- Benchmark ASINB0FCY94LD6
- MarketplaceUS
- Category ID1069470
- Analyzed Products
- Keywordoffice desk organizer, office supply organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：新品牌为 0，最近新上架成功率 0.00%，而且当前唯一的新上架产品还是亏损；市场不是增长机会，而是已经被老品牌和功能差异门槛锁住了。 你的 500,000 CNY 预算可以覆盖单个 ASIN 的前期启动，但只能勉强覆盖“进入”，不能覆盖真正跑通所需的研发、品牌和长期投放。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入，用户预算500,000 CNY可以覆盖单个ASIN的前期启动，但市场本身已经明显偏高风险，且当前样本里看不到足够的新品牌成功证据。 现有可见数据里，Dragon Touch 这个老品牌只有1个盈利款、1个亏损款，品牌盈利率50%，但它的新上架款 B0FRQR228V 直接失败，说明这里不是“谁进来都能赚”的市场，而是更像靠老品牌资源和功能差异硬撑的赛道。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?100.00%New listing success rate (old brands):0.00%Other major expensesR&DPotential certificate expensesFCC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 纸质台历/磁性白板日历：最便宜、最容易上手，适合只需要家庭日程可视化而不想买电子设备的用户。
- 共享日历App（Google Calendar / Apple Calendar）：免费或低成本，跨手机同步更方便，替代“家庭统一看板”的核心需求。
- 厨房墙贴式周计划板：比桌面智能日历更便宜，也更适合家庭集中查看作息、晚餐和接送安排。
- 打印模板式家庭计划表：从网上下载并打印每周/每月模板，几乎零成本，适合预算敏感用户。
- 便签+收纳板组合：用彩色便签、便签夹和软木板临时分配任务，灵活且不依赖联网。
- 智能音箱/语音助手的日程提醒：如果用户主要需要提醒而不是展示界面，这种方式比智能桌面屏更便宜，也更自然。
- 旧平板电脑+日历应用：把闲置旧设备改造成家庭日历显示器，门槛低于购买专用智能日历屏。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个适合进入的市场。 现有数据只覆盖到 1 个新上架样本，而且新上架成功率是 0%，旧品牌新上架也同样是 0%，说明这条赛道当前对新切入极不友好；同时，能赚钱的只是一个老品牌的旧款成功案例，不能当作小商家模板。
Old brand with the most profitable new productsDragon Touch
Recent Monthly Revenue (USD):$3,978.50(50pcs/month)B0FCY94LD6 (4.4/5 (150 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FCY94LD6 (4.4/5 (150 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FRQR228VBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：已进入价格战/饱和风险区，且新品牌几乎没有真实成功样本。 当前只有1个新上架产品，且新上架盈利率为0.00%；按盈利规则，产品至少要有10%利润率且销量能支撑100件MOQ才算可行，而这里唯一可验证的新品 B0FRQR228V 直接是亏损，市场没有出现可复制的新人成功路径。
对大品牌来说，也不是好机会。 现有可验证的盈利样本只有 Dragon Touch 的 B0FCY94LD6：售价79.57美元，利润率40.0%，最近月利润1589.81美元，但它属于旧品，靠的是“基于老型号 + 功能差异化”的打法，不是新品牌随便复制就能做成的；同品牌的新款 B0FRQR228V 反而失败，说明这个细分里不是简单加预算就能赢，必须有明显产品创新和品牌基础。该盈利样本的早期投入约31767.53美元，其中广告约7144.52美元，说明要做到可见效果，单ASIN启动资金至少要覆盖中高强度投放和供应链成本，而你的预算50万人民币虽然够单品启动，但不足以证明能复制这种结果。
小 бизнес/新品牌更不行。 目前没有任何新品牌样本，只有旧品牌 Dragon Touch；新发布产品盈利率0.00%，市场里没有可用的小品牌成功案例，也看不到需要“<300评论/年”的真实小商家胜利路径。唯一明确的赢家是 Dragon Touch 的 B0FCY94LD6（150条评论，月销50，40%利润率），而失败款 B0FRQR228V 甚至连价格和销量都没有稳定数据，说明新品启动后很快失速。关键点：市场已不具备安全进入条件，尤其不适合小商家；如果硬进，必须准备大品牌级别的产品研发与品牌投入，而且仍然不能保证成功。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FCY94LD6Dragon Touch2025-07-11Yes$79.5750pcs$3978.539.96%$1589.81Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FRQR228VDragon Touch2025-09-19No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合现在进入，结论很明确：已出现价格战和高度集中竞争，新品牌与老品牌的新上架成功率都接近 0%，不是可做的机会。 现有数据里，市场总体只有 50.00% 产品可盈利，但“新上架产品”的盈利率是 0.00%，而老品牌新上架产品的盈利率同样是 0.00%；同时样本里唯一的失败新产品来自 Dragon Touch，说明新切入基本没有容错空间。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Dragon Touch#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，当前属于高风险且接近失真竞争的状态。 近几年没有形成健康的新品牌进入潮，真正能拿到结果的几乎只有老品牌 Dragon Touch，而且它这次新上架的 ASIN B0FRQR228V 直接是非盈利、无有效销量，说明新入场不是机会窗口，而是高门槛筛选场。
证据也很直接：市场里新品牌数量为 0，说明不是“新品牌百花齐放”，而是新玩家根本没跑出来；最近一年新增新产品里，盈利率为 0.00%，最新样本 B0FRQR228V 由老品牌 Dragon Touch 发布但仍然亏损，且销售状态是 inactive。该品牌在这个类别里总共只有 2 个产品，1 个盈利、1 个亏损，品牌成功率只有 50.00%，但这并不能代表小品牌机会——因为它自己在新上架产品上都失败了。更关键的是，市场投资难度被标成高，原因是研发和认证门槛高；而当前样本中没有任何可验证的“真小商家成功案例”（<300 reviews/年），也没有看到新品牌的有效成功路径。市场时间趋势上，2022-2024 没有新增有效新产品，2025 只出现 1 个新上架且失败的产品，说明不是增长型市场，而是入场后很容易直接撞墙。
对两类卖家的判断：大品牌也不是稳胜，小商家更不应进场。 大品牌若硬要进，唯一能参考的是 Dragon Touch 这类老品牌，但它需要承受研发、品牌和可能的合规成本，单个 ASIN 的启动预算只是前几个月成本，远不足以覆盖长期投入；小商家这边，没有任何真实成功样本可跟，且市场没有体现出低预算可复制的路径。短结论：不要进入。 这个类目没有“可复制的小成功”，也没有“足够健康的大品牌利润窗口”，现在进场只会面对高投入、低回报和更强的价格/营销挤压。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesDragon TouchB0FCY94LD6 (4.4/5 (150 Reviews))Dragon Touch 10.1 inch Digital Calendar Chore Chart – Interactive Touchscreen, Smart Family Planner, Hearth Display Desk Digital Calendar Seamless Scheduling Black
This listing is deemed profitablePrice (USD)$79.57Released TypeOld Release (2025-07-11)Brand is an old entry in this marketSize and Weight34.0 x 19.7 x 3.4 cm, 1061.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色简洁一体化外观，偏高端家居摆件风格, 10.1英寸触控屏一体机形态，兼具数字日历和桌面相框属性Key Buying Motive
支持家庭日程、家务打卡、晚餐计划和购物清单一体管理，并可远程通过App同步多日历Target Customers
面向有孩子的家庭、需要多人日程协调和家务管理的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,978.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight38.98% / 39.96%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight32.48% / 33.46%Peak / Non PeakSales & BSR Performance