- Benchmark ASINB0FS1CF5Q7
- MarketplaceUS
- Category ID3395091
- Analyzed Products
- Keywordoutdoor exercise gear, fitness outdoor equipment
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很直接：新品牌已经打不出可复制的盈利路径，当前更像同质化堆投放的低利润市场，而不是适合新卖家切入的机会。 现有数据里，新增品牌只有 Kodrine 1 个、两款新上架全都不盈利，新品牌成功率是 0.00%，而且产品之间几乎没有真正差异，已经是明确的高风险市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：不值得进入，这个市场对新卖家是高风险、低可复制性。 用户预算 50万人民币看似够启动单个ASIN，但样本里真正能跑出来的只有 Kodrine 的 B0FS1CF5Q7 这一条，且它是非盈利、非活跃销售，早期投入约 $3,414.33，广告就占 $767.88；另一条同品牌产品 B0FS11CXGK 也同样非盈利且无有效销售数据。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 高性价比塑料运动水瓶：比玻璃款更轻、更便宜，也更适合户外和通勤，降低摔碎风险。
- 不锈钢保温水壶：如果用户关注长时间保冷/保温，可作为更耐用的替代，尤其适合跑步、骑行和露营。
- 一次性/可循环使用的折叠水袋：价格通常更低、收纳更省空间，适合临时外出或轻装徒步。
- 运动饮料粉/电解质补充片：当购买动机是“运动补水”时，这类补给品更容易搭配现有水壶使用，成本更低。
- 带刻度的普通随行杯或冷饮杯：若用户主要是日常喝水和控量，不一定需要玻璃材质和双盖配置，普通刻度杯更易获取。
- 软式水壶（跑步/骑行用）：更轻、更贴身，适合运动场景替代笨重硬质瓶，尤其在跑步和户外训练中更方便。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个值得进入的市场：当前样本里新品牌新上架的成功率是0%，Kodrine 两个新上架产品全部亏损，且产品高度同质化，已经出现明显的价格战/堆投放特征。 对小商家来说尤其不成立；对大品牌来说也不建议进，因为这类市场即使砸钱也更像在买流量，不是买利润。
Least investment in new productsNew products with Highest revenueMost investment in new productsKodrine
Recent Monthly Revenue (USD):-(-)B0FS11CXGKBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,196.50(50pcs/month)B0FS1CF5Q7 (4.3/5 (132 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FS1CF5Q7 (4.3/5 (132 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FS11CXGKBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很直接：样本里没有形成可复制的健康利润带，反而呈现出“新品牌没跑通、旧品牌也没有提供可借鉴赢家”的冷启动失败信号。 以当前数据看，用户有50万人民币预算，但这类市场并没有显示出足够清晰的盈利空间去支撑稳定新入场，尤其不适合小企业硬冲。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FS1CF5Q7Kodrine2026-01-07No$23.9350pcs$1196.519.38%$231.89B0FS11CXGKKodrine2025-09-22No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FS1CF5Q7Kodrine2026-01-07No$23.9350pcs$1196.519.38%$231.89B0FS11CXGKKodrine2025-09-22No$--pcs$--%$-#New Product Success Rates
Listing这个市场不可进入，已经是低利润、强竞争的价格战市场。 现有样本里可识别的产品利润率为0%，新上新产品盈利率也是0%，两款新品牌 Kodrine 的新款都未盈利，说明新人进入后几乎没有跑通的空间。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Kodrine#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：已进入零利润/价格战状态，新品牌成功率为0%，而且当前样本里连一个真正的新品牌盈利案例都没有。 近期信号不是“还能抢”，而是“新入场就被打成非盈利”：Kodrine 的 2 个新上架产品 B0FS11CXGK 和 B0FS1CF5Q7 全部亏损，且新品牌盈利率 0.00%，说明小品牌进来几乎没有生存空间；同时样本里看不到可复制的低成本成功路径，反而只看到同质化和极低利润。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases