
这个市场不适合进入,原因很直接:新品牌成功率只有40.91%,失败率59.09%,而且最新进入的品牌并没有把竞争门槛打低,反而越来越像品牌力、投放和功能升级的混战。 用户预算50万人民币表面上够做单个ASIN,但真正能跑出来的样品大多依赖更高配置、品牌信任和持续投放,小商家很难靠常规打法站稳。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合进入。 用户预算500,000 CNY 只能覆盖少数可验证的新品启动成本,但市场里新品牌成功率只有40%,失败率高达60%,而且新品牌与老品牌的新品都在互相抢量,已经是高竞争、强品牌驱动的市场,不是适合小品牌硬冲的环境。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这不是一个适合进入的市场:新品盈利率只有40.91%,但新品牌新上架里仅4/10为盈利,新品牌失败率达到60%,而老品牌新上架也只有41.67%成功,说明这条赛道已经被成熟玩家和新玩家同时压满,进入后很容易陷入同质化和价格/投放竞争。 用户预算50万人民币看起来够做单个ASIN,但真正能打的样品都在靠品牌力、功能差异和更高配置拉开价格,新人如果没有明显创新和持续投放,很难复制这些结果。
这不是适合进入的市场:新品利润看起来高,但真正能赚钱的主要是老牌大厂和少数重投入品牌,新品牌成功率只有40%,失败率60%,而且样本里已经出现了明显的价格战和高投入门槛。对小商家来说,除非你能做出明显差异化并接受较高投入,否则不建议进场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DP4Y85B2 | BEBIRD | 2024-11-27 | Yes | $46.56 | 6000pcs | $279360.0 | 40.89% | $114230.31 | |
![]() | B0GRST3JFJ | BEBIRD | 2026-03-11 | Yes | $71.66 | 2000pcs | $143320.0 | 41.31% | $59205.5 |
![]() | B0GG557V1S | BEBIRD | 2026-04-13 | Yes | $91.4 | 1150pcs | $105110.0 | 45.19% | $47499.21 |
![]() | B0FB3RPNW9 | BEBIRD | 2025-05-28 | Yes | $48.38 | 2000pcs | $96760.0 | 41.15% | $39816.74 |
![]() | B0D9HV84DJ | BEBIRD | 2024-07-15 | Yes | $48.02 | 2000pcs | $96040.0 | 41.02% | $39395.61 |
![]() | B086PD5ZB6 | BEBIRD | 2020-04-02 | Yes | $47.43 | 2000pcs | $94860.0 | 40.83% | $38731.34 |
![]() | B0H1M7LFCJ | BEBIRD | 2026-05-12 | Yes | $26.69 | 2000pcs | $53380.0 | 37.15% | $19830.67 |
![]() | B0BCW9QFBB | BEBIRD | 2022-10-14 | Yes | $67.87 | 700pcs | $47509.0 | 40.92% | $19440.69 |
![]() | B0DQKM4GNM | bebirdpromax | 2025-01-14 | Yes | $45.99 | 700pcs | $32193.0 | 40.56% | $13057.49 |
![]() | B0G5WRW7CC | BEBIRD | 2025-12-09 | Yes | $71.4 | 300pcs | $21420.0 | 41.3% | $8846.46 |
![]() | B0GL5Y5BFM | VANNPOOY | 2026-04-13 | Yes | $49.54 | 100pcs | $4954.0 | 38.36% | $1900.36 |
![]() | B0FX9DNZXG | BEBIRD | 2024-05-14 | Yes | $68.89 | 50pcs | $3444.5 | 44.87% | $1545.55 |
![]() | B0GD6YJ1Z9 | BEBIRD | 2026-02-03 | Yes | $69.56 | 50pcs | $3478.0 | 39.28% | $1366.16 |
![]() | B0GWMJW288 | Loyker | 2026-04-09 | Yes | $60.38 | 50pcs | $3019.0 | 43.28% | $1306.63 |
![]() | B0FV2Z1FHL | Lebbtl | 2025-10-07 | Yes | $65.36 | 50pcs | $3268.0 | 37.22% | $1216.35 |
![]() | B0F1N7ZP4P | BEBIRD | 2025-03-24 | Yes | $49.47 | 50pcs | $2473.5 | 40.8% | $1009.19 |
![]() | B0F662ZVKR | ScopeAround | 2025-04-24 | Yes | $47.07 | 50pcs | $2353.5 | 40.53% | $953.88 |
![]() | B0DT43R2D9 | BEBIRD | 2025-01-15 | Yes | $45.99 | 50pcs | $2299.5 | 41.29% | $949.47 |
![]() | B0DTHQMCWW | Xylla | 2025-02-28 | Yes | $26.26 | 100pcs | $2626.0 | 36.06% | $946.94 |
![]() | B0DSKHVX5F | XLLIKE | 2025-01-09 | Yes | $45.99 | 50pcs | $2299.5 | 40.04% | $920.72 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GRST3JFJ | BEBIRD | 2026-03-11 | Yes | $71.66 | 2000pcs | $143320.0 | 41.31% | $59205.5 |
![]() | B0GG557V1S | BEBIRD | 2026-04-13 | Yes | $91.4 | 1150pcs | $105110.0 | 45.19% | $47499.21 |
![]() | B0H1M7LFCJ | BEBIRD | 2026-05-12 | Yes | $26.69 | 2000pcs | $53380.0 | 37.15% | $19830.67 |
![]() | B0G5WRW7CC | BEBIRD | 2025-12-09 | Yes | $71.4 | 300pcs | $21420.0 | 41.3% | $8846.46 |
![]() | B0GL5Y5BFM | VANNPOOY | 2026-04-13 | Yes | $49.54 | 100pcs | $4954.0 | 38.36% | $1900.36 |
![]() | B0GD6YJ1Z9 | BEBIRD | 2026-02-03 | Yes | $69.56 | 50pcs | $3478.0 | 39.28% | $1366.16 |
![]() | B0GWMJW288 | Loyker | 2026-04-09 | Yes | $60.38 | 50pcs | $3019.0 | 43.28% | $1306.63 |
![]() | B0FV2Z1FHL | Lebbtl | 2025-10-07 | Yes | $65.36 | 50pcs | $3268.0 | 37.22% | $1216.35 |
![]() | B0FVWS3V48 | Generic | 2025-10-13 | Yes | $41.74 | 50pcs | $2087.0 | 37.71% | $787.01 |
这个市场不适合进入,结论很直接:新品牌成功率只有40.91%,但失败率高达59.09%,而且能稳定赚钱的基本都不是低门槛小品牌。 旧品牌里,BEBIRD几乎包揽了最强盈利位,说明头部老品牌已经把利润最好的位置占住了;新品牌虽然有Lebbtl、Loyker、VANNPOOY做出单点成功,但整体更像少数幸存者,不是可复制的低风险机会。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场已经明显进入过热和价格战区,不建议进入。 新品牌的最新成功率只有40%,而失败率高达60%;同时最新年份里新进入品牌明显增多,但利润表现并没有同步改善,反而是低利润和不盈利案例在增加,说明竞争正在加剧、赚钱更难。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 4 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 3 | 3 | 9 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 2 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | 2 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |