- Benchmark ASINB0GJ4LC4RM
- MarketplaceUS
- Category ID3395091
- Analyzed Products
- Keywordsports water bottle
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，原因不是预算不够，而是已经明显进入价格战区。 用户预算500,000 CNY完全够覆盖单个新品启动，但市场里新品牌只有2个、8个新发布里只有4个赚钱，成功率只有50.00%，而且新产品利润主要卡在6.44%~18.75%，典型不是高利润机会，而是薄利硬拼。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：用户预算500,000 CNY足够进入这个市场，但这个市场不值得进入。原因不是钱不够，而是市场已经进入明显价格竞争区：整体可识别利润产品占53.12%，但新品牌新发产品里只有50.00%赚钱，且样本里大量产品利润率只有12.89%、14.92%、15.99%、16.96%、18.45%、20.32%这类水平，说明靠低门槛复制款竞争，利润会被很快压薄；同时ENCOOL虽然是新品牌，6个产品里3个盈利、3个亏损，仍然靠近“强投放换销量”的打法，不是小商家舒服进入的环境。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Alternatives- 一次性或可重复使用的运动饮料袋/软水壶：更轻、更便宜，适合跑步、骑行和短时训练，不需要背负金属瓶的重量和保温成本。
- 带吸管的普通塑料运动水壶：价格通常明显低于不锈钢保温瓶，单手饮用更方便，适合健身房、通勤和学校场景。
- 大容量无保温塑料水壶：如果用户主要是室内训练或短距离补水，这类产品更轻便、容量更大、购买门槛更低。
- 可折叠硅胶水杯/水壶：收纳体积小，外出、旅行、露营时更省包内空间，适合临时补水需求。
- 带手柄的塑料运动杯或水杯：更接近日常杯具，清洗简单，适合预算敏感、对保温要求不高的用户。
- 健身房或办公室的共享饮水方案：例如直接用饮水机/净水器配合一次性杯或自带普通杯子，能避免额外购买专用运动水瓶。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：它已经进入明显的价格战区，且新品牌并没有形成健康的成功结构。按当前样本看，只有2个新品牌、4个新发布样本，盈利率看起来是50%，但失败样本同样占到50%，而且多数产品利润率只在11%~17%之间，低于15%的占比很高，说明一旦价格再被压，利润就会迅速被吃掉；这不是适合大品牌或小商家“稳妥切入”的市场。
证据很直接：新品牌里，ENCOOL有3个盈利新品、3个不盈利新品，典型可抄的是 B0FKT5TD37（17.48美元，18.2%利润，月销300、月收52,440美元）和 B0FKT5SMKS（15.92美元，14.92%利润，月销200、月收31,840美元），它们都靠二合一杯盖、单手开盖、差异化配色和更强场景定位取胜；但同品牌的 B0FKT4V1PL（16.33美元，17.17%利润）和 B0FKT6HPH5（14.69美元，11.37%利润）都没跑通，说明只做常规款根本不够。老品牌QLUR更能说明问题：它有12个盈利、11个不盈利，整体盈利率约52.17%，但不少失败款利润只有7.08%、甚至-3.99%，而真正能拿来当大品牌标杆的是 B0DLKN1QSQ（17.27美元，20.32%利润，月销150）和 B0CN14G52S（16.5美元，18.45%利润，月销150）；这类品牌已经在用规模、老链接和长期投放硬撑，不是小商家能照搬的路子。另外，wawahydro 虽然有 B0GJ4LC4RM（16.52美元，16.96%利润，月销100）看起来像小商家成功案例，但它只有1个成功、1个失败，样本太小，不能证明这是可复制的低门槛机会。
Least investment in new productsNew products with Highest revenueMost investment in new productsENCOOL
Recent Monthly Revenue (USD):$5,244.00(300pcs/month)B0FKT5TD37 (4.3/5 (1803 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$3,184.00(200pcs/month)B0FKT5SMKS (4.3/5 (1802 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$725.50(50pcs/month)B0FKT81ZV1 (4.3/5 (1789 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsQLUR
Recent Monthly Revenue (USD):$2,590.50(150pcs/month)B0DLKN1QSQ (4.5/5 (14183 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,475.00(150pcs/month)B0CN14G52S (4.5/5 (14140 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,457.00(150pcs/month)B0DLKQ8ZZQ (4.5/5 (14187 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productswawahydro
Recent Monthly Revenue (USD):$1,652.00(100pcs/month)B0GJ4LC4RM (4.6/5 (58 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 粉色透明杯身更醒目，少女感强，视觉点击率高
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- 吸管翻盖+提手设计，外观更像轻便日常随身杯
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- 容量适中，适合学校、通勤和轻运动场景
B0GJ4LC4RM (4.6/5 (58 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 姜黄色保温瓶配色少见，暖色调更抓眼
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- 细长不锈钢瓶身+按压开盖，外观辨识度高
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- 2合1杯盖兼顾慢饮和快饮，适合通勤健身用户
B0FKT5TD37 (4.3/5 (1803 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：已经进入价格战区，且对新卖家不友好。 现在可识别的利润结构里，整体有53.12%产品是盈利，但新产品样本只有8个，盈利率虽有50%，却几乎都卡在10%~20%之间，真正高于20%的新产品只有0个；这说明不是“高利润机会”，而是“薄利硬拼”的市场。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FKT5TD37ENCOOL2025-09-11Yes$17.48300pcs$5244.018.2%$954.41B0DLKN1QSQQLUR2024-12-10Yes$17.27150pcs$2590.520.32%$526.39B0FKT5SMKSENCOOL2025-09-11Yes$15.92200pcs$3184.014.92%$475.06B0CN14G52SQLUR2023-12-09Yes$16.5150pcs$2475.018.45%$456.64
B09LLXMWS8CIVAGO2021-11-11Yes$22.73100pcs$2273.019.08%$433.69
B0CN14D2MJQLUR2023-12-09Yes$15.85150pcs$2377.517.1%$406.56B0DLKQ8ZZQQLUR2024-12-10Yes$16.38150pcs$2457.015.99%$392.88
B0CDQ6DY3BQLUR2023-09-25Yes$15.62150pcs$2343.016.52%$387.07
B0CN12X38XQLUR2023-12-09Yes$15.09150pcs$2263.515.53%$351.53
B0CDQ7G9VYQLUR2023-09-11Yes$14.73150pcs$2209.515.46%$341.59
B0CDQ5Q7WJQLUR2023-09-11Yes$14.76150pcs$2214.015.07%$333.65
B0CDQ5VM7GQLUR2023-09-12Yes$15.44150pcs$2316.013.47%$311.97B0GJ4LC4RMwawahydro2026-01-22Yes$16.52100pcs$1652.016.96%$280.18
B0CDQ92M9PQLUR2023-09-11Yes$14.47100pcs$1447.018.1%$261.91
B0CDQ5FGT1QLUR2023-09-11Yes$14.59150pcs$2188.511.33%$247.96
B0CDQ6PJXZQLUR2023-09-17Yes$15.1450pcs$757.015.66%$118.55B0FKT81ZV1ENCOOL2025-09-11Yes$14.5150pcs$725.512.89%$93.52Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FKT5TD37ENCOOL2025-09-11Yes$17.48300pcs$5244.018.2%$954.41B0FKT5SMKSENCOOL2025-09-11Yes$15.92200pcs$3184.014.92%$475.06B0GJ4LC4RMwawahydro2026-01-22Yes$16.52100pcs$1652.016.96%$280.18B0FKT81ZV1ENCOOL2025-09-11Yes$14.5150pcs$725.512.89%$93.52#New Product Success Rates
Listing这个市场不值得进入，属于明显的价格战高风险市场。 现有数据里，新品盈利率只有50%，但更关键的是新增品牌主要集中在少数几个品牌身上，且老牌QLUR/CIVAGO仍在大量占据利润和失败样本，说明竞争已经很成熟，新人不靠强差异化和更高预算很难站稳。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ENCOOLwawahydroNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ENCOOLwawahydro#Success Rate by Entry Time
Listing这个市场不该进入：已经是高压价格战市场，且明显走向饱和。 新品里只有50.00%能达到“有销量且利润率达标”，而最近新释放产品的利润主要集中在10%~20%区间，已经贴着及格线运行；更关键的是，2025年和2026年的新品牌表现都只有50%成功率，说明新进入者并没有明显的成功优势，更多是在靠预算和运营硬扛。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 3 0 0 0 3 2026 0 0 0 1 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 3 0 0 0 3 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 1 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesCIVAGO 32 oz Insulated Stainless Steel Water Bottle With Straw and 3 Lids
This listing is deemed profitablePrice (USD)$22.73Released TypeOld Release (2021-11-11)Brand is an old entry in this marketSize and Weight33.2 x 12.2 x 9.8 cm, 640.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
提供多种经典配色，偏成熟稳重的运动保温杯风格, 32盎司不锈钢真空保温杯，配3个杯盖（吸管盖/出水盖/提手盖），功能组合明显多于常规单盖款Key Buying Motive
保温保冷双向能力，且同时提供3种不同使用场景的杯盖，兼顾运动、通勤和户外Target Customers
偏好一杯多用、重视保温性能且经常在健身、露营、骑行等场景切换的用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,273.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.67% / 19.08%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.49% / 4.89%Peak / Non PeakSales & BSR Performance
QLUR Water Bottle with Straw, 32oz Motivational Water Bottles with Time Marker to Drink, Tritan BPA Free, 1L Sports Water Bottle with Carry Strap LeakProof for Women Gym Fitness Outdoor (1 Pack)
This listing is deemed profitablePrice (USD)$15.14Released TypeOld Release (2023-09-17)Brand is an old entry in this marketSize and Weight27.0 x 9.6 x 7.7 cm, 290.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
主打多种颜色可选，偏向日常审美和礼品场景。, 32oz大容量、带吸管和提手/背带的运动水瓶结构，属于成熟大众款式，外观差异不算强。Key Buying Motive
带时间刻度与激励文案，帮助按时补水；Tritan材质、翻盖锁扣、单手开合、宽口易清洗。Target Customers
面向需要“提醒喝水”的健身、通勤、校园和户外用户，尤其是想靠打卡式补水管理饮水习惯的人群。Early Investment
Investment
Monthly Revenue (Recent) (USD)$757.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight11.48% / 15.66%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.77% / 4.95%Peak / Non PeakSales & BSR Performance
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