
这个市场不适合进入,已经进入明显拥挤和价格战状态。 新品牌只有10个,但新上架产品37个,近一年新增释放非常密集;新产品整体成功率32.43%,但真正的新产品成功只有28.57%,失败占65.71%,而且近几个月几乎全是失败样本,说明入场窗口正在变差,不是在变宽。
证据很直接:大多数新产品利润都卡在10%上下,已经逼近低利润区。 新上架产品利润区间只有1.29%~23.05%,中位预算在11,820.23~180,698.23美元之间;你能参考到的正样本里,BACCZZY 的 B0FMDW3GTB 预算11,820.23美元、利润率15.26%、月销350、月收入966,350,算是少数能跑通的小体量样本;但同品牌的 B0GW355PYG 只有9.57%利润率、173评、月销50,已经跌进高风险区。另一个新品牌 REMEIT 的 B0GC3S6LZD 虽然能做到15%以上,但月销只有50、月收入17,645,更像小而窄的差异化单品,不是稳定放量模型。失败样本里,Xaajooio 的 B0GCJYQ7S1 是 -3.13%,而且大量失败款都集中在同质化的发酵篮套装上,说明这个类目不是靠普通选品就能赚钱,而是靠压成本、强营销、甚至偏激进打法在撑场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
用户预算500,000 CNY看起来能覆盖最小入场预算,但市场本身已经是高压竞争区:新产品推荐预算中位数约23,200.18 USD,最低也要11,820.23 USD;而你能参考到的真正小体量成功样本里,BACCZZY 的盈利款 B0FMDW3GTB 预算为 11,820.23 USD、利润率 15.26%、月销 350、月收入 966,350,属于少数可复制的正样本;REMEIT 的 B0GC3S6LZD 也能做到 4.7 星、40 评、月销 50、月收入 176,450,但这种规模更像差异化小单款,不是稳定放量模型。反过来,失败样本非常硬:Xaajooio 的 B0GCJYQ7S1 利润率 -3.13%,而 BACCZZY 的 B0GW355PYG 虽然有 173 评、预算 11,820.23 USD,却只有 9.57% 利润率,直接落入低于10%的高风险区。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,已经明显走向拥挤和价格战。 新品里能达标的只有少数,且大多数新上架产品利润都卡在10%上下,低于15%的占比很高;同时 2026 年新品牌和新产品密集涌入,说明竞争正在加速,而不是留出空间。
这不是一个适合进入的市场:新品牌与新上架都在快速增多,但大多数新产品利润只有10%上下,已经接近低利润价格战区。 现在看到的结果更像是“靠营销和压成本才能活下来”的市场,而不是靠正常产品差异化就能稳定赚钱的市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FTMVFHZ3 | Superbaking | 2025-12-03 | Yes | $37.35 | 2000pcs | $74700.0 | 18.72% | $13983.84 |
![]() | B07S6B8ZZR | DOYOLLA | 2019-08-17 | Yes | $24.57 | 3000pcs | $73710.0 | 11.32% | $8343.98 |
![]() | B0FP3SBXW9 | Superbaking | 2025-10-25 | Yes | $25.37 | 3000pcs | $76110.0 | 10.63% | $8090.5 |
B0DKJHY79C | BAVIFY | 2024-10-22 | Yes | $34.5 | 2000pcs | $69000.0 | 10.78% | $7438.2 | |
B0CYWWBY9F | Kikcoin | 2024-03-23 | Yes | $41.64 | 350pcs | $14574.0 | 31.14% | $4538.35 | |
B0FQV6G5JB | Umite Chef | 2025-11-02 | Yes | $34.49 | 1000pcs | $34490.0 | 12.45% | $4294.01 | |
![]() | B0FYRSYJ4C | Brod & Taylor | 2025-11-06 | Yes | $29.95 | 600pcs | $17970.0 | 23.42% | $4208.58 |
![]() | B0FPMM3Z85 | Superbaking | 2025-09-21 | Yes | $28.99 | 700pcs | $20293.0 | 19.67% | $3991.64 |
![]() | B0G3T16HSV | rorecay | 2026-01-03 | Yes | $30.65 | 500pcs | $15325.0 | 24.72% | $3788.34 |
![]() | B0CYWWKLL1 | Kikcoin | 2024-03-23 | Yes | $36.46 | 500pcs | $18230.0 | 18.29% | $3334.27 |
![]() | B0CYWY4T5B | Kikcoin | 2024-03-23 | Yes | $35.77 | 300pcs | $10731.0 | 30.47% | $3269.74 |
![]() | B0148CJARO | DOYOLLA | 2015-11-30 | Yes | $33.56 | 600pcs | $20136.0 | 15.69% | $3159.34 |
![]() | B0DFCXG27Q | KNEADACE | 2024-10-12 | Yes | $29.12 | 500pcs | $14560.0 | 20.05% | $2919.28 |
B0BYRN7KDY | DOYOLLA | 2023-03-17 | Yes | $33.54 | 300pcs | $10062.0 | 27.59% | $2776.11 | |
![]() | B0CJBLDWZS | Kikcoin | 2023-09-19 | Yes | $38.7 | 500pcs | $19350.0 | 14.31% | $2768.99 |
![]() | B0FSX4Z2PY | rorecay | 2025-11-20 | Yes | $28.31 | 800pcs | $22648.0 | 11.78% | $2667.94 |
![]() | B0FSL5QDXV | BAVIFY | 2025-11-20 | Yes | $38.02 | 400pcs | $15208.0 | 17.0% | $2585.37 |
![]() | B0DKVHVPDW | Nectar & Nest | 2024-10-24 | Yes | $18.99 | 400pcs | $7596.0 | 33.83% | $2569.73 |
![]() | B0F66V19MS | BAVIFY | 2025-07-05 | Yes | $28.76 | 600pcs | $17256.0 | 14.89% | $2569.42 |
![]() | B0CHHP9QVR | SnailDigit | 2023-09-07 | Yes | $33.8 | 400pcs | $13520.0 | 16.01% | $2164.56 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FTMVFHZ3 | Superbaking | 2025-12-03 | Yes | $37.35 | 2000pcs | $74700.0 | 18.72% | $13983.84 |
![]() | B0FP3SBXW9 | Superbaking | 2025-10-25 | Yes | $25.37 | 3000pcs | $76110.0 | 10.63% | $8090.5 |
B0FQV6G5JB | Umite Chef | 2025-11-02 | Yes | $34.49 | 1000pcs | $34490.0 | 12.45% | $4294.01 | |
![]() | B0FYRSYJ4C | Brod & Taylor | 2025-11-06 | Yes | $29.95 | 600pcs | $17970.0 | 23.42% | $4208.58 |
![]() | B0FPMM3Z85 | Superbaking | 2025-09-21 | Yes | $28.99 | 700pcs | $20293.0 | 19.67% | $3991.64 |
![]() | B0G3T16HSV | rorecay | 2026-01-03 | Yes | $30.65 | 500pcs | $15325.0 | 24.72% | $3788.34 |
![]() | B0FSX4Z2PY | rorecay | 2025-11-20 | Yes | $28.31 | 800pcs | $22648.0 | 11.78% | $2667.94 |
![]() | B0FSL5QDXV | BAVIFY | 2025-11-20 | Yes | $38.02 | 400pcs | $15208.0 | 17.0% | $2585.37 |
B0FMDW3GTB | BACCZZY | 2025-08-14 | Yes | $27.61 | 350pcs | $9663.5 | 15.26% | $1474.66 | |
B0G4VNKV69 | EWFEN | 2025-12-03 | Yes | $39.99 | 200pcs | $7998.0 | 17.01% | $1360.46 | |
![]() | B0G2KFYN7V | MarzeMuun | 2025-11-16 | Yes | $23.64 | 350pcs | $8274.0 | 13.76% | $1138.51 |
![]() | B0GC3S6LZD | REMEIT | 2025-12-23 | Yes | $35.29 | 50pcs | $1764.5 | 24.18% | $426.66 |
这个市场不值得进入:已经明显过热,而且新品牌并不占优。 新产品整体盈利率只有32.43%,但失败样本占65.71%,其中新品牌自身的新产品成功率只有25%,远低于你要求的健康线;同时,成熟品牌把盈利位置牢牢占住,新进入者很难靠普通款切进去。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经明显进入价格战和过度拥挤状态。 近一年新品牌并没有形成健康增量,反而是新品里大多数都在亏,最近的入场更难了;对大品牌和小商家都不是好市场,尤其不适合现在再做同质化切入。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 1 | 0 | 9 | 2 | 0 | 0 | 3 |
| 2026 | 0 | 0 | 2 | 0 | 1 | 0 | 0 | 18 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 4 | 1 | 0 | 0 | 0 |
| 2025/12 | 0 | 1 | 0 | 2 | 1 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 6 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/6 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |