- Benchmark ASINB0GTYZ3BD2
- MarketplaceUS
- Category ID1064954
- Analyzed Products
- Keywordshipping boxes, corrugated cardboard boxes, mailing boxes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的价格战 + 过度拥挤市场。 26个新上架里，没有任何一个跑出可识别盈利，整体新上架盈利率是0%，而且近几个月的新产品利润表现没有转暖，反而持续被压在亏损区间，说明这不是机会窗口，是越来越难做的竞争场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，且你当前预算足够做单品启动，但不足以改变市场的低利润和高竞争现实。 这里不是“有没有钱”的问题，而是市场已经被价格战压到几乎没有盈利空间；新品牌进来后很难跑出正收益，尤其不适合小商家，连大品牌也只能重投入硬打，回报不确定。
证据很直接：市场投资难度已被判定为HIGH_DUE_TO_PRICE_COMPETITION，新产品利润率区间下限大约在-34.51%到-14.28%；整体可识别产品盈利率是0.00%，新上架产品盈利率也是0.00%。用户预算是500,000 CNY，而样本里新品牌 ZSMFAYWF 的单品 B0GTYZ3BD2 价格约$22.23，首段运费$7.42、FBA $8.52、仓储$1.47、平台佣金$3.33、采购$1.97，最终利润率-27.36%；老品牌 Nest Gleam 的 B0DBZCC12R 价格约$26.08，利润率更差，达到-35.69%。这说明不是你预算不够，而是这个类目本身在卖同质化包装盒，成本一上来就被运费和FBA吃掉，连老品牌也没跑通；同时新品牌新上架亏损率达66.67%，老品牌新上架亏损率是100%，而且样本里像 RLAVBL 的 B0FT26PGF9 虽然有2,950评价、B0FPQ7V6HC 有2,948评价，仍然没有盈利，属于明显的predatory competitors，不是小商家成功案例。
如果硬要看标杆，大品牌只能参考 Nest Gleam 这类老品牌，但它的表现是39个产品里0个可识别盈利、12个新上架全部亏损，更像是规模化亏损扩张，不是可复制的成功；小商家这边没有合格的正面样本，没有<300评价且真正盈利的生存案例可跟。最关键的判断：市场正在走向高压竞争而不是增长窗口，建议直接放弃，不要进入。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?88.46%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 平口快递袋/邮寄袋：比纸箱更便宜、更轻，适合衣物、软性小件、非易碎品；很多卖家会直接用它替代小号发货盒。
- 气泡信封/牛皮泡泡袋：对小配件、饰品、文具、线材等，通常比硬纸箱更省钱，且无需额外填充物，打包更快。
- 自封袋/拉链袋 + 外层标签：适合不怕挤压的商品，成本最低、仓储占用小，尤其适合SKU多、单件轻小的卖家。
- 可重复使用的EVA/PE邮寄保护袋：比瓦楞盒彩盒更轻且更耐压，适合服饰周边、非易碎轻货，能降低运费与破损风险。
- 纸质礼品袋/手提袋：当产品更强调“交付感”而非运输强度时，可替代部分轻量包装需求，拿取和上手都更简单。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是明显的价格战高风险区。 现有数据里，市场可识别利润产品为 0.00%，新品可识别利润产品也为 0.00%；利润分布上，亏损低于 -10% 的产品有 34 个，而能落在 0% 以上的几乎没有，说明不是“偶尔做不赢”，而是整个赛道都在集体亏。
大品牌和小商家都不该进。 代表性新入场品牌 ZSMFAYWF 的核心 ASIN B0GTYZ3BD2 只有 48 条评价，月销约 100 件，月营收约 2,223 美元，但早期投入约 7,736 美元，利润率是 -27.4%；Amazon Basics 的 ASIN B0GQ43L4XM 也直接亏损，说明连大品牌资源都没法把新品做正利润。更关键的是，市场里像 Nest Gleam 这样的老品牌虽然有 39 个产品、总月收入约 733.24 万美元、总月销约 4,600 件，但可识别盈利产品仍然是 0，说明这是典型的“有销量没利润”市场，不是普通创业能靠堆货切进去的。
能参考的只有打法，不是机会。 大品牌只能学 Nest Gleam 的广泛铺货和长期占位，但它也没有给出可复制的盈利样本；小商家唯一能参考的是 RLAVBL 的 B0FT26PGF9、B0FPQ7V6HC 这类“白底通用款+标准尺寸+免胶快速组装”的方向，但它们同样没有利润证明，而且 RLAVBL 的公开样本里最高月销 200 件、评价接近 3,000，已经带有明显的强推广痕迹。结论很直接：这是 oversaturated 的价格战市场，别进。
New products with Highest revenueMost investment in new productsLeast investment in new productsZSMFAYWF
Recent Monthly Revenue (USD):$2,223.00(100pcs/month)B0GTYZ3BD2 (4.4/5 (48 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsNest Gleam
Recent Monthly Revenue (USD):-(-)B0DBZCC12R (4.6/5 (1527 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G5X159R2 (4.6/5 (1506 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G5WBLKJG (4.6/5 (1506 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsAmazon Basics
Recent Monthly Revenue (USD):-(-)B0GQ43L4XMBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 白色极简外观，点击感强
- |
- 6×4×2小号规格，适合小件发货
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- 30只装，面向电商卖家
B0FT26PGF9 (4.8/5 (2950 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- 9×6×3尺寸更少见，区别明显
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- 白色通用款，视觉干净
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- 30只装，适合礼品和小件包装
B0FP942B62 (4.5/5 (2734 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入，已经是严重价格战区，且对大品牌和小商家都不友好。 现有数据里，新品盈利率是0%，新产品利润区间集中在-34.51%到-14.28%，而新上架产品中没有任何一条达到可接受的正利润水平，说明不是“还有机会”，而是“几乎全员在亏”。
证据也很直接：26个新发布里，盈利为0，19个是明确亏损；按利润分布看，73.08%的已知利润新品低于-10%，只有1个新品落在0%到10%，没有任何新品达到15%以上。 新品牌只有2个（ZSMFAYWF、Amazon Basics），老品牌5个（Lmuze、Nest Gleam、RLAVBL、HORLIMER、SPEPLA）；但真正赚钱的案例并不存在，新品牌新发布盈利率是0%，老品牌新发布盈利率也是0%。这不是新老品牌谁更强的问题，而是这个品类的定价已经被压到整体失血。更糟的是，Nest Gleam有39个非盈利产品，RLAVBL、HORLIMER也在持续推亏损新品，说明市场不是靠正常利润在跑，而是靠不断烧钱和压价在抢位。
对大品牌来说，虽然像 Nest Gleam 和 Amazon Basics 这类品牌能用更强供应链和资金硬扛，但当前也没有正向样板；对小商家来说，完全看不到不靠激进打法就能成功的真实案例。 例如 ZSMFAYWF 的新品 B0GTYZ3BD2，售价约$22.23，单月卖100件，但利润率仍是-27.36%；Amazon Basics 的 B0GQ43L4XM 直接被判定为非盈利新品，且没有销量数据支撑。结合上架趋势，2025年集中出现19个亏损新品，2026年又继续出现亏损新品，说明市场没有转暖，反而在持续加剧。结论：不要进入。 大品牌进场也只能高投入硬拼，小商家进场更没有健康路径，若想强行做，只能依赖低价、强投放、甚至接近掠夺式打法。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0G3T46RVPHORLIMER2025-11-25No$25.84200pcs$5168.0-38.67%$-1998.46B0DBZ9XM4QNest Gleam2024-08-02No$27.01150pcs$4051.5-46.28%$-1875.03
B0G3TDPGHLHORLIMER2025-11-25No$24.69150pcs$3703.5-40.37%$-1495.1
B0CZDPCLZYHORLIMER2024-03-29No$26.52150pcs$3978.0-37.42%$-1488.56
B0DBZ9PDC2Nest Gleam2024-08-02No$28.99150pcs$4348.5-27.91%$-1213.66
B0DBZ9BRH2Nest Gleam2024-08-02No$26.99150pcs$4048.5-29.79%$-1206.04
B0FPQ7V6HCRLAVBL2025-09-04No$24.66200pcs$4932.0-24.31%$-1198.96
B0FLPD1SHWHORLIMER2025-08-08No$27.76150pcs$4164.0-28.69%$-1194.65
B0FF47LLL8RLAVBL2025-06-23No$20.56300pcs$6168.0-18.35%$-1131.82
B0CZDNBJ26HORLIMER2024-03-29No$26.91150pcs$4036.5-25.62%$-1034.15
B0DBZCR3GXNest Gleam2024-08-02No$25.91150pcs$3886.5-25.82%$-1003.49B0DBZ8C5FGNest Gleam2024-08-02No$18.02150pcs$2703.0-33.7%$-910.91
B0DBZDPMG3Nest Gleam2024-08-02No$14.99900pcs$13491.0-6.3%$-849.93B0DBZ9QB2XNest Gleam2024-08-02No$17.99150pcs$2698.5-29.56%$-797.67
B0DBZCP817Nest Gleam2024-08-02No$19.0150pcs$2850.0-25.5%$-726.75
B0CZDPP3TBHORLIMER2024-03-29No$27.89100pcs$2789.0-24.39%$-680.23
B0DBZC723DNest Gleam2024-08-02No$18.99150pcs$2848.5-22.28%$-634.64B0GTYZ3BD2ZSMFAYWF2026-03-26No$22.23100pcs$2223.0-27.36%$-608.21B0DBZCLP76Nest Gleam2024-08-02No$15.99150pcs$2398.5-24.34%$-583.79B0G5WX31VLNest Gleam2025-12-09No$10.4300pcs$3120.0-16.27%$-507.62Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G3T46RVPHORLIMER2025-11-25No$25.84200pcs$5168.0-38.67%$-1998.46B0G3TDPGHLHORLIMER2025-11-25No$24.69150pcs$3703.5-40.37%$-1495.1B0FPQ7V6HCRLAVBL2025-09-04No$24.66200pcs$4932.0-24.31%$-1198.96B0FLPD1SHWHORLIMER2025-08-08No$27.76150pcs$4164.0-28.69%$-1194.65B0GTYZ3BD2ZSMFAYWF2026-03-26No$22.23100pcs$2223.0-27.36%$-608.21B0G5WX31VLNest Gleam2025-12-09No$10.4300pcs$3120.0-16.27%$-507.62
B0FT26M24ZRLAVBL2025-09-29No$19.04100pcs$1904.0-26.54%$-505.32
B0G5WLJ48SNest Gleam2025-12-09No$14.99150pcs$2248.5-14.23%$-319.96
B0FMNS5MRYNest Gleam2025-08-16No$15.99150pcs$2398.5-12.98%$-311.32
B0FMNRWNN1Nest Gleam2025-08-16No$15.99150pcs$2398.5-12.18%$-292.13B0G5XG1GY5Nest Gleam2025-12-09No$9.99150pcs$1498.5-17.71%$-265.38B0FT26PGF9RLAVBL2025-09-29No$16.6100pcs$1660.0-15.12%$-250.99B0G5X159R2Nest Gleam2025-12-09No$26.99-pcs$--22.09%$-B0G5WBLKJGNest Gleam2025-12-09No$25.91-pcs$--33.98%$-
B0G46LKVWZHORLIMER2025-11-27No$29.44-pcs$-15.94%$-
B0G5WKDVKSNest Gleam2025-12-09No$12.99-pcs$--9.65%$-
B0G5X6Q3WKNest Gleam2025-12-09No$19.99-pcs$--44.59%$-
B0GYL3K484Lmuze2026-04-26No$20.18-pcs$--16.68%$-
B0GYKYFZMGLmuze2026-04-26No$25.8-pcs$--35.16%$-B0G5X4H2L2Nest Gleam2025-12-09No$18.99-pcs$--19.52%$-#New Product Success Rates
Listing结论很明确：这个市场不可进入，已经是高风险的价格战市场。 你这边看到的新品牌新上架产品盈利率是0%，全部样本25个新上架产品都没有跑出盈利；整体可明确识别的盈利产品占比也是0%。同时，失败样本里老品牌占了绝对主导，说明这个赛道不是“新手可切入”的开放市场，而是被成熟玩家和强压成本打法锁死的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Nest GleamRLAVBLHORLIMEROther#Success Rate by Entry Time
Listing这个市场现在不该进，已经进入过热+价格战状态。 新品牌几乎没有真正跑出来的案例：新品牌新上架的可识别样本里，盈利率是0%，而 2025 年到 2026 年仍持续有新品牌/新上架进入，但最近一批几乎全是亏损，说明不是机会窗口，而是竞争越打越狠。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 9 0 0 0 0 0 0 10 2026 1 0 0 0 0 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 2 0 0 0 0 0 0 1 2025/9 3 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 2 0 0 0 0 0 0 1 2025/12 2 0 0 0 0 0 0 8 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 1 2026/3 1 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases