- Benchmark ASINB0FLXVZJFJ
- MarketplaceUS
- Category ID3760911
- Analyzed Products
- Keywordshower steamers, aromatherapy shower steamers, shower tablets
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经接近/进入价格战和拥挤区。 新品牌只有6个，但新品牌新品成功率仅19.05%，17个新品牌新品直接失败；新品利润率区间只有5.04%~22.92%，而大量新入场产品落在5%~10%附近，说明不是靠正常定价就能赚钱的市场。
证据也很清楚：市场里老牌强者很多，新入场者大多被压住。 29个老品牌里，SWCANDY、Beauty by Earth、CLEVERFY 这类大牌还在持续拿到盈利款，其中 SWCANDY 的 B0C32JGP4P、B0C3262ZMN 分别做到 29.39% 和 21.66% 利润率，月营收约 984.1万和 950.95万美元，说明头部品牌有很强的渠道和品牌势能；但同品牌低价款 B0CLDN4BRM 只有 6.22% 利润率，已经是典型低毛利拼杀。新品牌里真正能活下来的只有 4 个新品，分别是 MESMOS 的 B0FLXQQKD3（24.95美元，30.56% 利润率，36条评论，月营收约49.9万美元）、Solinia 的 B0GYZR15H4（22.37美元，利润率高于15%）和 B0GYZWSTT7、Momcozy 的 B0FLXVZJFJ（26.40美元，27.27% 利润率，156条评论）；但 Hi Peach Layne 两个新品都失败，ONKI SPA 7个新品全失败，说明普通小商家复制难度很高。评论数方面，Momcozy 156条还算正常，但很多失败样本评论只有 25~46 条，不属于你说的200~300条“疑似刷评”红线，反而更像是产品和定价本身没打赢。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不该进入。 虽然单个新品入场预算门槛不算高，但市场已经进入明显的价格战状态，新品牌新发产品成功率只有19.05%，失败率高达80.95%，而且新品利润率分布只有5.04%~22.92%，很多新品已经掉到10%附近甚至更低，说明一旦没有品牌力或强差异化，基本就是被低价和投放成本吞掉。
Early sourcing + logistics + marketing budget (USD)$2,074.04 - $51,982.89Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?48.78%New listing success rate (old brands):15.00%New listing success rate (new brands):19.05%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 用无香/低香味的热水淋浴来替代：几乎零成本、无需购买额外用品，适合只想放松的人，能部分替代“冲澡+放松”的场景。
- 使用鼻通贴或薄荷类外用通气产品：通常比香薰淋浴片更便宜、更直接，尤其适合用户购买蒸汽片主要为了“通鼻/呼吸更顺”。
- 改用少量精油滴在洗澡间远离排水口的角落或喷在毛巾上：比专门的 shower steamers 更便宜，也更容易按需控制香味强度。
- 使用可重复装填的香薰喷雾/房间喷雾在洗澡前后喷洒浴室：比一次性蒸汽片更经济，使用门槛低，且不依赖水温或放置位置。
- 用浴室香薰挂片/香包（如挂在花洒外侧或通风处）替代：价格通常更低，使用更简单，适合只想要持续轻香味而非强蒸汽扩散的人。
- 改为香味皂或沐浴露（如薄荷、薰衣草、尤加利）：单次成本更低、购买更容易，且在洗澡时能直接体验香味，不需要专门的蒸汽条件。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经明显处于过热和价格战状态。 样本里新品牌集中涌入，但成功率很低；对小商家来说，只有极少数真正跑出来的案例，而且很多“新品牌成功”依赖品牌力、重营销，甚至带有明显激进促销痕迹，不适合作为普通小商家的可复制路径。
证据很直接：市场整体可识别盈利率只有41.10%，而新品盈利率只有17.07%；新品牌新品的盈利率仅19.05%，反过来新品牌新品非盈利率高达80.95%。按你的规则，这已经是高风险市场；同时近一年新品发布明显在增加，2025年到2026年持续出现大量新品牌/新产品，说明竞争在加剧而不是缓和。用户预算50万人民币虽然高于样本新品中位预算14593美元、也高于最小预算2074美元，但这不等于安全——因为你买到的是“进入资格”，不是“成功保证”，而这个类目里大多数新品都卡在低利润和低销量上。
可复制的对照很少。大品牌/老品牌可参考的只有 SWCANDY 和 CLEVERFY 这类已验证爆款结构：SWCANDY 的 B0C32JGP4P 售价15.14美元，毛利率29.39%，月销6500、月营收98.41万美元，最新评论7176，说明它是靠成熟品牌势能和长期积累吃量，不是小商家模板；CLEVERFY 的 B09VTCWC1F 也能盈利，售价20.55美元，最新评论45384，同样不适合小商家照抄。真正能给小商家参考的只有 MESMOS 的 B0FLXQQKD3：售价24.95美元，毛利率30.56%，156条评论，月销100、月营收2640美元，总预算6746.21美元，属于少数“低评论+仍然活着”的成功样本；但它的对照面是同品牌另一个新品 B0FM396CYT 直接失败，说明这个市场连同品牌复制都不稳。小商家如果硬做，唯一可学的是“更高定价、更强礼盒感、更明确送礼/自我护理定位”，不要碰9.46美元这种低价款，也不要用大包装低价去赌，因为那类产品已经被压到6.22%这种低毛利，基本就是死路。
New products with Highest revenueMESMOS
Recent Monthly Revenue (USD):$4,990.00(200pcs/month)B0FLXQQKD3 (4.4/5 (36 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsSWCANDY
Recent Monthly Revenue (USD):$98,410.00(6500pcs/month)B0C32JGP4P (4.3/5 (7176 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$95,095.00(6500pcs/month)B0C3262ZMN (4.3/5 (7176 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsONKI SPA
Recent Monthly Revenue (USD):-(-)B0G2LHGC8T (4/5 (46 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GC25HPZH (4/5 (46 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GC52PRXM (4/5 (46 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQMost investment in new productsMomcozy
Recent Monthly Revenue (USD):$2,640.00(100pcs/month)B0FLXVZJFJ (4.2/5 (156 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableLeast profitable new productsHi Peach Layne
Recent Monthly Revenue (USD):-(-)B0GF6RP2MJ (4.4/5 (25 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GF67Y3F8 (4.3/5 (27 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 深蓝紫配色与深睡眠主题很突出，视觉上最容易区分
- |
- 单一薰衣草助眠定位明确，和混合香型款差异大
- |
- 礼盒感强，适合睡前放松与送礼场景，容易吸引点击
B0GYZR15H4 (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 黄橙柑橘系外观和前者的深蓝睡眠风格差异很大
- |
- 主打晨间提神的柑橘/柚子香型，功能场景更鲜明
- |
- 大尺寸单片+独立包装，视觉上更像高端礼品款，容易吸引购买
B0G2LHGC8T (4/5 (46 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：已进入明显拥挤区，新的品牌想靠正常打法赚钱难度高。 价格带整体偏低，只有约17.07%的新品能赚钱；新品里真正落在0%~10%利润率的有29.27%，再加上10%~20%只有12.20%，说明多数新入场者回报偏薄，靠低价和强营销硬扛。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B08BC88KG1Body Restore2020-02-20Yes$24.837000pcs$173810.031.26%$54333.01
B08QTZBK5YVicks2020-12-17Yes$24.995000pcs$124950.030.51%$38122.25B0C32JGP4PSWCANDY2023-04-20Yes$15.146500pcs$98410.029.39%$28922.7
B08FDCLXNPBody Restore2020-08-07Yes$24.473000pcs$73410.029.14%$21391.68B0C3262ZMNSWCANDY2023-04-20Yes$14.636500pcs$95095.021.66%$20597.58
B0BJYCRS51Body Restore2023-01-21Yes$16.683000pcs$50040.025.7%$12860.28
B0BFHXRG1FJoJowell2022-10-27Yes$21.793000pcs$65370.017.17%$11224.03
B0CHMDT2FMBLRIET2023-07-31Yes$11.955000pcs$59750.016.09%$9613.78
B0F5GPDH83JoJowell2025-05-30Yes$18.642500pcs$46600.017.57%$8187.62
B089VN6FMSBody Restore2020-06-01Yes$24.831000pcs$24830.031.9%$7920.77
B0CFXPBS5RSEONNIX2023-10-16Yes$28.56900pcs$25704.027.43%$7050.61B07NZWYD7TThe Herbal Zen2019-02-21Yes$24.26900pcs$21834.027.58%$6021.82
B0F24MN2LZJoJowell2025-04-19Yes$15.682500pcs$39200.011.03%$4323.76
B09VTHB39VCLEVERFY2022-03-17Yes$19.99900pcs$17991.021.7%$3904.05
B09VTDS3NVCLEVERFY2022-07-23Yes$19.99900pcs$17991.018.51%$3330.14
B0BJXRWWHXBody Restore2023-01-12Yes$14.41000pcs$14400.018.11%$2607.85
B08S79VN13Body Restore2021-04-27Yes$24.88300pcs$7464.028.15%$2101.12
B0DWVS1MTBSinuCleanse2025-02-12Yes$17.99800pcs$14392.013.21%$1901.19B0FLXQQKD3MESMOS2025-11-14Yes$24.95200pcs$4990.030.56%$1524.95
B08S6WZGCWBody Restore2022-09-20Yes$24.87200pcs$4974.025.75%$1280.81Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FLXQQKD3MESMOS2025-11-14Yes$24.95200pcs$4990.030.56%$1524.95B0FLXVZJFJMomcozy2025-09-01Yes$26.4100pcs$2640.027.27%$719.93
B0FTMZ85MKBeauty by Earth2025-10-27Yes$19.15100pcs$1915.029.26%$560.33
B0FMSJSVJYBeauty by Earth2025-09-03Yes$19.26100pcs$1926.026.88%$517.71
B0GVTS4P5JBeauty by Earth2026-04-27Yes$19.89100pcs$1989.025.51%$507.4B0GYZR15H4Solinia2026-05-14Yes$22.37100pcs$2237.012.61%$282.09
B0GYZWSTT7Solinia2026-05-14Yes$13.56100pcs$1356.011.58%$157.03#New Product Success Rates
Listing这个市场不适合现在进入，属于高风险、接近价格战的市场。 新品成功率只有20.00%，但真正按“新品总量”口径看，新品牌新品盈利率仅19.05%，且新品牌新品里80.95%不盈利；更关键的是，已出现明显的低价竞争信号：多数非盈利样本利润率集中在5.15%~9.81%，低于15%的可接受线，说明新人很容易一上来就被成本吞掉。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SoliniaBeauty by EarthMESMOSMomcozyNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
CalmNFizONKI SPASoliniaOther#Success Rate by Entry Time
Listing这个市场现在不值得进入，已经明显接近/进入过度拥挤状态。 新品牌新发产品的成功率只有19.05%，失败率高达80.95%；更关键的是，近几个月新品牌集中涌入，但多数新品都没有跑出利润，典型是价格战+同质化竞争，不适合现在再切入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 2 0 3 1 0 11 2026 0 0 0 2 1 0 0 21 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 2 0 0 0 2025/10 0 0 1 0 1 0 0 3 2025/11 0 0 0 0 0 1 0 4 2025/12 0 0 1 0 0 0 0 3 2026/1 0 0 0 0 0 0 0 5 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 1 0 0 2 2026/5 0 0 0 2 0 0 0 3 2026/6 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
Cleverfy Citrus Shower Steamers Aromatherapy Gifts for Women, 18 Tablets
This listing is deemed profitablePrice (USD)$20.55Released TypeOld Release (2022-03-17)Brand is an old entry in this marketSize and Weight22.4 x 17.5 x 6.5 cm, 30.00gProfitable Factors
Based on old ASINEstablished brand with longevityDistinct functions and featuresDesign & Appearance
橙色渐变与暖色调包装，强化柑橘能量感, 18片大包装、三种柑橘能量组合，属于常见公模思路但规格更适合礼盒化Key Buying Motive
美国制造、精油+无动物实验配方，主打强香型柑橘提神场景Target Customers
面向需要晨间提神、送礼和自我护理场景的女性礼品用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,055.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight19.55% / 23.14%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.48% / 13.07%Peak / Non PeakSales & BSR Performance
CalmNFiz Shower Steamers Aromatherapy Self Care Gifts 8 Pack Set, Blue
This listing is deemed profitablePrice (USD)$12.30Released TypeOld Release (2024-08-01)Brand is an old entry in this marketSize and Weight24.0 x 19.5 x 1.5 cm, 322.00gProfitable Factors
Based on old ASINDesign & Appearance
蓝色礼盒包装在同类中更偏礼品化、视觉更清爽, 8粒装多香型组合，偏通用公开款设计，不像私模独占造型Key Buying Motive
主打8种香型混合，覆盖放松、清新、甜香等多场景需求；强调不留残渣、适合送礼Target Customers
偏向想要高性价比多香型礼盒的自用与节日送礼人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,460.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.76% / 14.45%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-1.00% / 1.69%Peak / Non PeakSales & BSR Performance
Loading samples... 22%