的高风险线,市场整体盈利率也只有 17.35%,说明大多数产品都不赚钱,且进入后很容易被低价和高营销成本拖死。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显走向饱和,而且新品牌成功率极低。 证据很直接:新品牌新上架产品的盈利率只有8.7%,未盈利率高达86.96%;老品牌新上架盈利率也只有11.11%,而且你给的样本里很多产品利润率都集中在18.56%~27.67%,说明看起来有利润,但竞争已经把门槛抬得很高,真正能活下来的只是少数做出明显差异化的产品。
这个市场不适合进入,结论很明确:90%的新产品利润率低于10%,新品牌新发布产品的盈利率只有10%,而未盈利率高达90%,已经是明显的价格战/饱和市场。 你手上的50万人民币虽然高于单个新产品的早期建议投入,但这只能覆盖前期铺货、物流和投放,不能解决后续品牌、研发和差异化成本;在这种环境里,不管大品牌还是小商家,都不是高胜率市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0D9YDH4QN | DIAMOOKY | 2024-07-23 | Yes | $54.11 | 300pcs | $16233.0 | 27.67% | $4491.68 |
![]() | B0CYSZJXQB | DIAMOOKY | 2024-03-22 | Yes | $53.99 | 300pcs | $16197.0 | 27.26% | $4415.31 |
![]() | B0FCM7V99Z | DIAMOOKY | 2025-06-20 | Yes | $36.59 | 300pcs | $10977.0 | 20.09% | $2205.28 |
![]() | B0BJK7JV63 | LitMiRaCle | 2022-10-18 | Yes | $29.9 | 300pcs | $8970.0 | 22.09% | $1981.48 |
![]() | B0FN34GB6G | Maxzina | 2025-08-20 | Yes | $69.99 | 100pcs | $6999.0 | 26.29% | $1840.04 |
![]() | B0DY1H38GJ | 1797 | 2025-03-20 | Yes | $17.98 | 400pcs | $7192.0 | 16.86% | $1212.58 |
![]() | B0CSZ9SN39 | Rizwanjin | 2024-01-22 | Yes | $39.99 | 100pcs | $3999.0 | 22.64% | $905.38 |
![]() | B0D2WKHYC8 | SHEAM | 2024-04-28 | Yes | $51.6 | 50pcs | $2580.0 | 29.07% | $750.01 |
![]() | B0DDQ12FXV | FIERYRED | 2024-09-24 | Yes | $50.16 | 50pcs | $2508.0 | 25.56% | $641.05 |
![]() | B0DWMZWVNZ | NeaLia | 2025-02-10 | Yes | $51.9 | 50pcs | $2595.0 | 15.86% | $411.57 |
![]() | B0GCDZWB71 | Zuwok | 2025-12-24 | Yes | $19.99 | 100pcs | $1999.0 | 18.56% | $371.02 |
![]() | B0DNJYGYCP | MARCHFA | 2024-11-19 | Yes | $25.99 | 50pcs | $1299.5 | 22.07% | $286.8 |
![]() | B0B56DZGHF | Autorder | 2022-06-27 | Yes | $24.64 | 50pcs | $1232.0 | 20.69% | $254.91 |
![]() | B0BCHRGMRL | MARCHFA | 2022-08-31 | Yes | $24.99 | 50pcs | $1249.5 | 19.45% | $243.03 |
![]() | B0FJ1NYY1V | Narottl | 2025-08-25 | Yes | $25.99 | 50pcs | $1299.5 | 16.59% | $215.59 |
![]() | B0C1CB1TF3 | YZONA | 2023-04-03 | Yes | $32.91 | 50pcs | $1645.5 | 12.37% | $203.55 |
![]() | B0DJMPKS84 | EYOUHZ | 2024-10-07 | Yes | $32.8 | 50pcs | $1640.0 | 11.92% | $195.49 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FN34GB6G | Maxzina | 2025-08-20 | Yes | $69.99 | 100pcs | $6999.0 | 26.29% | $1840.04 |
![]() | B0GCDZWB71 | Zuwok | 2025-12-24 | Yes | $19.99 | 100pcs | $1999.0 | 18.56% | $371.02 |
![]() | B0FJ1NYY1V | Narottl | 2025-08-25 | Yes | $25.99 | 50pcs | $1299.5 | 16.59% | $215.59 |
这个市场不值得进入,已经接近价格战/过度拥挤状态。新品牌成功率只有9.09%,整体新产品成功率也只有10.00%,而且失败产品占90%以上;更关键的是,进入后能稳定赚钱的案例主要靠“基于旧款做功能和外观升级”,不是靠真正的新切入点,说明新玩家门槛高、可复制空间很小。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,结论很明确:2026年新品明显在加速涌入,但绝大多数新入场都在亏,已经接近价格战和过度拥挤的状态。 你现在的预算 500000 CNY 远高于单个可行新品的早期投入门槛,但问题不在钱够不够,而在于成功样本太少、失败样本太多,而且不少“看起来卖得动”的品类本质上已经被老品牌和高复制产品挤满。\n\n证据很直接:2025年新品里只有3个盈利、10个亏损;到2026年,17个新品亏损、只有2个盈利。 也就是说,最近一段时间的新品成功率正在恶化,按样本看,新品牌新品盈利率只有 8.70%,新品牌新品非盈利率高达 86.96%;老品牌新品里,盈利率也只有 11.11%,非盈利率 77.78%。这已经不是“还有机会”的市场,而是“多数人进来就被打掉”的市场。再看时间趋势,2025年8月还有 3 个新品盈利、4 个亏损,但到2026年1月、3月、4月、5月,几乎清一色是亏损或不明,说明竞争并没有放缓,反而越来越难。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 2 | 1 | 0 | 0 | 10 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 19 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 4 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |