- Benchmark ASINB0FLWHY11H
- MarketplaceUS
- Category ID511228
- Analyzed Products
- Keywordoffice desk organizer, desk supply organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场现在不值得进入。 目前只有 1 个可验证新品牌 Bntuk、1 个成功新品 B0FLWHY11H，表面上盈利率 100%，但这是单样本，不是健康机会；而且新品毛利只有 16.54%，离“轻松赚钱”很远，一旦加入广告、降价和长期运营，利润会非常脆弱。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：用户能进场，但这不是一个值得推进的市场。 以当前数据看，只有一个可验证的新品牌样本 Bntuk，虽然它的单品 B0FLWHY11H 做到了 16.54% 毛利、4.6 评分、208 个评价、月销 50 单、月收入 73,400 美元，但样本太少，无法证明这是可复制的机会；更重要的是，市场层面缺少足够的新品牌高胜率证据，我不会把它判断成适合大品牌或小商家强行进入的机会。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):100.00%Which new brands have these successful new listings?Alternatives- 墙面挂钩/粘贴式挂钩：更便宜、安装更快，适合只想临时解决钥匙、包包、毛巾收纳的人，不必买完整置物架。
- 门后挂钩架：利用门背空间，免打孔或少打孔，适合租房或不想破坏墙面的用户，成本通常低于金属壁挂收纳架。
- 伸缩杆+S挂钩方案：可在柜内、门后或角落快速搭建，灵活度高，后期可随时调整，比固定式墙挂更容易上手。
- 自粘式收纳条/挂条：适合轻量物品和短期使用，安装门槛低，用户对“先试试再决定”更友好。
- 现有家具边缘挂件：例如桌边挂钩、椅背挂钩、柜门挂架等，直接复用已有家具，几乎零改造成本。
- 便携式小收纳篮/置物筐：如果用户主要是分门别类放钥匙、耳机、口罩等小物，桌面小篮子比买更大的壁挂产品更简单。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场目前可以进，但前提很苛刻：它不是纯粹的低门槛蓝海，更像是靠差异化功能和外观取胜的细分战场。 现有样本里只有 Bntuk 的单个新品跑通，利润率 16.5%，月销 50 件、月收入 734 美元，说明不是靠烧钱硬冲，而是靠产品设计切入；但目前样本过少，不能把它当成宽松机会，更不能当成大规模价格战市场。
Most investment in new productsNew products with Highest revenueLeast investment in new productsBntuk
Recent Monthly Revenue (USD):$734.00(50pcs/month)B0FLWHY11H (4.6/5 (208 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FLWHY11H (4.6/5 (208 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个值得进入的市场。当前样本里只有 1 个品牌 Bntuk、1 个新品 ASIN B0FLWHY11H，表面上看 100% 盈利，但这只是单样本，不代表市场健康；更关键的是新品利润率只有 16.5%，已经落在低利润带，离你要求的“至少 15% 才算可接受”刚过线，说明一旦加入广告、降价和长期运营，利润会非常脆弱。
证据很直接：B0FLWHY11H 近月卖 50 件、月营收 $734、近月利润 $121.41，早期投入显示已到 $2736.60，其中广告 $615.19；这类结构说明要靠持续投放才能维持销量，不是轻松吃红利。品牌层面，Bntuk 是新进入者，品牌内成功率 100%，但样本只有 1 个，无法证明这是可复制的小品牌路径；而且其 208 条评论已经进入需要警惕的区间，结合 2025 年 8 月发布、当前仍在活跃销售，更像是靠强营销推出来的单点成功，不足以支持小企业无压力进入。时间趋势上，2025 年才出现这一条新品，之前年份为 0，说明不是一个已被大量新品牌持续验证的健康赛道，而是一个极小样本的孤例。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FLWHY11HBntuk2025-08-10Yes$14.6850pcs$734.016.54%$121.41Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FLWHY11HBntuk2025-08-10Yes$14.6850pcs$734.016.54%$121.41#New Product Success Rates
Listing这个市场目前不值得进入：已出现明显的头部新品牌单品成功，但样本太少、信号太单一，不能代表可复制的机会，更谈不上对新卖家友好。 现有数据里只有 Bntuk 这一条成功样本，而且它是新品牌新上架就做成了 16.5% 利润率、月销 50、月营收 734 美元，但这并不说明市场宽松，反而说明成功高度集中在单一打法上，门槛很高。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
BntukNo data available#Success Rate by Entry Time
Listing结论很明确：这个市场可进，而且对小品牌也可进，但前提是要走“白帽新上架+中等投入”的路线；它不是价格战深坑。 目前只看到 1 个新品牌 Bntuk 和 1 个新上架 ASIN B0FLWHY11H，没有出现你定义的 30~100+ 新品牌涌入，也没有大量低于10%利润率的产品，所以不存在“已严重过热”的信号。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 1 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBntuk Coat Rack Wall Mount - 5 Hat and Coat Hooks, Heavy Duty Towel Racks for Bathroom Entryway, Wall Hooks for Hanging Robes Bags Scarves Belts, Hat Rack Key Hanger Organizer (Silver)
This listing is deemed profitablePrice (USD)$14.68Released TypeNew Release (2025-08-10)Brand is a new entry in this marketSize and Weight43.2 x 6.4 x 5.4 cm, 322.00gProfitable Factors
Distinct functions and featuresUnique appearance designDesign & Appearance
银色金属质感，偏极简百搭, 16.5英寸长条形壁挂结构，5个间距较大的T型挂钩Key Buying Motive
加宽间距与T型防滑挂钩，适合挂外套、背包和毛巾且不易滑落Target Customers
需要在玄关、浴室或办公室进行墙面收纳、且希望承重更稳的轻中度收纳用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$734.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.88% / 16.54%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight2.19% / 5.85%Peak / Non PeakSales & BSR Performance