- Benchmark ASINB0D4VX2BLM
- MarketplaceUS
- Category ID7730090011
- Analyzed Products
- Keywordskin care, personal care
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经进入明显的价格战和拥挤期。 近一年新品牌一共9个，但真正跑通的只有 Manoai 1个；按新品牌新品看，成功率只有6.25%，按全部新上新看成功率只有3.57%，失败率高达93.75%~96.30%，这不是正常竞争，而是高风险市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入，这个市场已经明显失真且偏向价格战。 现有数据里，新品整体可盈利率只有24.24%，而新上架产品的盈利率只有3.57%，最近一年新品几乎都在亏损，2025年8月到2026年6月的新增新品里非盈利样本连续出现，属于高风险、低容错市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?39.28%New listing success rate (old brands):0.00%New listing success rate (new brands):6.25%Which new brands have these successful new listings?Alternatives- 冷敷眼罩/可重复使用凝胶眼罩：成本更低、使用更简单，适合早晨浮肿和疲劳眼部的临时缓解；用户不需要涂抹复杂眼霜，也更容易在家中或办公场景使用。
- 咖啡因成分眼部精华/凝胶：通常比“即时紧致型”眼霜更便宜，主打消肿和提神，适合预算有限、只想改善眼袋和浮肿观感的人群。
- 含透明质酸的基础保湿眼霜：价格往往更亲民，功能更基础，重点是补水、减少干纹显眼度，作为日常护理替代更容易接受。
- 医用胶原蛋白/硅胶眼贴：使用门槛低，通常按次使用、见效观感更直观；相比高单价紧致霜，适合追求短时遮盖细纹和眼下纹理的人。
- 遮瑕膏/提亮型眼部底妆：如果目标是快速改善黑眼圈、疲惫感和轻微细纹，化妆品替代往往比护肤品更立竿见影，也更容易在现有化妆流程中加入。
- 生理盐水冷敷 + 基础保湿方案：几乎零门槛、成本极低，适合只想临时消肿的人群；虽然效果不如专业眼部产品，但作为“先不购买”时的低成本替代很实用。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是值得进入的市场：28个新上架里只有1个盈利，成功率3.57%，而且近乎所有新品牌新品都在亏损/未跑通，已经是高风险价格战市场。虽然表面上还有少数高利润样本，但真正能复制的机会极少；对大品牌和小品牌都不友好，不建议继续推进。
New products with Highest revenueManoai
Recent Monthly Revenue (USD):$1,961.00(100pcs/month)B0GWL7ZXWD (2.8/5 (18 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsRoC
Recent Monthly Revenue (USD):$438,000.00(20000pcs/month)B0009RFB76 (4.3/5 (34062 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$25,800.00(2000pcs/month)B0BLJ396QC (4.3/5 (2801 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast profitable new productsLeast investment in new productsWati For Skin
Recent Monthly Revenue (USD):-(-)B0FLXJNJ47 (3.9/5 (15 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FLXGM3CZ (5/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FLXLWD2B (4.3/5 (12 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 按压式眼霜+刷头套装，形态和常规软管/罐装差异大
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- 主打3–5分钟快速紧致，适合上妆前急救
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- 工具感强，容易吸引想即时修饰眼袋浮肿的用户
B0GWL7ZXWD (2.8/5 (18 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 粉色膏体+亮黄绿盖子，视觉辨识度很高
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- 配金属冷感滚珠，使用方式更有仪式感
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- 维C提亮+去浮肿护理，兼顾颜值和功效，容易点击
B0861DSC5T (4.3/5 (1978 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，核心问题不是机会少，而是老品牌和新品牌都在把新上架产品做成高失败率、低利润的拼杀场。 你自己的预算是50万人民币，但当前样本里新品牌新上架的盈利率只有3.57%，而新品牌新上架的不盈利率高达87.50%，这已经不是正常竞争，而是高风险市场；同时，已识别的可盈利新品牌只有 Manoai，但它更像靠强差异化+强营销起量的特例，不是适合普通小品牌复制的稳定路径。
证据很直接：整体可识别盈利产品占24.24%，但新产品里真正落到20%~30%利润带的只有 1 个明确新品牌产品 Manoai（B0GWL7ZXWD），其余大部分新产品都落在“其他”或低利润区；同时，失败样本里 Wati For Skin（B0FLXJNJ47）和 Global Beauty Care（B0FM9S8BH9）都被判定为不盈利，原因都是同质化强、竞争极端、利润偏低。反过来看，赚钱的样本几乎都来自老品牌/大品牌：RoC 的 B0009RFB76 月营收 43.8 万美元、B0BLJ396QC 月营收 2.58 万美元，VT COSMETICS 的 B0D4VX2BLM 月营收 7.8 万美元，I DEW CARE 的 B0861DSC5T 也靠差异化设计和品牌力赚钱；这些都说明大品牌要进场也必须重投入，而小品牌如果没有明显功能差异、包装差异或内容投放能力，基本没有胜算。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0009RFB76RoC2014-05-29Yes$21.920000pcs$438000.036.57%$160176.61B00JJPMXDOCeraVe2014-04-11Yes$14.420000pcs$288000.027.43%$78998.4B0D4VX2BLMVT COSMETICS2025-07-29Yes$26.03000pcs$78000.039.23%$30599.4B0BLJ396QCRoC2022-11-04Yes$12.92000pcs$25800.027.24%$7027.92
B07K4CQDKCBurt's Bees2018-12-13Yes$16.9400pcs$6760.029.21%$1974.6
B0015ZAOGOMario Badescu2013-12-15Yes$19.66200pcs$3932.032.04%$1259.82
B0017JAYPYMario Badescu2014-08-10Yes$19.9100pcs$1990.029.76%$592.23B0GWL7ZXWDManoai2026-04-09Yes$19.61100pcs$1961.028.27%$554.38
B0773T1WWCEra Organics2017-11-16Yes$18.4975pcs$1386.7530.5%$422.96
B01N1ZJ278Timeless Skin Care2017-06-20Yes$23.2650pcs$1163.034.89%$405.78
B0CSKS7K56The Face Shop2024-01-17Yes$22.050pcs$1100.036.81%$404.91B0861DSC5TI DEW CARE2020-03-17Yes$21.150pcs$1055.033.12%$349.42
B0CLLND5R6Grospe2023-10-23Yes$11.42200pcs$2284.012.42%$283.68
B0CCXSG4NMPyunkang Yul2023-07-27Yes$11.87100pcs$1187.019.47%$231.11
B0FJDNZTV8Quick Fix2025-07-14Yes$9.8550pcs$492.510.39%$51.18
B0FJDQCLNLQuick Fix2025-07-14Yes$9.8550pcs$492.510.24%$50.44Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GWL7ZXWDManoai2026-04-09Yes$19.61100pcs$1961.028.27%$554.38#New Product Success Rates
Listing这个市场不适合进入：新品牌成功率只有 6.67%，整体新上新成功率也只有 3.70%，而失败产品占到 93.33%~96.30%，已经是明显的高风险、接近价格战和过度拥挤市场。 也就是说，不管是大品牌还是小品牌，现在进去都很难靠正常打法赚钱，尤其旧品牌的新上新全部失败，说明老玩家的新增策略也失效了。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ManoaiNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Global Beauty CareWati For SkinOther#Success Rate by Entry Time
Listing这个市场不适合进入，结论很明确：已经进入价格战/高饱和区，用户不应继续。 2025到2026的新品牌新上架几乎全军覆没：新品牌新发布产品成功率只有6.67%，失败率高达93.33%；按整个市场看，新发布产品总体盈利率只有3.57%。同时，最近新增品牌数量达到9个，但真正盈利的只有 Manoai 1个，而且它的成功还明显带有“低价+功能差异化+早期广告/疑似大量推广”的特征，不是能复制给普通小商家的健康案例。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 12 2026 0 0 0 0 1 0 0 15 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 7 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 3 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 3 2026/2 0 0 0 0 0 0 0 2 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 1 0 0 2 2026/5 0 0 0 0 0 0 0 5 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesRoC Retinol Correxion Under Eye Cream for Dark Circles & Puffiness, Daily Wrinkle Cream, Anti Aging Skin Care Treatment Women and Men, 0.5 oz (Packaging May Vary)
This listing is deemed profitablePrice (USD)$21.90Released TypeOld Release (2014-05-29)Brand is an old entry in this marketSize and Weight11.0 x 3.8 x 2.8 cm, 18.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
经典小白管包装，属于成熟公模/通用护肤设计Key Buying Motive
视黄醇+矿物复配，主打淡化黑眼圈、浮肿和细纹的综合型眼霜Target Customers
面向已有眼周抗老需求、偏好大牌成熟配方的成熟肌人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$438,000.0020000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight35.38% / 36.57%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight34.94% / 36.13%Peak / Non PeakSales & BSR Performance
Burt's BeesB07K4CQDKC (4.2/5 (2839 Reviews))Burt's Bees Calming Eye Cream With Aloe and Rice Milk, Moisturizes Without Causing Redness or Irritation, 98.7 Percent Natural Origin Skin Care, 0.5 oz. Bottle
This listing is deemed profitablePrice (USD)$16.90Released TypeOld Release (2018-12-13)Brand is an old entry in this marketSize and Weight8.3 x 4.1 x 3.9 cm, 14.00gProfitable Factors
Established brand with longevityBased on old ASINKey Buying Motive
主打温和保湿与舒缓敏感眼周，不靠强刺激成分做差异化Target Customers
敏感眼周、偏好天然成分与低刺激护理的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,760.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight27.65% / 29.21%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight27.02% / 28.57%Peak / Non PeakSales & BSR Performance
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