
这个市场不建议进入:新品已经完全陷入价格战,且对新品牌和小商家都不友好。当前看不到稳定可复制的赚钱路径,反而是大量新上架产品在亏损,说明现在进场大概率只能拼低价、拼投放,回报很差。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经明显卷成价格战区,且对新品牌不友好。 你当前预算 50万 CNY 只能覆盖一部分单品前期投入,但从样本看,能直接拿来做对标的成功新入场案例非常少,低利润、低成功率才是主旋律。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,属于明显的高风险价格战市场,而且已经接近过度拥挤。 新品整体盈利率只有3.98%,而新发布产品盈利率是0.00%;同时品牌样本里已出现大量新品牌和新上架,但几乎没有可复制的赚钱案例,说明后进者大概率只能在低价和高投放里硬拼。
这个市场不值得进入,且已经明显偏向价格战/饱和区。 新品利润分布里,0%~10% 只占 45.24%,而负利润区合计已经到 33.33%;更关键的是,新品牌和老品牌的新发布产品盈利率都为 0%,说明现在不是“谁更会做品牌”就能赢,而是大多数新入场都在亏。市场里还能看到典型的高压竞争:BEFSOP 的 B0GHQT5Q6N 月销300、收入 $7,908,但利润率只有 4.0%,早期投入约 $9,173;Jiavarry 的 B0GWCW5N6Q 月销100、收入 $1,803,利润率 8.54%,也没过及格线。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DML9PV4M | fanado | 2023-09-01 | Yes | $22.21 | 200pcs | $4442.0 | 17.52% | $778.24 |
B0C1BQG963 | Booklov | 2023-04-03 | Yes | $25.88 | 150pcs | $3882.0 | 18.81% | $730.21 | |
![]() | B0DPZKTLNB | Aveniee | 2023-08-11 | Yes | $26.99 | 150pcs | $4048.5 | 12.96% | $524.69 |
![]() | B0C8184FSW | Aveniee | 2023-08-11 | Yes | $27.97 | 150pcs | $4195.5 | 11.08% | $464.87 |
![]() | B0DJR18B4L | Aveniee | 2024-10-13 | Yes | $27.98 | 150pcs | $4197.0 | 10.34% | $433.97 |
![]() | B0F7GJSQ66 | BEFSOP | 2025-06-04 | Yes | $28.06 | 100pcs | $2806.0 | 10.09% | $283.13 |
![]() | B0C2L34CH5 | shuang qing | 2023-04-15 | Yes | $29.52 | 50pcs | $1476.0 | 12.94% | $191.0 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0G4M1SLMD | Anyoifax | 2025-12-01 | No | $23.99 | 250pcs | $5997.5 | -8.96% | $-537.37 |
B0GDFGYK68 | Anyoifax | 2025-12-31 | No | $15.32 | 800pcs | $12256.0 | -3.64% | $-446.11 | |
![]() | B0GCLVB2YK | Anyoifax | 2025-12-26 | No | $22.99 | 250pcs | $5747.5 | -6.98% | $-401.17 |
![]() | B0FZ8NHLL7 | Jywantful | 2025-12-11 | No | $15.61 | 50pcs | $780.5 | 0.26% | $2.03 |
![]() | B0GDFCKCYD | Anyoifax | 2025-12-31 | No | $19.85 | 75pcs | $1488.75 | 0.68% | $10.13 |
![]() | B0FZ8QCNW6 | Jywantful | 2025-12-11 | No | $15.63 | 100pcs | $1563.0 | 0.72% | $11.26 |
![]() | B0GS55NXRL | Jywantful | 2026-04-08 | No | $15.78 | 200pcs | $3156.0 | 0.74% | $23.36 |
![]() | B0GVSBNRV8 | HBlife | 2026-06-01 | No | $33.7 | 50pcs | $1685.0 | 2.32% | $39.1 |
![]() | B0GQYY6T8X | HBlife | 2026-05-09 | No | $33.67 | 50pcs | $1683.5 | 2.37% | $39.9 |
![]() | B0GS4YFXY5 | Jywantful | 2026-04-08 | No | $16.55 | 100pcs | $1655.0 | 3.04% | $50.32 |
![]() | B0GHQJ149R | BEFSOP | 2026-03-04 | No | $26.26 | 100pcs | $2626.0 | 4.21% | $110.56 |
![]() | B0GHQV43ZS | BEFSOP | 2026-03-04 | No | $26.42 | 100pcs | $2642.0 | 4.68% | $123.65 |
![]() | B0GHQJ4DT6 | BEFSOP | 2026-03-04 | No | $24.29 | 100pcs | $2429.0 | 6.21% | $150.85 |
![]() | B0GWCW5N6Q | Jiavarry | 2026-04-07 | No | $18.03 | 100pcs | $1803.0 | 8.54% | $153.98 |
![]() | B0GQZCMD4G | HBlife | 2026-05-09 | No | $33.01 | 500pcs | $16505.0 | 1.16% | $191.46 |
![]() | B0GS4WJVQP | Jywantful | 2026-04-08 | No | $17.4 | 200pcs | $3480.0 | 5.53% | $192.45 |
![]() | B0GBWC5RYN | Anylady | 2025-12-22 | No | $29.59 | 100pcs | $2959.0 | 7.82% | $231.4 |
![]() | B0GHQT5Q6N | BEFSOP | 2026-03-04 | No | $26.36 | 300pcs | $7908.0 | 4.05% | $320.28 |
![]() | B0H1KTY3NX | Anyoifax | 2026-05-13 | No | $20.99 | -pcs | $- | -2.25% | $- |
![]() | B0H4GGDZDC | Jiavarry | 2026-06-08 | No | $18.51 | -pcs | $- | 5.35% | $- |
这个市场不适合进入,结论很明确:新品成功率是0%,而且所有新品牌新品都是0%盈利,已经是明显的高竞争、低回报市场。 以当前数据看,市场不是给新手赚钱的,而是老品牌和强势老Listing继续收割;如果你现在进场,大概率会被价格压到没有利润。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场现在不值得进入,已经是明显的高风险价格战市场。 近期开新速度在升高,但利润表现几乎全面失守:新品牌里只看到 HBlife、spospo、SEHAMANO HOME 三个新品牌,且新品牌新上架盈利率为 0%,最近一年新增产品的盈利率也为 0%,说明不是“还能挑到机会”,而是整体在快速恶化。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 2 | 3 | 0 | 0 | 0 | 0 | 5 |
| 2026 | 0 | 0 | 7 | 0 | 0 | 0 | 0 | 25 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 2 | 3 | 0 | 0 | 0 | 0 | 4 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/3 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 5 |
| 2026/4 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 2 |
| 2026/5 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 6 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 |