
这个市场不值得进入:新品牌与新品已经明显陷入价格挤压,正常打法很难稳定赚钱。 现有数据里,新增品牌只有8个,但新发布产品里只有21.05%能做到可验证盈利,83.33%的新品牌新品失败;而新产品里已知利润大多只在11.73%~21.44%,低利润和“其他/不稳定”占比很高,说明不是增长型市场,而是竞争越来越硬的市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入。 用户预算500,000 CNY表面上够做单个ASIN的前期铺货与投放,但市场已经被价格战和失效新品拖住了,能赚钱的新品少,亏损新品多,入场后很容易被流量和成本压垮。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显偏向内卷和价格战。 现有数据里,新发布产品盈利率只有21.05%,但新品牌新发布产品的盈利率仅16.67%,而新品牌新发布产品的失败率高达83.33%;同时市场整体可识别利润产品里,10%~20%利润段只有8个、20%~30%只有6个,说明能赚钱的并不多,且大部分利润空间并不宽。
这个市场不适合进入,结论很明确:已进入价格战区,而且有明显过度拥挤的信号。 新品里可识别利润率的样本只有19个,78.95%落在“其他/无法稳定判断”区间;在已知利润里,只有31.58%达到15%以上,而低于10%的产品已经出现,说明新进入者很难靠正常定价建立稳定利润。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FB8QFF6Y | Ruppence | 2025-07-05 | Yes | $33.01 | 100pcs | $3301.0 | 27.64% | $912.4 |
![]() | B0D53QCSK1 | Hifor | 2024-05-24 | Yes | $25.25 | 200pcs | $5050.0 | 16.47% | $831.74 |
B0G8DJWZJ4 | BOHMR | 2026-04-25 | Yes | $42.27 | 100pcs | $4227.0 | 18.99% | $802.71 | |
![]() | B0DBTMTCMP | BEASYE | 2024-08-01 | Yes | $30.24 | 100pcs | $3024.0 | 22.33% | $675.26 |
![]() | B0DZ248PF9 | BEASYE | 2025-03-03 | Yes | $30.26 | 100pcs | $3026.0 | 21.26% | $643.33 |
B0DSZM749Z | BOHMR | 2025-01-14 | Yes | $33.82 | 100pcs | $3382.0 | 17.71% | $598.96 | |
![]() | B0FWK1ZMNH | joaoxoko | 2025-10-16 | Yes | $21.56 | 100pcs | $2156.0 | 20.98% | $452.33 |
![]() | B0G1MQWM34 | Pebbly Beach | 2026-03-19 | Yes | $15.91 | 100pcs | $1591.0 | 24.28% | $386.3 |
![]() | B0F9FB4M5L | EZIRVLIFE | 2025-05-21 | Yes | $39.99 | 50pcs | $1999.5 | 17.94% | $358.72 |
![]() | B0FFS56SJV | Everlling | 2025-07-24 | Yes | $18.43 | 100pcs | $1843.0 | 17.99% | $331.56 |
![]() | B0FC68TN37 | Granatan | 2025-06-06 | Yes | $29.61 | 50pcs | $1480.5 | 20.68% | $306.17 |
![]() | B0DLNC5CMQ | FIASON | 2025-01-06 | Yes | $20.84 | 100pcs | $2084.0 | 14.15% | $294.89 |
![]() | B0DRN5KP4R | Tanngronie | 2024-12-27 | Yes | $27.87 | 50pcs | $1393.5 | 13.95% | $194.4 |
![]() | B0GKFZ1LQ7 | FIASON | 2026-03-17 | Yes | $23.7 | 50pcs | $1185.0 | 16.31% | $193.28 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G8DJWZJ4 | BOHMR | 2026-04-25 | Yes | $42.27 | 100pcs | $4227.0 | 18.99% | $802.71 | |
![]() | B0FWK1ZMNH | joaoxoko | 2025-10-16 | Yes | $21.56 | 100pcs | $2156.0 | 20.98% | $452.33 |
![]() | B0G1MQWM34 | Pebbly Beach | 2026-03-19 | Yes | $15.91 | 100pcs | $1591.0 | 24.28% | $386.3 |
![]() | B0GKFZ1LQ7 | FIASON | 2026-03-17 | Yes | $23.7 | 50pcs | $1185.0 | 16.31% | $193.28 |
这个市场不值得进入,结论很直接:已经明显偏向价格战,且新品牌成功率太低。 新产品里只有21.05%能盈利,盈利区间主要集中在10%~30%,而像 HANGMAICOME、Otoolling 这类新品牌的新品几乎都失败了;同时老品牌 FIASON、BOHMR 仍然在用更成熟的产品吃掉利润,说明新人不是简单上架就能赢,而是要靠更强的产品差异、品牌和预算。
对大品牌来说,仍然是高门槛但不是完全没机会;对小卖家来说,合法成功案例非常少。 你这类单个ASIN启动预算大约是2527美元,而真正能打的样本里,BOHMR 的 B0G8DJWZJ4 早期投入高达8369.46美元,做到19.0%利润率、月销100、月利润802.71美元;FIASON 的 B0GKFZ1LQ7 也能做到16.31%利润率、月销50,但这是老品牌靠已建立的势能在吃市场。反过来,新品牌里只有 joaoxoko 的 B0FWK1ZMNH 是真实可见的成功样本,35条评论、月销100、利润率20.98%、月收入2156美元;而 HANGMAICOME 的 B0FC61ZTD2 利润率只有8.86%,Otoolling 的 B0G2LPT51C 直接没有销量,说明新品牌要想活下来,基本得靠功能差异和更强启动资金,不是普通小卖家能稳定复制。
短结论:不要进。 这个市场对大品牌是“可进但要重投放、重品牌、重差异化”,对小卖家是“极难合法复制”,而且你已经看到老品牌和新品牌的新发布成功率并不高:新品牌新品成功率16.67%,新品牌新品失败率83.33%;老品牌新品成功率33.33%,失败率33.33%。这不是一个适合稳健进入的市场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合现在进入:新品牌成功率只有16.67%,失败率83.33%,而且最新一批入场几乎都是亏损或无效销量,已经明显走向高压竞争。 2025年到2026年连续出现新品牌进入,但真正能跑出盈利的只有少数几个ASIN(B0FWK1ZMNH、B0G1MQWM34、B0GKFZ1LQ7、B0G8DJWZJ4),其余大量新品牌/新ASIN都没有形成稳定利润,说明市场不是在扩张,而是在被更激烈的价格和投放竞争挤压。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 10 |
| 2026 | 0 | 0 | 0 | 2 | 1 | 0 | 0 | 5 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/10 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |