- Benchmark ASINB0FC6N4YVK
- MarketplaceUS
- Category ID3420364011
- Analyzed Products
- Keywordunder desk hook, headphone desk hanger, desk hook hanger
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：它已经是低利润价格战市场，而且新品牌几乎没有跑通，连做大的老品牌也在亏。 你有50万人民币，看起来够单个ASIN起盘，但在这里它更像是买入一场长期补贴战，不能换来稳定盈利。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入：利润率被价格战压到极低，且新品牌几乎没有成功样本。 你当前预算 50万人民币表面上足够做单个ASIN的前期起盘，但在这个类目里，预算并不能换来可复制的盈利，反而更像是在和一群低毛利、同质化产品硬碰硬。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 夹式耳机架/桌边挂钩：同样是桌边收纳，但通常更便宜、安装更快，适合只想放耳机或轻小物件的用户。
- 3M无痕粘贴式挂钩：无需夹桌、无需工具，门槛更低，租房或临时办公场景更容易接受；成本通常也更低。
- 桌下螺丝固定式耳机挂架：如果桌子不常移动，这类方案更稳、承重更好，且价格往往接近甚至低于可调夹式产品。
- 显示器背挂式耳机架：利用显示器背部空间，不占桌沿，适合桌边已满或不想夹占桌面的用户。
- 机箱侧挂耳机架/挂钩：对游戏用户和PC桌面用户更直接，安装位置更贴近耳机使用场景，通常也更容易被接受。
- 办公桌隔板/工位屏风挂钩：在开放工位中可直接挂包或耳机，使用场景明确，很多办公室本身就接受这类配件。
- 桌面竖向收纳架或小型挂架：虽然不是专门挂耳机，但能同时收纳钥匙、线材、耳机，替代性强且用途更广。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：已经处在明显的价格战/低利润区，而且连新进入品牌都没有跑通。 现有数据里，核心新品牌 Turutu 只有 1 个新产品，利润率是 -1.1%，月销 50、月营收约 44,950 CNY；旧品牌 Bayyeskey 虽然有 1 个活跃款做到月销 400、月营收约 276,400 CNY，但该款利润率仍是 -1.2%，说明这不是“谁做大谁赚钱”，而是做得越多、卖得越快，越容易被费用吃掉利润。
New products with Highest revenueMost investment in new productsLeast investment in new productsTurutu
Recent Monthly Revenue (USD):$449.50(50pcs/month)B0FPM84136 (3.3/5 (16 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsBayyeskey
Recent Monthly Revenue (USD):-(-)B0FNQFGQTZBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$2,764.00(400pcs/month)B0FC6N4YVK (4.4/5 (92 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 免打孔桌夹设计，和普通挂钩外观差异更明显
- |
- 可夹不同厚度桌边，适合租房/工位收纳场景
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- 黑白粉配色更像会吸引点击的实用桌面小物
B0FPM84136 (3.3/5 (16 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 水钻装饰最醒目，和常规桌边挂钩区别最大
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- 更偏女性审美和手提包场景，图片更容易吸睛
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- 金属亮面+装饰感强，产品图辨识度高
B098JCWK4P (4.4/5 (691 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：利润几乎全在10%以下，且新品牌新发布产品成功率为0%，已经是典型的价格战/低利润市场。 现有数据里，已识别利润率的产品中，<0%占41.18%，0~10%占23.53%，10%~20%及以上为0%；新产品样本里只有1个，而且利润率是-1.1%，说明新进入者连最基本的盈利线都站不住。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0D987DD8JCxryrzhe2024-07-11No$6.4950pcs$324.5-10.27%$-33.32B0FC6N4YVKBayyeskey2025-07-09No$6.91400pcs$2764.0-1.18%$-32.61
B0FDGP33BTStuzos2025-06-17No$7.4950pcs$374.5-5.49%$-20.56B0FPM84136Turutu2025-09-02No$8.9950pcs$449.5-1.1%$-4.94B0FDGNSP35Stuzos2025-06-17No$9.6950pcs$484.52.29%$11.1
B0D98472PJCxryrzhe2024-07-11No$5.99-pcs$--8.23%$-
B09SNG774LLIHIT LAB2022-05-01No$7.6-pcs$-9.35%$-B098JCWK4PTANOSII2021-07-02No$5.99-pcs$--2.09%$-
B0F6L77SBKBOXOB2025-04-27No$7.56-pcs$--5.51%$-
B09SMYB1V3LIHIT LAB2022-04-30No$7.6-pcs$-9.47%$-
B09SNFJVG4LIHIT LAB2022-04-30No$7.6-pcs$-9.53%$-
B0DH26YRQXCxryrzhe2024-09-14No$--pcs$--%$-
B08VHTZ4FMTANOSII2021-02-01No$--pcs$--%$-
B0B61HMZ8QLIHITLAB2022-07-07No$--pcs$--%$-B0FNQFGQTZBayyeskey2025-07-09No$--pcs$--%$-B0D987JFK5Cxryrzhe2024-07-11No$--pcs$--%$-B0FDGQC6WSStuzos2025-06-17No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FPM84136Turutu2025-09-02No$8.9950pcs$449.5-1.1%$-4.94#New Product Success Rates
Listing这个市场不值得进入，已经是价格战+饱和市场。 现有样本里可识别的可盈利产品比例为0%，新上架产品盈利率也是0%；所有新品牌样本里，Turutu 这类新品牌也没有跑通，且新品利润率为-1.1%，在旺季/空运场景还会恶化到-7.79%到-12.09%。
证据很直接：市场里大多数产品利润率都压在10%以下，甚至大量为负；已出现的强势卖家主要是老品牌。 旧品牌有7个，新品牌只有1个，说明不是新品牌大批涌入的开放市场，而是老玩家占位的成熟竞争场。样本里新品牌 Turutu 的新品 B0FPM84136 售价8.99美元、月销50件、月营收449.5美元，但按费用拆算后仍亏损；同类非盈利产品还包括 B0D987DD8J（Cxryrzhe，-10.27%）和 B0FC6N4YVK（Bayyeskey，-1.18%，月销400件、月营收2764美元），说明连卖得动的产品也未必赚钱。产品失败原因高度一致：缺乏独特性、市场太小或竞争极端、利润空间太薄。按你的规则，这就是典型的低利润率价格战区域，不是适合新进者的市场。
对大品牌进入：理论上有钱也能打，但要面对老品牌壁垒和持续补贴，样本里LIHIT LAB、TANOSII、Cxryrzhe等老品牌都在压着利润做，进入后也很可能需要更大预算去做品牌、研发和投放；用户预算50万人民币看起来够单SKU启动，但这里不够形成长期优势，因为可见成功案例并不支持靠常规铺货获胜。对小商家进入：没有看到真正健康的成功样本；Turutu 这类新品牌样本未盈利，且月销50件远不足以证明能稳定覆盖MOQ和营销成本。结论很明确：不要进入。若一定要做，只能把它当成高预算、强品牌、强差异化的硬仗，但从当前数据看，这个市场对大品牌和小商家都不友好。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Turutu#Success Rate by Entry Time
Listing结论很明确：这个市场不该进。 目前可见的新品牌与新发产品几乎没有形成有效赚钱样本，最近新增里只有 Turutu 的 B0FPM84136，结果是亏损；同时市场里可识别的可盈利率为 0%，新发产品可盈利率也为 0%，这不是机会市场，而是高风险试错市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases