- Benchmark ASINB0GLGLGZL3
- MarketplaceUS
- Category ID1064954
- Analyzed Products
- Keywordacademic wall calendar, wall planner, yearly wall planner, academic year calendar
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：已经进入低利润混战，且对新品牌不友好。 近一年新品成功率只有24.18%，新品牌新品成功率也只有32.08%，看起来不算崩，但样本里有94个新释放、15个新品牌，失败远多于成功；更关键的是，大量产品利润被压到10%以下，像 Runtioval 的 B0FL8LLP6N 只有0.03%、B0FL88QYD2 只有1.36%、B0FL865LR1 只有2.49%，这是典型价格战信号，不是健康市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合现在进入。 近期开品明显偏多，但盈利面并不支持扩张，最近一轮新品里失败明显多于成功，价格已经被压到很薄，用户的50万人民币虽然足够做单个ASIN的前期启动，但不足以抵消这个类目里持续的低毛利和后续品牌投入。
Early sourcing + logistics + marketing budget (USD)$998.23 - $10,244.80Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?43.61%New listing success rate (old brands):12.20%New listing success rate (new brands):32.08%Which new brands have these successful new listings?...Which old brands have these successful new listings?Alternatives- 手机/平板日历应用（如 Google Calendar、苹果日历、Outlook）
- 可打印的年度/学年日历模板（PDF/Excel），自己打印并贴墙
- 白板/磁性白板配合可擦写记号笔，按月手动更新
- 学校/办公场景常用的共享在线日程表（Google Sheets/Notion 模板）
- 廉价台历/桌面日历配合墙面便签，用更低成本补充年度规划
- 每周/每月计划本（纸质 planner），用来替代整面墙的年度可视化
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经接近/处于饱和和价格战区。 数据里新进入品牌不止一批，且新品牌新品盈利率只有32.08%，新品牌新品亏损率高达64.15%，整体可盈利产品占比也只有24.58%；更关键的是，很多产品利润被压到10%以下，典型就是 B0FL8LLP6N 只有0.03%，B0GWZTF91H 只有2.02%，B0FL865LR1 只有2.49%，这说明不是“低门槛蓝海”，而是明显的低价互砍市场。
证据很直接：像 ZICOTO、Ougesi、AWANKOU 这类新品牌，多个新品都没跑出来；Ougesi 4个新品全亏，ZICOTO 2个新品全亏，AWANKOU 3个产品里没有一个盈利，且这些品牌的样本里还出现了 78、22、225、230、2136、2122 这类高评论产品，里面不少属于高强度推量/疑似激进营销，不是小商家可复制的正常打法。对大品牌来说，市场里虽然有 Swiftmaps 的成功款 B0GP3TQVRR、B0GP4329VQ、B0GVL1T215、B0GVL791RT 这类样本，但它们的成功都建立在明确功能差异+品牌力+更高预算上；对小商家来说，真正能参考的只有少数“低评论也能盈利”的案例，比如 Drepko 的 B0FLCRVYXD（76评论，预算约1914元，利润率约高于可接受线）和 Comix 的 B0GDF2YCNQ（230评论，预算约1909.72元，利润率约14.03%），但这两个也不是轻松模型，尤其 Comix 这类已经接近你要警惕的“营销强推型”边界，不适合作为稳妥的小商家主战术。
如果硬要找可抄的方向，大品牌应跟随 Swiftmaps 的 B0GP3TQVRR / B0GVL1T215 / B0GVL791RT 和 Blue Sky 的 B0G847LLX4：大尺寸、双面可翻转、横竖两用、湿擦/干擦、学年制覆盖，这些都是能卖溢价的核心；小商家只能学 Drepko 的 B0FLCRVYXD 和 Comix 的 B0GDF2YCNQ 这种“在尺寸、版式或使用场景上做实质差异”的款式，但前提是预算至少要覆盖样本级投入，并且还要留出品牌、内容和测款空间。结论很明确：不要进；若一定要做，小商家也必须走强差异化，不然大概率被价格战吞掉。
New products with Highest revenueZICOTO
Recent Monthly Revenue (USD):$6,630.00(750pcs/month)B0GQ45MZG5 (4.8/5 (72 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$27,540.00(3000pcs/month)B0GWZTF91H (4.8/5 (39 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsRuntioval
Recent Monthly Revenue (USD):$6,656.00(800pcs/month)B0FL8LLP6N (4.4/5 (2136 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$6,744.00(800pcs/month)B0FL88QYD2 (4.4/5 (2122 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$6,904.00(800pcs/month)B0FL865LR1 (4.4/5 (2138 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least investment in new productsOugesi
Recent Monthly Revenue (USD):-(-)B0GX96KWPW (4.1/5 (78 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GYHQ3RDPBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$4,090.00(500pcs/month)B0GT95GTFY (4.5/5 (37 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Most investment in new productsComix
Recent Monthly Revenue (USD):$1,486.50(150pcs/month)B0GDF2YCNQ (4.6/5 (230 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableLeast profitable new productsAWANKOU
Recent Monthly Revenue (USD):-(-)B0GWHK4752 (4.2/5 (22 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GXZFG344 (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 磁吸背板，适合冰箱/金属柜场景
- |
- 横版月历，书写空间更大
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- 极简清爽，适合家庭和办公室
B0FN4X74TC (4.8/5 (120 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 24×36超大一页式年历，和普通月历差异大
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- 正反双面、横竖可翻转，使用方式更独特
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- 可湿擦/干擦，适合全年可视化排期
B0FLCRVYXD (4.5/5 (76 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显进入过度拥挤和低利润混战。新品牌和老品牌都在同一套低价、差异化很小的货里互相消耗，整体只有24.58%产品可盈利，新上架产品可盈利率也只有23.40%，而且大量新货利润落在0%以下到10%以下，说明不是健康竞争，而是价格战。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FN4X74TCJokotha2025-09-15Yes$13.36900pcs$12024.019.73%$2372.34
B0D2DHBDS4exellewis2024-05-28Yes$10.141000pcs$10140.015.3%$1551.42
B0GVJD64D1Jokotha2026-06-14Yes$13.45500pcs$6725.017.37%$1168.14
B0FND5V6ZLGueevin2025-09-16Yes$14.01500pcs$7005.014.55%$1019.23
B0GWR1VMB5Thenshop2026-04-13Yes$21.32200pcs$4264.023.46%$1000.34
B0GWQVDXF4Thenshop2026-04-13Yes$20.49200pcs$4098.022.38%$917.14
B0GWR438QZThenshop2026-04-13Yes$20.44200pcs$4088.022.27%$910.4
B0GVL791RTSwiftmaps2026-04-03Yes$16.45200pcs$3290.026.8%$881.72
B0G847LLX4Blue Sky2026-01-10Yes$14.54300pcs$4362.016.41%$715.81
B0G83VBG2VBlue Sky2026-01-10Yes$9.57500pcs$4785.010.78%$515.83
B0CFY1Y7RJDLY Oasis2023-09-30Yes$11.6200pcs$2320.019.39%$449.85
B0GVL1T215Swiftmaps2026-04-27Yes$16.37100pcs$1637.026.66%$436.43B0GP3TQVRRSwiftmaps2026-02-27Yes$16.99100pcs$1699.025.53%$433.76
B0FNCZ68TLGueevin2025-09-17Yes$14.89200pcs$2978.013.85%$412.46B0GLGLGZL3YvnShine2026-03-20Yes$16.03100pcs$1603.024.86%$398.51
B0FNJTS5XDYmumuda2025-10-25Yes$13.08200pcs$2616.013.35%$349.24
B0GT4L1YPQDrepko2026-05-07Yes$9.99200pcs$1998.017.2%$343.66
B0F5WL6TQ7OKAMZIK2025-07-08Yes$11.99200pcs$2398.013.34%$319.9
B0GR997XXXDLY Oasis2026-03-16Yes$9.99200pcs$1998.013.94%$278.53
B0G439JLNTJotsome2025-12-15Yes$18.9950pcs$949.525.43%$241.46Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FN4X74TCJokotha2025-09-15Yes$13.36900pcs$12024.019.73%$2372.34B0GVJD64D1Jokotha2026-06-14Yes$13.45500pcs$6725.017.37%$1168.14B0FND5V6ZLGueevin2025-09-16Yes$14.01500pcs$7005.014.55%$1019.23B0GWR1VMB5Thenshop2026-04-13Yes$21.32200pcs$4264.023.46%$1000.34B0GWQVDXF4Thenshop2026-04-13Yes$20.49200pcs$4098.022.38%$917.14B0GWR438QZThenshop2026-04-13Yes$20.44200pcs$4088.022.27%$910.4B0GVL791RTSwiftmaps2026-04-03Yes$16.45200pcs$3290.026.8%$881.72B0G847LLX4Blue Sky2026-01-10Yes$14.54300pcs$4362.016.41%$715.81B0G83VBG2VBlue Sky2026-01-10Yes$9.57500pcs$4785.010.78%$515.83B0GVL1T215Swiftmaps2026-04-27Yes$16.37100pcs$1637.026.66%$436.43B0GP3TQVRRSwiftmaps2026-02-27Yes$16.99100pcs$1699.025.53%$433.76B0FNCZ68TLGueevin2025-09-17Yes$14.89200pcs$2978.013.85%$412.46B0GLGLGZL3YvnShine2026-03-20Yes$16.03100pcs$1603.024.86%$398.51B0FNJTS5XDYmumuda2025-10-25Yes$13.08200pcs$2616.013.35%$349.24B0GT4L1YPQDrepko2026-05-07Yes$9.99200pcs$1998.017.2%$343.66B0GR997XXXDLY Oasis2026-03-16Yes$9.99200pcs$1998.013.94%$278.53B0G439JLNTJotsome2025-12-15Yes$18.9950pcs$949.525.43%$241.46B0FLCRVYXDDrepko2025-09-10Yes$9.57200pcs$1914.012.55%$240.21
B0G84GTHVTBlue Sky2026-01-10Yes$9.34200pcs$1868.012.39%$231.45B0GP4329VQSwiftmaps2026-02-26Yes$16.9950pcs$849.525.66%$217.99#New Product Success Rates
Listing这个市场不适合进入，已经明显进入过度拥挤/价格战状态。新产品总体盈利率只有24.58%，但新发布产品里只有23.40%盈利，76.60%失败；更关键的是，建立在老链接上的新发布利润为0%，说明成熟品牌在用旧链接挤压新品，新人靠常规打法很难打穿。
大品牌也没有明显优势入口。 老品牌新发布产品里只有12.50%盈利，远低于新品牌的33.33%，但这不是“新品牌更容易成功”，而是说明市场里真正赚钱的只有少数强势打法。头部样本里，Swiftmaps 4个盈利新品占老品牌盈利新品的80%，ZICOTO 2个新品年收入合计341.7万、月销量约3750件，但两款新品预算合计3.58万CNY且两款都没实现盈利；Comix 12个产品里只有1个盈利，11个亏损，其中盈利款 B0GDF2YCNQ 需要约1909.7 USD预算，利润率14.03%，而另一款 B0GDF2BMGN 只有9.63%，已经掉进低利润区。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ThenshopBlue SkySwiftmapsOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ComixBlue SkyOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显进入价格战+过度拥挤状态。 近一年新品成功率只有24.18%（22个成功、69个失败），而且2026年新品牌新品发布量远高于2025年，失败却同步放大，说明竞争在加剧，不是在变容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 2 2 3 5 1 0 0 5 2026 2 8 11 8 8 0 0 39 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 1 1 2 0 0 0 0 0 2025/9 0 1 0 4 0 0 0 1 2025/10 1 0 1 1 0 0 0 1 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 1 0 0 1 2026/1 0 0 2 4 0 0 0 0 2026/2 2 1 1 0 2 0 0 8 2026/3 0 1 1 1 1 0 0 4 2026/4 0 6 1 0 5 0 0 12 2026/5 0 0 0 1 0 0 0 0 2026/6 0 0 6 2 0 0 0 12 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
Blue SkyB09CPN9Y77 (4.8/5 (33 Reviews))Blue Sky 2026-2027 Monthly Academic Wall Calendar, 15"x12", Daisy Checkers
This listing is deemed profitablePrice (USD)$14.01Released TypeNew Release (2026-01-13)Brand is a new entry in this marketSize and Weight38.0 x 30.5 x 1.2 cm, 290.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designEarly Investment
Investment
Monthly Revenue (Recent) (USD)$700.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.24% / 13.94%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.15% / 3.85%Peak / Non PeakSales & BSR Performance
DLY OasisB0CFY1Y7RJ (4.6/5 (335 Reviews))24" x 36" 2027 Wall Calendar 12 Month, Folded Wet & Dry Erasable Planner
This listing is deemed profitablePrice (USD)$11.60Released TypeOld Release (2023-09-30)Brand is an old entry in this marketSize and Weight25.2 x 22.7 x 1.0 cm, 159.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
浅蓝色边框与网格线的常规办公风格配色，偏实用而非装饰型。, 24" x 36" 超大单页年度布局，且支持横竖双向翻转使用，属于更强的布局差异化。Key Buying Motive
支持湿擦/干擦双模式，并可横竖双面切换，适合需要频繁改动的年度统筹计划。Target Customers
需要一张整年可视化管理的办公/教室/家庭指挥中心用户，尤其是项目、课程、假期与内容排期并行管理的人群。Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,320.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.82% / 19.39%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight10.14% / 12.71%Peak / Non PeakSales & BSR Performance
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