- Benchmark ASINB0DF74ZCLQ
- MarketplaceUS
- Category ID1064954
- Analyzed Products
- Keywordexpandable drawer organizer, junk drawer organizer, desk drawer organizer, office supply drawer organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经明显进入过度拥挤的价格战区。 新品牌一年内新增了25个、近一年新增上架81个，但新发布产品里只有1.25%能做成盈利款，98.75%都没跑出来；更糟的是，新品利润区间几乎被压在-3.09%到6.80%，你要求的15%合格线基本看不到。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个适合进入的市场，结论很明确：预算够，但市场不值得做。 你的 50万 CNY 足以覆盖单个 ASIN 前几个月的铺货、头程和投放，但这个类目已经明显进入低利润、强竞争状态，且新品牌几乎没有成功样本，继续进场大概率只是烧钱。
Early sourcing + logistics + marketing budget (USD)$1,207.82 - $295,558.41Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?39.50%New listing success rate (old brands):3.12%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Alternatives- 抽屉内分隔用的可裁剪泡棉/海绵隔板套件：成本更低、尺寸更灵活，适合临时整理文具和杂物。
- 一次性/可重复使用的硬纸板抽屉分隔片：便宜、轻量、安装快，适合预算敏感或租房用户。
- 带可撕分隔线的收纳托盘/餐具托盘（通用浅托盘）：购买门槛低，既能放办公小物，也能兼顾其他房间使用。
- 桌面小号文件盒/文件盘代替抽屉整理：不必精确测量抽屉，取放更方便，也适合办公台面空间。
- 可粘贴式网格袋/弹力袋内衬：适合固定几类常用小物，安装更简单，成本通常低于整套抽屉整理器。
- 回收利用现有包装盒、鞋盒或产品内盒做抽屉分区：几乎零成本，适合先试验整理逻辑再决定是否升级。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很明确：已经进入价格战区，而且新品牌几乎没有稳定盈利窗口。 我看到的信号是：新品牌大量涌入但成功率极低，能卖出去的新品也大多卡在8%~10%附近甚至转负，说明不是“还能做”，而是“做了也很难赚”。
证据非常直接。 这个细分里可见的新品牌里，Tsunjet、VEXTHYX、JPPSUJJ、PAVSTINE 都是新入场，但它们的可见新品盈利率都是0%；其中 Tsunjet 有3个新发布款，3个都亏，VEXTHYX 有3个新发布款，3个都亏，JPPSUJJ 1个新品亏14.84%，PAVSTINE 2个新品都亏，且其中一个几乎没有销售。更关键的是，市场难度已经被标成“高”，新品利润率下限区间甚至落在负值到6.8%左右，和你要求的“新品至少15%才算可接受”完全相反。另一边，老品牌虽然有能赚钱的款，但也普遍挤在低利润：WOWBOX 的一个主力款只有-1.01%和2.09%，Tsunjet 两个可见新品分别只有9.68%和8.66%，VEXTHYX 的活跃款也只有7.83%或-11.44%。这说明这不是靠小改款就能翻身的市场，而是被物流、平台费和同质化一起压死的市场。市场里确实有成功样本，比如 Marbrasse 的 B0CNCWVDQL（可伸缩+10分区，月收入约11694美元，1555条评论）和 B0CNCMTKRQ（同类伸缩分区，月收入约13776美元），还有 Umilife 的 B0GR8NKN76（竹木差异化，月收入约8528美元，297条评论）；但这些成功点都不是“低成本照抄”，而是靠可伸缩、可调分区、外观差异、甚至自有模具撑出来的。
New products with Highest revenueTsunjet
Recent Monthly Revenue (USD):-(-)B0H5RMFMRHBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,499.50(50pcs/month)B0GZHLL49P (4.7/5 (27 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$3,643.00(100pcs/month)B0GZL9LY97 (4.7/5 (26 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsWOWBOX
Recent Monthly Revenue (USD):-(-)B0D9MYNX1PBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$5,805.00(300pcs/month)B0CHNXC87V (4.4/5 (14479 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Recent Monthly Revenue (USD):$5,856.00(300pcs/month)B0CHNZ3Q9B (4.4/5 (14462 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least investment in new productsVEXTHYX
Recent Monthly Revenue (USD):-(-)B0FMN3QY38Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$893.50(50pcs/month)B0F6BVWQ7L (4.5/5 (58 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Recent Monthly Revenue (USD):$3,812.00(200pcs/month)B0GZMRLSNL (4.4/5 (278 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Most investment in new productsJPPSUJJ
Recent Monthly Revenue (USD):$827.00(50pcs/month)B0GS5NXNVV (4.8/5 (51 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatNet profit margin below 10.00%Least profitable new productsPAVSTINE
Recent Monthly Revenue (USD):-(-)B0GWJ7HN1Q (4.6/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GWJ8JPMHBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 竹木原木色，和透明亚克力/黑色网格差异最大
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- 浅抽屉托盘式结构，适合桌面展示，也更容易吸引点击
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- 自然简约风格，受家居收纳和礼品型用户偏好
B0GR8NKN76 (4.8/5 (297 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 18件透明条纹小盒组合，外观与单体抽屉盒明显不同
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- 可叠放的多件套，更像化妆台精细分装方案
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- 适合深抽屉分层收纳，视觉上更丰富、更有购买吸引力
B0DK7158KN (4.5/5 (28 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，已经明显偏向饱和和价格战。 新品牌进入里，已知可识别利润的新品只有 1.23%，而新产品利润带几乎被压在低位：8.64% 的新品亏损、24.69% 处于负毛利、40.74% 仍只有 0~10% 利润，说明不是“做得更好就能赢”，而是“谁更能扛成本和流量战谁活下来”。
证据很直接：本市场共有 25 个新品牌、37 个老品牌，新品牌数量已经很高；新品端里，像 Tsunjet 这样的新品牌有 3 个新品全亏，其中 B0GZL9LY97 定价 $36.43，单月卖 100 件但利润率只有 8.66%；B0GZHLL49P 定价 $29.99，单月卖 50 件，利润率也只有 9.68%。另一边，老品牌 WOWBOX 的新旧产品合计月收入很大，但其新品 B0GS5NXNVV 利润率 -14.84%，B0CHNZ3Q9B 也只有 2.09%，说明连老品牌都在被压利润，不是小商家能轻松切入的环境。更关键的是，市场里能跑出来的“正例”几乎都来自老品牌或强势品牌：例如 Umilife 的 B0GR8NKN76 仍能做到 12.39% 利润、月销 400，但这已经是少数，而且它属于老品牌，不是小商家可复制的成功案例；真正的新品牌里，PAVSTINE 和 JPPSUJJ 都没有利润型新品，JPPSUJJ 甚至被黑帽促销特征拖累，说明这类市场更像“靠 aggressive marketing 撑量”。
结论很明确：大品牌不建议进，小商家更不该进。 你的预算 50万人民币 看起来能覆盖单个 ASIN 的前期投入，但在这个市场里，预算不是核心问题，核心是利润被压得太低、成功率太差、而且新品竞争已经进入低毛利硬碰硬。要进入，必须靠强品牌力和更大规模投入；对小商家来说，除非能做出明显创新并额外投入研发/品牌/认证，否则基本没有现实胜算。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0C2VWMMZ2ITAYVAN2023-04-18Yes$25.04700pcs$17528.017.92%$3141.02
B0CNCMTKRQMarbrasse2023-11-15Yes$39.36350pcs$13776.018.67%$2571.98
B0CNCWVDQLMarbrasse2023-11-15Yes$38.98300pcs$11694.018.56%$2170.41
B0DHV5JD8TOubonun2024-09-24Yes$27.11600pcs$16266.011.96%$1945.42B0CTYT53XMGrow Forward2024-02-04Yes$25.4700pcs$17780.010.74%$1909.58B0GR8NKN76Umilife2025-09-12Yes$21.32400pcs$8528.012.39%$1056.62
B07JPH1PNCOubonun2018-10-25Yes$37.05200pcs$7410.010.64%$788.43B0DJVCR62MMarbrasse2023-07-20Yes$21.44350pcs$7504.010.18%$763.91
B0DF75QT1VLucasden2024-09-19Yes$23.87125pcs$2983.7516.6%$495.31
B0CJQZL9PRYOOUSOO2023-09-25Yes$25.71100pcs$2571.015.54%$399.54
B0DFLVD83PBriwooody2024-08-29Yes$35.3250pcs$1766.015.71%$277.44
B0DPZSBXQRBriwooody2024-12-10Yes$37.2250pcs$1861.014.83%$275.99
B083C4Y8C7YBM HOME2019-12-31Yes$16.0875pcs$1206.011.96%$144.24Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GR8NKN76Umilife2025-09-12Yes$21.32400pcs$8528.012.39%$1056.62#New Product Success Rates
Listing这个市场不值得进入，已经接近/进入过度拥挤状态，价格战非常重，新品牌几乎没有合法成功窗口。 直接看数据：全市场新品成功率只有1.25%，而新品牌新品成功率是0%，旧品牌新品成功率也只有3.23%；整体可识别盈利率仅7.69%，新品盈利率更低到1.23%，典型的高风险价格战市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
UmilifeNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
BriwooodyOther#Success Rate by Entry Time
Listing这个市场不适合现在进入，结论很明确：已经进入超饱和，而且是价格战高风险区。 近一年新增品牌有25个，新增上架共81个，但真正算得上成功的新发布只有1个，成功率只有1.23%；与此同时，新发布的可辨识利润率范围只有-3.09%到6.80%，低于10%的产品占绝对主导，说明不是靠产品赚钱，而是靠压价抢量。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 5 1 0 0 0 31 2026 2 3 6 0 0 0 0 32 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 4 2025/9 0 0 1 1 0 0 0 8 2025/10 0 0 0 0 0 0 0 3 2025/11 0 1 4 0 0 0 0 15 2025/12 0 0 0 0 0 0 0 1 2026/1 0 3 4 0 0 0 0 20 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 1 0 0 0 0 0 2026/4 1 0 0 0 0 0 0 4 2026/5 1 0 1 0 0 0 0 6 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesYOOUSOO Expandable Drawer Organizer, 2 PCS Adjustable Drawer Organizer Trays, Drawer Dividers Organizers and Storage For Office Supplies, Pens, Makeup,Utensils, Tools, Flatware and Junks, White
This listing is deemed profitablePrice (USD)$25.71Released TypeOld Release (2023-09-25)Brand is an old entry in this marketSize and Weight30.1 x 16.4 x 11.9 cm, 812.00gProfitable Factors
Distinct functions and featuresBased on old ASINDesign & Appearance
白色极简外观，更适合办公室与家居浅色抽屉环境, 可伸缩抽屉托盘，长度可从11.4英寸调节到18.11英寸Key Buying Motive
可伸缩+可调隔板的组合，兼顾不同抽屉尺寸和小物分类需求Target Customers
需要同时整理办公用品、文具、化妆品和杂物的桌面/抽屉收纳用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,571.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.06% / 15.54%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-8.50% / -3.02%Peak / Non PeakSales & BSR Performance
MarbrasseB0CNCMTKRQ (4.6/5 (1554 Reviews))Marbrasse Expandable Desk Drawer Organizer, Mesh Drawer Organizer Tray with 10 Adjustable Compartments, Desk Organizers and Accessories for Office Supplies, Makeup & Vanity (Expandable White-2 pack)
This listing is deemed profitablePrice (USD)$39.36Released TypeOld Release (2023-11-15)Brand is an old entry in this marketSize and Weight31.2 x 23.3 x 13.4 cm, 1842.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
白色金属网格风格在同类黑色/木质/透明款中更显干净轻办公感, 可伸缩宽度设计，能从9.17英寸扩展到17.12英寸，适配更多抽屉尺寸Key Buying Motive
可伸缩结构+可调分隔，兼顾不同抽屉宽度与收纳场景Target Customers
需要适配不规则或宽度变化较大的办公桌抽屉用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$13,776.00350 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.05% / 18.67%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-9.76% / -4.14%Peak / Non PeakSales & BSR Performance
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