- Benchmark ASINB0GLT6TXVY
- MarketplaceUS
- Category ID1069540
- Analyzed Products
- Keyworddesk organizer, desk storage, file organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：它已经是低利润、强价格战的成熟市场，新品牌几乎没有可复制的成功样本。对大品牌和小商家都不友好，尤其小商家如果没有明显差异化，只会被高投放和低毛利拖死。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入。 价格战已经很重，整体可盈利比例只有2.5%，新上架产品盈利率是0%，而且新品牌一进来就全军覆没；这不是能靠小预算试水的市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 利用办公文件夹/文件盒替代：把纸质文件直接归档到现成的文件夹、立式文件盒或抽屉式文件架中，通常比购买专门桌面收纳器更便宜，也更容易在办公文具店、超市或已有办公用品中直接获得。
- 使用可重复利用的包装盒/鞋盒分区：用家里已有的鞋盒、快递盒或礼品盒做简单分隔，成本接近零，适合临时收纳文具、票据、信件和零散杂物。
- 改用抽屉内收纳分隔件：如果用户已有桌子或文件柜抽屉，使用抽屉分隔板、小收纳盒或便宜的塑料分格，比占用桌面空间的桌面收纳更省地方，也更隐蔽。
- 采用壁挂式收纳方案：用钩子、壁挂文件袋、网格板挂篮或门背收纳袋，把桌面压力转移到墙面，通常不需要更换桌面摆件，且比多层桌面文件架更灵活。
- 直接数字化替代纸质堆放：对发票、收据、资料扫描或拍照存档到手机/云盘，减少对文件收纳器的依赖，尤其适合小型办公、自由职业者和学生。
- 使用便宜的塑料文件框或杂志架：如果主要需求只是放A4纸、文件和薄册，基础款文件框/杂志架往往比多层桌面收纳更低价、结构更简单、拿取更快。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：新品牌几乎没有成功案例，当前更像价格战和过度拥挤的收纳细分市场。 你要么面对老品牌持续压价，要么面对新品牌连一单盈利都做不出来；对大品牌和小商家都不是好赛道。
Most investment in new productsNew products with Highest revenueLeast investment in new productsCOMFYROOM
Recent Monthly Revenue (USD):$976.50(50pcs/month)B0GDX6JH7L (4.5/5 (1206 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsMarbrasse
Recent Monthly Revenue (USD):$1,072.00(50pcs/month)B0DJVCR62M (4.6/5 (1548 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsZhanmai
Recent Monthly Revenue (USD):-(-)B0FKN7W14F (4.4/5 (36 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 紫色配色更醒目，货架缩略图更容易被点击
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- 多分格+双抽屉结构，功能直观，适合桌面收纳
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- 适合办公、文具和化妆小物收纳，受众更广
B0CY55LH6B (4.6/5 (5289 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
Differentiation:- 洗白色木纹外观，和常见塑料/金属款差异明显
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- 木质桌面收纳更有家居装饰感，图片更显高级
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- 分区+抽屉布局清晰，适合办公和家居双场景
B0DCJ863CR (4.2/5 (17 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经明显进入低利润、强价格战状态。 关键结论很直接：新品牌只有2个，而且新上架产品盈利率是0%，新产品利润区间也只在-12.56%到11.70%，说明新玩家几乎没有正常赚钱空间。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DJVCR62MMarbrasse2023-07-20Yes$21.4450pcs$1072.010.18%$109.13Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GDX6JH7LCOMFYROOM2026-01-04No$19.5350pcs$976.5-8.98%$-87.68B0FKN7W14FZhanmai2025-07-31No$35.82-pcs$--13.1%$-#New Product Success Rates
Listing这个市场不值得进入，已经接近价格战且明显对新品牌不友好。 核心数据非常直接：整体可识别样本里只有2.50%是盈利产品，新上架产品的盈利率是0.00%，而新品牌的新产品盈利率也是0.00%；同时，21个品牌里只有2个是新品牌，说明这里不是“新品牌大量涌入”的爆发阶段，但新玩家已经几乎没有正向结果，属于高门槛、低成功率市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
COMFYROOMZhanmai#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显处在价格战和过度拥挤状态。 近期新品牌只有2个，但两个新品牌的新上架产品全部失败，成功率是0%；同时整体可识别盈利率只有2.50%，新上架产品盈利率也是0%，说明现在不是“还能试一试”的阶段，而是“进去就很容易亏”的阶段。
证据很直接：近两年新增品牌只有COMFYROOM和Zhanmai，2025年与2026年各只有1个新品牌样本，但两者都没跑通。COMFYROOM的新品B0GDX6JH7L售价19.53美元，月销50、月收入976.5美元，利润率-8.98%，品牌下新产品盈利率0%；Zhanmai的新品B0FKN7W14F售价35.82美元，最新只有36条评论，利润率-13.1%，同样没有销量转正。更关键的是，市场里旧品牌Marbrasse仍在吃掉主要利润，代表款B0DJVCR62M利润率10.18%，月销50、月收入1072美元，但它也是建立在老品牌、老Listing和更强供应链基础上；其他老品牌样本大量是低于10%甚至亏损，说明这里已经是低毛利、强竞争、很难靠普通新品突围的市场。你预算500000元看似够做单个ASIN启动，但这个市场的关键问题不是首批资金，而是后续品牌、差异化和持续投放成本，普通小卖家根本打不出稳定胜率。
对大品牌来说，这里也不是好机会：要想复制Marbrasse那类表现，至少要有成熟供应链、模具/设计改造和持续广告预算，否则只能落入低毛利甚至亏损。对小卖家来说，更没有可信的成功样本；当前看到的所谓“新品牌”，没有一个是真正的可复制成功案例，反而已经出现新品牌新品失败、低评论也卖不动的信号。结论：不要进入。如果硬要做，只能把它当作大品牌级别的重投入项目来考虑，小卖家不建议碰。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 1 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 1 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 1 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesMarbrasseB0DJVCR62M (4.6/5 (1548 Reviews))Marbrasse Expandable Desk Drawer Organizer, Mesh Drawer Organizer Tray with 10 Adjustable Compartments, Desk Organizers and Accessories for Office Supplies, Makeup & Vanity (Expandable-Green)
This listing is deemed profitablePrice (USD)$21.44Released TypeOld Release (2023-07-20)Brand is an old entry in this marketSize and Weight32.0 x 23.5 x 7.2 cm, 921.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
绿色款在同类黑色金属/木质/灰色产品中更醒目，适合做桌面点缀, 可伸缩抽屉式收纳盘，宽度可从9.17英寸扩展到17.12英寸，兼容不同抽屉尺寸Key Buying Motive
可伸缩结构 + 4+1可拆分隔板，能按物品尺寸灵活分区Target Customers
需要适配不同抽屉尺寸、且希望把文具/化妆品/小物件统一收纳的办公与家用用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,072.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight4.02% / 10.18%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-16.91% / -10.76%Peak / Non PeakSales & BSR Performance