- Benchmark ASINB0FR9L11K8
- MarketplaceUS
- Category ID11057891
- Analyzed Products
- Keywordhome care
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入，已经明显走向低利润和价格竞争，small business 不该进，big brand 也不应轻易进。 现有可见数据里，新品牌只有 1 个，且新品牌新品成功率只有 50%，样本虽然不大，但已经出现“一个能卖、一个卖不动”的不稳定信号；更关键的是，真正能站住的新进入者 B0FR9L11K8 利润率只有 11.69%，只是勉强过线，不是健康利润带。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：用户能进入，但这个市场不值得进，属于高压价格竞争市场。 你的预算 50万人民币远高于单个新品入场预算约 1993.55 美元，钱不是问题；问题是市场里新品牌与新上架里已经出现明显“只靠砸钱也未必赢”的信号，且新品牌新品盈利率只有 50%，并且只有 1 个新品牌样本，样本虽小但已经出现 1 盈利、1 不盈利，说明新品牌试水并不稳定。
Early sourcing + logistics + marketing budget (USD)$1,993.55 - $1,993.55Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Alternatives- 定型发蜡/发泥：通常比喷雾更便宜，适合需要可反复塑形、用量更省的用户；对短发、层次发型和局部边缘定型更友好。
- 发胶棒/发边控制棒：更容易精准处理碎发、发际线和马尾表面，几乎不需要技巧，适合家用快速整理。
- 轻度定型啫喱：价格一般低于专业喷雾，适合想要湿发感、整体贴服效果的人，且补涂简单。
- 免洗护发乳/抗毛躁乳：如果用户主要需求是“顺滑+减少毛躁”而不是强力定型，这类产品更温和、日常可替代，使用门槛更低。
- 啫喱喷雾/定型乳液的低价大众品牌：同类功能但往往更便宜、容量更大，适合作为预算替代方案。
- 电动热风梳/直发梳的基础款：对部分用户来说，先做造型再少量定型，比长期依赖高定型喷雾更可控，尤其适合想要更自然效果的人。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，整体已经接近价格战区，而且对新卖家并不友好。 现有数据里，市场已知可判断的产品盈利率只有75%，但新上新产品的盈利率只有50%，且你要对标的核心新品 B0FR9L11K8 只有11.7%利润率，说明它能赚但不厚，离“好做”还有距离。
New products with Highest revenueMost investment in new productsLeast investment in new productsSalon Grafix
Recent Monthly Revenue (USD):$961.00(50pcs/month)B0FR9L11K8 (4.5/5 (334 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsMise En Scene
Recent Monthly Revenue (USD):$1,870.00(100pcs/month)B0BN47XH5B (4.6/5 (569 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,277.00(100pcs/month)B0BKFQX98C (4.6/5 (569 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 白色软管极简包装，和常见发胶/瓶装护发品区分明显
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- 定位介于发膜与护发素之间，功能更少见
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- 主打冲洗型居家深层护理，适合受损发质用户
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- 7种精油配方，强调顺滑、滋养和光泽感，吸引力强
B0BN47XH5B (4.6/5 (569 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 双支装喷雾罐，和护发膏类产品在外观上差异大
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- 无香型强定型，满足不喜欢气味的用户
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- 可梳理又强支撑，适合频繁整理发型的人
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- 男女通用、偏沙龙级定型，点击和购买动机更直接
B0FR9L11K8 (4.5/5 (334 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，尤其不适合小品牌；它不是高质量机会，而是低门槛试探后就会被价格和投放成本压住的市场。 目前可见的样本里，只有1个新品牌 Salon Grafix，2个产品里1个盈利、1个亏损，品牌成功率只有50%，但真正能代表新进入者生存能力的盈利新产品只有 B0FR9L11K8，利润率仅11.7%，刚刚跨过盈利线，远谈不上宽裕空间。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0BN47XH5BMise En Scene2024-04-25Yes$18.7100pcs$1870.024.22%$452.92B0BKFQX98CMise En Scene2022-10-27Yes$12.77100pcs$1277.016.49%$210.58B0FR9L11K8Salon Grafix2025-09-16Yes$19.2250pcs$961.011.69%$112.35Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FR9L11K8Salon Grafix2025-09-16Yes$19.2250pcs$961.011.69%$112.35#New Product Success Rates
Listing这个市场不值得进入，结论很明确：已经进入价格战/拥挤区，新品牌成功率低，而且新产品里真正可复制的成功点很少。 你能看到的结果是：整体可识别样本里只有75.00%有利润，但新产品利润率只剩50.00%，而且利润分布里10%~20%区间只有2个、20%~30%只有1个，说明并没有形成稳定的高利润带；更关键的是，新品牌里唯一的新成功和唯一的新失败都集中在 Salon Grafix，市场并不是“机会分散”，而是“单点试错”，这对后来者非常不友好。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Salon GrafixNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Salon Grafix#Success Rate by Entry Time
Listing这个市场不适合进入，结论很直接：已经走向价格战，高风险。 目前只有 2 个近期开品样本，成功和失败各 1 个，成功率只有 50%，但更关键的是，新品利润门槛是 10% 才算合格，而最近的失败样本已经明确显示“缺乏差异化 + 竞争极强 + 利润偏薄”，这说明市场正在向同质化和低利润挤压。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 1 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMise En SceneB0BKFQX98C (4.6/5 (569 Reviews))Mise En Scene Perfect Serum Treatment | Korean Hair Mask for Hair Coating Effect, Treatment at Home Care, Wash Off Nutritient conditioner, 6.08 Fl. Oz.(180ml)
This listing is deemed profitablePrice (USD)$12.77Released TypeOld Release (2022-10-27)Brand is an old entry in this marketSize and Weight18.9 x 4.5 x 4.2 cm, 200.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
180ml小容量更适合尝鲜或便携补充装Key Buying Motive
7种精油复配，主打发丝包裹感与顺滑度, 免冲洗/短停留的居家护理方式，使用门槛低Target Customers
偏好韩系居家护发、想要在家快速做发膜护理的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,277.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.97% / 16.49%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.34% / 8.85%Peak / Non PeakSales & BSR Performance
Mise En SceneB0BN47XH5B (4.6/5 (569 Reviews))Mise En Scene Perfect Serum Treatment | Korean Hair Mask for Hair Coating Effect, Treatment at Home Care, Wash off Nutritient conditioner, 11.15 Fl. Oz.(330ml)
This listing is deemed profitablePrice (USD)$18.70Released TypeOld Release (2024-04-25)Brand is an old entry in this marketSize and Weight21.2 x 9.3 x 5.8 cm, 318.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
白色软管包装，整体极简护发品外观，与普通塑料瓶喷雾类竞品差异明显Key Buying Motive
定位在发膜与护发素之间，主打冲洗型居家护理和头发包裹感, 含7种油成分，强调顺滑、滋养和发丝光泽感Target Customers
更适合在家进行日常深层护发、追求顺滑光泽和受损发质修护的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,870.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight21.67% / 24.22%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight13.38% / 15.93%Peak / Non PeakSales & BSR Performance
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