- Benchmark ASINB0F459CJXQ
- MarketplaceUS
- Category ID11057891
- Analyzed Products
- Keywordvolume hairspray, finishing hairspray, super hold hairspray
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论：这个市场不值得进入，属于明显的价格战区，且已经接近过度拥挤。 近一年新上架产品只有14.29%能跑通，而新品牌新产品成功率是0%；市场里7个新品牌对28个老品牌，老牌明显占优，但这不是“机会多”，而是新进入者很难活下来。
证据很直接：新产品利润区间只有 -12.35% 到 29.51%，而且最近新产品里低利润和亏损样本占绝对多数，说明价格竞争已经很重。 2025/9 到 2026/4 这段时间里，能看到盈利样本很少；市场总共22个新发布里，只有3个盈利，18个不盈利。新品牌方面，L'EVO PROFESSIONAL 只有1个新品且亏损 -12.35%，Lisap 的新品也是亏损 6.02%，这两个“真新品牌”都没有形成可复制的成功路径。相反，能撑住利润的几乎都来自老牌：Kenra 的 B000YACKO0 约 29.51% 利润、月销 30,000、月收 6,543,000；Paul Mitchell 的 B0GDMVSX7K、B0GDMPZSYM 也能卖，但这类成功更像品牌和渠道资源的结果，不是小商家能直接照搬。品牌层面也很清楚，Kenra 在可识别样本里有 9 个盈利、4 个不盈利，整体仍强，但它的新产品并没有展示出对新手友好的低门槛；John Frieda 虽然新进来就有 3 个新产品，但新产品盈利率是0%，说明大品牌进场也不是轻松赢，而是靠大量投放和品牌惯性硬推。
如果你是大品牌：可以做，但要带着高预算、强投放和产品更新能力；如果你是小商家：不建议进。 你手里 500,000 CNY 看起来够覆盖单个ASIN的前期启动，但不足以改变这个市场的竞争结构；而且像 John Frieda 的 B0GC7VJFJC 这类样本，虽然月销 900、月收 1,771,200，但利润只有 0.95%，已经是典型的薄利硬拼。小商家如果真要进，必须靠明显差异化、避开同质化正面冲突，但现实是这个市场已经不是“靠普通打法能赢”的环境。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不适合进入。 这个市场已经进入高压价格战区，最新新品成功率只有14.29%，而新品牌新品盈利率为0%，说明新进入者几乎没有真实跑通的空间；你手里的50万人民币能覆盖单个ASIN的早期启动预算，但不足以改变这个市场的竞争结构。
Early sourcing + logistics + marketing budget (USD)$4,307.06 - $10,268.37Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?45.45%New listing success rate (old brands):30.00%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 强力定型发蜡/发泥：比超强定型喷雾更便宜、也更容易局部补救，适合需要“锁住形状”但不想整头喷硬的人；对卷发、短发、碎发管理尤其实用。
- 定型啫喱/发胶：通常单价更低、使用门槛更低，湿发直接抓型即可；对追求高支撑度、光泽感和边缘整理的人，是比 finishing hairspray 更省事的替代。
- 免洗护发霜/造型奶：在降低毛躁、增加顺滑度方面更直观，适合想要“看起来更整齐”但并不一定需要喷雾级别超强固定的用户；尤其适合干性发质和日常通勤。
- 造型海盐喷雾或纹理喷雾：如果用户买超级定型喷雾主要是为了蓬松、层次和轻微支撑，这类产品往往更容易上手，也更适合自然风格；通常比高强度终定喷雾更灵活。
- 发卷/发夹/鸭嘴夹等无热定型工具：当用户只是为了维持刘海、发根或局部造型，这类工具几乎零成本、可重复使用，能减少对定型喷雾的依赖。
- 头发打底粉/蓬松粉：对于细软塌发，先做根部支撑往往比直接上 super hold hairspray 更有效；用量少、见效快，也更不容易造成整头发硬。
- 发网/发饰固定方案：对盘发、舞台造型、婚礼造型等场景，发网和隐形发卡常常是比终定喷雾更稳、更便宜的替代，且对发质更友好。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌总量只有7个，但22个新上架里仅13.64%能跑通，且新品利润区间是-10.89%到21.97%，已经明显进入价格竞争区；同时，符合“真新手可复制”的成功样本极少，更多是大品牌靠资源硬扛。对小品牌来说，这不是机会盘，而是高风险的低利润盘。
New products with Highest revenueJohn Frieda
Recent Monthly Revenue (USD):-(-)B0GY42KR3LBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GY48B4T4Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$17,712.00(900pcs/month)B0GC7VJFJC (4.6/5 (1024 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsKenra
Recent Monthly Revenue (USD):$654,300.00(30000pcs/month)B000YACKO0 (4.6/5 (19083 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$43,620.00(2000pcs/month)B0F459CJXQ (4.6/5 (311 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$21,950.00(1000pcs/month)B01N2ROL68 (4.6/5 (4145 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsL'EVO PROFESSIONAL
Recent Monthly Revenue (USD):$420.00(50pcs/month)B0FXXZXNNJ (3.5/5 (14 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productsLisap
Recent Monthly Revenue (USD):-(-)B0GV7RTH8L (4.7/5 (17 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 2支装更像补货/家庭装，购买目的明确
- |
- 无香、可刷开，适合男女日常造型
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- 兼顾柔韧与超强定型，功能区分明显
B0FR9L11K8 (4.5/5 (334 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 2.5oz小容量，便携感强，视觉上更像试用装
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- 主打轻盈自然、抗毛躁，不会发硬
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- 简洁白罐外观，与常见定型喷雾差异大
B09SRNSSLC (4.3/5 (336 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：老品牌主导、低利润占比高，而且新产品里只有少数能赚钱，整体更像价格战而不是可复制的机会。 你的预算500,000 CNY看起来充足，但真正的问题不是钱不够，而是大部分新切入要么只能靠品牌力，要么需要更高的研发和推广投入，单靠一个ASIN前期预算很难打穿。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B000YACKO0Kenra2013-08-13Yes$21.8130000pcs$654300.029.51%$193083.93
B07CXVSP7HPaul Mitchell2018-05-02Yes$23.743000pcs$71220.030.25%$21544.05
B07CXVRZPZPaul Mitchell2018-05-02Yes$26.182000pcs$52360.032.19%$16854.69
B0CNF1MSWFNexxus2023-11-15Yes$16.815000pcs$84050.019.03%$15994.72
B07CX7XMXSPaul Mitchell2018-05-02Yes$23.592000pcs$47180.029.98%$14144.57B0F459CJXQKenra2025-04-09Yes$21.812000pcs$43620.027.96%$12196.16
B07TV9QRTRSexyHair2019-07-01Yes$22.521000pcs$22520.029.44%$6629.89B01N2ROL68Kenra2016-12-11Yes$21.951000pcs$21950.028.45%$6244.78
B000GI3TZOL’ANZA2011-04-10Yes$31.36500pcs$15680.033.61%$5270.05
B000NCTTQQKenra2011-05-30Yes$20.89700pcs$14623.026.99%$3946.75
B0F451WQCVKenra2025-04-08Yes$21.81600pcs$13086.027.96%$3658.85
B079V1TJRYDASHU2018-02-15Yes$15.99900pcs$14391.021.15%$3043.7
B002RS6JOERUSK2013-12-05Yes$19.18500pcs$9590.029.24%$2804.12
B00RC2FHPWNature's Brands2014-03-28Yes$22.81400pcs$9124.030.39%$2772.79
B00IRUSAPMSexyHair2014-03-04Yes$22.47400pcs$8988.029.99%$2695.51
B00J4G2B7GBioSilk2015-08-12Yes$14.53900pcs$13077.017.14%$2241.4
B0GDMVSX7KPaul Mitchell2026-01-01Yes$12.27800pcs$9816.019.45%$1909.22
B0013V5MGWKenra2014-12-07Yes$9.981500pcs$14970.012.71%$1902.69B01AOA7EBIKenra2017-11-09Yes$9.961500pcs$14940.012.42%$1855.55
B08WRM112ZKristin Ess2020-05-12Yes$14.36600pcs$8616.017.63%$1519.01Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GDMVSX7KPaul Mitchell2026-01-01Yes$12.27800pcs$9816.019.45%$1909.22
B0GDMPZSYMPaul Mitchell2026-01-01Yes$11.94100pcs$1194.018.52%$221.13B0FR9L11K8Salon Grafix2025-09-16Yes$19.2250pcs$961.011.69%$112.35#New Product Success Rates
Listing这个市场不适合进入，已经明显接近价格战和过度拥挤区间。 新品总成功率只有13.64%，但新品牌新品成功率是0%，新品牌新品失败率是100%；同时市场里新品牌有7个、老品牌28个，老品牌新产品失败率也有60%，说明不是“谁来都能做”，而是被强势老牌和低差异化产品挤压得很厉害。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Paul MitchellSalon GrafixNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ravePaul MitchellArtegoJohn FriedaOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入高风险的价格战区，且有明显过度饱和迹象。 近一年新上架产品里，真正盈利且有稳定销量的只有13.64%，而新品牌发布的12个新产品里，盈利率是0%，这说明新进入者几乎集体失败；同时市场里有7个新品牌、28个老品牌，最近新品牌的失败样本集中在 rave、John Frieda、Artego 等品牌，说明竞争不是“能不能卖”，而是“能不能砸钱活下来”。
证据很直接：最近上线的 2025/9 到 2026/4 这段里，盈利产品非常少，且利润表现明显往低利润区滑落；整体新产品利润分布中，负利润和 0~20%低利润占比很高，x<0 的样本已经出现，而新产品里没有任何样本达到40%以上利润。市场进入成本表面上不高，单个新ASIN的推荐预算约 4307~10268美元，但这只是前几个月的起步资金，不含研发、品牌和认证；更关键的是，能跑出来的案例大多来自老品牌或强品牌效应，比如 Salon Grafix B0FR9L11K8 约 10268美元、月销 50、月收 96100，以及 Paul Mitchell B0GDMVSX7K 月销 800、月收 981600，这类成功明显依赖品牌力和旧链接基础，不是普通小商家可复制的“干净成功”。反过来，真正的新品牌样本没有一个形成可验证盈利，新品牌 12 个新产品全部非盈利，且新品牌失败集中度高，说明如果没有强品牌预算、营销预算和长期亏损承受能力，进入只会被卷死。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 3 0 0 1 0 0 0 7 2026 0 0 1 2 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 2 2025/9 2 0 0 1 0 0 0 2 2025/10 1 0 0 0 0 0 0 3 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 1 2 0 0 0 0 2026/2 0 0 0 0 0 0 0 3 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPaul MitchellB07CXVRZPZ (4.6/5 (3214 Reviews))Paul Mitchell Super Clean Extra Hairspray, Long-Lasting, Firm Hold + Dry Finish, For All Hair Types, 9.5 oz
This listing is deemed profitablePrice (USD)$26.18Released TypeOld Release (2018-05-02)Brand is an old entry in this marketSize and Weight23.3 x 5.1 x 5.0 cm, 331.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
白色, 9.5 oz 标准喷雾罐，外观为常见公共市场设计，不属于独特模具Key Buying Motive
主打快干、终极定型和干爽收尾；相比更偏柔性/增量型竞品，更适合需要强定型的成型后固定场景Target Customers
适合已经完成造型、需要长时间固定发型并保持沙龙级干爽质感的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$52,360.002000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight30.73% / 32.19%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight24.57% / 26.03%Peak / Non PeakSales & BSR Performance
Paul MitchellB07CXVSP7H (4.6/5 (3466 Reviews))Paul Mitchell Super Clean Hairspray, Fast Drying, Adds Texture + Flexible Hold, For All Hair Types, 9.5 oz
This listing is deemed profitablePrice (USD)$23.74Released TypeOld Release (2018-05-02)Brand is an old entry in this marketSize and Weight23.2 x 5.1 x 4.9 cm, 331.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
白色喷雾罐搭配红色瓶盖，货架识别度较高, 9.5盎司标准装，属于沙龙常见喷雾瓶型，不像私模外观Key Buying Motive
主打快速干燥、增加质感与灵活定型，兼顾清爽触感与层次蓬松Target Customers
适合需要日常快速定型、又希望头发保持可梳理和自然触感的沙龙/家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$71,220.003000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight28.65% / 30.25%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight21.85% / 23.45%Peak / Non PeakSales & BSR Performance
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