- Benchmark ASINB0FMF2BG4Q
- MarketplaceUS
- Category ID1055398
- Analyzed Products
- Keywordfragrance oil diffuser refill, reed diffuser oil refill, home fragrance diffuser oil
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经过度拥挤，而且正在向价格战和品牌挤压区演变。 你的50万CNY预算表面上能覆盖单个新品前期投入，但在这里它只够买入场券，不够打长期品牌战；对小商家尤其不友好，想赢基本只能靠高投放、强差异化，甚至接近掠夺式营销。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场可以用你的预算进场，但不值得进场。 目前不是“没钱”，而是“太挤、太卷、太依赖品牌势能”，新品牌和老品牌都在抢同一盘货，用户预算 50 万 CNY 只够单个 ASIN 前期铺货与投放，不够支撑长期品牌战，因此我不建议你继续做这个类目。
Early sourcing + logistics + marketing budget (USD)$10,462.47 - $20,307.27Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?92.00%New listing success rate (old brands):28.26%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Which old brands have these successful new listings?...Alternatives- 固体香薰蜡片/香薰片：价格通常更低，打开即用，不需要补充液体或适配设备，适合想省事的人。
- 香薰喷雾补香：按需喷洒，前期门槛低，不需要长期更换补充液，适合租房、办公室和临时使用场景。
- 插电式香薰液器补充装：虽然仍是香薰类，但通常购买和更换更直接，耗材明确，适合不想折腾藤条或加水设备的用户。
- 香氛石/扩香石：无需电源和热源，摆放即可缓慢散香，成本低、维护简单，适合小空间和局部补香。
- 车载/小空间挂式香氛：单次购买成本较低，使用场景清晰，适合用户只想让特定区域有香味而不想买整套家用补充液。
- 清洁型无香除味方案（如活性炭包、除味颗粒）：如果用户购买替代目标是‘让房间闻起来更好’，这类方案更便宜、无香精负担，且维护成本低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不建议进入：已经偏向价格战和过度拥挤，成功案例主要靠老品牌资源和高投入，新品牌要想突围必须接受高营销成本与较高失败风险。 目前样本里整体可盈利产品占42.17%，但新上架产品可盈利率只有30.00%；更关键的是，近365天内进入市场的新品牌只有3个，却已经出现3个新品牌在样本中活动，且B0FMF2BG4Q这类新品牌单品要做到约35.0%利润率，前期投入高达24,364.63美元，说明不是低成本生意。
New products with Highest revenueBNVVT
Recent Monthly Revenue (USD):$29,520.00(1000pcs/month)B0FMF2BG4Q (4.3/5 (331 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsWEALD TRIBE
Recent Monthly Revenue (USD):$119,940.00(6000pcs/month)B0DK756ZFL (3.7/5 (24 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$119,940.00(6000pcs/month)B0BHWC6N41 (4.1/5 (1785 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$119,940.00(6000pcs/month)B0DK73QQTD (4/5 (41 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast profitable new productsLeast investment in new productsAroma Loft
Recent Monthly Revenue (USD):-(-)B0FM8FYP7B (4.6/5 (30 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0G1MQMGQ5Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 蓝色染色玻璃瓶+黑色藤条，外观最有家居装饰感
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- 礼盒式小瓶扩香，送礼属性强，图像更吸睛
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- 无火藤条扩香，适合卧室、浴室等轻奢家居场景
B0GTXVFLFJ (4.7/5 (30 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 南瓜香料秋季主题，颜色和氛围与其他产品差异最大
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- 暖色调补充装+滴管/喷雾器，功能表现一眼可见
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- 节庆感强，容易吸引想营造秋冬氛围的买家
B0FP4G5SGP (4/5 (28 Reviews))Brand is an old entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing不适合进入，这个市场对新卖家并不友好，且已经接近明显的品牌挤压区。 关键原因不是“完全没利润”，而是利润主要被少数老品牌和少数强势新品拿走；真正给小商家留下的空间很窄，且需要更高的品牌力或更激进的投放。\n\n从数据看，市场里已确认的新品牌只有3个，但新品总体只有30.00%达到可盈利状态，且只有1个新品牌能被拿来当有效样本的成功案例。更重要的是，在新品利润分布里，<10%利润的新品占6.00%，10%~20%占28.00%，20%~40%占48.00%，说明并非全面低毛利，但高利润并没有形成普遍机会，而是集中在少数产品上。真正赚钱的新品里，BNVVT 的 Hotel Collection Fragrance Oil Set（B0FMF2BG4Q）月销1000、月营收2952000，但它卖到34.96%利润，靠的是高客单、酒店香氛定位和明显品牌化打法；Aroma Country 的 B0GPGKRRC4 月销500、月营收1739000，也属于“旧款背书+功能覆盖更广”的强打法。反过来，新品牌 Aroma Loft 两个新品 B0FM8FYP7B 和 B0G1MQMGQ5 都是亏损/不成功，说明小商家不是靠普通上架就能赢，至少要有明显差异化或高强度营销。\n\n大品牌角度看，能跑出来的几乎都是老牌或具备品牌效应的玩家：WEALD TRIBE 这类老品牌有5个盈利产品、1个不盈利产品，整体盈利率83.33%，但它的成功主要来自长期积累，不是新商家能照搬；而且它的畅销款里有 B0BHWC6N41 月销6000、月营收11994000，B0DK73QQTD、B0DK756ZFL 也都在20%~25%利润区间，显示这个类目要想做大，必须有成熟品牌和稳定转化。对小商家来说，唯一可参考的“真成功”新品牌是 BNVVT：B0FMF2BG4Q 以331条评论做出1000月销，但这更像是强营销/强品牌塑造案例，不是低成本轻资产模型。你的预算500000 CNY表面上足够覆盖单个新品前期投入，但在这个市场里，预算只是门票，不足以覆盖长期品牌战、内容投放和可能的产品创新成本。结论很直接：不要进；大品牌也不值得在这里硬打，小商家更不可能靠常规打法成功。
Profitability difficultyModerate Risk - Accessible for new brands but oversaturated with new releasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0BHWC6N41WEALD TRIBE2022-10-11Yes$19.996000pcs$119940.025.7%$30824.58B0DK73QQTDWEALD TRIBE2024-10-17Yes$19.996000pcs$119940.024.63%$29541.23B0DK756ZFLWEALD TRIBE2024-10-17Yes$19.996000pcs$119940.020.71%$24839.58
B0DK745JM3WEALD TRIBE2024-10-17Yes$19.996000pcs$119940.019.85%$23808.09
B0FG9T21WWSCENTHORIZON2025-07-01Yes$24.712000pcs$49420.032.98%$16298.72B0FMF2BG4QBNVVT2025-08-24Yes$29.521000pcs$29520.034.96%$10320.2
B0DKJYHVJCSweet Water Decor2024-11-13Yes$28.371000pcs$28370.031.36%$8896.84
B09VTNCFKLSweet Water Decor2022-03-18Yes$28.371000pcs$28370.031.19%$8848.61
B0DQF89NGXThymes2024-12-13Yes$42.0500pcs$21000.039.34%$8261.4B0CC3Q16G6Sweet Water Decor2023-07-18Yes$27.561000pcs$27560.027.27%$7515.62
B0F67GZCPMAROMA COUNTRY2025-04-24Yes$34.95500pcs$17475.037.2%$6500.7
B0GPGKRRC4Aroma Country2026-02-20Yes$34.78500pcs$17390.036.95%$6425.61
B0B9GSGVV7COCORRÍNA2022-08-12Yes$15.342000pcs$30680.019.41%$5954.99B0FP4G5SGPAROMA COUNTRY2025-08-29Yes$34.85500pcs$17425.034.14%$5948.9
B0FCV2QZ6KSCENTHORIZON2025-06-11Yes$29.86400pcs$11944.036.11%$4312.98
B0FCTGRNDMSCENTHORIZON2025-06-11Yes$29.24400pcs$11696.035.91%$4200.04
B0FCT6L6DNSCENTHORIZON2025-06-11Yes$29.2400pcs$11680.035.77%$4177.94
B0FRB3V13LAROMA COUNTRY2025-09-16Yes$34.77300pcs$10431.036.98%$3857.39
B0GGLZF9CQSCENTHORIZON2026-01-13Yes$30.08300pcs$9024.036.24%$3270.3
B01H2C6XQ8LorAnn Oils2017-03-14Yes$18.79900pcs$16911.018.23%$3082.88Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FMF2BG4QBNVVT2025-08-24Yes$29.521000pcs$29520.034.96%$10320.2B0GPGKRRC4Aroma Country2026-02-20Yes$34.78500pcs$17390.036.95%$6425.61B0FP4G5SGPAROMA COUNTRY2025-08-29Yes$34.85500pcs$17425.034.14%$5948.9B0FRB3V13LAROMA COUNTRY2025-09-16Yes$34.77300pcs$10431.036.98%$3857.39B0GGLZF9CQSCENTHORIZON2026-01-13Yes$30.08300pcs$9024.036.24%$3270.3B0FPN9TWRQAROMA COUNTRY2025-09-05Yes$19.88500pcs$9940.030.05%$2986.97
B0GGMLBXWRSCENTHORIZON2026-01-13Yes$30.83200pcs$6166.036.71%$2263.54B0GTXVFLFJSweet Water Decor2026-03-27Yes$24.51200pcs$4902.026.23%$1285.8B0FLNRSCBVCOCORRÍNA2025-08-08Yes$16.99400pcs$6796.017.84%$1212.41
B0GR4GYBPYCocod'or2026-03-07Yes$19.99300pcs$5997.013.65%$818.6
B0GGLQDSNHSCENTHORIZON2026-01-13Yes$29.3550pcs$1467.535.87%$526.4
B0GR4C4T4HCocod'or2026-03-04Yes$19.79100pcs$1979.012.94%$256.09
B0FLJZPXZSAirkeep2025-08-07Yes$13.75100pcs$1375.015.92%$218.9
B0FLK3BJSQAirkeep2025-08-07Yes$13.68100pcs$1368.015.93%$217.93
B0FLK1M6G3Airkeep2025-08-07Yes$13.69100pcs$1369.015.78%$216.03#New Product Success Rates
Listing这个市场不适合进入，已经明显过热且接近价格战区：新产品整体成功率只有30%，但在所有可判定样本里，真正有利润的产品只占42.17%，而新上架产品里 68.75% 不赚钱，说明大多数新入场都在烧钱试错；更关键的是，成功几乎被老品牌和少数大品牌控制，新品牌里只有 2 个可见盈利样本，整体新品牌成功面非常窄。对小商家来说，表面上有 BNVVT、Aroma Country 这种新品牌盈利案例，但样本太少，不能说明普通小商家能稳定成功；真正的现实是，很多所谓“新品牌”盈利/亏损产品都集中在少数几家品牌，且老品牌已经占住了主流利润池。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SCENTHORIZONCocod'orAROMA COUNTRYAirkeepOtherNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
SCENTHORIZONCOCORRÍNAAirkeepOther#Success Rate by Entry Time
Listing这个市场不该进，已经明显进入价格战和过度拥挤区。 近一年新品牌并不只是在加 ASIN，而是有多批新品牌持续进入；与此同时，最近新上的产品里，失败数明显多于成功数，且很多成功点都来自老品牌或老链接的延伸，不是容易复制的纯新手机会。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 4 0 4 0 13 2026 0 0 0 2 1 4 0 22 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 4 0 2 0 8 2025/9 0 0 0 0 0 2 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 4 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 3 0 2 2026/2 0 0 0 0 0 1 0 0 2026/3 0 0 0 2 1 0 0 4 2026/4 0 0 0 0 0 0 0 7 2026/5 0 0 0 0 0 0 0 7 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
COCODOR Reed Diffuser Oil Refill/Black Cherry /6.7oz / 3 Pack/Aromatherapy, Home Fragrance, Scented Oils, Oils for Reed Diffuser, Bathroom Home Decor
This listing is deemed profitablePrice (USD)$19.71Released TypeOld Release (2019-07-26)Brand is an old entry in this marketSize and Weight16.9 x 15.4 x 6.3 cm, 730.00gProfitable Factors
Based on old ASINEstablished brand with longevityDesign & Appearance
黑樱桃主题的深色液体与极简瓶身，视觉上更偏家居装饰礼赠路线, 3瓶装补充装形态，适合持续补香和替换使用Key Buying Motive
黑樱桃香型结合葡萄和苹果的甜感，香调更偏甜润、易接受, 6.7盎司×3瓶并附送纤维藤条，补充成本感更强，适合高频复购Target Customers
偏好甜果香、想要客厅/浴室快速营造存在感香氛的家庭用户与礼品购买者Early Investment
Investment
Monthly Revenue (Recent) (USD)$7,884.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.28% / 13.33%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-7.77% / -4.72%Peak / Non PeakSales & BSR Performance
SCENTHORIZONB0FCTGRNDM (4.2/5 (315 Reviews))ScentHorizon Royal Cashmere RC05 Hotel Diffuser Oil Refill, 5.07 oz (150ml)
This listing is deemed profitablePrice (USD)$29.24Released TypeOld Release (2025-06-11)Brand is an old entry in this marketSize and Weight14.3 x 5.6 x 5.5 cm, 209.00gProfitable Factors
Based on old ASINEstablished brand with longevityDesign & Appearance
瓶身与包装延续SCENTHORIZON同系列酒店香氛补充装风格，属于常见公版化设计Key Buying Motive
主打高浓缩、无水雾化兼容，并强调酒店式高级香调与多设备适配Target Customers
偏好酒店同款高级感居家香氛、并使用无水香薰机/HVAC系统的中高端家庭与办公室用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$11,696.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight34.76% / 35.91%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight31.28% / 32.43%Peak / Non PeakSales & BSR Performance
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