- Benchmark ASINB0DPRTYHZ9
- MarketplaceUS
- Category ID12901041
- Analyzed Products
- Keyworddesk organizer, file organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经处在价格战和偏饱和状态。 只有1个新品牌UEHSNI进入，且新品牌新发产品2个里1个赚钱、1个不赚钱，表面成功率50%，但样本太小，不能代表机会；反而老品牌多达12个，成熟玩家长期占位，市场里赚钱的产品只占很少一部分，说明这是靠差异化和投放硬拼的市场，不是普通新卖家能稳定切入的赛道。
证据很直接：整体可盈利产品只占10.34%，而利润率分布里，58个样本中54.98%落在亏损或10%以下，真正超过20%的只有3.45%，这就是典型的低利润互卷区。UEHSNI的成功款B0FRXZHZBH能做到19.1%利润率、月销700、月收入约72.31万人民币，但失败款B0H65G2RDJ虽然账面利润率还有17.9%，却因为没有销量而不算成功，说明这里不是“有利润就能卖”，而是必须有明显差异化。老品牌SKYDUE是最强的成熟玩家之一，12个可识别产品里只有1个盈利，成功率8.33%，且其热卖款B0DXV9LJPP虽然月销500、月收入约99.25万人民币，利润率也只有15.15%；与此同时，B0DXV1962Q利润率-5.46%，B0D4Z5BNW4只有2.29%，这说明价格竞争已经把很多款式压到临界线以下。产品成功模式也很清楚：赚钱的样本几乎都不是普通同质款，而是做了外观、功能或组合的明显区分，比如WAVEYU的B0BJZ83PKF、B0BN32K6R7，Gawsey的B0D9VHJXXD，都是靠设计差异和套装化跑出来的；而像Cerpourt的B09FS9YWV8、EDENMS的B0C157L2LP，或SKYDUE的B0C9ZG58NR，都是因为同质化和竞争太强而失败。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不该进入。 现在的信号是典型的高风险、强价格战市场，利润率门槛高但新进入者成功率低，而且已出现明显的饱和迹象；你现有的50万人民币预算能覆盖单个ASIN的前期启动，但不足以支撑长期打品牌、做研发和持续投放，所以不适合把它当成稳健入场机会。
证据上，市场先天就不友好。 目前可识别的产品里，整体可盈利比例只有10.34%，说明大多数产品并不赚钱；高利润并不代表好做，因为利润难度被判定为高，核心原因就是价格竞争激烈。新品牌新发产品里，UEHSNI只有1个新款，1个赚钱、1个不赚钱，成功率正好50%，样本太小，不能说明市场对新品牌友好；反而它的失败款B0H65G2RDJ虽然账面利润率还有17.9%，却因为没有销量而被判定为不盈利，这说明“有利润空间”不等于“能卖得动”。更关键的是，老品牌SKYDUE有12个可识别产品，只有1个盈利，成功率8.33%，11个亏损，且大量产品利润率落在10%以下，甚至有-5.46%、2.29%这种接近或跌破成本线的款式，直接说明这里已经进入低价互卷区。市场样本总收入约248,842美元，但这份收入主要集中在少数头部款，像SKYDUE的B0DXV9LJPP月销500、月收99,250美元，UEHSNI的B0FRXZHZBH月销700、月收72,310美元；这类成绩更像靠选款和投放跑出来的单点结果，不是普通新卖家容易复制的环境。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Alternatives- 用已有的食品保鲜盒/鞋盒/小纸盒做桌面分格收纳：几乎零成本，适合临时整理文具、充电线和杂物，不需要额外购买专用桌面收纳器。
- 改用可重复使用的文件夹/牛皮纸文件袋/快递袋分类：比文件收纳盒更便宜、更容易买到，适合按项目、账单、资料分组管理。
- 使用抽屉分隔条或自制硬纸板分隔片：成本低，能直接利用现有抽屉空间，比独立桌面文件架更省桌面面积。
- 把常用笔类放入马克杯、玻璃杯或旧罐头瓶：几乎不花钱，取放直观，适合少量高频文具的快速替代方案。
- 采用磁吸挂钩/粘贴式小挂篮：对桌面空间紧张的人更实用，能把文件夹、便签、剪刀等挂到侧边或桌下，减少对桌面收纳件的依赖。
- 用台式显示器支架下空间或笔记本支架下方做隐性收纳：不必额外买桌面收纳产品，适合小工位，把纸张和文件塞到抬高后的空隙中。
- 使用数字化扫描+云笔记替代纸质文件堆放：对文件收纳需求高但不想买文件架的人来说，成本低、迁移方便，能直接减少纸张管理压力。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经接近价格战区且明显偏饱和。整体可盈利产品只占10.34%，新上新产品里只有1个样本且盈利率50%，但新品牌UEHSNI的真实结果是1赢1输，说明新进入者没有稳定胜率；同时市场里旧品牌占据了大量成熟位置，新品牌并没有形成可复制的低门槛机会。
Least investment in new productsNew products with Highest revenueMost investment in new productsUEHSNI
Recent Monthly Revenue (USD):$7,231.00(700pcs/month)B0FRXZHZBH (4.7/5 (380 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsSKYDUE
Recent Monthly Revenue (USD):$9,925.00(500pcs/month)B0DXV9LJPP (4.8/5 (6068 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 粉色可爱风，视觉上最吸睛，适合礼物和桌搭场景
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- 360°旋转圆形收纳座，和常见笔筒差异明显
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- 套装内容丰富，一次集齐办公小物，购买感更强
B0D9VHJXXD (4.6/5 (562 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 超薄粘贴式收纳，形态与传统笔筒完全不同
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- 黑色极简硅胶外观，更偏隐形整理风格
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- 20个装适合教室和多点分散收纳，实用性强
B0FRXZHZBH (4.7/5 (380 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：已进入价格战/拥挤期，且对新卖家不友好。 58个样本里，亏损或低于10%利润的产品占54.98%，其中0%到10%只有17.24%，而10%到20%也只有24.14%；真正超过20%的只有3.45%。这不是健康增长市场，而是靠压价和投放硬拼的市场。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DXV9LJPPSKYDUE2025-02-20Yes$19.85500pcs$9925.015.15%$1503.64B0FRXZHZBHUEHSNI2025-09-19Yes$10.33700pcs$7231.019.1%$1381.13
B0BN32K6R7WAVEYU2022-11-22Yes$13.59500pcs$6795.014.86%$1009.74
B0BJZ83PKFWAVEYU2022-10-21Yes$13.99500pcs$6995.013.85%$968.81B0D9VHJXXDGawsey2023-11-02Yes$21.41300pcs$6423.012.75%$818.94
B0DRTTHSBSGawsey2024-12-30Yes$22.0100pcs$2200.011.96%$263.12Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FRXZHZBHUEHSNI2025-09-19Yes$10.33700pcs$7231.019.1%$1381.13#New Product Success Rates
Listing这个市场不值得进入，属于明显的价格战/饱和风险市场。 目前可识别的新上架产品里，整体盈利率只有10.34%，而新品盈利率也只有50%，说明真正能稳定赚钱的样本很少；更关键的是，市场里大量老品牌长期在同一类目反复出新品，但多数都亏损，说明壁垒高、同质化严重，新人很难靠普通款切进去。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
UEHSNINonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
UEHSNI#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：已经进入价格战区，而且新品牌的真实成功案例几乎没有。 现有数据里，整体可识别盈利产品只有10.34%，新发布产品里看起来有50%盈利，但样本只有2个，而且同一新品牌 UEHSNI 既有成功款 B0FRXZHZBH，也有失败款 B0H65G2RDJ，说明不是市场容易做，而是单个产品碰对了差异化点。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 1 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesWAVEYU Large Capacity Colored Pen Holder for Desk, Ceramic Pencil Holder Makeup Brush Holders, Desk Accessories & Workspace Organizers for Home, Office, Colorful Green
This listing is deemed profitablePrice (USD)$13.99Released TypeOld Release (2022-10-21)Brand is an old entry in this marketSize and Weight12.2 x 10.0 x 9.6 cm, 322.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
彩色大理石纹/抽象纹理，比竞品纯黑、透明或单色款更有装饰感。, 圆柱陶瓷杯身，配合彩色大理石纹表面，偏“桌面摆件”风格，和常见方形亚克力或硅胶夹式结构差异明显。Key Buying Motive
兼具笔筒、化妆刷筒、桌面收纳桶多用途，且陶瓷材质更强调质感与装饰性。Target Customers
更偏向重视桌面颜值、家居/办公装饰感，以及兼顾化妆刷收纳的女性用户。Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,995.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.41% / 13.85%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-0.81% / 2.63%Peak / Non PeakSales & BSR Performance
WAVEYU Large Capacity Colored Pen Holder for Desk, Ceramic Pencil Holder Pen Cup Marker Holder Makeup Brush Holders, Desk Accessories & Workspace Organizers for Home, Office, White Flower
This listing is deemed profitablePrice (USD)$13.59Released TypeOld Release (2022-11-22)Brand is an old entry in this marketSize and Weight12.2 x 10.3 x 9.5 cm, 299.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
白色花卉印花，偏轻奢/清新桌面风格, 圆筒式陶瓷杯身，配花卉图案，相比黑色方盒或透明旋转款更偏装饰性Key Buying Motive
兼具笔筒、化妆刷筒、牙刷筒等多用途，且主打大容量陶瓷收纳Target Customers
偏好桌面装饰感、礼品属性和女性审美的办公/居家用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$6,795.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.30% / 14.86%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.57% / 4.14%Peak / Non PeakSales & BSR Performance
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