- Benchmark ASINB0DXKP2WVG
- MarketplaceUS
- Category ID1258967011
- Analyzed Products
- Keywordworkout leggings, high waist leggings, yoga capri leggings
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入：它已经是明显的价格战区，而且对新进入者几乎没有空间。近19个新发布里只有2个赚钱，成功率只有10.53%；同时新品牌为0，说明新机会根本没形成，市场是被老品牌和老链接反复挤压出来的，不是可轻松切入的蓝海。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合进入。 你只有50万人民币预算，连当前已验证的“新入场盈利样本”都很难稳妥覆盖，而且市场整体只有10.53%的新品盈利率，明显低于安全线；更关键的是，近一年新品几乎都被老品牌拿走，竞争已经偏向存量绞杀，不是可轻易切入的机会。
证据很硬：市场里共有19个新发布，只有2个赚钱，成功率10.53%；而亏损/不达标的新发布达到17个。老品牌新发的盈利率是10.53%，非盈利率却高达89.47%，说明老品牌也不是“稳赚”，而是在用资源硬拼。更危险的是，利润分布里低利润产品占多数：小于0%的有7个，0%到10%的有10个，10%到20%的只有8个，20%以上只剩7个；这就是典型的价格战区，不是健康市场。再看具体样本，SINOPHANT的两款赚钱ASIN是B0F6CLYQF7（$9.58，12.59%利润）和B0F6CLLK78（$9.53，10.2%利润），但同品牌更多产品已经掉到8.45%、4.97%甚至亏损，说明这类基础款很容易被压到接近极限；而Leafigure的B0FLQ1Z2RX（$14.64，50件/月，4.4星，8340评）靠的是老ASIN改版和差异化卖点，属于大资源打法，不是小卖家可复制的路径。新品趋势上，2025年集中出现了大量失败新发，2026年继续是亏损新品，市场在走向越卷越难，不是上升期。
如果硬要拆成两种场景：对大品牌来说，理论上可以靠品牌和投放硬进，但也只能跟Leafigure、SINOPHANT这类老品牌打持久战，单ASIN起步预算至少要高于你现在的50万人民币，还得额外准备品牌、内容、认证和长期广告费；对小卖家来说，没有真正可抄的低评成功样本，因为这里成功的主力几乎都是老品牌或高资源老ASIN，不是<300评的自然起量案例。可模仿的只有SINOPHANT的B0F6CLYQF7和B0F6CLLK78这种低价基础款，但它们已经卡在10%~13%利润边缘，稍有波动就会变成亏损。基于这些数据，答案是：不建议进入，预算也不够支撑长期竞争。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):10.53%Which old brands have these successful new listings?Alternatives- 二手/平替运动紧身裤（无品牌基础款）——通常价格更低，且在 Amazon / Walmart / Target 更容易直接找到，适合只想要基础黑色高腰效果的用户。
- 运动短裤打底裤/裙裤（running shorts with liner）——如果用户购买 leggings 主要是为了运动穿搭和活动自由度，这类产品更便宜、穿脱更方便，夏季也更实用。
- 压缩长裤（entry-level compression tights）——对想要收腹、贴合和支撑感的用户，是比“高腰瑜伽裤”更偏功能性的替代；很多入门款价格相近但品牌选择更多、渠道更广。
- 棉氨基础打底裤（casual stretch knit leggings）——适合日常通勤/居家，通常比运动瑜伽裤更便宜、更容易买到，但舒适度和运动性能也足够应付低强度场景。
- 中长款瑜伽打底裤/七分裤（capri leggings）——对原本想买 yoga capri leggings 的用户，这是更直接的形态替代，通常更省布料、价格更低，尤其适合温暖天气和室内训练。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，原因很直接：它已经进入价格战区，而且对新进入者不友好。 现有数据里，整体高利润段几乎稀缺，新品里只有少量能做到10%~15%上下，更多产品卡在低利润甚至亏损；同时旧品牌主导新发布，说明不是“新品牌机会市场”，而是“老品牌带资源硬打”的市场。
Old brand with the most profitable new productsSINOPHANT
Recent Monthly Revenue (USD):$3,832.00(400pcs/month)B0F6CLYQF7 (4.5/5 (1029 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$3,812.00(400pcs/month)B0F6CLLK78 (4.5/5 (1049 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 亮电光蓝最吸睛，图像点击率高
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- 抓皱提臀+无缝版型，轮廓差异明显
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- 低腰设计更偏时尚健身风，受众更明确
B0D7SCGLM8 (4.1/5 (4196 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 黑紫双配色比单黑更有辨识度
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- 双件装+双侧口袋，功能和视觉都更突出
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- 高腰收腹+日常运动两用，购买动机更强
B0FLQ1Z2RX (4.4/5 (8340 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，属于明显的价格战/过度拥挤市场。 核心证据很直接：市场里可识别利润的产品只有10.34%是赚钱的，新品里也只有10.53%赚钱，而新发产品多数挤在10%以下甚至为负，说明新进入者几乎是在低利润里硬拼。
Profitability difficultyHigh Risk Due to Low Success RateAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0BJKGL512MOREFEEL2022-10-18Yes$14.12400pcs$5648.016.05%$906.51
B0CYZXHFV3Heathyoga2024-03-25Yes$22.99100pcs$2299.030.95%$711.55B0CYZYKM1WHeathyoga2024-03-25Yes$22.99100pcs$2299.030.25%$695.45B0F6CLYQF7SINOPHANT2025-04-25Yes$9.58400pcs$3832.012.59%$482.45B0F6CLLK78SINOPHANT2025-04-25Yes$9.53400pcs$3812.010.2%$388.83
B0D44WH9Z6ODODOS2024-05-14Yes$22.850pcs$1140.031.74%$361.84
B0CYZ2WSVFODODOS2024-03-25Yes$22.7950pcs$1139.531.52%$359.18B0BJKGDBD8MOREFEEL2022-10-18Yes$14.1275pcs$1059.023.49%$248.76
B0BJKDBF9PMOREFEEL2022-10-18Yes$14.3975pcs$1079.2522.9%$247.15B0D7SCGLM8Ieumaz2024-07-25Yes$17.550pcs$875.027.76%$242.9
B0DMMYWPW7MOREFEEL2024-11-11Yes$14.675pcs$1095.016.51%$180.79B0DXKP2WVGAmazon Essentials2025-06-03Yes$17.6950pcs$884.516.47%$145.68B0FLQ1Z2RXLeafigure2025-08-08Yes$14.6450pcs$732.012.69%$92.9B0D7SCJ4DVIeumaz2024-07-25Yes$17.6350pcs$881.510.3%$90.8
B0F1CNYQW6Leafigure2025-08-08Yes$14.6650pcs$733.012.04%$88.26Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FLQ1Z2RXLeafigure2025-08-08Yes$14.6450pcs$732.012.69%$92.9B0F1CNYQW6Leafigure2025-08-08Yes$14.6650pcs$733.012.04%$88.26#New Product Success Rates
Listing这个市场不适合进入，结论很明确：已接近/进入价格战区，且新品牌成功率极低。 新品里可确认盈利的只有10.53%，非盈利高达89.47%；从品牌分布看，真正的新品牌盈利样本几乎没有，能跑出来的主要是老品牌或老品牌的新上架，说明门槛主要被品牌力和持续投放吃掉了。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
LeafigureNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
CHARMKINGMOREFEELGAYHAYOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经处于明显的饱和和价格战状态。 近一年新上架里，能稳定跑出利润的只有极少数，整体成功率只有10.53%，而且新增产品里利润区间整体偏低，最近新增几乎都落在不赚钱或低于10%的区间，说明竞争正在迅速加剧。
数据很直接：2025年新增里，Leafigure 的 B0F1CNYQW6 和 B0FLQ1Z2RX 是少数盈利样本，但也只是10%~20%这一档；同一时期大量失败样本来自 CHARMKING、TIYOMI、Kryntex、MOREFEEL、GAYHAY 等老品牌，像 B0FXFSVTNV、B0FXFTMCZB、B0G48BVTDB、B0G48BJL2G、B0G48BTHNW、B0GBV3BBP4、B0GBW9S2BV、B0GBW8HNG1、B0GBWFRF65、B0FPM46RGQ、B0FLP9NF4D 都是新发布但未达盈利。市场里已识别出18个老品牌、0个新品牌，新发布19个样本中只有2个盈利；这不是早期蓝海，而是老品牌主导、后来者靠低价和强营销硬挤的局面。更关键的是，像 SINOPHANT 的 B0F6CLYQF7（约3832元/月）、B0F6CLLK78（约3812元/月）看起来能卖，但利润率只有12.59%和10.2%，另一款 B0CKZ4ZWYG 只有4.97%，说明即使是成熟品牌，很多SKU也已经被压到接近无利润。样本中还出现 1029、1049、13296 这类高评论产品，明显带有强营销甚至可疑刷评压力，想靠普通小卖家打法切进去会很难。
对大品牌来说，虽然预算500000元人民币足够做单个ASIN的前期投入，但这类市场不是“有钱就能赢”的类型，必须接受高投放、高内容、高品牌心智的长期消耗，而且还不一定能打赢现有品牌。可参考的只会是 Leafigure、SINOPHANT、Heathyoga、ODODOS、Amazon Essentials 这类已经证明能在同类里跑出销量的品牌，以及 ASIN B0F1CNYQW6、B0FLQ1Z2RX、B0F6CLYQF7、B0F6CLLK78、B0D44WH9Z6、B0D7SCJ4DV、B0DXKP2WVG；但对小品牌来说，真正的成功案例太少，且大多依赖差异化功能、旧链接延伸或品牌势能，不是纯新手可复制路径。结论：不要进入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 2 0 2 0 0 0 13 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 2 0 0 0 1 2025/9 0 0 0 0 0 0 0 1 2025/10 0 2 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 5 2025/12 0 0 0 0 0 0 0 6 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesHeathyogaB0CYZYKM1W (4.7/5 (10061 Reviews))Heathyoga Capri Leggings for Women High Waisted Capri Leggings with Pockets for Women Tummy Control Yoga Pants Women Bone
This listing is deemed profitablePrice (USD)$22.99Released TypeOld Release (2024-03-25)Brand is an old entry in this marketSize and Weight27.5 x 16.6 x 3.7 cm, 231.00gProfitable Factors
Based on old ASINEstablished brand with longevityKey Buying Motive
高腰收腹、侧边口袋+内袋、四向弹力且不透、适合瑜伽与轻运动Target Customers
偏好带口袋、强调收腹塑形和日常运动两用的女性用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,299.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight27.77% / 30.25%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight21.80% / 24.28%Peak / Non PeakSales & BSR Performance
ODODOS Women's High Waisted Printed Yoga Capris with Pocket, Tummy Control Non See Through Workout Sports Running Athletic Capri Leggings, Camo Dark Gray, X-Large
This listing is deemed profitablePrice (USD)$22.80Released TypeOld Release (2024-05-14)Brand is an old entry in this marketSize and Weight24.7 x 17.5 x 3.4 cm, 249.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
迷彩深灰色印花，区别于常见纯黑/纯色款, 七分裤/Capri 裁剪，带印花且整体更偏运动休闲风Key Buying Motive
高腰加层叠腰头+弹力带，强调腰腹支撑与不下滑；双侧口袋可放手机和钥匙Target Customers
偏好高腰七分运动裤、同时需要口袋收纳和腰腹支撑的瑜伽/跑步用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,140.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight29.41% / 31.74%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight24.08% / 26.42%Peak / Non PeakSales & BSR Performance
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