- Benchmark ASINB0GYXT7ZHD
- MarketplaceUS
- Category ID1064954
- Analyzed Products
- Keyworddaily desk calendar, perpetual daily calendar, flip desk calendar, daily inspirational calendar, daily scripture calendar, daily devotional desk calendar
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，已经进入明显的低利润内卷区，且新品牌成功率只有8.33%，属于高风险市场。 用户50万人民币预算表面上够做单个ASIN启动，但这不是问题核心；真正的问题是多数新品利润都被压在10%以下，最近新增产品里几乎都在亏损或接近不赚钱，继续进场大概率只能卷价格和投放。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论：不能进，这个市场已经偏饱和，而且是低利润内卷市场。 用户50万人民币预算表面上够做单个ASIN启动，但当前样本里多数新品牌都没跑通，利润也被压到很薄；对大品牌和小卖家来说都不是好赛道。
证据很直接：新品牌赚钱率太低，且利润多在危险区间。 新品牌里，LINHARA 的 B0GYC72VZV 预算约944.69美元，月销只有50单、月收入约695美元，仍然亏损；Tersus 的 B0FMQS3MFH 预算约1916.13美元，月销50单、月收入约349.5美元，也是亏损；TNDCKP 的 B0FS6WT4K1 和 B0FS6YBKPR 甚至分别接近-2.1%利润率，几乎没有销量。反过来，真正赚钱的 CRANBURY 头部款 B09LYN76JR 虽然月销约800单、月收入约8344美元、利润率13.68%，但它是老品牌，已有3264条评价，属于大品牌优势，不是小卖家的真实起点。再看新品牌里唯一看起来有量的 Runtioval B0FN4TZL3G，月销900单、月收入约7965美元，但利润率只有7.79%，仍低于你要求的15%可接受线，说明这个市场就算卖得动，也很难赚到健康利润。
从竞争结构看，这里不是靠预算就能打穿的地方。 市场利润难度已被标成“高”，原因就是价格竞争和同质化；可见的差异化成功点主要来自老品牌 CRANBURY 的 B09LYN76JR（更高信息密度、节日/倒计时/全年总览贴纸）和 Zuozee 的 B0D91J5DNY（更小尺寸、更省桌面空间）。但这些都是老牌成功逻辑，新品牌样本里没有出现足够可靠的真实盈利案例，更没有看到大量“<300评价/年”的小卖家稳定赚钱证据。结合市场分析范围，这是桌面翻页式永久台历、礼品摆件型内容阅读台历的同质化子类，市场偏向常见款互卷，不是增量市场；如果硬要进入，最终会被迫卷价格、卷投放，甚至卷营销强度。
短结论：不要进。 大品牌没有明显优势窗口，小卖家也没有真实可复制的成功样本；当前最值得跟的只有老品牌 CRANBURY 的 B09LYN76JR 和 Zuozee 的 B0D91J5DNY，但它们更像成熟品牌的打法，不适合作为小卖家入场模板。
Early sourcing + logistics + marketing budget (USD)$944.69 - $1,916.13Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?20.83%New listing success rate (old brands):0.00%New listing success rate (new brands):10.53%Which new brands have these successful new listings?Alternatives- 免费/低成本手机日历与待办应用（如Google Calendar、Apple Calendar、TickTick）
- 可打印的每日圣经金句/灵修PDF或博客式电子日签订阅
- 手机锁屏/桌面小组件的每日经文应用（无需占桌面空间）
- 邮件或短信形式的每日灵修/经文订阅服务
- 书签式经文卡片、口袋卡片或便签贴纸包（比桌面翻页册更便宜）
- 教会/基督教书店提供的免费每日灵修内容或小册子
- 一次性购买的经文墙历/海报日历（更直观，适合桌面替代）
- 音频灵修播客/有声经文应用（适合通勤或晨间使用）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显接近价格战/饱和状态。 目前能看到的新品牌里，盈利与亏损几乎是“少数成功、绝大多数失败”的结构：新品牌新上架盈利率只有10.53%，但新品牌新上架亏损率高达89.47%；同时，老品牌新上架几乎全军覆没，亏损率100%。这说明这个类目不是“谁来都能做”，而是被少数老牌和少数高执行力新品牌挤占，普通大卖和小卖都不适合硬冲。
New products with Highest revenueRuntioval
Recent Monthly Revenue (USD):$7,965.00(900pcs/month)B0FN4TZL3G (4.2/5 (131 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsCRANBURY
Recent Monthly Revenue (USD):$8,344.00(800pcs/month)B09LYN76JR (4.8/5 (3264 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsLINHARA
Recent Monthly Revenue (USD):$695.00(50pcs/month)B0GYC72VZV (4.7/5 (4 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQMost investment in new productsTersus
Recent Monthly Revenue (USD):$349.50(50pcs/month)B0FMQS3MFH (4.6/5 (305 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productsTNDCKP
Recent Monthly Revenue (USD):-(-)B0FS6WT4K1 (3/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FS6YBKPR (3/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 蓝色雪山森林封面，视觉与其他款差异最大
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- 经文+自然风景结合，适合喜欢桌面摆件的基督徒用户
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- 日历页+备注区的常规立式结构，图像点击辨识度高
B0D45GMCYF (4.2/5 (69 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
Differentiation:- 蓝粉柔和配色，和经文自然风景款风格差异明显
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- 方形周翻式台历，更像礼品摆件，外观吸睛
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- 正向鼓励短句定位，适合女性礼品和办公桌装饰
B0DK3KT2QK (4.8/5 (175 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显偏向过度拥挤和低利润价格战。 新品牌确实还能出单，但能赚钱的只集中在少数案例里，而且大多数新上架产品利润都低于10%，对小卖家和大品牌都不是好市场。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B09LYN76JRCRANBURY2021-12-28Yes$10.43800pcs$8344.013.68%$1141.46
B0FKT1449PJokotha2025-08-13Yes$14.34300pcs$4302.022.18%$954.19B0GYXT7ZHDemmoolife2026-06-03Yes$13.98100pcs$1398.015.01%$209.84
B0D91J5DNYZuozee2024-07-28Yes$10.050pcs$500.017.1%$85.5
B0F3HCRM8WZuozee2025-05-09Yes$8.9975pcs$674.2511.47%$77.34Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FKT1449PJokotha2025-08-13Yes$14.34300pcs$4302.022.18%$954.19B0GYXT7ZHDemmoolife2026-06-03Yes$13.98100pcs$1398.015.01%$209.84#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品牌成功率只有8.33%，失败率高达91.67%，而且已出现明显价格战和拥挤竞争。 用户预算500000元看起来足够覆盖单个ASIN前期投入，但市场本身并不友好；真正能跑出来的新品，往往不是靠低价硬拼，而是靠在老爆款基础上做功能和外观差异化，并且还要额外承担品牌与推广成本。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
JokothaemmoolifeNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Other#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显进入高风险价格战区。 近一年新品牌成功率只有8.33%，低于10%的高风险线；而最近新增样本里，2025年新品牌只有2个真正盈利、17个亏损，2026年也只有2个盈利、8个亏损，说明门槛正在变高，不是变容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 3 1 2 0 1 0 0 9 2026 0 1 1 1 0 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 1 0 0 0 1 0 0 2 2025/9 0 1 1 0 0 0 0 2 2025/10 1 0 1 0 0 0 0 2 2025/11 1 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 1 2026/2 0 1 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 1 1 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesCRANBURY 2026-2027 Small Desk Calendar 8x6, Standing Flip Calendar
This listing is deemed profitablePrice (USD)$10.43Released TypeOld Release (2021-12-28)Brand is an old entry in this marketSize and Weight36.6 x 20.6 x 1.6 cm, 191.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
封面采用季节性插画风格，视觉上比纯黑白或极简款更有吸引力, 8x6小尺寸站立翻页台历，搭配双线圈装订、加厚背板和季节主题月页Key Buying Motive
自带234枚规划贴纸，且包含节日、前后月、夏令时、倒计时和背页全年总览等高信息密度功能Target Customers
适合需要桌面日程管理、又偏好带装饰感和轻激励属性的家庭办公、学生宿舍和商务桌面用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$8,344.00800 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.78% / 13.68%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.38% / 4.28%Peak / Non PeakSales & BSR Performance
Zuozee Small Desk Calendar 2026-2027, Desktop Calendar 20 Months - Runs From July 2026 Until Dec. 2027, Mini Standing Flip Calendar for Home, School and Office Supplies, 6.3" x 3.1"
This listing is deemed profitablePrice (USD)$10.00Released TypeOld Release (2024-07-28)Brand is an old entry in this marketSize and Weight17.7 x 12.2 x 1.6 cm, 91.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
墨绿色极简封面，整体观感更偏成熟办公风, 6.3英寸×3.1英寸的超小型横向翻页桌历，明显更省桌面空间Key Buying Motive
20个月跨度覆盖到2027年12月，且带便签/纪念日记录空间，兼顾规划与速查Target Customers
偏好极简办公桌面、空间有限且需要日程快速查看的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$500.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.60% / 17.10%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight10.17% / 12.66%Peak / Non PeakSales & BSR Performance
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