
这个市场不值得进入,已经进入价格战和过热阶段。 关键证据很直接:新品牌只有2个,但真正的新品牌新品盈利率是0%,总体新发布产品盈利率只有46.88%,而新发布产品里53.12%都不盈利;更重要的是,多数能赚钱的产品利润率集中在17.05%~33.18%,但新进入者样本里像 Kovire 这类新品牌的5个新款全部亏损,说明普通新品牌切入基本没有跑通。
大品牌也不是安全答案。 BAGAIL 这类老品牌能持续赚钱,靠的是品牌势能、旧链接基础和持续上新,不是靠低门槛打法;它的50个产品里46个可识别为盈利,月收入样本总计约1.266亿、月销量约5.38万,但这也说明市场利润主要被存量强品牌吃掉。反过来看,Kovire 作为新品牌,5个新款全亏,单个产品预算样本还在约2,023~4,619美元区间,但仍然没有盈利;这说明单靠你500,000元人民币的单品预算,能做上线,但不足以稳定打赢这个市场的长期竞争。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经明显过热,价格战和大品牌挤压都很强。 用户预算 50万人民币是够做单个 ASIN 的前期启动,但不够形成长期防守;市场里新品可盈利率为 0%,新品牌新品盈利率也是 0%,而新品牌新品未盈利率达到 100%,说明新品牌几乎没有切入空间。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,结论很明确:已经过热,而且明显偏向价格战。 新品牌进入几乎没有稳定盈利样本,能看到的“新进者”不是亏损就是只有短期噱头;对小品牌来说,这里不是机会,是消耗战。
这不是一个适合进入的市场:新品牌几乎没有成功样本,反而是老品牌和大品牌在持续吃掉利润,市场已经明显偏向价格战和重资产竞争。 以现有数据看,想靠普通小卖家打法切入,胜率很低;如果硬要进,只能走强品牌、强投放、强差异化路线,但这已经不是“单个ASIN小预算”能稳妥覆盖的生意。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B08S35399Y | BAGAIL | 2021-01-05 | Yes | $20.06 | 20000pcs | $401200.0 | 19.0% | $76228.0 |
![]() | B0FH9QS56B | Veken | 2025-10-20 | Yes | $26.25 | 5000pcs | $131250.0 | 24.49% | $32143.13 |
B08S38PLQG | BAGAIL | 2021-01-05 | Yes | $23.61 | 5000pcs | $118050.0 | 22.33% | $26360.57 | |
![]() | B081JSFHZK | BAGAIL | 2019-11-12 | Yes | $23.73 | 7000pcs | $166110.0 | 10.44% | $17341.89 |
![]() | B0CHM4X4J1 | BAGAIL | 2023-09-08 | Yes | $23.51 | 3000pcs | $70530.0 | 18.25% | $12871.73 |
![]() | B0GDFX4JDC | BAGAIL | 2025-12-31 | Yes | $33.78 | 600pcs | $20268.0 | 31.84% | $6453.34 |
![]() | B0CHM4MG65 | BAGAIL | 2023-09-08 | Yes | $26.78 | 1000pcs | $26780.0 | 21.8% | $5838.04 |
![]() | B081JSMJLG | BAGAIL | 2019-11-12 | Yes | $28.73 | 800pcs | $22984.0 | 24.29% | $5582.82 |
![]() | B0GYDV7GND | BAGAIL | 2026-04-24 | Yes | $34.32 | 500pcs | $17160.0 | 32.26% | $5535.82 |
![]() | B0FLDNN2KR | BAGAIL | 2025-08-06 | Yes | $33.68 | 500pcs | $16840.0 | 32.27% | $5434.27 |
![]() | B08S324MKS | BAGAIL | 2024-01-01 | Yes | $32.92 | 500pcs | $16460.0 | 32.42% | $5336.34 |
![]() | B0FLDS1V19 | BAGAIL | 2025-08-06 | Yes | $33.25 | 500pcs | $16625.0 | 31.84% | $5293.4 |
![]() | B0C57WKY52 | BAGAIL | 2023-05-15 | Yes | $24.13 | 1000pcs | $24130.0 | 21.33% | $5146.93 |
![]() | B08S37NPMD | BAGAIL | 2021-01-05 | Yes | $24.71 | 800pcs | $19768.0 | 23.37% | $4619.79 |
![]() | B0FH9L67YW | Veken | 2025-07-11 | Yes | $31.05 | 500pcs | $15525.0 | 29.0% | $4502.25 |
![]() | B0FLDNNK7F | BAGAIL | 2025-08-06 | Yes | $33.91 | 400pcs | $13564.0 | 32.3% | $4381.18 |
![]() | B08S3M2TPG | BAGAIL | 2021-01-05 | Yes | $28.23 | 500pcs | $14115.0 | 27.91% | $3939.5 |
![]() | B0GTV8BR17 | Veken | 2026-03-25 | Yes | $35.9 | 300pcs | $10770.0 | 31.67% | $3410.86 |
![]() | B0DPMN6N5V | BAGAIL | 2024-12-05 | Yes | $34.78 | 300pcs | $10434.0 | 26.02% | $2714.93 |
![]() | B0FH9QCBMP | Veken | 2025-07-11 | Yes | $33.87 | 250pcs | $8467.5 | 30.23% | $2559.73 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FH9QS56B | Veken | 2025-10-20 | Yes | $26.25 | 5000pcs | $131250.0 | 24.49% | $32143.13 |
![]() | B0GDFX4JDC | BAGAIL | 2025-12-31 | Yes | $33.78 | 600pcs | $20268.0 | 31.84% | $6453.34 |
![]() | B0GYDV7GND | BAGAIL | 2026-04-24 | Yes | $34.32 | 500pcs | $17160.0 | 32.26% | $5535.82 |
![]() | B0FLDNN2KR | BAGAIL | 2025-08-06 | Yes | $33.68 | 500pcs | $16840.0 | 32.27% | $5434.27 |
![]() | B0FLDS1V19 | BAGAIL | 2025-08-06 | Yes | $33.25 | 500pcs | $16625.0 | 31.84% | $5293.4 |
![]() | B0FLDNNK7F | BAGAIL | 2025-08-06 | Yes | $33.91 | 400pcs | $13564.0 | 32.3% | $4381.18 |
![]() | B0GTV8BR17 | Veken | 2026-03-25 | Yes | $35.9 | 300pcs | $10770.0 | 31.67% | $3410.86 |
![]() | B0GYDVMH9F | BAGAIL | 2026-04-24 | Yes | $36.02 | 200pcs | $7204.0 | 33.26% | $2396.06 |
![]() | B0GH4KYZMC | Thule | 2026-01-16 | Yes | $28.69 | 300pcs | $8607.0 | 23.57% | $2028.67 |
![]() | B0FH9M3GP1 | Veken | 2025-10-15 | Yes | $27.21 | 250pcs | $6802.5 | 25.49% | $1733.96 |
![]() | B0FRFX3GCP | BAGAIL | 2025-09-17 | Yes | $27.9 | 200pcs | $5580.0 | 23.69% | $1321.91 |
![]() | B0FLDMXQT2 | Aerotrunk | 2025-08-06 | Yes | $22.73 | 250pcs | $5682.5 | 20.72% | $1177.42 |
![]() | B0GSG5J6KR | Veken | 2026-03-13 | Yes | $35.36 | 100pcs | $3536.0 | 31.52% | $1114.55 |
![]() | B0FY3VR7G8 | Itzy Ritzy | 2025-10-28 | Yes | $36.99 | 50pcs | $1849.5 | 29.91% | $553.19 |
![]() | B0G6JSJMR3 | hatisan | 2025-12-12 | Yes | $15.25 | 200pcs | $3050.0 | 13.98% | $426.39 |
这个市场不适合进入,原因很明确:新品牌成功率只有46.88%,但真正的新品牌是100%失败;能赚钱的几乎都来自老品牌和老listing,说明门槛高、竞争重、靠品牌积累吃饭,不是新手市场。 同时,市场里已经出现明显的价格/同质化压力:不少失败款都被标记为“缺乏独特性、市场太小或竞争极端、利润率偏低”,这类环境下无论大品牌还是小商家,想靠常规打法切入都很难。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场不适合进入,已经偏向饱和,而且对新玩家越来越难。 近一年新发布产品的整体成功率只有46.88%,但真正的新品牌里,新品盈利率是0%,7个新品牌新品全部不盈利;同时最近月份里,几乎所有能跑出来的利润都被老品牌拿走,新品牌没有跑通的正面样本。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 1 | 5 | 4 | 0 | 8 |
| 2026 | 0 | 0 | 0 | 0 | 1 | 4 | 0 | 9 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 1 | 3 | 0 | 3 |
| 2025/9 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 2 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 2 |
| 2026/1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 6 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |