- Benchmark ASINB0G5WHRG5C
- MarketplaceUS
- Category ID1064954
- Analyzed Products
- Keywordshipping boxes, mailing boxes, corrugated cardboard boxes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，已经是明显的价格战/饱和区。 近一年新上架29个产品里，盈利的只有0个，成功率0.00%；新品牌只有 pauuooa，2个新品全部亏损，成功率也是0.00%。利润面看，新品利润区间只落在-36.10%到-16.57%，连中位的健康利润带都不存在，说明现在不是“选品好不好”的问题，而是进去就被压价。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是适合进入的市场：新品牌和老品牌的新上架产品几乎全部失败，市场已经明显进入价格战/饱和区。 你现在的500,000 CNY预算，勉强够做单个ASIN的前期铺货、物流和投放，但从数据看，进入后大概率还是会被低利润和高竞争吞掉，不能把它当成安全的长期生意。
证据很直接：市场里可识别的盈利产品比例是0.00%，新上架产品盈利比例也是0.00%；新品牌新上架盈利率0%，新品牌新上架非盈利率100%，老品牌新上架盈利率同样是0%。 典型对照里，pauuooa 的新款 B0G5WHRG5C 售价31.99美元，月销50件，页面有56条评价，但利润率是-16.2%，连活跃销售都没转正；同品牌另一款 B0G5XVB1PV 甚至是无销量状态。老品牌 SPEPLA 的 B0BD4D11VZ 虽然有1,408条评价、月销50件，但利润率只有-7.66%；B0BD4B88V3 更差，利润率-15.55%，1,407条评价，说明在这个类目里，高评价不等于高利润，反而更像被迫卷低价。
结论：不建议推进。 大品牌若硬要进，只能学 SPEPLA 这类老品牌的铺货和规模打法，但它们自己都在亏；小商家更不该跟，真实可行的小商家成功样本几乎没有，且这类产品属于通用款，差异化弱，不需要专利但也几乎没有护城河。你如果一定要做，至少只把 B0G5WHRG5C、B0BD4D11VZ、B0BD4B88V3 当作反面参考，不要把老品牌当作小商家范本。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?93.10%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 自封快递袋/邮寄袋（poly mailer）
- 牛皮纸信封/加厚文件袋
- 纸板平邮信封（cardboard mailer）
- 气泡信封/缓冲信封
- 可重复使用的拉链收纳袋再贴标签寄送
- 原包装再利用（直接二次使用品牌外箱或礼盒外箱）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，而且已经是明显的高风险价格战区。 现有数据里，市场可识别的盈利产品占比是0%，新上新产品盈利率也是0%，而且样本里新品牌上新后100%都亏损；这不是可复制的成长市场，是典型的“烧钱也难赚钱”市场。
New products with Highest revenueLeast investment in new productsMost investment in new productspauuooa
Recent Monthly Revenue (USD):-(-)B0G5XVB1PVBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,599.50(50pcs/month)B0G5WHRG5C (4.4/5 (56 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsSPEPLA
Recent Monthly Revenue (USD):-(-)B0BLNFX11DBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$1,385.00(50pcs/month)B0BD4D11VZ (4.7/5 (1408 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$1,783.50(50pcs/month)B0BD4B88V3 (4.7/5 (1407 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 粉色外观最醒目，点击率高
- |
- 与常见白色/牛皮纸盒差异明显
- |
- 礼品包装感强，适合个性化发货
- |
- 适合注重品牌视觉的小卖家
B0FMNTWFFK (4.6/5 (1530 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 尺寸与前几个盒子明显不同
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- 白色简洁，适合DIY贴标
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- 10x8x3更适合中等小件包装
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- 与小号邮寄盒相比用途更分化
B0DBZF5DRG (4.6/5 (1506 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这不是值得进入的市场：新品几乎全线亏损，且已经出现明显的超饱和与价格战信号。 新品牌与老品牌的新发布产品，盈利率都显示为0%；新品牌 pauuooa 的2个新产品全部亏损，老品牌里也没有一个新发布产品能跑出正利润，说明这条赛道不是“谁更会做产品”的问题，而是“进去就被压价、压利润”的问题。
证据很直接：新产品利润结构几乎被负利润吞没。 新品中，亏损区间占比44.83%，再加上“other”里的大量未稳定产品，已确认的新产品里绝大多数都在负区间；从样本看，只有2个新品落在0%~10%，没有任何新品进入15%以上的健康区间。典型失败案例包括 B0G5WHRG5C（pauuooa，$31.99，月销50，利润率-16.2%）、B0G3T46RVP（HORLIMER，-38.67%）、B0FPQ8DBMB（RLAVBL，-33.01%）、B0FLPD1SHW（HORLIMER，-28.69%）；老品牌 SPEPLA 的 B0BD4D11VZ 虽然月销50、收入$138,500，但仍是-7.66%，B0BD4B88V3 更是-15.55%，说明高销量也救不回利润。失败原因高度一致：同质化强、通用尺寸、低差异化、需求泛化，这不是小修小补能解决的，必须靠更重的品牌投入、创新或定制化能力，但用户预算500,000 CNY 只能覆盖前期启动，未必覆盖长期研发和品牌战。
结论很明确：大品牌不该进，小商家更不该进；如果硬要进，基本只能靠更重的营销/品牌/创新投入，而不是正常打法。 该市场里可借鉴的品牌也不是“小商家成功案例”：pauuooa 是新入场但已亏损，SPEPLA、HORLIMER、RLAVBL、Nest Gleam 都是老牌或成熟玩家，且大量新品都在亏损；按你的规则，这意味着市场已进入低利润甚至价格战区，且不适合继续投入。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0B95Y42VZSPEPLA2022-08-10No$24.152000pcs$48300.0-21.51%$-10389.33
B0B96FJH3KSPEPLA2022-08-10No$24.0800pcs$19200.0-26.77%$-5139.84B0DBZ9XM4QNest Gleam2024-08-02No$27.01200pcs$5402.0-46.28%$-2500.04
B0CZDMK3HXRLAVBL2024-03-29No$27.95200pcs$5590.0-41.54%$-2322.08
B0BD4FHHFZSPEPLA2022-09-05No$26.24300pcs$7872.0-27.48%$-2163.22
B0G3T46RVPHORLIMER2025-11-25No$25.84200pcs$5168.0-38.67%$-1998.46
B0G3TDPGHLHORLIMER2025-11-25No$24.69200pcs$4938.0-40.37%$-1993.47
B0FPQ8DBMBRLAVBL2025-09-04No$24.75200pcs$4950.0-33.01%$-1633.99B0DBZ9PDC2Nest Gleam2024-08-02No$28.99200pcs$5798.0-27.91%$-1618.22
B0DK4HW1X5HORLIMER2024-10-16No$29.1150pcs$4365.0-37.04%$-1616.79
B0DBZ9BRH2Nest Gleam2024-08-02No$26.99200pcs$5398.0-29.79%$-1608.06
B0DBZFC66TNest Gleam2024-08-02No$36.99200pcs$7398.0-21.57%$-1595.74
B0FLPD1SHWHORLIMER2025-08-08No$27.76200pcs$5552.0-28.69%$-1592.86
B0DBZ9Y789Nest Gleam2024-08-02No$25.99200pcs$5198.0-30.1%$-1564.59
B0DBZ9VLM1Nest Gleam2024-08-02No$29.0200pcs$5800.0-26.4%$-1531.2
B0CZ7VQTRRRLAVBL2024-10-17No$32.43200pcs$6486.0-22.97%$-1489.83
B0CZDNBJ26HORLIMER2024-03-29No$26.91200pcs$5382.0-25.62%$-1378.86
B0DBZCR3GXNest Gleam2024-08-02No$25.91200pcs$5182.0-25.82%$-1337.99
B0DBZDPMFWNest Gleam2024-08-02No$16.98200pcs$3396.0-37.31%$-1267.04
B0FYF6FYRJRLAVBL2025-10-30No$10.86400pcs$4344.0-28.46%$-1236.3Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G3T46RVPHORLIMER2025-11-25No$25.84200pcs$5168.0-38.67%$-1998.46B0G3TDPGHLHORLIMER2025-11-25No$24.69200pcs$4938.0-40.37%$-1993.47B0FPQ8DBMBRLAVBL2025-09-04No$24.75200pcs$4950.0-33.01%$-1633.99B0FLPD1SHWHORLIMER2025-08-08No$27.76200pcs$5552.0-28.69%$-1592.86B0FYF6FYRJRLAVBL2025-10-30No$10.86400pcs$4344.0-28.46%$-1236.3
B0FPQ7V6HCRLAVBL2025-09-04No$24.66200pcs$4932.0-24.31%$-1198.96
B0FPQQV26CHORLIMER2025-09-04No$24.22150pcs$3633.0-25.43%$-923.87
B0G3SM76QHHORLIMER2025-11-25No$18.36150pcs$2754.0-23.71%$-652.97
B0G5WX31VLNest Gleam2025-12-09No$10.4300pcs$3120.0-16.27%$-507.62
B0FT26M24ZRLAVBL2025-09-29No$19.04100pcs$1904.0-26.54%$-505.32
B0G5WLJ48SNest Gleam2025-12-09No$14.99200pcs$2998.0-14.23%$-426.61B0FMNS5MRYNest Gleam2025-08-16No$15.99200pcs$3198.0-12.98%$-415.1
B0FMNRWNN1Nest Gleam2025-08-16No$15.99200pcs$3198.0-12.18%$-389.51B0G5WHRG5Cpauuooa2026-01-28No$31.9950pcs$1599.5-16.2%$-259.11
B0FT26PGF9RLAVBL2025-09-29No$16.6100pcs$1660.0-15.12%$-250.99B0FMNTWFFKNest Gleam2025-08-16No$24.99-pcs$--23.19%$-
B0G5WFBLYFNest Gleam2025-12-09No$18.0-pcs$--31.75%$-B0G5WFQHHZNest Gleam2025-12-09No$19.99-pcs$--44.54%$-B0G5X159R2Nest Gleam2025-12-09No$26.99-pcs$--22.09%$-
B0G5XDF3RFNest Gleam2025-12-09No$19.06-pcs$--24.07%$-#New Product Success Rates
Listing这个市场不值得进入，已经是明显的过度拥挤和价格战市场。 核心证据是：新产品整体盈利率 0%，新品牌新发布盈利率 0%，老品牌新发布盈利率也 0%；利润分布里 48 个产品低于 -10%，新发布产品里 13 个低于 -10%，没有任何 10% 以上的正利润带，说明不是正常竞争，而是普遍亏损。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
HORLIMERNest GleamRLAVBLOther#Success Rate by Entry Time
Listing结论很明确：这个市场已经过度拥挤，而且正在走向价格战，用户不该进入。 近一年几乎看不到真正的盈利新品，反而是大量新品牌和新上架在亏损，说明不是“还能不能做”的问题，而是“进来就很难活下来”的问题。
证据非常直接：新品牌成功率几乎为零。 这次样本里，新品牌 pauuooa 作为新进入者，2 个新品全亏，盈利率 0%；更关键的是，市场里新发布产品的盈利率也是 0.00%，说明不是个别品牌失手，而是整体环境出了问题。按时间看，2025 年出现了 29 个非盈利新品，2026 年又继续出现新的亏损上架，说明竞争没有缓和，反而在持续加剧。近月数据里，2025/12 一口气有 11 个新上架都亏损，2026/1 还有 3 个继续亏损，这不是成长型市场，是明显的挤压型市场。老品牌 SPEPLA 也没能撑住：13 个产品里没有可确认的盈利产品，但整体仍有 1029 万日元级别的月收入，说明它靠的是规模和存量，不是高利润；这类老品牌不适合被当成小商家成功案例。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 12 0 0 0 0 0 0 13 2026 1 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 2 0 0 0 0 0 0 3 2025/9 5 0 0 0 0 0 0 0 2025/10 1 0 0 0 0 0 0 0 2025/11 3 0 0 0 0 0 0 0 2025/12 1 0 0 0 0 0 0 10 2026/1 1 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases