- Benchmark ASINB0H2Z41JRV
- MarketplaceUS
- Category ID3760941
- Analyzed Products
- Keywordback massager, neck back massager, shiatsu massager
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入，已经是明显的超饱和+价格战市场：新品牌在近一年里有15个进入，但真正跑出盈利的新品牌新款只有36.36%，而新上架产品里68.75%都没跑赢；更关键的是，最近一批新产品几乎全靠“高功能+高价格+强品牌”才活下来，普通跟风款很难赚钱。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 现有数据已经显示出明显的价格战和高失败风险，新品盈利率只有27.78%，而且能看到多个新品牌一上来就失利，用户预算虽然覆盖单个ASIN的前期启动，但不足以保证长期竞争力。
Early sourcing + logistics + marketing budget (USD)$1,818.06 - $10,517.67Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?59.25%New listing success rate (old brands):21.88%New listing success rate (new brands):36.36%Which new brands have these successful new listings?...Which old brands have these successful new listings?...Potential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 一次性自热热敷贴/暖贴：价格更低、使用门槛更低，适合临时缓解颈肩背僵硬，不需要充电或穿戴调试。
- 护颈热敷毛巾/热水袋：家用更普及，成本低，热敷逻辑简单，适合轻度酸痛和睡前放松。
- 泡沫轴/筋膜球：一次购买长期使用，适合背部和肩胛周围自我放松，单次成本远低于电动按摩器。
- 按摩枪入门款：如果用户主要想解决背部肌肉紧张，按摩枪比颈背一体式按摩器更通用，且市面低价款很多。
- 可重复使用凝胶热冷敷包：冷热双用，适合炎症期先冷敷、放松期热敷，购买和使用都更灵活。
- 拉伸带/肩颈拉伸器：用于日常姿势纠正和主动拉伸，适合久坐人群，通常比电动按摩产品更便宜、更轻便。
- 人体工学坐姿/靠垫小配件：针对办公场景的颈肩背不适，先改善支撑与姿势，属于更低成本的替代方案。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：新品牌入场已经进入高风险区，且有明显价格战和超饱和信号。 现有数据里，新品牌进入 15 个，老品牌 13 个；新上架产品 54 个里，只有 27.78% 达到可接受盈利，且非盈利新品牌新款占比高达 59.09%，这不是健康增长，而是大量试错和互相压价的市场。
New products with Highest revenueCuPiLo
Recent Monthly Revenue (USD):$27,108.00(400pcs/month)B0GH58QYH8 (4.7/5 (45 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsNekteck
Recent Monthly Revenue (USD):$203,820.00(6000pcs/month)B0DHL5WS49 (4.4/5 (65563 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$10,724.00(200pcs/month)B0FLCN49MR (4.1/5 (1139 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast investment in new productsCGPVTSJ
Recent Monthly Revenue (USD):$1,248.00(50pcs/month)B0G52H2KBS (4.4/5 (9 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Most investment in new productsDojavop
Recent Monthly Revenue (USD):$2,034.50(50pcs/month)B0FZKFTPR4 (3.6/5 (45 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast profitable new productsHeycool
Recent Monthly Revenue (USD):-(-)B0H4VD19XN (4.2/5 (461 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0H6JLYL98Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 全背滚动按摩，和常见颈肩U形款差异大
- |
- 无绳便携，适合办公、开车场景
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- 灰色机身+红色热区，功能视觉更直观
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- 腰腹双区加热+热感变色，卖点更独特
B0H2Z41JRV (3.7/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 礼盒包装+贺卡，送礼识别度高
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- 黑红外观更醒目，点击率潜力强
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- 长条人体工学设计，和普通按摩枕差别明显
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- 双加热区+三档力度，功能展示清晰
B0FYF4JCK2 (4.9/5 (18 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近价格战+拥挤竞争区。新品里只有27.78%能跑到盈利，整体可识别产品也只有48.84%盈利；更关键的是，新品牌新品里有59.09%没达标，而老品牌新品也有62.50%没达标，说明不是“谁来都能赚”，而是大多数新上架都在亏或接近不赚钱。
Profitability difficultyModerate Risk - Accessible for new brands but oversaturated with new releasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DHL5WS49Nekteck2024-09-20Yes$33.976000pcs$203820.014.71%$29981.93
B0F9YJZ1F6AMZPONY2025-05-27Yes$49.441000pcs$49440.028.59%$14134.9
B0DNM4Q1H5KNQZE2024-11-20Yes$55.72600pcs$33432.031.78%$10624.69
B0FT87KRVGSnailax2025-09-30Yes$85.0300pcs$25500.038.77%$9886.35B0GH58QYH8CuPiLo2026-01-16Yes$67.77400pcs$27108.035.2%$9542.02
B0DBHKT4JSBoriwat2024-07-29Yes$68.52500pcs$34260.027.61%$9459.19
B0DKWGLPXBMASGRE2024-11-27Yes$44.96500pcs$22480.030.45%$6845.16
B0D1VJH1XMBrelley2024-04-10Yes$48.36600pcs$29016.019.04%$5524.65
B0DXZWTJK8Snailax2025-03-05Yes$66.26200pcs$13252.036.69%$4862.16
B0G6YVBKBWKNQZE2025-08-25Yes$58.62200pcs$11724.032.47%$3806.79
B0GTQ97VBKBoriwat2021-10-23Yes$68.63200pcs$13726.027.39%$3759.56
B0FLY3RKFXKNQZE2025-08-12Yes$57.15200pcs$11430.031.77%$3631.32
B0G5NHP38TKNQZE2026-01-25Yes$62.07200pcs$12414.027.9%$3463.51
B0F91KYTG7ibreo2025-05-17Yes$79.99100pcs$7999.038.61%$3088.42
B0F3BSQDBWMASGRE2025-06-03Yes$49.98200pcs$9996.029.53%$2951.82
B0GGBBZQ7CPapillon2026-01-12Yes$30.07600pcs$18042.016.21%$2924.61
B0FR4QMZ6Qibreo2025-09-15Yes$79.99100pcs$7999.036.31%$2904.44
B0F91HW443ibreo2025-05-17Yes$79.99100pcs$7999.036.25%$2899.64B0FLCN49MRNekteck2025-08-06Yes$53.62200pcs$10724.026.94%$2889.05
B0DSJ6WNV8MASGRE2025-02-21Yes$49.03200pcs$9806.028.95%$2838.84Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FT87KRVGSnailax2025-09-30Yes$85.0300pcs$25500.038.77%$9886.35B0GH58QYH8CuPiLo2026-01-16Yes$67.77400pcs$27108.035.2%$9542.02B0G6YVBKBWKNQZE2025-08-25Yes$58.62200pcs$11724.032.47%$3806.79B0FLY3RKFXKNQZE2025-08-12Yes$57.15200pcs$11430.031.77%$3631.32B0G5NHP38TKNQZE2026-01-25Yes$62.07200pcs$12414.027.9%$3463.51B0GGBBZQ7CPapillon2026-01-12Yes$30.07600pcs$18042.016.21%$2924.61B0FR4QMZ6Qibreo2025-09-15Yes$79.99100pcs$7999.036.31%$2904.44B0FLCN49MRNekteck2025-08-06Yes$53.62200pcs$10724.026.94%$2889.05B0H2Z41JRVlymneth2026-06-16Yes$69.99100pcs$6999.025.77%$1803.65
B0G457F3Y5Genesandro2025-11-25Yes$59.9975pcs$4499.2533.61%$1512.2B0FYF4JCK2GIFTKING2025-12-18Yes$58.69100pcs$5869.019.41%$1139.18
B0DHXTKT1JKNQZE2025-12-29Yes$69.9950pcs$3499.528.51%$997.71B0FZKFTPR4Dojavop2025-11-04Yes$40.6950pcs$2034.527.89%$567.43
B0G527PPN2TotoTwinkle2025-12-03Yes$42.2550pcs$2112.525.33%$535.1
B0GF7GFTYPCottonHK2026-01-12Yes$51.2450pcs$2562.020.55%$526.5#New Product Success Rates
Listing这不是一个适合进入的市场：新品牌成功率只有36.36%，但失败率高达59.09%，而且旧品牌新上架的失败率更高到62.50%，说明市场已经被老玩家和高强度竞争牢牢占住。 你手上的预算是50万人民币，看起来足够覆盖单个ASIN前期启动，但这个市场的门槛不是“能不能投”，而是“投进去能不能打赢”；从数据看，利润空间集中在少数高价、强功能、强品牌的产品上，普通跟风款很难跑出来。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
KNQZEOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
SnailaxibreoOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入超饱和且明显在打价格战。 近一年新品牌进入与失败同时加速：新品牌新品盈利率只有36.36%，非盈利率高达59.09%，而老品牌新品盈利率仅21.88%、非盈利率62.50%，说明竞争不但没有放松，反而越来越难。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 1 1 1 4 5 0 5 2026 0 0 1 1 3 1 0 30 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 1 0 0 0 1 2 0 1 2025/9 0 0 0 0 0 2 0 1 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 1 0 1 1 0 2 2025/12 0 1 0 1 2 0 0 0 2026/1 0 0 1 1 2 1 0 2 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 8 2026/5 0 0 0 0 0 0 0 6 2026/6 0 0 0 0 1 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
Snailax Cordless Neck Shoulder Massager with Heat, 4D Deep Tissue Kneading, Shiatsu Back Massager Pillow for Neck, Shoulder, Gifts for Men, Women
This listing is deemed profitablePrice (USD)$41.20Released TypeOld Release (2023-09-26)Brand is an old entry in this marketSize and Weight23.5 x 17.4 x 16.5 cm, 1179.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
灰白配色，偏简洁家居风, U型可穿戴颈肩结构，带可调节绑带的便携式设计Key Buying Motive
无线充电 + 10秒快速发热 + 4D揉捏，兼顾便携与即时放松Target Customers
需要随时在家/办公室/车内使用的颈肩酸痛缓解人群，尤其是通勤、久坐办公和经常出差用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$8,240.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight23.28% / 27.09%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.34% / 13.14%Peak / Non PeakSales & BSR Performance
Valentine's Day Gift for Women Men, Neck and Shoulder Massager with Heat, Cordless Back and Neck Massager, 4D Shiatsu Deep Kneading Massagers for Shoulder, Back, Leg Neck Pain Relief, Home Office Use
This listing is deemed profitablePrice (USD)$69.99Released TypeNew Release (2025-12-29)Brand is an old entry in this marketSize and Weight27.0 x 17.5 x 15.7 cm, 1500.00gProfitable Factors
Distinct functions and featuresBased on old ASINDesign & Appearance
U型可穿戴结构，配合背部固定带，属于较常见的公开市场按摩仪造型Key Buying Motive
主打4D深层揉捏、可穿戴免手持、无线充电和热敷组合，相比普通3D/有线款更强调便携与使用自由度Target Customers
更适合需要在家、办公室或出行中随时放松肩颈的人群，以及偏好送礼属性的节日礼品型买家Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,499.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight25.92% / 28.51%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight15.48% / 18.07%Peak / Non PeakSales & BSR Performance
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