- Benchmark ASINB0FS1CF5Q7
- MarketplaceUS
- Category ID3395091
- Analyzed Products
- Keywordinsulated water bottle, sports water bottle
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：新品牌虽然不是爆炸式涌入，但已经有 4 个新品牌、7 个老品牌同场竞争，而且新品整体成功率只有 48.15%，接近一半新品直接失败；更关键的是，利润好看的大多是少数做出外观和功能差异的款，普通同质化产品已经被挤到低利润甚至不赚钱。对小商家来说，这里不是“挑个款就能做”的市场；对大品牌来说，能进，但要付出的品牌和投放成本很高，且回报不稳。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 用户预算 50万 CNY 看起来能覆盖单个 ASIN 的前期铺货、物流和投放，但市场已经出现明显的价格战和饱和信号；利润能做出来的产品只是少数，且高利润更多集中在老牌/强势品牌，不是小商家友好的赛道。
从数据看，ENCOOL 这个新品牌 13 个产品里 10 个可判定为盈利、3 个不盈利，盈利率约 76.9%，其中 3 个代表性新品分别做到 17.02% / 15.45% / 17.84% 的利润率，单月销量分别约 500 / 300 / 200，月销售额约 84.4万 / 53.4万 / 34.6万 CNY；这说明“做对了”能赚钱，但门槛不是低预算，而是要会做差异化和持续投放。反过来看，Kodrine 这个新品牌 2 个产品全亏，盈利率 0%，其中 1 个有明确预算约 2150.4 USD，对应产品售价 23.93 USD，利润率虽有 19.38%，但最终还是没跑通，说明只看纸面利润率远远不够。更危险的是，STANLEY 这个新入场品牌目前没有任何可确认盈利产品，直接显示出大牌/强资源方都未必能轻松切入，说明竞争不是“有钱就行”，而是“有资源才行”。
对小商家来说，真正可模仿的成功案例非常少，且必须避开老牌当作参考。现在能拿来做样板的，只有 ENCOOL 里这几个真正的新品牌成功款：B0FKT6JHWP、B0FKT2CWF1、B0FKT66V2K，售价大约 16.88 / 17.30 / 17.81 USD，利润率都在 15%+，但它们的打法是同一套——按键开盖、吸管/直饮二合一、运动通勤定位、外观做得更中性、价格压得低；这不是普通跟卖逻辑，而是需要产品设计、供应链和推广一起配合。相反，RAYMYLO 这种老牌才是大品牌该看的标杆：B0CBLY2415、B0F88LTYM4、B0DYN9GS22 都有 21.75%~24.0% 利润率，月销从 100 到 600 不等，单款月流水最高约 165.84万 CNY，但它们的平均评论数都在 1.7万+，这对小商家属于不可复制的资源壁垒。还有一个风险信号：Kodrine 的新款只有 132 条评价就已经被推到销量，若后续持续用高评量冲量，就要警惕“激进营销/疑似刷评”路径。
Early sourcing + logistics + marketing budget (USD)$2,150.40 - $2,150.40Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?3.70%New listing success rate (old brands):100.00%New listing success rate (new brands):46.15%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 一次性运动饮料/电解质饮料：适合不想额外买瓶子、临时补水需求，便利店/超市即可获得，入门成本低。
- 普通塑料冷水壶（无保温）：比不锈钢保温杯更便宜、更轻，适合室内健身、短时通勤或只需要装常温/冷水的人。
- 大容量软水袋/折叠水壶：更省空间、可压缩收纳，适合背包、徒步或临时携带，价格通常也低于保温运动水壶。
- 带吸管的运动饮料瓶/洗发水式挤压瓶：单手就能喝，使用逻辑接近运动水瓶，但成本更低、清洗也更简单。
- 可重复使用的轻量Tritan水瓶：比金属保温瓶更便宜、透明可见剩余水量，适合办公室、学校和日常随手带水。
- 办公室/健身房直接使用公共饮水机或补水站：如果使用场景固定，直接补水往往比购买专用保温瓶更省钱、更省事。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不该进：新品里只有48.15%能跑到可盈利，但真正撑起结果的是少数有差异化的款；同时已出现4个新品牌、7个老品牌同场厮杀，且大量产品是同质化水杯，利润空间被压得很紧。对小商家来说，能赢的不是“普通水瓶”，而是少数靠外观差异+二合一杯盖+低价切入的款；对大品牌来说，虽然有资源能打，但这里已经是明显的价格竞争区，不是值得重注的市场。
New products with Highest revenueENCOOL
Recent Monthly Revenue (USD):$8,440.00(500pcs/month)B0FKT6JHWP (4.3/5 (1812 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,343.00(300pcs/month)B0FKT66V2K (4.3/5 (1799 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$3,460.00(200pcs/month)B0FKT2CWF1 (4.3/5 (1803 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsRAYMYLO
Recent Monthly Revenue (USD):$16,584.00(600pcs/month)B0CBLY2415 (4.6/5 (17775 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,790.00(100pcs/month)B0F88LTYM4 (4.6/5 (17747 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,746.00(100pcs/month)B0DYN9GS22 (4.7/5 (17658 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast investment in new productsKodrine
Recent Monthly Revenue (USD):-(-)B0FS11CXGKBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,196.50(50pcs/month)B0FS1CF5Q7 (4.3/5 (132 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsSTANLEY
Looks like this brand has no product that is significant nonprofitable#Differentiations
Unique productsCommon productsDifferentiation:- 网球主题插画，外观最有辨识度
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- 32oz大容量，运动/通勤更吸引点击
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- 粉色系礼物感强，适合女生和送礼
B0G4CK12G4 (4.7/5 (448 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 紫蓝渐变杯身，颜色区分明显
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- 儿童吸管保温杯，提手设计便于携带
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- 16oz小巧尺寸，更适合学龄儿童
B0CB61CDXR (4.7/5 (1097 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场：新品利润率被压在10%~20%为主，且新品可识别样本里只有48.15%盈利，说明竞争已经很挤；对小卖家来说，想靠普通款稳稳赚钱几乎不现实。 但如果你是大品牌，仍然“有机会”，前提是愿意砸品牌、设计和流量成本；如果你是小商家，只有像 ENCOOL 这种靠明显差异化、低价、功能组合打出来的样本，才算可参考的真实成功案例。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CBLY2415RAYMYLO2023-08-29Yes$27.64600pcs$16584.021.75%$3607.02B0FKT6JHWPENCOOL2025-09-11Yes$16.88500pcs$8440.017.02%$1436.49B0FKT66V2KENCOOL2025-09-11Yes$17.81300pcs$5343.015.45%$825.5B0FPFJV94XTOPBADE2025-09-02Yes$20.46200pcs$4092.017.09%$699.33B0F88LTYM4RAYMYLO2025-05-10Yes$27.9100pcs$2790.024.0%$669.6B0FKT2CWF1ENCOOL2025-09-11Yes$17.3200pcs$3460.017.84%$617.27B0DYN9GS22RAYMYLO2025-02-27Yes$27.46100pcs$2746.021.95%$602.75
B0DYNK6MQBRAYMYLO2025-02-27Yes$27.37100pcs$2737.020.72%$567.11
B0DYNMXXKXRAYMYLO2025-02-27Yes$26.18100pcs$2618.020.55%$538.0
B0DJ7PLFTYRAYMYLO2024-09-29Yes$24.76100pcs$2476.021.08%$521.95
B0F88M51PNRAYMYLO2025-05-10Yes$24.98100pcs$2498.020.75%$518.34
B0D2W2CD1FFijinhom2024-04-28Yes$18.46200pcs$3692.013.63%$503.22
B0DHK24P9RCIVAGO2024-09-20Yes$25.19100pcs$2519.019.68%$495.74
B0FKT5SMKSENCOOL2025-09-11Yes$15.92200pcs$3184.014.92%$475.06
B0BT8KKR12Under Armour2023-02-21Yes$27.26150pcs$4089.011.19%$457.56
B09LLXMWS8CIVAGO2021-11-11Yes$22.73100pcs$2273.019.08%$433.69
B0G4CDQ5RVSANDJEST2025-12-12Yes$24.9475pcs$1870.522.93%$428.91
B09Y61X96SCIVAGO2022-04-18Yes$23.75100pcs$2375.016.88%$400.9B0G4CK12G4SANDJEST2025-12-12Yes$28.8550pcs$1442.526.75%$385.87
B0FKT5RBX4ENCOOL2025-09-11Yes$17.19150pcs$2578.514.14%$364.6Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FKT6JHWPENCOOL2025-09-11Yes$16.88500pcs$8440.017.02%$1436.49B0FKT66V2KENCOOL2025-09-11Yes$17.81300pcs$5343.015.45%$825.5B0FPFJV94XTOPBADE2025-09-02Yes$20.46200pcs$4092.017.09%$699.33B0FKT2CWF1ENCOOL2025-09-11Yes$17.3200pcs$3460.017.84%$617.27B0FKT5SMKSENCOOL2025-09-11Yes$15.92200pcs$3184.014.92%$475.06B0G4CDQ5RVSANDJEST2025-12-12Yes$24.9475pcs$1870.522.93%$428.91B0G4CK12G4SANDJEST2025-12-12Yes$28.8550pcs$1442.526.75%$385.87B0FKT5RBX4ENCOOL2025-09-11Yes$17.19150pcs$2578.514.14%$364.6
B0FKT29MTXENCOOL2025-09-11Yes$17.79100pcs$1779.015.4%$273.97
B0FKT1VHL4ENCOOL2025-09-11Yes$15.84100pcs$1584.014.79%$234.28
B0FKT4FJRGENCOOL2025-09-11Yes$14.97100pcs$1497.014.08%$210.78
B0FKT24TMCENCOOL2025-08-05Yes$14.97100pcs$1497.012.63%$189.08
B0FKT56RMPENCOOL2025-09-11Yes$18.5450pcs$927.016.88%$156.48#New Product Success Rates
Listing结论很明确：这个市场不值得进入，已经接近价格战+同质化过度竞争，且对新品牌不友好。 这不是适合大品牌或小生意去赌的市场；真正能跑出来的，主要是靠差异化外观+功能组合、并且要有足够预算撑住前期投放的品牌。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ENCOOLSANDJESTOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ENCOOLSANDJESTKodrine#Success Rate by Entry Time
Listing结论很明确：这个市场不适合进入，已经进入价格战高压区。 近期开新节奏并不低，但新品牌成功率只有48.15%，而且新品牌新发布中有52.00%失败；更关键的是，近期失败产品里大量利润率落在10%上下，说明靠普通选品已经很难赚钱。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 11 2 0 0 12 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 1 0 0 0 0 2025/9 0 0 0 10 0 0 0 4 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 2 0 0 8 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesInsulated Water Bottle with Straw - Encool Stainless Steel Water Bottle with Push Button Lid, Leak-Proof & BPA-Free, Keeps Cold for 24 Hours for Sports, Travel, Gym (24 oz, Tiger Eye)
This listing is deemed profitablePrice (USD)$15.84Released TypeNew Release (2025-09-11)Brand is a new entry in this marketSize and Weight26.2 x 8.4 x 8.2 cm, 431.00gProfitable Factors
Distinct functions and featuresUnique appearance designLow pricing strategyDesign & Appearance
Tiger Eye配色，偏少见的暖金棕色系，区别于常见粉色、紫色、渐变款, 24oz小容量+吸管盖与按压开盖二合一设计，属于常见公共款结构但在同类中更偏便携运动使用Key Buying Motive
二合一杯盖：可吸管小口饮用，也可翻盖大口畅饮，使用场景更灵活Target Customers
偏好轻便便携、需要运动/通勤/旅行一瓶多用的日常补水人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,584.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.01% / 14.79%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-2.26% / 1.53%Peak / Non PeakSales & BSR Performance
Insulated Water Bottle with Straw - Encool Stainless Steel Water Bottle with Push Button Lid, Leak-Proof & BPA-Free, Keeps Cold for 24 Hours for Sports, Travel, Gym (24 oz, Floral Afterlife)
This listing is deemed profitablePrice (USD)$14.97Released TypeNew Release (2025-08-05)Brand is a new entry in this marketSize and Weight26.3 x 8.5 x 8.4 cm, 431.00gProfitable Factors
Unique appearance designDistinct functions and featuresDesign & Appearance
花卉暗黑风图案更偏个性化审美，与常见纯色/渐变款区分明显, 24oz 小容量配合花卉 Afterlife 主题图案，外观辨识度高，明显区别于竞品的纯色、渐变或常规检查格纹设计Key Buying Motive
2合1杯盖：可用内置吸管小口饮用，也可翻盖大口畅饮，兼顾慢饮与快速补水Target Customers
偏好个性化外观、同时需要通勤/健身/旅行场景下便携保冷的年轻女性用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,497.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.54% / 12.63%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-5.50% / -1.40%Peak / Non PeakSales & BSR Performance
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