
这个市场不值得进入,已经明显进入过热和价格战区。新品牌只有13个,但新发布产品65个,最近一年里真正赚钱的新发布只占13.85%,而且多数新产品利润都压在10%以下,说明现在不是“选品问题”,而是“进去就容易被低毛利和同质化拖死”的市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:不建议进入,这个市场是高风险价格战区。 你的50万人民币预算能覆盖个别单品的前期入场,但市场里只有9.84%产品可盈利、新品盈利率也只有13.85%,而且多数新品利润率落在-13.81%到12.01%之间,说明回报空间被压得很窄,远没有形成健康的利润带。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显过热且处于价格战区。 你看到的样本里,整体可盈利产品只有9.84%,新上架产品可盈利率也只有13.85%,而新品牌新上架的成功率仅25%,失败率高达75%;再叠加大多数新产品利润都在10%以下,说明这里不是“有机会”的市场,而是“拼低价、拼流量、拼资源”的高风险市场。
结论很明确:这个市场不值得进入,已经接近/进入过度拥挤区,价格战很重。 新品盈利率只有13.85%,整体可识别盈利率只有9.84%,而且新产品里亏损项占比更高;再加上2026年新发布产品大量集中、非盈利新品明显多于盈利新品,说明现在进去大概率是先烧钱再被价格压垮。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B09W1HQJT8 | Wabhas | 2022-05-05 | Yes | $19.73 | 3000pcs | $59190.0 | 25.98% | $15377.57 |
![]() | B0GWDHZHYF | Taja | 2026-05-29 | Yes | $15.82 | 2600pcs | $41132.0 | 19.13% | $7868.56 |
![]() | B0FH4C9J7Z | Nekmit | 2025-11-10 | Yes | $12.99 | 700pcs | $9093.0 | 19.88% | $1807.69 |
![]() | B09LYN76JR | CRANBURY | 2021-12-28 | Yes | $10.43 | 800pcs | $8344.0 | 13.68% | $1141.46 |
![]() | B0FJFSXSQ4 | Cabbrix | 2025-09-13 | Yes | $12.96 | 400pcs | $5184.0 | 19.12% | $991.19 |
![]() | B0GWDTWPY9 | Taja | 2026-05-28 | Yes | $17.32 | 200pcs | $3464.0 | 22.05% | $763.82 |
![]() | B09LYM5CZR | CRANBURY | 2021-12-28 | Yes | $9.84 | 500pcs | $4920.0 | 12.31% | $605.66 |
![]() | B0GVDPHQS5 | Jokotha | 2026-06-14 | Yes | $13.99 | 200pcs | $2798.0 | 17.54% | $490.77 |
![]() | B0G5Z1G5VH | Jotsome | 2026-01-01 | Yes | $15.99 | 50pcs | $799.5 | 26.79% | $214.19 |
![]() | B0GYXT7ZHD | emmoolife | 2026-06-03 | Yes | $13.98 | 100pcs | $1398.0 | 15.01% | $209.84 |
![]() | B0GQ3KV5Y1 | emmoolife | 2026-04-13 | Yes | $13.18 | 100pcs | $1318.0 | 12.85% | $169.37 |
![]() | B0GDX88WY4 | Forvencer | 2026-01-04 | Yes | $11.03 | 100pcs | $1103.0 | 10.19% | $112.4 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GWDHZHYF | Taja | 2026-05-29 | Yes | $15.82 | 2600pcs | $41132.0 | 19.13% | $7868.56 |
![]() | B0FH4C9J7Z | Nekmit | 2025-11-10 | Yes | $12.99 | 700pcs | $9093.0 | 19.88% | $1807.69 |
![]() | B0FJFSXSQ4 | Cabbrix | 2025-09-13 | Yes | $12.96 | 400pcs | $5184.0 | 19.12% | $991.19 |
![]() | B0GWDTWPY9 | Taja | 2026-05-28 | Yes | $17.32 | 200pcs | $3464.0 | 22.05% | $763.82 |
![]() | B0GVDPHQS5 | Jokotha | 2026-06-14 | Yes | $13.99 | 200pcs | $2798.0 | 17.54% | $490.77 |
![]() | B0G5Z1G5VH | Jotsome | 2026-01-01 | Yes | $15.99 | 50pcs | $799.5 | 26.79% | $214.19 |
![]() | B0GYXT7ZHD | emmoolife | 2026-06-03 | Yes | $13.98 | 100pcs | $1398.0 | 15.01% | $209.84 |
![]() | B0GQ3KV5Y1 | emmoolife | 2026-04-13 | Yes | $13.18 | 100pcs | $1318.0 | 12.85% | $169.37 |
![]() | B0GDX88WY4 | Forvencer | 2026-01-04 | Yes | $11.03 | 100pcs | $1103.0 | 10.19% | $112.4 |
这个市场不适合进入,已经明显进入价格战/过度拥挤区。 关键不是有没有少数赢家,而是新产品里只有13.85%能盈利,整体可识别利润产品也只有9.84%,同时失败样本远多于成功样本,说明新人要先打赢“低毛利+高竞争”的硬仗。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场已经进入明显的过热状态,不适合再进场。 最近新品牌/新产品的进入明显增多,但利润表现快速走弱:2025 年全年新发布产品里,只有 5 个新品牌新品赚钱,15 个亏钱,成功率仅 25%;到 2026 年,新增样本里亏损项继续扩大,单看新发布产品整体可见的盈利率只有 13.85%,市场已经非常接近价格战区。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 2 | 3 | 1 | 2 | 0 | 0 | 0 | 13 |
| 2026 | 9 | 8 | 4 | 5 | 2 | 0 | 0 | 16 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 3 | 0 | 1 | 0 | 0 | 0 | 2 |
| 2025/10 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 8 |
| 2025/11 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2025/12 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/1 | 1 | 1 | 2 | 1 | 1 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 3 | 6 | 0 | 1 | 0 | 0 | 0 | 4 |
| 2026/5 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 2 |
| 2026/6 | 2 | 0 | 2 | 2 | 0 | 0 | 0 | 3 |