- Benchmark ASINB0GWM4GBW6
- MarketplaceUS
- Category ID21579239011
- Analyzed Products
- Keywordfood storage container
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入。 数据已经很清楚：新品牌进入不算少，但真正能赚钱的极少，整体已经逼近价格战和过度拥挤状态；对大品牌和小商家都不是好盘，尤其小商家几乎没有健康切入点。
新品牌共有12个，近期开品22个，说明不是冷门新市场；但新上架产品里只有9.09%盈利，90%不赚钱，最近几个月新增品牌也没有带来利润改善，反而集中在2026年大量涌入，属于明显的拥挤信号。利润样本里，只有 IceFun 的 B0GWM4GBW6 和 ooramino 的 B0H2C2JSXY 跑出来，前者售价24.99美元，利润率27.44%，月销100、月收入2499美元，启动投入高达20159.25美元，广告就占4644.69美元；后者利润率27.51%，但销量和收入未完整确认，不能当作小预算稳妥案例。反面更多，Maison Fare 的 B0FWN4XGX2 直接不盈利；GQIRIL 这个老品牌虽然有 B0F86PLCD4 赚钱，利润率25.83%，月销50、月收入1307美元，但它7个产品里只有1个盈利，6个亏损，说明不是品牌一进来就能收割，而是极度依赖单品差异和持续投放。更关键的是，失败样本普遍指向同一个原因：外观和功能同质化、市场太小且竞争太挤，而不是单纯定价不够低。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这个市场不值得进入。 关键不是你有500,000 CNY，而是这个类目已经出现明显的价格战和低成功率：新品牌新上架盈利率只有9.52%，新上架整体非盈利率高达80.95%，而市场可见盈利产品占比只有8.57%。
证据很直接： 这次可见的成功样本里，真正跑出来的只有 IceFun 的 B0GWM4GBW6，售价24.99美元，月销100件，月收入249,900，利润率27.44%，投入门槛并不低；ooramino 的 B0H2C2JSXY 也能盈利，但数据不完整，不能当小预算稳妥案例。相反，老品牌 GQIRIL 的 B0F86PLCD4 虽然能赚，利润率25.83%，但其6个产品里只有1个盈利，其他多款如 B0FF99859N、B0FF93NX3B、B0F879QVP3 都在亏，说明这个赛道不是“品牌一来就稳赚”，而是极度依赖单品差异和强运营。更重要的是，2026年集中涌入的非盈利新品牌很多，像 Generic、Zanoal、Schikaya、CUPLOOV、TMWANLT、Quaystars、QOUBAI、Ovveroche 一批新品牌密集出现，短期新品牌数量已经达到明显拥挤状态；这符合市场接近过度拥挤的特征，而不是适合继续扩张的机会。
预算结论与跟随对象： 500,000 CNY 对单个ASIN来说，做基础入场大概率够，但只够“前几个月的货+运+投放”，不覆盖研发、品牌和认证后的长期消耗；对大品牌而言，可以参考 IceFun B0GWM4GBW6 这种靠功能差异和外观差异跑出的款，但我不建议进场，因为市场已经太挤。对小商家而言，真正可参考的只有 IceFun B0GWM4GBW6 这种新品牌盈利样本；像 GQIRIL 这种老品牌不应作为小商家成功模板，因为它们是老品牌资源打法，不是小商家可复制路径。结论很明确：不要进入。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?4.54%New listing success rate (old brands):0.00%New listing success rate (new brands):9.52%Which new brands have these successful new listings?Alternatives- 蜂蜡保鲜袋/蜂蜡布：同样是用于面包保鲜，但通常单价更低、收纳更轻便，且可兼顾三明治、奶酪和水果，适合想先试用低成本方案的用户。
- 硅胶密封保鲜袋：可重复使用、清洗简单，密封性更强，适合不想维护蜂蜡涂层、也不介意更偏‘通用食物保鲜’的用户。
- 可重复使用拉链食品保鲜袋：在超市和电商都很容易买到，价格通常更亲民，操作最简单，适合临时替代或对“专用面包袋”需求不强的用户。
- 带盖玻璃储物盒：如果用户更关注防压、防串味和冰箱收纳，玻璃盒比专用面包袋更容易理解和复用，且常作为家中通用容器已有替代。
- 普通棉布面包袋：比蜂蜡/功能型面包袋更便宜，材质简单，适合只需要短期常温存放、对‘延长保鲜’要求不高的用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很明确：新品牌成功率只有9.52%，失败率高达80.95%，而且已经出现明显的价格战/低容错特征。 从数据看，真正能赚钱的只有少数，而且新品牌一进来就要烧很高的启动成本，普通小卖家几乎没有稳定胜算；大品牌也不是好机会，因为这不是“有钱就能赢”的市场，而是“强投放+强品牌+强运营”才能勉强挤进去的高风险盘。
证据很直接：核心成功样本是 IceFun 的 B0GWM4GBW6，售价24.99美元，利润率27.4%，月销100、月收入2499美元，44条评论、评分4.4；但它的早期投入高达20159.25美元，其中广告就占4644.69美元，说明这类成功不是低成本自然起量，而是靠明显的投放和运营堆出来的。反面样本更多：Maison Fare 的 B0FWN4XGX2 虽然标价23.06美元、利润率28.57%，但新品后仍然是无销售、无收入；GQIRIL 这类老品牌也只有1个盈利款、6个亏损款，品牌成功率14.29%，代表即使是老品牌也只有极少数SKU能站住。更关键的是，市场里新品赚钱的样本几乎都被新品牌承包，但新品牌新品盈利率只有9.52%，同时非盈利新品占80.95%；这已经不是“机会多”，而是“多数人会亏”。
如果你一定要找参考，大品牌应学习 GQIRIL 的盈利款 B0F86PLCD4：售价26.14美元、利润率25.83%、22条评论、4.7评分，说明它靠更稳的产品结构和更成熟的呈现方式存活；小商家唯一可参考的是真正的新品牌盈利款 B0GWM4GBW6：它卖点要足够明确、外观和功能要接近已验证模型，同时必须接受高启动投放。对你来说，结论是：不要进场。如果强行进入，小商家需要接近“掠夺式投放/强促销”才能勉强抢到量，但这不是健康机会；大品牌虽然“可能做得起”，但也只能在高投入下争夺极少数赢家，不值得。
New products with Highest revenueIceFun
Recent Monthly Revenue (USD):$2,499.00(100pcs/month)B0GWM4GBW6 (4.4/5 (44 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsGQIRIL
Recent Monthly Revenue (USD):$1,307.00(50pcs/month)B0F86PLCD4 (4.7/5 (22 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsLeast profitable new productsMost investment in new productsMaison Fare
Recent Monthly Revenue (USD):-(-)B0FWN4XGX2 (4.4/5 (16 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- U形宽开口拉链，和常见翻折/束口款差异大
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- 浅黄色蜂蜡感外观更醒目，货架识别度高
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- 更适合频繁取放整条面包，使用场景明确
B0GWM4GBW6 (4.4/5 (44 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 可拆卸内衬+双XL组合，功能结构最特别
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- 米白手工布感外观，偏自然家居风更吸睛
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- 3D加宽底部更立体，适合酸种和长条面包
B0H2C2JSXY (4.9/5 (24 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：新品牌成功率只有9.09%，而且新产品里90%都不赚钱，已经是明显的价格战/过度拥挤市场。 现在能赚钱的只有极少数靠差异化功能和外观突围的款，普通跟款基本没有机会。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GWM4GBW6IceFun2026-05-27Yes$24.99100pcs$2499.027.44%$685.73B0F86PLCD4GQIRIL2025-05-10Yes$26.1450pcs$1307.025.83%$337.6B0H2C2JSXYooramino2026-05-19Yes$27.51-pcs$-25.51%$-Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GWM4GBW6IceFun2026-05-27Yes$24.99100pcs$2499.027.44%$685.73B0H2C2JSXYooramino2026-05-19Yes$27.51-pcs$-25.51%$-#New Product Success Rates
Listing这个市场不值得进入，结论非常明确：新品牌成功率只有10.53%，整体可识别盈利产品只有8.57%，而新上架产品里90%不赚钱，已经是明显的高风险、接近价格战市场。 你现在的预算500,000 CNY看起来表面够大，但真正能跑出结果的案例非常少，而且现有赢家里还带有明显的高投入特征；对小品牌来说，能合法、正常地做成的空间很窄。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ooraminoIceFunNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
QOUBAITMWANLTUWOMAOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显进入高风险、接近过热的状态。 近期开品几乎全是失败：2026年新品里只有2个盈利、17个不盈利，成功率只有10.53%，失败率高达89.47%；而最近几个月新增品牌持续出现，但利润没有同步改善，说明竞争正在加剧，价格压力在变大。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 2 0 0 19 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 6 2026/2 0 0 0 0 0 0 0 4 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 3 2026/5 0 0 0 0 2 0 0 2 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesGQIRIL Reusable Beeswax Bread Bags - 2 Pack Bees Wax Food Bag, Homemade Sourdough Bread Storage, 2-in-1 Linen Cotton Large Freezer Container Home Baking Accessories with Lining (Green Leaf)
This listing is deemed profitablePrice (USD)$26.14Released TypeOld Release (2025-05-10)Brand is an old entry in this marketSize and Weight23.1 x 18.2 x 4.2 cm, 358.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
绿色叶片/尤加利叶内衬图案，视觉辨识度较强, 2合1麻棉+蜂蜡内衬的可重复使用面包袋，且采用较大的12.5×16英寸规格Key Buying Motive
主打蜂蜡内衬保鲜、可重复清洗，兼顾面包与果蔬收纳Target Customers
适合自制酸面包/乡村面包家庭烘焙用户，以及偏好环保无塑料收纳的厨房人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,307.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight23.56% / 25.83%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight16.89% / 19.15%Peak / Non PeakSales & BSR Performance
ICEFUN Wide-Opening U-Zipper Beeswax Bread Bag 2 Pack
This listing is deemed profitablePrice (USD)$24.99Released TypeNew Release (2026-05-27)Brand is a new entry in this marketSize and Weight23.4 x 18.2 x 5.2 cm, 420.00gProfitable Factors
Distinct functions and featuresUnique appearance designDesign & Appearance
浅黄色/米黄色蜂蜡感外观，区别于常见纯米白或花卉印花竞品, U形宽开口双拉链结构，区别于竞品常见翻折封口或扣带封口Key Buying Motive
宽开口U型拉链便于直接取放和清洁，减少反复翻出内层对蜂蜡层的磨损Target Customers
更适合经常取放整条面包、注重清洁便利性和延长蜂蜡层寿命的家庭烘焙用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,499.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight24.76% / 27.44%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight16.57% / 19.25%Peak / Non PeakSales & BSR Performance
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