- Benchmark ASINB0FC5WZTL2
- MarketplaceUS
- Category ID486455011
- Analyzed Products
- Keywordguitar accessories
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入。 新品牌新品盈利率只有8.82%，低于10%的高风险线；最近入场几乎全军覆没，2026年新增16个新ASIN全部亏损，市场已经明显走进价格战区，且越晚进入越难赚钱。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入：整体已经明显偏向价格战，且新品存活率极低。 你有50万人民币预算，表面上足够覆盖单个ASIN前几个月的备货、头程和投放，但这不足以对抗后续的品牌化、研发和认证成本；更关键的是，市场里新品牌大批涌入，但能赚钱的只是一小撮，失败样本更多，说明不是“有钱就能赢”，而是“进来也大概率亏”。
从数据看，市场投资门槛不算高，但赚钱难度明显更高：新上架产品推荐预算集中在13.45万美元级别；样本里Fematin是新品牌中少数赚钱案例，2个盈利新品、2个亏损新品，盈利率只有50%，其爆款单品B0FXW2PTP9和B0FRK48TF8分别做到21.98%和21.53%毛利、月销50、月营收约66950和65250美元，看起来能打，但它们靠的是差异化外观+功能，不是靠低成本硬拼。相反，Reabosko虽然是新品牌、总预算仅约1345美元，却4个新品全部亏损，代表低预算进场在这里基本站不住；Mollcouver更直接，1个新品亏损，毛利-16.54%。老品牌COOZOOM也没优势，5个产品0盈利，老产品毛利只有5.01%和7.38%，说明这个类目已经被压到很薄，典型的价格战环境。
对小商家来说，真正能参考的只有新品牌里已验证的成功样本，而不是老品牌。可跟的案例只有Fematin的B0FXW2PTP9、B0FRK48TF8，以及YINKECASE的B0FQMTW8T1，这个单品月销50、月营收约56200美元，属于靠设计和便携差异化起量；但要注意，市场里新品牌新品盈利率虽显示100%，非盈利率却也有90%，这意味着绝大多数新品都没跑出来。对大品牌来说，虽然有资源可砸，但也只是“可能进入”，不是“高概率成功”；对小商家来说，除非你能做出Fematin那种明确差异化，并准备远高于单个ASIN预算的长期投入，否则不要进。
Early sourcing + logistics + marketing budget (USD)$1,345.41 - $1,345.41Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?11.76%New listing success rate (old brands):0.00%New listing success rate (new brands):10.00%Which new brands have these successful new listings?Alternatives- 自制/DIY拾音片收纳方案：用小号硬币盒、药盒、胶片盒或首饰分格盒来临时装吉他拨片，几乎零成本、容易买到，且比专用摆件更实用。
- 手机壳/钱包式随身收纳替代：把少量拨片直接放进卡包、硬币袋、钥匙包或手机壳夹层中，适合外出练琴，省去单独买收纳器。
- 魔术贴/夹扣式布袋替代：用文具袋、耳机收纳袋或小零钱袋配挂扣挂在琴包上，价格低、容量更灵活，比外观型产品更容易接受。
- 桌面通用小物收纳盒替代：用桌面收纳盒、螺丝盒或药品分装盒放拨片，功能上接近但更便宜，且不强调“吉他主题”装饰。
- 把拨片放在琴盒/琴包固定口袋：如果用户已有琴盒或琴包，直接利用现有口袋/夹层即可，不需要再买专用拨片盒，门槛最低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经明显偏向价格战，而且新品牌整体成功率只有8.82%，低于10%的高风险线。 现有数据里，老品牌和新品牌都在同一细分里反复试错，真正能赚钱的只有少数靠差异化设计的产品，但绝大多数都卡在低利润和同质化上；对大品牌来说也不是好市场，对小商家更不友好。
New products with Highest revenueFematin
Recent Monthly Revenue (USD):$669.50(50pcs/month)B0FXW2PTP9 (4.8/5 (80 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$652.50(50pcs/month)B0FRK48TF8 (4.8/5 (80 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsCOOZOOM
Recent Monthly Revenue (USD):-(-)B0BRQ5VM74Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$1,011.00(100pcs/month)B08Z3MTVTD (4.7/5 (836 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Recent Monthly Revenue (USD):$1,014.00(100pcs/month)B08Z3NK8QW (4.7/5 (836 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Most investment in new productsLeast investment in new productsReabosko
Recent Monthly Revenue (USD):-(-)B0FZKWXLXV (4/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0G1YKMCFQ (4/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G1YGSK54 (5/5 (11 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsMollcouver
Recent Monthly Revenue (USD):-(-)B0H15CCCD6 (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 音箱喇叭造型，外观最独特，和常见皮套/钥匙扣明显不同
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- 桌面展示+收纳双功能，适合想要摆件感的吉他玩家
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- 黑金复古配色更吸睛，商品图辨识度高，容易促点击
B0FXW2PTP9 (4.8/5 (80 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 袋式随身结构最不同，不是桌面盒也不是钥匙扣
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- 复古皮革外观更像随身配件，适合外出排练和演出
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- 便携挂扣设计明确，功能和受众与其他款区分大
B0FQMTW8T1 (4.9/5 (26 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场：新品牌新产品盈利率只有8.82%，而且新产品利润带里低于10%的占比已经非常高，说明这里已经进入了明显的价格战区域。 仅看新品牌样本，18个新品牌里有2个品牌做出盈利新产品，但真正可复制的“健康成功”很少；同时老品牌新产品盈利率为0%，说明老牌也在这条赛道里吃力，市场不是谁都能轻松赢。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FG29FCHFPeciue2025-06-30Yes$16.7350pcs$836.524.79%$207.37B0FXW2PTP9Fematin2025-10-08Yes$13.3950pcs$669.521.98%$147.16B0FRK48TF8Fematin2025-09-18Yes$13.0550pcs$652.521.53%$140.49
B0C48MDKNRGrapsa2023-05-04Yes$13.9950pcs$699.518.52%$129.55B0FQMTW8T1YINKECASE2025-09-11Yes$11.2450pcs$562.012.98%$72.95
B0F646Q1YBPick-A-Palooza2025-04-23Yes$10.9550pcs$547.512.1%$66.25Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FXW2PTP9Fematin2025-10-08Yes$13.3950pcs$669.521.98%$147.16B0FRK48TF8Fematin2025-09-18Yes$13.0550pcs$652.521.53%$140.49B0FQMTW8T1YINKECASE2025-09-11Yes$11.2450pcs$562.012.98%$72.95#New Product Success Rates
Listing这个市场不值得进入，结论很明确：已进入价格战区，而且对新品牌极不友好。 新品整体盈利率只有8.82%，低于10%的高风险线；老品牌新品盈利率甚至是0%，说明不是“新手也能做”的市场，而是连成熟玩家都难赚钱的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
FematinYINKECASENonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
CashBeatReaboskoOther#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：新品牌成功率只有8.82%，整体可盈利产品占比也只有8.57%，而且最近入场几乎全在亏钱，已经是明显的高风险价格战市场。 过去几个月里，新品牌新增里盈利的只有3个ASIN，亏损的有27个；到了2026年，新增16个新ASIN全部亏损，趋势是越晚进来越难赚。再看品牌层面，真正像样的新人成功只有Fematin和YINKECASE，前者4个产品里2个赚钱，后者1个产品里1个赚钱，但这两个案例都不代表市场宽松，反而说明成功极度集中、复制难度高。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 2 0 0 15 2026 0 0 1 0 0 0 0 15 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 2 2025/9 0 0 0 1 1 0 0 1 2025/10 0 0 0 0 1 0 0 1 2025/11 0 0 0 0 0 0 0 6 2025/12 0 0 0 0 0 0 0 5 2026/1 0 0 0 0 0 0 0 4 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 4 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 1 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesYINKECASEB0FQMTW8T1 (4.9/5 (26 Reviews))Guitar Picks Holder for Acoustic & Electric Guitar, PU Leather Vintage Bag
This listing is deemed profitablePrice (USD)$11.24Released TypeNew Release (2025-09-11)Brand is a new entry in this marketSize and Weight15.6 x 12.8 x 2.6 cm, 59.00gProfitable Factors
Distinct functions and featuresUnique appearance designLow pricing strategyDesign & Appearance
棕黑双色皮革复古袋式外观，整体更像随身小配件而非桌面收纳盒, 采用扁平袋式/挂扣式结构，带手带可挂包带或腰带，区别于竞品的盒状、钥匙扣或贴片式设计Key Buying Motive
可随身悬挂携带，强调快速取用与便携收纳Target Customers
更适合经常外出排练、演出或随身带琴拨的吉他手Early Investment
Investment
Monthly Revenue (Recent) (USD)$562.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.05% / 12.98%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.30% / 9.23%Peak / Non PeakSales & BSR Performance
Fematin Guitar Pick Holder Box, Amp Speaker Style Guitar Picks Display Case
This listing is deemed profitablePrice (USD)$13.05Released TypeNew Release (2025-09-18)Brand is a new entry in this marketSize and Weight7.2 x 5.0 x 4.9 cm, 68.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色机箱搭配金色旋钮，整体更像迷你音箱陈列件，识别度较高, 迷你音箱/功放造型，带网罩前脸和旋钮细节，并带后部抽屉收纳结构Key Buying Motive
顶部展示9片拨片，后置抽屉可再收纳备用拨片，兼具展示和收纳Target Customers
更适合喜欢桌面摆件、乐器周边装饰和送礼场景的吉他玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$652.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight19.46% / 21.53%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight16.92% / 18.99%Peak / Non PeakSales & BSR Performance
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