- Benchmark ASINB0G5WHRG5C
- MarketplaceUS
- Category ID12900651
- Analyzed Products
- Keyworddesk supplies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的价格战+过度拥挤市场。 新品牌近一年只有5个，但新上架产品6个里0个盈利，成功率是0.00%，而且最近进入的产品利润区间只有-13.79%到7.25%，绝大多数都低于10%，这已经不是“试一试”的市场，而是低利润内卷市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 不是因为你预算不够，而是因为市场已经陷入明显的价格竞争和低利润泥潭，几乎没有可复制的盈利新入口；对大品牌和小商家都不是好市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 利用现有纸盒/鞋盒自行分隔改造：用回收纸盒、鞋盒、快递盒加纸板隔板做桌面信件/文具收纳，几乎零成本，且尺寸可按桌面空间定制。
- 用文件架/杂志架替代：用单个或多个塑料/金属文件架竖放信件、账单、笔记本，比多格木质收纳盒更便宜，也更容易在办公用品店或二手渠道买到。
- 使用可叠放的塑料收纳盘/收纳托盘：A4托盘、收据盘、分层文件盘可直接堆叠分类，比装饰型木质收纳更轻便、价格更低，适合快速整理。
- 桌面挂袋/壁挂文件袋：把信件、票据、钥匙等转移到挂墙或挂桌边的布袋/网袋，释放桌面空间，成本通常低于木质或编织类桌面收纳。
- 磁吸/粘贴式小收纳盒：用于存放回形针、便签、钥匙等小物件，可贴在金属柜、显示器支架或桌侧，减少购买大型桌面收纳的必要。
- 多用途储物篮/零食篮临时替代：家里已有的塑料篮、洗衣篮、餐具篮等，先用来分区放邮件和文具，获得“足够好”的整理效果，避免为专用桌面收纳额外支出。
- 数字化替代：尽量把账单、收据、待办清单改为电子化管理，减少纸质邮件和票据积压，从源头降低对桌面邮件收纳器的需求。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显过热且接近价格战区。 现有数据里，新增品牌里能跑通的几乎没有：新品牌新上架产品盈利率是0%，新上架产品整体盈利率也是0%；而新上架产品的利润区间只有-13.79%到7.25%，多数都低于10%，这就是典型的低利润、高风险市场。对小商家和大品牌都不是好机会，尤其不适合现在直接进场。
New products with Highest revenueCreso hom
Recent Monthly Revenue (USD):$3,978.00(100pcs/month)B0FMK5FRZK (4.7/5 (198 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsDhmkfly
Recent Monthly Revenue (USD):-(-)B0F1M82PXT (4.5/5 (103 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,343.50(50pcs/month)B0DSZCMS3T (4.5/5 (103 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least profitable new productsMost investment in new productsLeast investment in new productsHaoGZMZFCL
Recent Monthly Revenue (USD):-(-)B0FL2BL1HG (4/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 天然纸绳编织外观，与木质收纳款差异明显
- |
- 原木色+四分格，家居感强，适合桌面装饰与收纳
- |
- 手工编织纹理独特，视觉更有温暖自然风格
B0FL2BL1HG (4/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 黑棕配色更醒目，与原木色/白色款区分大
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- 竖向5格+抽屉结构，外形和功能都更突出
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- 带镂空装饰感，适合想要更有设计感的办公桌用户
B0DSZCMS3T (4.5/5 (103 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这不是可进入的市场，而是明显的价格战+过度拥挤市场：新品盈利率为0%，所有可识别的新品利润率都失败，说明新卖家几乎没有正常生存空间。 用户预算500000 CNY看似够启动，但这个类目里真正决定成败的不是起步资金，而是更高的品牌力、流量投放和差异化能力；按现有数据，小卖家不应进入，大品牌也没有“高胜率”可言，只是更烧钱地参与内卷。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0G5WHRG5Cpauuooa2026-01-28No$31.9950pcs$1599.5-16.2%$-259.11B0DSZCMS3TDhmkfly2025-03-01No$26.8750pcs$1343.52.35%$31.58
B0FNMDZW4GDINGTAI2025-08-25No$24.74100pcs$2474.01.4%$34.64B0FMK5FRZKCreso hom2025-08-24No$39.78100pcs$3978.01.52%$60.47
B0BW916SV6OKSQW2023-02-20No$20.99-pcs$-3.98%$-
B0BW8ZBQLQOKSQW2023-02-20No$18.39-pcs$--2.05%$-B0FL2BL1HGHaoGZMZFCL2025-08-04No$24.99-pcs$--22.13%$-
B0FL7MS7CWNiciksty2025-08-11No$31.24-pcs$--10.45%$-B0F1M82PXTDhmkfly2025-04-26No$26.87-pcs$--7.46%$-
B0F9LHSPS2Rulyyo2025-05-22No$16.96-pcs$-16.35%$-
B0G5XVB1PVpauuooa2026-03-01No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G5WHRG5Cpauuooa2026-01-28No$31.9950pcs$1599.5-16.2%$-259.11B0FNMDZW4GDINGTAI2025-08-25No$24.74100pcs$2474.01.4%$34.64B0FMK5FRZKCreso hom2025-08-24No$39.78100pcs$3978.01.52%$60.47B0FL2BL1HGHaoGZMZFCL2025-08-04No$24.99-pcs$--22.13%$-B0FL7MS7CWNiciksty2025-08-11No$31.24-pcs$--10.45%$-B0G5XVB1PVpauuooa2026-03-01No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，已经是高风险价格战区：新品牌和老品牌都在亏，且新上架产品盈利率是0%，看不到任何真正可复制的轻松成功路径。对大品牌来说，靠砸钱也只能换来更激烈的竞争；对小商家来说，合法成功几乎不可行。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
HaoGZMZFCLNicikstyDINGTAICreso hompauuooa#Success Rate by Entry Time
Listing这个市场现在不适合进入，结论是直接放弃。 新品牌已经明显在涌入，但最近的新产品成功率是 0%，而且新发布产品的利润区间只有 -13.79% 到 7.25%，已经是典型的价格战区。
证据很硬： 近一年新品牌只有 5 个，旧品牌 3 个，但新发布总数只有 6 个，且这 6 个新发布里 0 个达到“有销量且利润率≥10%”的盈利标准；按时间看，2025 年 8 月出现的 4 个新品牌新产品全部失败，2026 年 1 月和 3 月的 2 个新品牌新产品也都失败，趋势不是改善而是在继续恶化。再看具体样本，HaoGZMZFCL 的 B0FL2BL1HG 投入约 24.99 美元却是 -22.13% 毛利，Niciksty 的 B0FL7MS7CW、DINGTAI 的 B0FNMDZW4G、Creso hom 的 B0FMK5FRZK 也都落在非盈利区；其中 Creso hom 虽然月销约 100、月收约 397,800，但利润率只有 1.52%，说明即便能跑量，也是在低利润硬撑。老品牌 Dhmkfly 的 B0DSZCMS3T 预算约 2,110.76 美元，利润率也只有 2.35%，说明不是新手更容易，连老品牌都在被压到很薄。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 2 0 0 0 0 2 2026 1 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 2 0 0 0 0 2 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 1 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases