
结论很明确:这个市场不值得进入。 新品牌已经有13个,且新品成功率只有41.18%,最近新上架还在持续增加,但盈利却跟不上,说明竞争正在变硬而不是变好;对小卖家尤其不友好,因为真正跑出来的成功款大多是靠明显改款、加功能和持续投入,不是靠普通铺货。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:不值得进入。这个市场已经处在明显的过热竞争区,新品盈利率只有41.18%,但新品牌新品成功率只有41.18%并不够安全;更关键的是,样本里不少新品利润率落在9.02%到9.99%附近,已经接近价格战边缘。 你的50万人民币预算虽然能覆盖单个ASIN的前期上架和基础推广,但在这个市场里,预算不是最大问题,真正的问题是竞争强度和低利润挤压,单靠常规打法很难跑出来。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入:新品进入很多,但真正能赚到钱的只是少数,价格已经被压到低利润区,整体更像一场激烈的同质化竞争,不是可轻松切入的机会。对大品牌来说也不是好市场,因为要靠更高投入和更强品牌力去抢位;对小品牌来说更糟,容易被低价和同类设计挤出。
这个市场不值得进入:新品盈利率只有41.18%,但真正能稳定赚钱的新品里,大部分都不是靠普通铺货,而是靠明显差异化、旧款升级和更强的品牌/投放能力。 你自己的预算500000 CNY看起来够进场,但对这个类目来说,钱不是问题,问题是这个赛道已经被大量新品牌挤进来,低价和同质化会迅速吞掉利润。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FHWFDZ39 | Holismo | 2025-07-17 | Yes | $22.33 | 2000pcs | $44660.0 | 28.57% | $12759.37 | |
B0FVVNRCH1 | CUIJIALAHA | 2025-10-12 | Yes | $28.92 | 900pcs | $26028.0 | 35.18% | $9156.66 | |
B0F3HKCFZS | Oerdoh | 2025-06-18 | Yes | $24.87 | 900pcs | $22383.0 | 31.26% | $6996.93 | |
B0F62X9769 | Augine | 2025-05-25 | Yes | $27.24 | 600pcs | $16344.0 | 32.99% | $5391.89 | |
B0H126Y7JR | LoafGuard | 2026-05-08 | Yes | $26.98 | 600pcs | $16188.0 | 32.18% | $5209.3 | |
B0FJY4DY8N | BRONYPRO | 2025-09-25 | Yes | $29.99 | 500pcs | $14995.0 | 34.29% | $5141.79 | |
B0FJY6SNSW | BRONYPRO | 2025-09-25 | Yes | $25.99 | 600pcs | $15594.0 | 31.62% | $4930.83 | |
B0FSFLVTJR | BYTTME | 2025-09-24 | Yes | $24.91 | 600pcs | $14946.0 | 31.71% | $4739.38 | |
![]() | B0GXFGH87G | Bgvah | 2026-06-06 | Yes | $32.33 | 400pcs | $12932.0 | 34.2% | $4422.75 |
![]() | B0G7X55QQ7 | BRONYPRO | 2026-01-26 | Yes | $30.04 | 400pcs | $12016.0 | 34.33% | $4125.1 |
B0FR4R7HM4 | CUIJIALAHA | 2025-09-15 | Yes | $29.19 | 400pcs | $11676.0 | 31.86% | $3719.98 | |
B0GRTMP21D | Holismo | 2026-04-10 | Yes | $21.38 | 600pcs | $12828.0 | 27.67% | $3549.51 | |
B0FHH693Z4 | honiitaa | 2025-07-14 | Yes | $28.57 | 400pcs | $11428.0 | 31.0% | $3542.68 | |
B0F7X5VQ4Q | fufeisi | 2025-06-20 | Yes | $33.89 | 300pcs | $10167.0 | 34.58% | $3515.75 | |
![]() | B0G2RDKLBZ | fufeisi | 2025-07-04 | Yes | $31.74 | 300pcs | $9522.0 | 33.51% | $3190.83 |
![]() | B0GVY9D8XH | Augine | 2026-04-22 | Yes | $27.89 | 300pcs | $8367.0 | 32.89% | $2751.91 |
![]() | B0GBX8GD6Q | LDJRCP | 2025-12-25 | Yes | $20.27 | 500pcs | $10135.0 | 26.9% | $2726.32 |
![]() | B0F7X458QQ | fufeisi | 2025-06-20 | Yes | $27.03 | 300pcs | $8109.0 | 32.31% | $2620.02 |
![]() | B0DWHW39HH | Keeki | 2025-05-22 | Yes | $24.99 | 300pcs | $7497.0 | 33.94% | $2544.49 |
B0F9HJWFXN | Keeki | 2025-05-22 | Yes | $24.99 | 300pcs | $7497.0 | 33.78% | $2532.49 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FVVNRCH1 | CUIJIALAHA | 2025-10-12 | Yes | $28.92 | 900pcs | $26028.0 | 35.18% | $9156.66 | |
B0H126Y7JR | LoafGuard | 2026-05-08 | Yes | $26.98 | 600pcs | $16188.0 | 32.18% | $5209.3 | |
B0FJY4DY8N | BRONYPRO | 2025-09-25 | Yes | $29.99 | 500pcs | $14995.0 | 34.29% | $5141.79 | |
B0FJY6SNSW | BRONYPRO | 2025-09-25 | Yes | $25.99 | 600pcs | $15594.0 | 31.62% | $4930.83 | |
B0FSFLVTJR | BYTTME | 2025-09-24 | Yes | $24.91 | 600pcs | $14946.0 | 31.71% | $4739.38 | |
![]() | B0GXFGH87G | Bgvah | 2026-06-06 | Yes | $32.33 | 400pcs | $12932.0 | 34.2% | $4422.75 |
![]() | B0G7X55QQ7 | BRONYPRO | 2026-01-26 | Yes | $30.04 | 400pcs | $12016.0 | 34.33% | $4125.1 |
B0FR4R7HM4 | CUIJIALAHA | 2025-09-15 | Yes | $29.19 | 400pcs | $11676.0 | 31.86% | $3719.98 | |
B0GRTMP21D | Holismo | 2026-04-10 | Yes | $21.38 | 600pcs | $12828.0 | 27.67% | $3549.51 | |
![]() | B0GVY9D8XH | Augine | 2026-04-22 | Yes | $27.89 | 300pcs | $8367.0 | 32.89% | $2751.91 |
![]() | B0GBX8GD6Q | LDJRCP | 2025-12-25 | Yes | $20.27 | 500pcs | $10135.0 | 26.9% | $2726.32 |
![]() | B0G5K73RQG | AZLTC | 2026-01-05 | Yes | $15.12 | 850pcs | $12852.0 | 18.98% | $2439.31 |
![]() | B0FSFRZJQF | BYTTME | 2025-09-24 | Yes | $24.89 | 300pcs | $7467.0 | 31.67% | $2364.8 |
![]() | B0GTRBFJTB | WiNDANCE | 2025-11-18 | Yes | $26.47 | 250pcs | $6617.5 | 30.03% | $1987.24 |
![]() | B0GZF44YTV | Holismo | 2026-05-03 | Yes | $22.84 | 300pcs | $6852.0 | 26.48% | $1814.41 |
![]() | B0FL29BSG5 | CMACAIV 3D | 2025-08-04 | Yes | $20.62 | 300pcs | $6186.0 | 27.43% | $1696.82 |
B0FF31VY9Q | Nedsewor | 2025-08-10 | Yes | $12.59 | 700pcs | $8813.0 | 16.52% | $1455.91 | |
B0FL27HRLN | CMACAIV 3D | 2025-08-04 | Yes | $20.79 | 200pcs | $4158.0 | 27.63% | $1148.86 | |
![]() | B0FZQYDD3H | AZLTC | 2025-12-21 | Yes | $9.24 | 1000pcs | $9240.0 | 11.98% | $1106.96 |
![]() | B0GLY86BCR | CMACAIV 3D | 2026-02-06 | Yes | $20.76 | 200pcs | $4152.0 | 26.37% | $1094.89 |
这个市场不适合进入:新品牌成功率只有47.37%,但新上架里有52.63%不赚钱,整体可盈利产品也只有50.52%;更关键的是,成功几乎都来自“在老爆款上做改款”,不是靠真正的新切入点。对小卖家来说,虽然不是彻底没机会,但只能靠非常明确的差异化和足够预算硬打,绝不是低成本可轻松进入的市场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这不是适合进入的市场:新品正在加速增加,但利润在往下掉,已经进入高风险价格战区。 2025 到 2026 的新品发布明显放大,2026 年新发布 39 个里只有 16 个盈利,成功率约 41%,但最近几个月非盈利新品更集中,说明竞争正在变硬,不是变容易。
证据很直接。 市场里新品牌已经出现 10 个以上(Bgvah、CMACAIV 3D、BRONYPRO、CUIJIALAHA、BYTTME、LoafGuard、Nedsewor、WiNDANCE、ZenNest、Lord Eagle),属于高饱和风险;而新品利润表现并不稳,整体盈利率 50.52%,新品盈利率只有 41.18%,远低于“健康进入”的水平。更关键的是,最近一个月级别的趋势里,2026/4 到 2026/6 非盈利新品数量持续偏高,例如 2026/4 为 7 个非盈利、仅 2 个盈利;2026/5 为 6 个非盈利、4 个盈利;2026/6 继续有 2 个非盈利、只有 1 个盈利,说明市场不是在给新手留空间,而是在把新进入者往下压。若按你给的规则,利润率低于 10% 的新品已经是价格战区,ZenNest 的 B0GWQ62YZM 只有 9.02% 利润率,已经落在危险边缘;而 Lord Eagle 两个新品都没有跑出来,BRONYPRO 虽然有 4 个盈利新品,但也有 3 个非盈利新品,说明它更像是靠持续投入和品牌推进硬打出来的,不是低预算小商家能轻松复制的样板。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 0 | 0 | 2 | 3 | 11 | 0 | 12 |
| 2026 | 0 | 0 | 1 | 2 | 6 | 4 | 0 | 26 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 0 |
| 2025/9 | 1 | 0 | 0 | 0 | 0 | 8 | 0 | 2 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 3 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 6 |
| 2026/1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 3 |
| 2026/2 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 5 |
| 2026/4 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 7 |
| 2026/5 | 0 | 0 | 1 | 0 | 3 | 1 | 0 | 5 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 2 |