- Benchmark ASINB0GT9L8V9N
- MarketplaceUS
- Category ID3395091
- Analyzed Products
- Keywordoutdoor sports
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：新品成功率是0%，利润率普遍只有0%~6.69%，已经明显落入价格战区。 新品牌只有2个、但5个新发布全部亏损，没有任何可复制的真正成功新品牌案例；按现在的数据，大品牌和小商家都不该进场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论：这个市场不适合进入，你的50万人民币预算也不够形成安全入场。 目前看到的是明显的低利润、低成功率、且正在走向价格战的市场；新品牌几乎没有成功样本，反而是连续的新上架都在亏或接近亏损。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 高硼硅玻璃随行杯/玻璃水杯：保留“看得见内容物、易清洗”的体验，但通常更便宜，适合办公室、居家和短途出行；不强调户外耐摔，风险更低。
- Tritan运动水壶：比玻璃更轻、耐摔，适合跑步、健身、骑行等户外运动场景；价格通常接近或低于高配玻璃瓶，且使用门槛更低。
- 普通不锈钢单层水瓶：相对保温款更便宜，也更耐磕碰，适合日常户外运动和通勤；如果用户只是需要装水而非保温，这是更实用的替代。
- 折叠软水壶/软水袋：收纳占用极小，适合徒步、露营、旅行补水；通常更轻便、更便宜，尤其适合临时或低频户外使用。
- 一次性或可重复使用的运动饮料瓶：超低成本、随买随用，适合临时外出、活动补水或忘带水瓶时的应急替代。
- 带夹扣的轻量塑料运动瓶：更容易挂在背包、腰包或器材包上，适合户外训练和团队运动；功能简单但更适合高流动场景。
- 共享/现场补水方案（健身房、运动场、营地自带杯接水）：如果用户只是短时户外活动，可直接减少携带水瓶需求，是成本最低的替代路径。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很明确：新品几乎全军覆没，且利润空间被压到价格战区间。 目前看到的样本里，新品牌新上架产品盈利率是0%，未盈利率是100%；同时市场里的新品利润表现也都偏低，已经是明显的高风险市场，不建议大品牌或小商家继续进入。
Most investment in new productsNew products with Highest revenueLeast investment in new productsLOOFORE
Recent Monthly Revenue (USD):-(-)B0GTLL2PGR (4.4/5 (135 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0G6WP7PGWBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,512.00(100pcs/month)B0G6WR2XGZ (4.4/5 (134 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Least profitable new productsLuxgola
Recent Monthly Revenue (USD):-(-)B0GT9V48MSBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,344.00(50pcs/month)B0GT9L8V9N (4.8/5 (18 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0G6WR2XGZ (4.4/5 (134 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GTLL2PGR (4.4/5 (135 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经是明显的价格战+轻度过度拥挤市场。 新品牌进场后的盈利率是0%，新上架产品里没有任何一个达到可接受的赚钱水平；目前看到的新品利润率只有4.33%和6.69%，都远低于你要求的15%合格线，说明不是靠小优化就能赢，而是被低价、投放和产品同质化压住了。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0G6WR2XGZLOOFORE2025-12-14No$15.12100pcs$1512.04.33%$65.47B0GT9L8V9NLuxgola2026-06-23No$26.8850pcs$1344.06.69%$89.92B0GTLL2PGRLOOFORE2026-03-23No$14.99-pcs$--0.52%$-B0G6WP7PGWLOOFORE2025-12-14No$--pcs$--%$-B0GT9V48MSLuxgola2026-06-23No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G6WR2XGZLOOFORE2025-12-14No$15.12100pcs$1512.04.33%$65.47B0GT9L8V9NLuxgola2026-06-23No$26.8850pcs$1344.06.69%$89.92B0GTLL2PGRLOOFORE2026-03-23No$14.99-pcs$--0.52%$-B0G6WP7PGWLOOFORE2025-12-14No$--pcs$--%$-B0GT9V48MSLuxgola2026-06-23No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入：新品牌和新上架几乎全军覆没，已经是明显的价格战市场。 现有数据里，新发布产品盈利率为0%，所有可识别的新上架产品都不赚钱；而且近两年新品发布在2025年和2026年都在增加，但成功没有跟上，说明竞争在加剧而不是在变好。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
LOOFORELuxgola#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显走向超饱和和价格战。 最近 5 个新品牌样本里，盈利率是 0%，而非盈利新产品是 100%；按时间看，2025 年只有 2 个新品牌新品、2026 年已经出现 3 个新品牌新品但全部亏损，说明不是机会变多，而是竞争在加剧、利润在被压缩。
证据很直接：新品牌几乎全军覆没，且失败集中在两个新品牌 LOOFORE 和 Luxgola。 LOOFORE 有 3 个非盈利新产品，占非盈利样本的 60%，其中 B0G6WR2XGZ 标价 15.12 美元、月营收 1512 美元，但仍然不赚钱，失败原因是“利润太薄、缺乏差异化、市场太小或竞争太激烈”；B0GTLL2PGR 也同样因为双盖玻璃水瓶这种常见设计而失败。Luxgola 的 B0GT9L8V9N 更典型，只有 18 条评论、6.7% 利润率、月销量 50、月营收 1344 美元，早期投入 4032 美元，其中广告就要 1024.93 美元，但仍是非盈利且销量未达稳定活跃状态。这说明这里不是靠低预算就能跑通的市场，连“看起来卖得动”的新品也很难真正赚钱。
对两类卖家的结论都一样：大品牌和小商家都不应进场。 大品牌如果硬要进，需要跟随的对象只有这些失败样本背后的定价和投放模式，但这不是成功模板，而是高投入换来低回报的警告；小商家更没有空间，因为样本中没有任何真正成功的新品牌案例，且当前成功率为 0%。如果一定要给行动建议：直接放弃这个类目，不要进入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 0 0 0 1 2026 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 1 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases