- Benchmark ASINB0DF74ZCLQ
- MarketplaceUS
- Category ID1069540
- Analyzed Products
- Keywordfile organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场现在不值得进，已经是低利润、强竞争、接近价格战的类目。 近一年只看到2个新品牌 Zhanmai、ECOLOVI，3个新上架产品全部失败，成功率是0%；可识别利润区间只有-14.04%到4.65%，没有任何样本达到15%以上，说明不是“还有机会”，而是“进来就难赚钱”。
证据非常一致，老品牌也没能把利润做出来，说明这个类目连成熟玩家都在硬扛。 OSteed 作为老品牌，7个产品全都不盈利，代表性ASIN B0BVQBBF2K、B0BVQFY99W、B0BVQL34GM 价格在32.99~33.99美元，利润率分别是-2.31%、-2.41%、-5.47%，却还能做出一定月收入，说明这里是“能卖但不赚钱”的典型市场；Zhanmai 的新款 B0FKN7W14F 售价35.82美元，利润率-13.1%，36条评论，销量不活跃；ECOLOVI 的 B0GF6Q1MDR、B0GF6XKGRG 也都亏损。产品失败原因高度重复：缺乏独特性、市场太小或竞争太强、利润太低，像 B08M3HPNJZ、B0BVQBBF2K、B0CDKZXZSV、B0GF6Q1MDR 这类款式几乎都是通用桌面收纳结构，没有真正可复制的差异化。当前新品牌成功率0%，而且时间上2025和2026的新入局都没有跑出盈利，趋势是变硬，不是变好。
- 大品牌：不建议进。 如果硬要做，只能靠更重的品牌、投放和供应链压价去抢位，但现有老品牌本身都在亏，证明这个市场不是靠加预算就能轻松赢。
- 小商家：更不建议进。 没有真实的、<300评论且能稳定盈利的小品牌成功样本；若想硬闯，几乎要靠激进投放和价格压制，风险很高。
- 你的50万人民币预算并不能解决根本问题。 这笔钱足够覆盖单个ASIN前期投入，但这里的额外品牌、研发、认证和持续投放成本不会低，投入后也不保证能跨过利润线。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，用户预算虽然有50万人民币，但市场本身已经偏向价格战，且新品牌几乎没有成功样本。 目前能看到的市场结果是：整体可判断利润的产品里，盈利率为0%，新上架产品盈利率也是0%；近一年里只有2个新品牌进入，但3个新发布产品全部失败，属于“新品牌进场即亏”的信号，不是适合中小卖家试错的市场。
证据上，价格已经被压得很薄，连老品牌也很难赚钱。 该类目可判断利润的新/旧产品利润区间大约是-14.04%到4.65%，市场利润难度被直接标成“高”，核心原因就是价格竞争。新品牌里，Zhanmai 只有1个新产品 B0FKN7W14F，售价约35.82美元，但利润率是-13.1%，36条评论，且销量不活跃；ECOLOVI 的新产品 B0GF6Q1MDR 评分4.7、145条评论，看起来更像靠推广堆起来的样子，但从市场总趋势看它也没有转正。老品牌里，OSteed 的多个相关ASIN如 B0BVQBBF2K、B0BVQFY99W、B0BVQL34GM 都只有322~324条评论，却仍然是-2.31%到-5.47%的亏损，说明即便是有一定规模的成熟品牌，也只是勉强在烧钱守位，并没有给小卖家留下可复制的正利润空间。产品形态也很同质化：B0FKN7W14F 和 B08M3HPNJZ 都是常见的三层桌面收纳+抽屉结构，没有明显创新，差异化不足正是这个类目利润低的原因之一。
所以，不建议用户现在进场。 如果一定要做，大品牌才“勉强有可能”靠更强资金、品牌和投放去抢位，但这不是高成功率机会；对小卖家来说，没有任何“真实小卖家成功案例”可跟，反而更像是要靠激进投放甚至带有掠夺性的营销才能活下来。可跟的基准只有老品牌 OSteed 的存量打法和少数新品牌 Zhanmai/ECOLOVI 的失败新款，但它们都不是好的入场模板。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 文件夹/文件盒收纳系统：使用带标签的牛皮纸文件夹、竖式文件盒和档案盒，把纸张按项目/日期分流，通常比多层桌面文件架更便宜，也更容易扩展。
- 可叠加塑料收纳盘/文件盘：用单层或双层收纳盘替代3-4层桌面文件架，成本更低、占位更小，适合轻度纸张整理需求。
- 墙面文件口袋/挂式文件袋：把文件从桌面移到墙上或柜门内侧，释放桌面空间，安装后几乎不用维护，适合工位很小的人。
- 简易抽屉分隔盒：直接利用现有抽屉加分隔件收纳A4文件和文具，不必购买整套桌面文件架，性价比更高。
- 活页夹/资料册：把频繁查阅的文件装订成册，减少“待处理纸堆”，比多层金属文件整理器更轻便，也更适合随身携带。
- 文件扫描+云端归档：对不需要纸质留存的文件先扫描成电子版，再用免费或低价云盘/笔记工具分类，能从源头减少纸张堆积。
- 可折叠纸板收纳盒：用于临时项目、短期分类或低预算场景，价格通常显著低于金属桌面收纳架，坏了也容易替换。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论是明确的：已经是价格战+低盈利市场，且新品牌几乎没有成功样本。从现有数据看，能拿出来做参考的成功案例并不存在；相反，市场里新品牌 Zhanmai 的新款 ASIN B0FKN7W14F 只有 36 个评价，利润率却是 -13.1%，而且还是无销量活跃的新品，说明新进入者连第一阶段都没跑通。
New products with Highest revenueLeast investment in new productsMost investment in new productsZhanmai
Recent Monthly Revenue (USD):-(-)B0FKN7W14F (4.4/5 (36 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsOSteed
Recent Monthly Revenue (USD):-(-)B0BVQBBF2K (4.5/5 (322 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0BVQFY99W (4.4/5 (323 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0BVQL34GM (4.4/5 (324 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 粉色外观最醒目，视觉吸引力强
- |
- 收纳+笔筒+抽屉组合更完整，实用性高
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- 更偏桌面美化和女性/学生用户，点击意愿强
B0GF6Q1MDR (4.7/5 (145 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 竹木+金色抽屉风格很有质感
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- 自然材质和黑金配色更显高级
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- 免安装且用途多，适合追求桌面颜值的用户
B0DG2CMPX5 (4.4/5 (267 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很直接：已经进入价格战，而且对新品牌是明显的失败市场。 35个样本里，只有0%可确认盈利；新产品里可确认的3个全部亏损，Zhanmai 1个新ASIN B0FKN7W14F是-13.1%，ECOLOVI 的两个新ASIN B0GF6Q1MDR、B0GF6XKGRG分别是-4.45%和-2.74%。
证据非常一致：市场不是“有机会”，而是“低利润+强竞争+差异化不足”。 可识别利润分布里，<10%毛利的产品占57.14%（20.00%大亏损、31.43%接近打平、25.71%低于10%），没有任何样本达到15%以上；你给出的风险规则里，这已经是典型价格战区。总计21个品牌里，新品牌只有2个，数量本身还没到30+的新品牌爆发式涌入，但新品牌盈利率是0%，且时间趋势显示2025年只有Zhanmai 1个新产品，2026年又出现ECOLOVI 2个新产品，但全部亏损，说明新入局者并没有打开盈利空间，反而在复制同质化款式。产品失败原因也很一致：B08M3HPNJZ、B0CDKZXZSV、B0FKN7W14F、B0GF6Q1MDR都被点名为“缺乏独特性、市场太小或竞争过强、利润太低”。
大品牌和小商家都不该进；如果硬进，大品牌也得靠强品牌力和更高预算，小商家则没有干净的成功样本可抄。 现有老品牌里，OSteed 7个产品全亏，代表性ASIN B0BVQBBF2K/B0BVQFY99W/B0BVQL34GM均在-2.31%到-5.47%，但它仍能做出约4998.5的月收入和150件月销量，说明这里不是“能不能卖”，而是“卖了也不赚钱”。对大品牌来说，可参考的只能是这类老品牌的供应链和流量打法，但投入很重、回报很差；对小商家来说，连<300评论/年的真实成功样本都没有，B0FKN7W14F只有36个评论却是-13.1%，更像被动试错而不是可复制成功。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0B93MKNR7Frcctre2022-08-09No$24.1350pcs$1206.5-37.92%$-457.5
B0CNSXZ45PLawei2023-11-22No$38.3250pcs$1916.0-23.13%$-443.17
B07ZS4K5KMMyGift2019-10-30No$32.2850pcs$1614.0-18.4%$-296.97
B0BVQJ1PGROSteed2023-02-14No$32.9950pcs$1649.5-5.7%$-94.02
B0BVQJ511QOSteed2023-02-14No$32.9950pcs$1649.5-5.42%$-89.4
B0BVQG86PYOSteed2023-02-14No$33.9950pcs$1699.5-2.76%$-46.9
B0BVR1GN81OUTFANDIA2023-02-14No$20.9950pcs$1049.56.61%$69.38B0DG2CMPX5WISUCART2024-09-04No$32.3450pcs$1617.05.29%$85.54B0DF74ZCLQLucasden2024-09-18No$29.87100pcs$2987.08.77%$261.96
B08M3HPNJZFlexzion2020-10-28No$26.41-pcs$--1.84%$-B0FKN7W14FZhanmai2025-07-31No$35.82-pcs$--13.1%$-B0GF6Q1MDRECOLOVI2026-03-01No$25.68-pcs$--4.45%$-
B0CDKZXZSVBallucci2023-08-03No$24.49-pcs$--15.96%$-B0BVQBBF2KOSteed2023-02-14No$33.99-pcs$--2.31%$-
B09MW8D42XDETEIN2021-12-02No$21.99-pcs$-0.34%$-
B0B5PWRHY2Woodaholic2022-07-03No$29.99-pcs$-3.17%$-
B0BZZ1H2G8Zyners2023-03-30No$24.99-pcs$--17.13%$-
B0F322C35PATOMUS2025-03-31No$22.99-pcs$--25.84%$-
B08P5Y453XRHCSZ2020-11-25No$45.99-pcs$-5.17%$-
B0BX4NJSD4Saverstate2023-02-28No$32.49-pcs$-5.89%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FKN7W14FZhanmai2025-07-31No$35.82-pcs$--13.1%$-B0GF6Q1MDRECOLOVI2026-03-01No$25.68-pcs$--4.45%$-
B0GF6XKGRGECOLOVI2026-03-01No$26.27-pcs$--2.74%$-#New Product Success Rates
Listing这个市场不值得进入，结论很明确：新品牌几乎没有成功窗口，已经接近价格战/低利润陷阱。 我们看到新上架产品盈利率是0%，新品牌新上架产品盈利率也是0%，而且当前样本里新品牌与老品牌的新增产品全部都在亏损或未达盈利标准，这不是健康增长，而是明显的高竞争、高失败市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ZhanmaiECOLOVI#Success Rate by Entry Time
Listing这个市场不值得进入，已经是高度拥挤的价格战区。 近期香港新品牌进入后几乎没有成功案例：新品牌新上架产品成功率是0%，可识别的盈利产品也是0%；同时，2025到2026年仍有新品牌持续进入，但新增的代表性品牌 Zhanmai、ECOLOVI 全部失败，说明不是“还有机会”，而是“进来就难赚钱”。
证据很直接：市场不是在变好，而是在变硬。 时间趋势上，2025年只有 Zhanmai 这一组新进入，2026年又出现 ECOLOVI，两次都没有产出盈利产品；按产品看，B0FKN7W14F（Zhanmai，35.82美元）无利润，B0GF6Q1MDR（ECOLOVI，25.68美元，最新价23.13美元）利润率-4.5%，销售还是无效状态，B0GF6XKGRG 也同属 ECOLOVI 且不盈利。品牌层面，ECOLOVI 2个产品全亏，成功率0%；新品牌的盈利占比也是0%，这不是个别失误，而是新进入者普遍失守。更关键的是，现有样本里可识别的成功案例几乎没有，反而失败原因高度一致：缺乏差异化、市场太小或竞争过强、利润率本来就低。你给的预算是50万人民币，虽然表面上足够做单个ASIN的前期投入，但在这个市场里，单靠这点预算无法抵消研发、品牌和长期投放的额外成本；如果要和现有玩家拼，实际上更像是被迫卷入低价和强营销。
结论：大品牌和小商家都不适合现在入场。 大品牌若硬进，只会遇到持续降价和高投放对抗；小商家更没有真实的低成本成功样本可抄，且当前市场没有显示出“新品牌可通过自然创新切入”的迹象。建议直接放弃这个类目，不要继续投入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 1 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases