- Benchmark ASINB0F27511DL
- MarketplaceUS
- Category ID1069540
- Analyzed Products
- Keyworddesk organizer, file organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不适合进入，属于明显的价格战环境，不管大品牌还是小商家，都不建议进。 现有数据里，新上架产品的可识别盈利率是0%，新品牌盈利率也是0%，而且最近入场的产品利润率集中在-14.01%到-5.42%，说明不是“赚得少”，而是“基本都在亏”。
证据非常清楚。 市场里只有1个新品牌 Prsildan，却没有任何盈利新品；它的代表新品 B0GF83YR5V 售价 17.23 美元，月销 50 件，月收入 86,150，账面利润率 -6.87%，更像是靠压价和投放硬撑。老品牌 COMFYROOM 也没有盈利产品，12个产品里0个盈利，代表新品 B0GDX73NXN 利润率 -14.76%，B0DDKRBS6D 利润率 -17.01%，这说明老品牌不是“成功样板”，而是在用资源扛量。更关键的是，样本里已有大量 1,000+ reviews 的产品在竞争，这类更像predatory competitors，不是正常小卖家路径；同时成功与失败模式都指向同一件事：6格+2抽屉、透明抽屉、桌面/化妆收纳这类功能高度同质化，缺乏独特性，利润被严重压薄。
对两类卖家的判断都是否定。 大品牌虽然有资金，但面对的是已经成形的低毛利内卷，COMFYROOM 这类老品牌的打法本质是烧钱换份额，不是健康扩张；小商家更没有真实可复制的成功案例，Prsildan 这种新品牌样本也没有跑出任何可用成功。你给的预算 500000 CNY 表面上够做单个 ASIN，但这个市场的真实问题不是起步资金，而是后续品牌、投放、差异化和低价竞争会继续吞现金，所以不要进入。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入，用户也不该进。 现有数据已经显示出明显的价格战和过度拥挤：市场整体可识别利润率为0%，新上架产品可识别利润率也为0%，新产品利润区间只有-14.01%到-5.42%，说明不是“能不能做”的问题，而是“做了也很难赚钱”的问题。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?77.77%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 文件盒/文件筐：更便宜、容量更大，适合把纸张、账单、文件先快速归类，不需要像桌面收纳盒那样分很多小格。
- 桌面抽屉分隔托盘：直接放进现有抽屉里使用，成本低、上手快，比购买独立文件/桌面收纳器更灵活。
- 可叠放文件盘（in/ out tray）：适合只处理少量进出文件的人，价格通常更低，且能随时扩展。
- 壁挂式信件架/文件架：利用墙面空间，腾出台面；对小桌面用户是更省空间的替代方案。
- 简易纸质/牛皮纸文件夹或分类标签套装：如果核心需求只是临时分文件，几乎零学习成本，采购成本也更低。
- 可重复使用的塑料收纳箱/收纳盒：若需要收纳的不只是文件而是混合办公小物，这类通用容器通常更便宜、应用更广。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已经是明显的价格战/过度拥挤市场，新品盈利率为0%，市场可识别利润率为0.00%，直接判定为高风险且不适合大品牌或小商家入场。 现有数据里，连看起来做得不错的产品也在亏，说明不是“谁更努力谁赢”，而是“谁先烧钱谁先扛不住”。
证据非常直接：Prsildan 作为新品牌，样本里 2 个产品里 0 个盈利，代表性新品 B0GF83YR5V 售价 17.23 美元，毛利率 -6.87%，月销约 50 件、月收入 86,150；这不是健康进入，而是低价硬打。 COMFYROOM 作为老品牌，12 个产品里同样 0 个盈利，代表性产品 B0GDX73NXN 售价 18.03 美元，毛利率 -14.76%，B0DDKRBS6D 售价 12.00 美元，毛利率 -17.01%；它们月收入看起来不低，但利润结构明显失真，属于靠规模和资源硬撑，不适合小商家模仿。样本里还有大量同质化款式：6分区+2抽屉、透明抽屉、桌面/化妆收纳这些卖点反复出现，成功原因几乎没有“独特功能”，失败原因集中在缺乏独特性、市场太小或竞争极端、利润太薄。更关键的是，新品盈利率 0.00%，这已经低于你要求的 10% 高风险线，也远低于 15% 及格线；同时样本里已经能看到老品牌和新品牌都在用 1,000+ reviews 的产品去抢量，说明竞争非常激进，属于典型的predatory competitors 环境。
结论：不要进入。 如果硬要参考，大品牌只能研究 COMFYROOM 这类老品牌的“高销量低利润”打法，但这是烧钱换份额，不是可复制的好生意；小商家没有真正可抄的成功案例，反而应该避开 B0GF83YR5V、B0GDX73NXN、B0DDKRBS6D 这类低毛利同质化款，尤其不要再做 6格+2抽屉、常规配色、泛人群定位。
New products with Highest revenueMost investment in new productsLeast investment in new productsPrsildan
Recent Monthly Revenue (USD):$861.50(50pcs/month)B0GF83YR5V (4.2/5 (1176 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsCOMFYROOM
Recent Monthly Revenue (USD):-(-)B0GDX73NXN (4.5/5 (1212 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0DYPFGD7DBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$600.00(50pcs/month)B0DDKRBS6D (4.5/5 (1202 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 360度旋转造型更有辨识度，和普通方形收纳盒差异明显
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- 黄色配色更醒目，商品图更容易吸引点击
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- 圆形转盘式设计视觉新鲜，适合喜欢手边随取的用户
B0CJ4SZ2BQ (4.7/5 (5019 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
Differentiation:- 黑色极简外观更有质感，适合办公桌场景
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- 多层分区+双抽屉，功能展示直观，易激发购买欲
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- 比同类方盒收纳更显紧凑，图片里更像高效桌面整理工具
B0CQV6SDMM (4.5/5 (5324 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：新品牌几乎没有成功空间，老品牌也在亏损扩张，属于典型的低毛利内卷市场。 关键问题不是“能不能卖”，而是“卖出去也赚不到钱”；新上架产品的已知利润区间全部落在-14.01%到-5.42%，没有任何一款达到你要求的15%可接受水平，整体利润分布也显示大部分产品不是亏损就是接近盈亏线。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0C2ZBBPY9COMFYROOM2023-04-19No$9.943000pcs$29820.0-32.02%$-9548.36B07VZNMNH9Amazon Basics2019-10-31No$15.31000pcs$15300.0-18.42%$-2818.26
B0DDKQRT86COMFYROOM2024-08-19No$12.55700pcs$8785.0-12.24%$-1075.28
B0C2ZB9CC7COMFYROOM2023-04-19No$13.28700pcs$9296.0-10.36%$-963.06
B0DDKRWMK6COMFYROOM2024-08-19No$12.96700pcs$9072.0-10.06%$-912.64
B0DY69R84FCOMFYROOM2025-02-23No$13.17700pcs$9219.0-9.44%$-870.27B0CJ4SZ2BQMarbrasse2023-09-15No$11.81900pcs$10629.0-8.02%$-852.44
B0GF7T2XJVMarbrasse2026-01-06No$12.89800pcs$10312.0-7.87%$-811.55B0GDX73NXNCOMFYROOM2026-01-04No$18.03300pcs$5409.0-14.76%$-798.36
B0D39XXSH3COMFYROOM2024-05-04No$13.44700pcs$9408.0-8.03%$-755.46
B0C2Z6P3BQCOMFYROOM2023-04-19No$12.61400pcs$5044.0-12.46%$-628.48B0CQV6SDMMMarbrasse2023-12-23No$12.75900pcs$11475.0-3.66%$-419.98
B0F4N8MXT1COMFYROOM2025-04-12No$18.95100pcs$1895.0-10.44%$-197.83B0DDKRBS6DCOMFYROOM2024-08-19No$12.050pcs$600.0-17.01%$-102.06
B0GF7WF5RJMarbrasse2026-01-06No$12.97100pcs$1297.0-7.47%$-96.88B0GDX6JH7LCOMFYROOM2026-01-04No$19.5350pcs$976.5-8.98%$-87.68B0GF83YR5VPrsildan2026-01-06No$17.2350pcs$861.5-6.87%$-59.18
B00PA8Z3FYEasyPAG2014-11-06No$17.2550pcs$862.54.28%$36.92B0CY55LH6BMarbrasse2024-03-15No$13.73750pcs$10297.50.42%$43.25
B08XP3YPLFPoppin2021-11-05No$17.54-pcs$-5.11%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GF7T2XJVMarbrasse2026-01-06No$12.89800pcs$10312.0-7.87%$-811.55B0GDX73NXNCOMFYROOM2026-01-04No$18.03300pcs$5409.0-14.76%$-798.36B0GF7WF5RJMarbrasse2026-01-06No$12.97100pcs$1297.0-7.47%$-96.88B0GDX6JH7LCOMFYROOM2026-01-04No$19.5350pcs$976.5-8.98%$-87.68B0GF83YR5VPrsildan2026-01-06No$17.2350pcs$861.5-6.87%$-59.18
B0FSYD88N9EasyPAG2025-09-27No$--pcs$--%$-B0GF8796ZGMarbrasse2026-01-06No$--pcs$--%$-
B0FVFG3997EasyPAG2025-10-09No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，属于明显的价格战/饱和市场。 现有样本里新品盈利率是0%，所有已识别新品都是亏损；而且市场里几乎是老品牌在主导，新品牌没有跑出任何可复制的成功案例。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
MarbrasseCOMFYROOMEasyPAGPrsildan#Success Rate by Entry Time
Listing这个市场不适合进入，属于明显的高风险价格战市场，而且对大品牌和小品牌都不成立。 近一年里新品牌进入后几乎没有跑通，市场最新一批新品也没有出现可复制的正向盈利样本；再加上最近上市的产品大多直接亏损，说明竞争不是“还有空间”，而是已经进入了压价和投放硬拼阶段。
证据很直接：最近新入场品牌里，Prsildan 是新品牌样本，但其新品 B0GF83YR5V 账面利润率为 -6.9%，早期投入约 2584.50 美元，月销只有 50 单，且已经是 Inactive Sales；而老品牌 COMFYROOM 的新上架产品 B0GDX73NXN 也同样亏损，利润率 -14.76%，但它本身是老品牌，不能当作小卖家成功案例。更关键的是，市场里可识别的整体盈利率是 0.00%，新发布产品盈利率也是 0.00%；从时间看，2025 年到 2026 年持续有新品进入，但最新一批几乎全部落在亏损或未能验证盈利的区间，说明不是市场变大，而是越新越难赚。另外，重点样本中不少产品已有 1176、1212、1202 这类评论量，且在 12 个月内达到这种评论规模，明显更像“强营销/疑似刷评型竞争者”，不是可模仿的小卖家。
结论很明确：大品牌也不建议进，小品牌更不该进。 如果一定要对标，只能看 COMFYROOM、EasyPAG、Prsildan 这类样本，但它们展示的不是成功路径，而是高投入、低回报、甚至亏损路径；对小品牌来说，市场里没有可靠的 genuine success case（<300 reviews/year），反而有明显的 predatory competitor 信号。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 2 2026 0 3 0 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 3 0 0 0 0 0 3 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases