- Benchmark ASINB0G8CTX79W
- MarketplaceUS
- Category ID1064954
- Analyzed Products
- Keywordhoneycomb packing paper, packing paper roll, protective wrapping paper
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经处在明显的价格战和拥挤区。 新品牌一共11个，近期又新增了11个品牌、39个新品，但真正能稳定盈利的新品牌新品只有1个，成功率只有2.56%；新品非盈利率高达97.44%，而且利润区间落在-23.66%到-10.38%，说明大多数进入者连基础利润都守不住。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入，用户预算虽然够做单个ASIN的前期启动，但市场已经接近价格战和饱和区，成功概率很低。 现有数据里，新品总体盈利率只有2.56%，市场整体盈利产品占比只有1.94%，而新品牌新品盈利率仅29.4%，新品牌新品非盈利率高达97.06%，这不是健康市场；同时，利润区间已经被压到-23.66%到-10.38%，说明大多数新货连基础利润都守不住。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?12.82%New listing success rate (old brands):0.00%New listing success rate (new brands):2.94%Which new brands have these successful new listings?Alternatives- 牛皮纸打包纸/填充纸（普通卷装或散装）
- 再生纸碎纸填充物（纸丝/纸屑填充）
- 报纸/杂志纸二次利用
- 旧纸箱裁切成纸垫或隔板
- 瓦楞纸板片/纸板角护
- 可重复使用的布袋、毛巾、T恤类软包装材料
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经接近价格战和过度拥挤的状态。 新品牌里只有 1 个可确认盈利，33 个新产品不盈利，成功率只有 2.94%；而全市场可识别盈利产品比例也只有 1.94%，这不是“有机会”的市场，而是典型的高风险淘汰赛。
New products with Highest revenuewanguagua
Recent Monthly Revenue (USD):$26,554.00(1100pcs/month)B0FVV1TNC9 (4.3/5 (1670 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsBesitek
Recent Monthly Revenue (USD):-(-)B0GXP9XM2GBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$7,948.00(400pcs/month)B09XFCPCT1 (4.5/5 (3072 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Recent Monthly Revenue (USD):$9,870.00(1000pcs/month)B0B9HPNPZ3 (4.5/5 (3048 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least investment in new productsMost investment in new productsZKOVTAN
Recent Monthly Revenue (USD):-(-)B0GRMYBYZ8 (4.4/5 (25 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H26THK7KBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$649.50(50pcs/month)B0GRMXN1TP (4.4/5 (25 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsQUALTIPOPER
Recent Monthly Revenue (USD):-(-)B0H29723BV (4.8/5 (14 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H29G3HRJBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 尺寸更短，和其他长卷款区分明显
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- 附绳子与易碎贴，图片更直观，容易吸引点击
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- 棕色牛皮纸+蜂窝结构，风格自然，适合搬家包装场景
B0CWPN1V1L (4.6/5 (1927 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
Differentiation:- 15英寸×328英尺长卷，与短卷产品差异大
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- 附48张易碎贴，包装信息更丰富，图片更显专业
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- 适合大批量搬家/发货用户，视觉上更像高容量规格
B0CPLBWCRL (4.6/5 (635 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：已经是价格战+过度拥挤的高风险市场。 新品牌进入后，新品盈利率只有29.4%，但同一批新品牌新品亏损率高达97.06%；更关键的是，新品里盈利的几乎只看到 wanguagua 的 B0FVV1TNC9（19.79%利润率，月销约1100，月收约265.54万），其余高曝光新品多数都在亏钱，说明不是“普通小卖家也能轻松赚钱”，而是少数品牌靠更强投放和更成熟运营在硬撑。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FVV1TNC9wanguagua2025-12-04Yes$24.141100pcs$26554.019.79%$5255.04
B0F8HSYV3DAspamms2025-05-13Yes$25.77200pcs$5154.011.78%$607.15Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FVV1TNC9wanguagua2025-12-04Yes$24.141100pcs$26554.019.79%$5255.04#New Product Success Rates
Listing结论很明确：这个市场不适合进入，已经接近价格战+过度拥挤状态。 新品牌新上架产品几乎全军覆没：新品牌新品盈利率只有2.94%，整体新品盈利率也只有2.56%，而新品非盈利占97.44%；市场里可识别的盈利产品只占1.94%，说明大多数进入者都在亏损或被迫低价竞争。
对大品牌来说也不值得进。 这个类目里旧品牌推出的新产品盈利率是0%，说明老玩家也没有明显优势；非盈利产品里，旧品牌与新品牌都在一起踩坑，像 Besitek、ecoducer、PINENUTS、MAXECHO、callica、packbabol、Honey Flex、ZKOVTAN 这些名字反复出现在失败清单里。时间上看，2025到2026年新品数量持续增加，但成功只出现1个，失败却在2025年12月到2026年6月密集爆发，趋势是越往后越挤、越往后越难赚。
小商家这边，真正能作为“合法成功样本”的只有 wanguagua 的 B0FVV1TNC9：它是新品牌、白帽新品、主动销售，售价24.14美元，最近月销1100件，月营收26554美元，利润率19.8%，早期投入约3381美元，广告约756美元；但它成功的核心不是便宜，而是基于老款+低价，而且该市场里常见产品同质化极高，Lockwrap、NAPALOOK 这类老牌大体量商品也大量存在，门槛不是“少花钱”，而是要有能打穿同质化的产品和持续营销预算。按你的预算500000元，钱看起来够，但这个市场不是“预算够就能做成”，而是你得先打赢一场利润很薄的内卷战；如果没有明显创新、品牌势能或独特结构，不建议进场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
wanguaguaNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ZKOVTANcallicapackbabolHoney FlexOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显进入超饱和和价格战区。 近期新增品牌有11个，整体新上架产品39个，但真正满足可盈利标准的新品牌新产品只有1个，成功率只有2.56%，而新产品利润区间整体落在-23.66%到-10.38%，说明现在不是“能不能做”的问题，而是“做了大概率亏”的问题。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 5 1 1 1 0 0 0 7 2026 6 0 0 0 0 0 0 18 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 2 2025/9 1 0 0 0 0 0 0 0 2025/10 1 1 0 0 0 0 0 0 2025/11 3 0 0 0 0 0 0 1 2025/12 0 0 1 1 0 0 0 4 2026/1 2 0 0 0 0 0 0 2 2026/2 3 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 7 2026/5 0 0 0 0 0 0 0 4 2026/6 1 0 0 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesHoneycomb Packing Paper, 15" x 262' Honeycomb Cushioning Wrap Roll for Moving Shipping Packaging Gifts, Recyclable Honeycomb Paper Moving Supplies Bubble Paper Wrapping Protective Roll Khaki
This listing is deemed profitablePrice (USD)$25.77Released TypeOld Release (2025-05-13)Brand is an old entry in this marketSize and Weight38.7 x 11.1 x 11.0 cm, 1270.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
牛皮纸原色，偏自然环保风格, 蜂窝镂空展开结构，兼具缓冲与伸展性Key Buying Motive
可拉伸蜂窝结构，展开后提升缓冲保护并节省仓储空间；带打孔设计，徒手可撕无需剪刀Target Customers
面向搬家、跨境发货和易碎品包装的小商家与个人用户，尤其是需要替代气泡膜的环保包装需求Early Investment
Investment
Monthly Revenue (Recent) (USD)$5,154.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.04% / 11.78%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-16.98% / -12.24%Peak / Non PeakSales & BSR Performance
wanguaguaB0FVV1TNC9 (4.3/5 (1670 Reviews))WANGUAGUA 12Inch x 1200Inch Honeycomb Paper Packing Sheets for Moving
This listing is deemed profitablePrice (USD)$24.14Released TypeNew Release (2025-12-04)Brand is a new entry in this marketSize and Weight31.0 x 8.4 x 8.1 cm, 652.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
牛皮纸原色，强调自然环保感, 蜂窝镂空展开结构，卷材形态，属于常见公模包装纸设计Key Buying Motive
小蜂窝结构展开后更紧密，兼顾缓冲与抗压Target Customers
面向搬家、寄件和易碎品包装的低成本环保替代需求Early Investment
Investment
Monthly Revenue (Recent) (USD)$26,554.001100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.01% / 19.79%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight3.84% / 6.62%Peak / Non PeakSales & BSR Performance