- Benchmark ASINB0F8BSQWJC
- MarketplaceUS
- Category ID3760911
- Analyzed Products
- Keywordscar serum, scar gel, scar cream
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，属于高压竞争、偏价格战的赛道。 新品牌成功率只有15.38%，失败率高达84.62%，而且近一年新增产品几乎是1胜10败，竞争不是在缓和，而是在加剧；虽然新发布产品里仍有20.18%~34.98%的利润空间，但多数新品牌已经被压到低利润甚至亏损，说明机会更多被老牌和强产品力吃走了。
从数据看，这个市场已经出现明显的挤压：近一年新进入品牌只有9个，但新发布产品有15个，其中真正盈利的只有2个；按品牌看，UXENPHXF 这类新品牌里，1个赚钱、2个亏钱，整体非常不稳定。更关键的是，老品牌 Bio-Oil 依然有 7 个盈利产品、总月收入约 9,968.02 万元，单品如 B004AI97MA 月销约 2 万、利润率 33.18%，B00AREGVUM 利润率 38.71%；Mederma 的 B0F8BSQWJC 也能做到 96,150 美元月收入。说明大品牌有持续吃量能力，新品牌想硬闯会被渠道、品牌力和资源直接压制。但小品牌不是完全没路，真正能活下来的案例只有少数且必须做差异化：BodyJ4You 的 B0GK4X72YF 和 UXENPHXF 的 B0G8DCCPRX 都是靠棒状/滚珠这类更便携、涂抹方式不同的产品形态切入，利润率分别约 30% 和 24.27%，而像 UXENPHXF 的 B0GC61PBRB 只有 9.4% 利润率，已经落入价格战区。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入。 这不是一个适合小商家试错的赛道，利润看起来能做，但新品牌成功率太低、低利润款太多，而且已经有老牌大品牌用品牌力长期吃掉利润，属于高风险、偏价格战市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?13.33%New listing success rate (old brands):0.00%New listing success rate (new brands):15.38%Which new brands have these successful new listings?Alternatives- 凡士林/白软膏类封闭性修护膏：比疤痕专用产品更便宜、获取更容易，适合干燥修护和减少拉扯感；很多用户会把它作为“先不用买疤痕精华/凝胶”的低成本替代。
- 基础保湿霜/身体乳（如含神经酰胺、甘油、尿素的通用修护乳）：虽然不是专门祛疤，但更容易买到、价格通常更低，适合日常护理新生皮肤或轻度干痒区域，能延后对疤痕专用产品的购买。
- 硅胶贴/硅胶胶带（单片可裁剪型）：单次覆盖式使用，比频繁涂抹更省事，适合局部疤痕管理；对不想买“疤痕霜/疤痕精华”的用户，是更强的非处方替代路径。
- 透明医用胶带/纸胶带用于张力管理：成本低、容易买到，适合伤口愈合后减少摩擦和牵拉；对预算敏感用户，是比疤痕凝胶更容易执行的替代方案。
- 通用淡斑/修护类维C或烟酰胺精华：如果用户主要在意的是色沉而非疤痕纹理，这类产品通常更通用、选择更多、价格带更广，可作为“先不买疤痕专用产品”的替代。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个适合进入的市场。 当前核心样本里新品牌新上架成功率只有15.38%，失败率高达76.92%，而且新品牌只有2个，却已经出现1个赚钱、1个亏钱，说明新入场结果非常不稳定；更重要的是，老品牌新上架成功率为0%，这说明这个品类不是“谁来都能做”，而是被成熟品牌和强产品力卡住了。
New products with Highest revenueLeast investment in new productsMost investment in new productsUXENPHXF
Recent Monthly Revenue (USD):$1,441.00(100pcs/month)B0G8DCCPRX (4.4/5 (82 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsBio-Oil
Recent Monthly Revenue (USD):$418,400.00(20000pcs/month)B004AI97MA (4.6/5 (179604 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$295,700.00(10000pcs/month)B00AREGVUM (4.6/5 (179631 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$216,400.00(20000pcs/month)B000VPPUEA (4.6/5 (179604 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsdaymellow
Recent Monthly Revenue (USD):-(-)B0GY7PTRTF (4.8/5 (24 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 滚珠精华油形态，和常见膏体/滴管明显不同
- |
- 玫瑰石英滚珠+玻璃瓶，视觉更吸睛
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- 单一有机玫瑰果油，天然感强
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- 适合脸部、眼下、指缘等多场景，使用场景更广
B0GK4X72YF (4.7/5 (751 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 木质盖罐装，外观和常规软管/滴管差异大
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- 厚润膏体质地，涂抹感和油类产品不同
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- 主打疤痕+妊娠纹+干裂保湿，功能覆盖面广
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- 天然无合成配方，适合偏好成分党用户
B09FRJZ577 (4.4/5 (248 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，核心原因是新品牌成功率太低、且已经出现明显的低利润竞争。 当前可识别的盈利产品占比只有52.5%，但新发布产品的盈利率只有13.33%，而新发布产品中未达标的占比高达76.92%，这说明新进入者大多在亏钱或刚起步就被挤压；同时，近几个月新产品发布明显增多，2026年已出现8个新发布失败、仅1个新发布盈利，市场热度在上升，但不是机会，而是竞争加剧。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B07VWSN95SCeraVe2019-08-14Yes$18.4930000pcs$554700.033.05%$183328.35B004AI97MABio-Oil2011-04-10Yes$20.9220000pcs$418400.033.18%$138825.12B00AREGVUMBio-Oil2012-05-12Yes$29.5710000pcs$295700.038.71%$114465.47B000VPPUEABio-Oil2015-06-10Yes$10.8220000pcs$216400.017.56%$37999.84B0F8BSQWJCMederma2025-05-12Yes$19.235000pcs$96150.031.42%$30210.33
B0B3R1R2DGBeauty of Joseon2022-03-03Yes$15.532000pcs$31060.026.37%$8190.53
B0DT7PRZNXCicatricure2025-01-16Yes$24.4800pcs$19520.035.41%$6912.04
B08XMMQVT8Bio-Oil2021-02-26Yes$21.441000pcs$21440.031.51%$6755.75
B08KLL7T7HBio-Oil2020-09-21Yes$17.571000pcs$17570.028.69%$5040.84
B089FB2JH6Differin2020-06-10Yes$20.74700pcs$14518.032.99%$4789.49
B0C2WS842HBio-Oil2023-03-31Yes$19.72700pcs$13804.030.74%$4243.35
B000237W2YDerma E2014-01-05Yes$19.94600pcs$11964.032.36%$3871.56
B08XMKNLVJBio-Oil2021-02-26Yes$16.86800pcs$13488.028.2%$3803.62B09FRJZ577Better Shea Butter2021-09-30Yes$24.0400pcs$9600.033.27%$3193.92
B0CRTRLXFHDearMYDEW2024-01-09Yes$12.96400pcs$5184.021.37%$1107.83B0G8DCCPRXUXENPHXF2025-12-18Yes$14.41100pcs$1441.024.27%$349.74B0GK4X72YFBodyJ4You2026-01-28Yes$19.9950pcs$999.531.78%$317.65
B004VTULSCPalmer's2012-08-13Yes$17.850pcs$890.029.7%$264.33
B0CR72N3SWBio Mystery2023-12-30Yes$15.4450pcs$772.026.31%$203.12
B0F43K753ZCicatricure2025-04-08Yes$12.8950pcs$644.521.57%$139.02Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G8DCCPRXUXENPHXF2025-12-18Yes$14.41100pcs$1441.024.27%$349.74B0GK4X72YFBodyJ4You2026-01-28Yes$19.9950pcs$999.531.78%$317.65#New Product Success Rates
Listing结论很明确：这个市场不适合进入，尤其不是小品牌的好机会。 新品牌成功率只有15.38%，失败率高达84.62%，而且真正能证明“普通新品牌也能赚钱”的案例几乎没有；更糟的是，老品牌新上架产品的成功率是0%，说明这个细分里连成熟品牌都很难靠新款打穿，已经是高压竞争场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
UXENPHXFBodyJ4YouNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
UXENPHXFZIXAOKOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入高风险价格战状态。 近一年新品牌只有9个，但新上市15个里只有2个真正赚钱，成功率仅13.33%；而最近一年新增产品几乎是1胜10败，失败明显加速，说明竞争正在变得更难，不是更容易。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 2 0 1 0 0 1 2026 0 0 0 0 0 1 0 10 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 2 0 1 0 0 0 2026/1 0 0 0 0 0 1 0 1 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBio-Oil Fragrance-Free Body Oil Serum for Scars & Stretch Marks, 4.2 fl oz
This listing is deemed profitablePrice (USD)$21.44Released TypeOld Release (2021-02-26)Brand is an old entry in this marketSize and Weight14.8 x 4.5 x 4.4 cm, 150.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
标准透明瓶身配简洁标签，属于常见公共市场设计Key Buying Motive
无香精、无染料、无添加剂，强调临床验证与适合全身/面部使用Target Customers
关注疤痕、妊娠纹以及敏感肌护理、且偏好大牌背书的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$21,440.001000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight30.06% / 31.51%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight26.65% / 28.10%Peak / Non PeakSales & BSR Performance
Better Shea ButterB09FRJZ577 (4.4/5 (248 Reviews))Better Shea Butter Scar Eraser Balm - Cocoa Butter Cream for Stretch Marks and Dark Spots, Burns, Old Scars - Acne Scars - Designed w Zero Synthetic Ingredients, 4 oz
This listing is deemed profitablePrice (USD)$24.00Released TypeOld Release (2021-09-30)Brand is an old entry in this marketSize and Weight11.6 x 10.9 x 6.2 cm, 113.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
木质瓶盖+米白标签的天然护理感外观，和常见软管/滴管型竞品区分明显, 4盎司罐装膏体形态，强调厚润霜膏而非油类或棒状，便于大面积涂抹Key Buying Motive
零合成成分、无防腐剂的小批量天然配方，主打可兼顾疤痕护理与深度保湿的二合一Target Customers
更偏向孕期妊娠纹护理、干裂肌肤修护以及想要天然配方的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$9,600.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight31.63% / 33.27%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight28.97% / 30.62%Peak / Non PeakSales & BSR Performance
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