
这个市场不值得进入,已经是明显的价格战区,而且对新品牌几乎没有合法成功空间。 用户预算50万人民币表面上够做单个ASIN的前期投入,但真正卡住的是回报质量:新上架产品69个里,只有15.94%能跑到可接受利润;更关键的是,4个新品牌发布的17个新品,盈利率是0%,这说明新玩家没有跑通,市场不是“还能捡漏”,而是已经被旧玩家和低价竞争压死了。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得进入。 用户预算500,000 CNY(约合7万美元)表面上能覆盖单个ASIN前期投入,但市场已经明显进入低利润、强竞争状态;新品牌新上架的盈利率只有15.94%,而新品牌新上架的非盈利率高达100%,这不是健康增长,而是典型的高失败率赛道。
Alternative solutions may pose a risk to your investment in certain markets.
这不是一个适合进入的市场:新品牌只有4个,但老品牌有28个、总共69个新发布,明显被老牌挤压;新发布盈利率只有15.94%,但这个结果几乎都来自老品牌,新品牌新发布盈利率是0%,说明新玩家基本没有跑通。 对大品牌来说也不值得进,因为市场已经进入价格竞争区,单品可接受利润只在3.37%~19.18%之间,最赚钱的新货也只是靠老品牌资源和组合优化;对小商家来说更差,看到的真实小商家样本几乎都是亏损,且有些新品利润直接到-41.51%、-32.34%、-27.19%。
这个市场不适合进入:新品利润率整体被压到低位,且新品牌成功率只有15.94%,看起来不是“还有机会”的市场,而是已经进入了明显的价格战状态。对大品牌来说也不是好盘子;对小品牌更难,因为真正能跑出来的,基本都不是靠低成本就能复制的普通新品。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B08S35399Y | BAGAIL | 2021-01-05 | Yes | $20.06 | 20000pcs | $401200.0 | 19.0% | $76228.0 |
![]() | B0CY3GH4V5 | Thule | 2024-03-14 | Yes | $23.22 | 1025pcs | $23800.5 | 27.51% | $6547.52 |
![]() | B09NL8RZSY | Thule | 2022-02-01 | Yes | $22.19 | 1025pcs | $22744.75 | 26.78% | $6091.05 |
![]() | B0CY3KF84M | Thule | 2024-03-14 | Yes | $21.37 | 1025pcs | $21904.25 | 25.02% | $5480.45 |
![]() | B0C4KGN9RM | BAGSMART | 2023-06-15 | Yes | $22.03 | 1000pcs | $22030.0 | 21.37% | $4707.82 |
B0C4KG51DS | BAGSMART | 2023-06-15 | Yes | $24.47 | 800pcs | $19576.0 | 22.49% | $4402.65 | |
![]() | B0BGWZN7MV | OlarHike | 2022-09-30 | Yes | $19.75 | 700pcs | $13825.0 | 18.36% | $2538.28 |
![]() | B0DD75QPVQ | BAGAIL | 2024-08-15 | Yes | $17.9 | 500pcs | $8950.0 | 21.27% | $1903.67 |
![]() | B0DD74D458 | BAGAIL | 2024-08-15 | Yes | $17.92 | 400pcs | $7168.0 | 21.66% | $1552.59 |
![]() | B0DK1P2KM1 | BAGAIL | 2024-10-14 | Yes | $18.48 | 700pcs | $12936.0 | 11.38% | $1472.12 |
![]() | B0CB6XYH5X | LANSKLBD | 2023-07-05 | Yes | $13.33 | 700pcs | $9331.0 | 13.69% | $1277.42 |
![]() | B07BNMX3WG | Gonex | 2018-03-23 | Yes | $22.69 | 200pcs | $4538.0 | 27.57% | $1251.13 |
![]() | B0B8Z5FVR7 | BAGSMART | 2022-08-09 | Yes | $17.3 | 300pcs | $5190.0 | 23.37% | $1212.91 |
![]() | B0DRC1BYG7 | NICOSHOW | 2024-12-24 | Yes | $22.94 | 300pcs | $6882.0 | 10.13% | $697.15 |
![]() | B0GXJ21MD8 | YEEYAA | 2026-04-17 | Yes | $16.57 | 200pcs | $3314.0 | 20.64% | $684.01 |
![]() | B0B8Z6GN11 | BAGSMART | 2022-08-09 | Yes | $17.31 | 200pcs | $3462.0 | 18.86% | $652.94 |
![]() | B0CX5H6SJF | Peak Design | 2024-06-20 | Yes | $19.95 | 100pcs | $1995.0 | 30.05% | $599.5 |
![]() | B07CCN77DB | Gonex | 2018-03-23 | Yes | $22.95 | 100pcs | $2295.0 | 24.92% | $571.92 |
![]() | B0GHXR1PG8 | YEEYAA | 2026-01-21 | Yes | $13.79 | 200pcs | $2758.0 | 19.12% | $527.33 |
![]() | B0GXJ67DW8 | YEEYAA | 2026-04-17 | Yes | $14.92 | 200pcs | $2984.0 | 17.58% | $524.59 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GXJ21MD8 | YEEYAA | 2026-04-17 | Yes | $16.57 | 200pcs | $3314.0 | 20.64% | $684.01 |
![]() | B0GHXR1PG8 | YEEYAA | 2026-01-21 | Yes | $13.79 | 200pcs | $2758.0 | 19.12% | $527.33 |
![]() | B0GXJ67DW8 | YEEYAA | 2026-04-17 | Yes | $14.92 | 200pcs | $2984.0 | 17.58% | $524.59 |
![]() | B0GXHYJRLW | YEEYAA | 2026-04-17 | Yes | $14.86 | 200pcs | $2972.0 | 17.4% | $517.13 |
![]() | B0GHXZ65KF | YEEYAA | 2026-01-21 | Yes | $13.58 | 200pcs | $2716.0 | 18.22% | $494.86 |
![]() | B0GLFZCG8S | YEEYAA | 2026-02-04 | Yes | $14.29 | 200pcs | $2858.0 | 17.03% | $486.72 |
![]() | B0GX5D7WW1 | YEEYAA | 2026-04-14 | Yes | $14.55 | 200pcs | $2910.0 | 16.44% | $478.41 |
![]() | B0GLPGJB4B | Lemoobolsa | 2026-03-10 | Yes | $17.01 | 200pcs | $3402.0 | 13.1% | $445.67 |
![]() | B0G6JSJMR3 | hatisan | 2025-12-12 | Yes | $15.25 | 200pcs | $3050.0 | 13.98% | $426.39 |
![]() | B0FRMR18KY | YEEYAA | 2025-09-18 | Yes | $14.41 | 200pcs | $2882.0 | 12.53% | $361.12 |
![]() | B0G8FWZB35 | YEEYAA | 2025-12-18 | Yes | $13.28 | 100pcs | $1328.0 | 17.3% | $229.75 |
这不是适合进入的市场。新品牌几乎没有合法成功空间,老品牌在新产品上也大量失败,整体已经被旧玩家和低价竞争压得很死。 用户预算 500000 CNY(约 69k USD)表面上够做单个 ASIN,但在这个市场里,钱不是最大问题,真正的问题是成功率太低、差异化太弱,而且很像价格战区域。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经明显进入过热和价格战区。 近端新品牌进入只有4个,但新上架总量达到69个,而且最近几个月新增产品几乎全是亏损,说明竞争不是在变好,而是在快速变难。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 20 |
| 2026 | 2 | 1 | 0 | 7 | 1 | 0 | 0 | 35 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 14 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 2 |
| 2026/1 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 |
| 2026/3 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 22 |
| 2026/4 | 0 | 0 | 0 | 3 | 1 | 0 | 0 | 2 |
| 2026/5 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |