- Benchmark ASINB09SRNSSLC
- MarketplaceUS
- Category ID11057891
- Analyzed Products
- Keywordhair finishing spray, light hold hairspray, finishing spray
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：新品牌几乎没有真正的成功土壤，当前更像是老品牌主导下的高压竞争区，不是适合普通新卖家的赛道。虽然单个新品前期资金门槛表面上不高，但真正能跑通的，基本都得靠品牌力、差异化和更重的投入；对小商家来说，直接硬闯风险很高。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入这个市场。 你的预算 50万CNY 表面上足够覆盖单个新品前期启动，但这个类目已经出现明显的头部挤压和价格压力，新品牌真正能跑通的案例很少，不适合把它当成一个高胜率市场去押注。
Early sourcing + logistics + marketing budget (USD)$8,626.77 - $8,626.77Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?80.00%New listing success rate (old brands):25.00%New listing success rate (new brands):100.00%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 免洗发丝定型膏/发泥：通常比 finishing spray 更便宜，操作更直观，适合只想压毛躁、增加一点纹理和局部定型的人；尤其适合短发、碎发和发际线修饰。
- 卷发/造型霜（curl cream / styling cream）：如果用户的目标不是强定型，而是让头发更服帖、更有光泽、减少毛躁，这类产品更容易上手，且比喷雾更不容易喷过量。
- 少量发蜡或发胶替代：在需要局部控制飞翘、刘海和分缝时，少量使用发蜡/发胶比购买专门 finishing spray 更省钱，也更容易做精准控制。
- 无酒精或低定型度的日常护发喷雾：对于主要诉求是顺滑、抗静电、减毛躁而非造型固定的用户，这类产品更温和、使用门槛更低，且经常能兼顾护发。
- 用护发精油/轻质护发乳做收尾：对追求柔顺和光泽但不需要“定型感”的用户，这通常是更便宜、更普及的替代方案，且不容易把头发喷僵。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，尤其已经接近价格战和品牌挤压区。 核心信号很清楚：成熟大牌能做出高利润，但新品牌要靠很强的品牌力和差异化才能活下来；对小商家来说，能跑通的案例太少，而且进入成本远高于单个ASIN的基础预算。
New products with Highest revenueLeast investment in new productsMost investment in new productsTRESemmé
Recent Monthly Revenue (USD):$6,606.00(600pcs/month)B0GC7JQL9N (4/5 (454 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsKenra
Recent Monthly Revenue (USD):$654,300.00(30000pcs/month)B000YACKO0 (4.6/5 (19083 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$43,620.00(2000pcs/month)B0F459CJXQ (4.6/5 (311 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$41,720.00(2000pcs/month)B0014FD7SW (4.6/5 (2310 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 概念最差异化：A-List联名风格，和其他专业发胶区分明显。
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- 主打轻盈蓬松、自然质感，不是强定型喷雾。
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- 红色瓶身醒目，货架上更容易吸引点击。
B0GC7JQL9N (4/5 (454 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 2 oz迷你装，和常规大容量喷雾差异很大。
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- 深棕色瓶身辨识度高，视觉上更特别。
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- 卷发定型+抗毛躁+保湿，功能定位清晰，适合目标人群。
B014UAI8OK (4.1/5 (216 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，属于高风险、明显偏饱和的竞争环境。 新品里真正拿到正利润的只有30%，而且这些成功样本几乎都被老牌和强品牌拿走；对小商家来说，想在这里稳定赚钱，基本得靠强营销、品牌背书或差异化投入，不能按普通单品思路硬闯。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B000YACKO0Kenra2013-08-13Yes$21.8130000pcs$654300.029.51%$193083.93
B07CX7XMXSPaul Mitchell2018-05-02Yes$23.592000pcs$47180.029.98%$14144.57B0F459CJXQKenra2025-04-09Yes$21.812000pcs$43620.027.96%$12196.16B0014FD7SWKenra2011-05-01Yes$20.862000pcs$41720.027.06%$11289.44
B07XH4N7B6ALURAM2018-09-25Yes$23.851000pcs$23850.030.1%$7178.85
B079ZH3W4SSexyHair2018-02-22Yes$22.541000pcs$22540.029.67%$6687.62B01N2ROL68Kenra2016-12-11Yes$21.951000pcs$21950.028.45%$6244.78
B08V49KWKHJoico2021-02-01Yes$23.49800pcs$18792.032.4%$6088.61
B08V4MKM1HJoico2021-02-01Yes$20.841000pcs$20840.028.22%$5881.05
B08V47BZRSJoico2021-02-01Yes$20.591000pcs$20590.027.54%$5670.49
B00MXT6TMEKenra2016-03-09Yes$20.87800pcs$16696.027.7%$4624.8
B017W2G99YKEVIN.MURPHY2015-11-12Yes$21.88600pcs$13128.033.85%$4443.83
B0BKCVXQYVAquage2022-10-24Yes$23.02600pcs$13812.030.25%$4178.13
B08V4HBGLTJoico2021-02-01Yes$20.33700pcs$14231.027.07%$3852.34
B0F451WQCVKenra2025-04-08Yes$21.81600pcs$13086.027.96%$3658.85
B07RW2KMLWKEVIN.MURPHY2019-05-13Yes$21.96500pcs$10980.031.93%$3505.92
B08V49DJD4Joico2021-02-01Yes$20.44600pcs$12264.027.48%$3370.15
B0D6217FM3SexyHair2024-06-04Yes$22.54400pcs$9016.031.73%$2860.78
B0D35Z7KDSIt's a 10 Haircare2024-05-02Yes$20.74400pcs$8296.030.99%$2570.94
B00J4G2B7GBioSilk2015-08-12Yes$14.53900pcs$13077.017.14%$2241.4Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GJ2Q9H7ZJoico2026-02-21Yes$21.98300pcs$6594.022.99%$1515.97B0GC7JQL9NTRESemmé2026-04-15Yes$11.01600pcs$6606.011.36%$750.45
B0GJ2LKHQZJoico2026-04-01Yes$11.0200pcs$2200.013.02%$286.45#New Product Success Rates
Listing这个市场不适合进入，结论很明确：老品牌主导、同质化严重，属于高竞争但不是健康机会。 新品里只有30%能跑到可盈利，且真正能证明新品牌合法成功的案例几乎没有；更关键的是，能赚钱的新品几乎都来自老品牌或强品牌，新进入者想活下来要么靠品牌势能，要么靠明显功能差异和更高预算。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
JoicoTRESemméNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
JoicoIt's a 10 Haircare#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：正在走向价格战，而且新品牌成功率偏低。 近期新进入主要集中在2026年，但盈利结果并不好，越往后越难做；用户预算500,000 CNY（约合7万多美元）表面上够开单品，但在这个赛道里，真正能跑出来的产品往往还需要额外的品牌、研发和认证投入，预算并不宽松。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 3 2026 0 0 0 2 1 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 2 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 1 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 2 0 0 0 1 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSURFACE Hair Curls Finishing Spray, 2 oz
This listing is deemed profitablePrice (USD)$22.24Released TypeOld Release (2015-09-03)Brand is an old entry in this marketSize and Weight13.9 x 3.6 x 3.4 cm, 45.00gProfitable Factors
Based on old ASINDesign & Appearance
深棕色喷雾瓶包装在同类发胶中辨识度较高, 2 oz 迷你旅行装，更偏向便携定型场景Key Buying Motive
强调卷发定型同时加入 botanical fibers、babassu oil、ceramide NP，主打抗毛躁、保湿与热/色彩保护，区别于普通只做强固定的定型喷雾Target Customers
更适合需要卷发自然定型、抗湿气且不想要僵硬发胶感的烫卷/自然卷人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,336.00150 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight32.83% / 34.04%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight31.85% / 33.06%Peak / Non PeakSales & BSR Performance
Kenra Professional Volume Spray 25 80% | Super Hold Finishing & Styling Hairspray | Flake-free & Fast-drying | Wind & Humidity Resistance | All Hair Types | Travel 1.5 oz
This listing is deemed profitablePrice (USD)$9.96Released TypeOld Release (2017-11-09)Brand is an old entry in this marketSize and Weight12.7 x 3.6 x 3.6 cm, 68.00gProfitable Factors
Established brand with longevityBased on old ASINKey Buying Motive
主打专业级超强定型，同时兼顾快速干燥、免飞屑和抗风抗湿，属于成熟但高信任度的功能组合Target Customers
需要随身补喷的专业造型人群和追求长效定型、抗潮不塌的日常用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$14,940.001500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.73% / 12.42%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.40% / 9.09%Peak / Non PeakSales & BSR Performance
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