- Benchmark ASINB0FMFY9MFJ
- MarketplaceUS
- Category ID3779891
- Analyzed Products
- Keywordhome health supplies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-25
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入。 结论很明确：当前只有 1 个新品牌 featjoy，2 个新发布里 1 个赚钱、1 个亏钱，表面成功率 50%，但样本太小，而且最新一款已经转亏，说明这不是可稳定复制的机会，而是靠单品差异硬撑的高门槛赛道。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入，用户预算虽够做单个ASIN的起步，但市场表现太弱，且缺少足够多的高质量成功样本支撑。 当前只看到 featjoy 这类新品牌的两个新品：一个盈利、一个不盈利，整体可判定的盈利率只有50%，远没达到适合重仓进入的水平；更关键的是，样本里没有出现你要求的那种“可复制的小商家成功案例”，反而更像是靠单品功能差异撑起来的试探型入场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Other major expensesR&DPotential certificate expensesUL CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 耳垢软化滴耳液（OTC）
- 一次性橡胶球注射器/洗耳球（手动冲洗）
- 药店/耳鼻喉科提供的低成本门诊耳道冲洗
- 带摄像头的基础耳勺检查器（仅观察+少量清理）
- 药房常见的安全耳清洁套装（洗耳球+软化液组合）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场现在不值得进入，结论很直接：新品牌和旧品牌都没有形成健康的稳定盈利结构，且可复制的成功样本几乎只剩一个，另一半直接失败。 现有数据里，featjoy 作为新进入品牌只有 1 个盈利款和 1 个亏损款，成功率只有 50%，但这不是“低门槛好机会”，而是典型的单品碰运气市场；更重要的是，市场里没有出现足够多的、能让小商家稳定模仿的真实成功样本。
Most investment in new productsNew products with Highest revenueLeast investment in new productsfeatjoy
Recent Monthly Revenue (USD):$3,517.00(100pcs/month)B0FMFY9MFJ (4.5/5 (60 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FMFY9MFJ (4.5/5 (60 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0G7H4CR2YBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这条细分市场不值得进入：当前样本里只有 1 个新品牌 featjoy，却同时出现 1 个能跑通、1 个跑不通的新品，说明不是“有机会的蓝海”，而是靠单品差异化硬撑的高门槛市场。更关键的是，赚钱的 B0FMFY9MFJ 不是靠低价，而是靠功能堆叠和更强的产品形态，单品早期投入已到 $9,507.38，这对小卖家来说已经很吃力；如果再考虑你自己的品牌包装、认证和持续投放，实际门槛只会更高。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FMFY9MFJfeatjoy2025-08-26Yes$35.17100pcs$3517.030.44%$1070.58Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FMFY9MFJfeatjoy2025-08-26Yes$35.17100pcs$3517.030.44%$1070.58#New Product Success Rates
Listing这个市场不值得进入：当前样本里只有 2 个新发布产品，盈利/亏损各 50%，但成功并不是靠真正低门槛的新品牌扩张，而是靠 featjoy 这种新入场品牌做了“基于老款改造 + 功能差异化”的单点胜出。B0FMFY9MFJ 能赚钱，核心是 12 档清洁模式、实时水温显示、大容量电池和更强的护理设备感；但同品牌另一款 B0G7H4CR2Y 直接失败，说明这不是一个能靠普通上新稳定复制的市场。你的预算是 50 万元人民币，表面上够做单 SKU，但这个赛道的成败更依赖研发、品牌感和持续投放，不是单纯铺货就能赢。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
featjoyNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
featjoy#Success Rate by Entry Time
Listing这个市场不该进：新品牌进入样本里只有1胜1负，表面看是50%成功率，但样本极小，而且最新结果已经转向亏损；同时核心成功案例靠的是“基于旧款改良+功能差异化”，不是低成本复制就能赚钱。 以现有数据看，这不是适合大品牌或小商家的安全赛道，更像是需要持续投放、功能研发和品牌背书才能站住的细分市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 1 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 1 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesFeatjoy Ear Wax Removal Kit, FSA Eligible HSA Approved, 2026 Electric Ear Cleaner with 12 Cleaning Modes & Real-Time Water Temperature, Effective Ear Flushing Irrigation System for Adults Kids
This listing is deemed profitablePrice (USD)$35.17Released TypeNew Release (2025-08-26)Brand is a new entry in this marketSize and Weight20.0 x 15.7 x 11.2 cm, 458.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
浅蓝色机身配合透明水箱，整体更偏医疗护理感。, 手持式冲洗枪造型，配500ML透明大水箱与多喷头套装，外观更接近家用护理设备而非普通耳勺。Key Buying Motive
12档清洁模式、实时水温显示、耳机式温控提示和大容量电池，功能组合明显强于常规耳道冲洗产品。Target Customers
适合有耳垢清洁需求的家庭用户、儿童/敏感耳人群，以及偏好FSA/HSA可报销护理用品的买家。Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,517.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight27.82% / 30.44%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight19.69% / 22.32%Peak / Non PeakSales & BSR Performance