- Benchmark ASINB0GX9PGTNK
- MarketplaceUS
- Category ID1069478
- Analyzed Products
- Keywordoffice desk organizer, office supply organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-29
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，直接放弃。表面上看只有一个新品牌 Hanarook 跑通了一个新品，但这不是可复制的机会，而是极少数单点成功；当前没有足够多的新品牌成功样本，也没有形成健康扩张，用户 50 万元预算只能覆盖前期备货、物流和投放，撑不起研发、品牌和长期竞争。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这不是一个适合现在进入的市场。 目前能看到的核心样本里，虽有一个新品牌 Hanarook 做出了 15.18% 利润率的新品 B0GX9PGTNK，但这只是单点成功，不足以证明市场适合复制；更关键的是，市场里几乎没有足够多可验证的新品牌成功样本，缺少规模化可复制性，用户 50 万元预算也只能覆盖前期备货、物流和投放，远远不够支撑研发、品牌和长期竞争。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Alternatives- 改用普通文件夹/活页夹自行分类整理重要资料：用现成3孔活页夹、分隔页和文件袋组合，成本通常更低，也更容易在超市、办公用品店或亚马逊快速买到。
- 使用防水文件袋/拉链文件收纳包替代：如果核心需求只是集中保管证件、保单和清单，轻便收纳包比专门的终末规划册更便宜、也更易携带。
- 用家用文件箱/票据收纳盒代替：适合把出生证明、保险单、房产文件等长期存放在家中，维护成本低，不需要学习复杂模板。
- 改用数字化文档管理方案：把重要文件扫描到云盘或加密硬盘，并配合简单的共享清单/密码管理工具，能降低纸质整理负担，适合不想手写填写的人。
- 使用现成的遗嘱/授权书模板+信封归档：如果用户只想完成最基本的临终文件准备，法律模板配合普通文件夹即可，远比购买整套规划册更省钱、更直接。
- 借助律师、遗产规划服务或银行保险箱：对高优先级资料保管要求更高的用户，可以把整理工作外包给专业服务或存入保险箱，减少自己管理的复杂度。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合现在进入，整体更像是由老品牌带节奏的新产品试错场，不是小品牌友好型机会。 现有可见样本里，新品牌 Hanarook 只有 1 个可判定盈利新品、0 个非盈利新品，但这不代表市场好做；更关键的是，目前可核实的数据样本太少，无法证明有足够多的真实成功案例支撑后续扩张，而这种只靠单点成功的市场，风险很高。
Most investment in new productsNew products with Highest revenueLeast investment in new productsHanarook
Recent Monthly Revenue (USD):$3,099.00(100pcs/month)B0GX9PGTNK (4.7/5 (25 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GX9PGTNK (4.7/5 (25 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场可以直接判定为不值得进入：样本里只有 2 个新发布产品，且全部都来自同一个新品牌 Hanarook，没有看到旧品牌挤压出局的复杂竞争，也没有看到你要面对的“多品牌混战”结构。当前唯一能确认的盈利新款是 B0GX9PGTNK，利润率 15.2%，月销 100、月营收 3099 美元、25 条评论、售价 30.99 美元、前期总投入约 6136 美元；这说明不是纯低价卷死的盘子，但样本太小，远远不足以证明这是一个可复制的机会，更不足以支持你现在重仓进场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GX9PGTNKHanarook2026-05-17Yes$30.99100pcs$3099.015.18%$470.43Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GX9PGTNKHanarook2026-05-17Yes$30.99100pcs$3099.015.18%$470.43#New Product Success Rates
Listing这个市场目前不值得进入：样本里虽然有一个新品牌 Hanarook 跑通了，但市场信号更像“少量成功、不是普遍机会”，而不是适合大规模复制的蓝海。 现有数据里，整体可识别盈利率只有100%，但新上架产品的盈利率只有50%，说明成功并不稳定；更关键的是，当前可见的成功样本只有 1 个品牌、1 个 ASIN，样本太小，不能把它当成可复制的普遍胜率。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
HanarookNo data available#Success Rate by Entry Time
Listing这个市场不值得进入，结论是直接放弃。 从时间趋势看，近几年几乎没有持续的新品牌进入，说明不是“还能抢”的增长市场，而是早已被高门槛卡住；但真正关键的是，当前能看到的成功样本只有 Hanarook，且只靠 1 个可确认盈利款撑住，市场并没有形成可复制的健康机会。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 1 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 1 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesHanarookB0GX9PGTNK (4.7/5 (25 Reviews))End of Life Planner, When i Die Binder with Document Pockets, The End of Life Planning Guide Folder Organizer for Estate & Funeral Planning, Important Personal Info, Final Wishes & Letters, 8.5"x11", Haze Blue
This listing is deemed profitablePrice (USD)$30.99Released TypeNew Release (2026-05-17)Brand is a new entry in this marketSize and Weight33.6 x 29.2 x 6.2 cm, 1320.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
灰蓝色布面封皮，区别于常见黑白塑料或仿皮款, A4竖版大尺寸三环活页夹，带多彩分区标签和信封式文件袋，整体更像高端遗嘱/人生整理套装Key Buying Motive
同时整合遗嘱、葬礼、资产、宠物、重要联系人与纪念故事记录，功能明显比普通办公收纳更完整Target Customers
面向有遗产整理、终活规划、老年人家庭信息交接需求的用户，而不是一般办公桌文具收纳人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,099.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.49% / 15.18%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-10.27% / -5.58%Peak / Non PeakSales & BSR Performance