- Benchmark ASINB0FH6KKLDF
- MarketplaceUS
- Category ID1069456
- Analyzed Products
- Keywordoffice desk organizer, drawer organizer bins
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：已经是明显的低毛利价格战区，而且对新品牌和小商家都不友好。 只有1个新品牌VALOME进入，8个新发布里仅1个赚钱，成功率12.5%；更糟的是，新品利润区间只有-5.07%到4.82%，大多数都在亏损或接近不赚钱，市场不是增长型，而是被同质化和压价拖住了。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入。 用户预算500000元虽然高于单个可参考新品预算约7219美元（约5.2万人民币）很多，资金上能进，但市场本身已经是明显的价格战区，且新品牌/新上架整体盈利率只有12.5%，市场总体盈利产品占比仅3.03%，几乎没有可复制的健康利润空间。
Early sourcing + logistics + marketing budget (USD)$7,219.53 - $7,219.53Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?75.00%New listing success rate (old brands):0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Alternatives- 电子便签/手机待办清单App：比桌面垫式周计划本更便宜，随手输入、提醒和重复任务功能更强，适合临时改计划的用户。
- 可擦写白板日程板：一次购买长期使用，放在工位旁比纸质周计划本更省、也更容易改动，适合简单的日程和优先级管理。
- 打印版周计划模板：直接从免费模板网站下载并打印，几乎零成本，适合只想短期试用或临时规划的人。
- 便签纸+文件夹组合：用现成便签、索引卡和普通文件夹替代专用计划本，购买门槛低、分项管理灵活，适合轻度办公整理。
- 电子日历（Google Calendar/Outlook）：不需要额外耗材，跨设备同步和提醒更方便，适合以会议、截止日期为主的办公人群。
- 台历/桌历：比完整规划本更轻便、查看更快，价格通常更低，适合只需要快速看日期和简单备注的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很明确：这个市场不值得进入，已经是价格战高风险区。 新品牌进入后只有一个能活、一个直接死掉，且市场新产品盈利率只有12.50%，整体可复制性很差；更关键的是，样本里大量同类产品利润率接近或低于0%，说明不是靠能力就能稳赚钱，而是靠压价、强投放和更重的资源投入。
New products with Highest revenueMost investment in new productsLeast investment in new productsVALOME
Recent Monthly Revenue (USD):$11,133.00(900pcs/month)B0FH6KKLDF (4.7/5 (93 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableOld brand with the most profitable new productsThboxes
Recent Monthly Revenue (USD):-(-)B0DKJ9RQFTBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0DKJ946K5Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$874.00(100pcs/month)B0GX6CDGGB (4.8/5 (870 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 黑色硬壳商务风，视觉更简洁专业
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- 2027年度周月双版式，适合提前规划人群
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- A5便携尺寸，办公/学生都容易下单
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- 高评分且价格低，封面更像实用礼品
B0FH6KKLDF (4.7/5 (93 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableSales & BSR
Differentiation:- 手绘花卉封面更醒目，点击吸引力强
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- 桌面撕页式大尺寸，使用场景直观
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- 彩色插画风与常规计划本差异明显
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- 适合送礼和喜欢装饰性文具的用户
B0CHFVZ317 (4.8/5 (956 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：新品牌几乎没有胜算，且老品牌也在互相压价。 现在看到的新产品里，只有1个新品牌 VALOME，8个新发布里仅1个能赚钱，成功率只有12.5%，而且新产品的利润区间只有-5.07%到4.82%，说明这是典型的低毛利价格战市场，不是可正常切入的增长型市场。
证据很直接：新产品利润分布里，62.5%落在亏损区间，12.5%才刚到10%-20%，没有任何新产品达到20%以上；按已知利润看，B0FH6KKLDF（VALOME）是少数成功样本，定价12.37美元，月销900件，月收入约11133美元，推荐启动预算约7219.53美元，成功点来自“基于旧款做功能差异化+低价”。但它并不能代表普通小商家容易复制，因为其余新发布产品里，B0H8N7KG7H（VALOME）已转为非盈利，而旧品牌 ROZZBY、Thboxes 的新发布全都没跑通；旧品牌新发布盈利率是0%，非盈利率是100%，说明连老玩家也在这条赛道里被价格和同质化压住。产品失败样本也一致显示问题是“缺乏独特性、市场太小或竞争极强、低利润”，像 B08L5V359Q、B0CHFVZ317、B0CZNZHTYZ、B0DDPJ1PX8、B0GX1QRVV3、B0GX6CDGGB 都是这种模式。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FH6KKLDFVALOME2026-06-07Yes$12.37900pcs$11133.010.4%$1157.84Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FH6KKLDFVALOME2026-06-07Yes$12.37900pcs$11133.010.4%$1157.84#New Product Success Rates
Listing这不是一个适合进入的市场：新品牌真正的成功样本几乎只有 VALOME，而旧品牌 Thboxes、ROZZBY 的新上架全部没跑出来，市场对新人非常不友好。 从结果看，新上架产品成功率只有12.5%，整体可确认盈利产品仅3.03%，而且新产品利润分布里只有1个样本达到10%~20%，其余大多落在0%到10%甚至更差，已经接近价格战和低利润区。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
VALOMENonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ThboxesROZZBYVALOME#Success Rate by Entry Time
Listing这个市场不适合进入，属于高风险甚至接近价格战区。 近一年新进入品牌只有 VALOME 这一家出现，而结果是 1 个赚钱、1 个亏钱，成功率只有 50%；但更关键的是，市场里老品牌 Thboxes 虽然体量大（15 个样本产品里 13 个有明显收入，累计月收入约 439.67 万美元），其新上架产品几乎全部失败，说明竞争已经很硬，进入门槛偏高，且更像是靠强营销和老品牌能力在互相挤压。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 2 0 0 0 0 0 1 2026 0 3 0 1 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 2 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 3 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 1 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases2027 Planner, Weekly and Monthly Calendar Planner Book, JAN 2027 - DEC 2027
This listing is deemed profitablePrice (USD)$12.37Released TypeNew Release (2026-06-07)Brand is a new entry in this marketSize and Weight21.7 x 16.5 x 2.0 cm, 331.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
黑色硬壳+简洁商务风，偏通用办公审美, A5竖版周月双时间轴，附2026年下半年预规划页与月度标签Key Buying Motive
100gsm不洇纸、FSC认证纸张，适合中性笔和荧光笔书写Target Customers
需要提前布局下一年度日程的职场人士、学生和家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$11,133.00900 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight7.15% / 10.40%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-5.90% / -2.64%Peak / Non PeakSales & BSR Performance