- Benchmark ASINB0FN867MG5
- MarketplaceUS
- Category ID1069312
- Analyzed Products
- Keywordoffice desk organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-28
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入。 目前只有 1 个新品牌 LUMIBOARD、2 个新上架样本，表面成功率 50%，但样本太小，真正可复制的只有 1 个盈利款；另一款新品直接失败，说明这不是稳定赚钱市场，而是靠单品差异化和投放搏出来的单点机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing这不是一个值得进入的市场。 当前样本里新品牌只有 LUMIBOARD，盈利/亏损各 50%，新品牌新发布产品盈利率只有 50%，说明这只是一个极小样本下的单点成功，不代表市场有稳定机会；更关键的是，能盈利的 B0FN867MG5 只是靠 22.57 美元售价、17.36% 利润率和 400 单/月跑出来，而同品牌的新上架 B0GYN51J7V 已经直接失败，说明复制难度高。市场趋势也不支持扩张：2025 年只有 1 个新产品成功，2026 年又出现 1 个新产品失败，节奏更像试错而不是增长。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 可移除式墙面便签贴/留言贴纸：比带灯亚克力板更便宜，直接贴在显示器边框、墙面或冰箱上，适合快速记事和临时提醒。
- 可擦写磁性白板贴：比完整桌面组织器/发光板更轻便，能贴在金属柜、冰箱或隔板上，兼顾收纳提醒与低成本。
- 桌面亚克力文件收纳架（无灯款）：如果用户主要目的是整理桌面文件和卡片，这类产品更直接、价格通常更低，也不需要供电。
- 夹式/挂式网格收纳板（pegboard）小套装：适合通过挂钩、夹子、笔筒进行桌面整理，扩展性强，且比“装饰型”产品更实用。
- 电子墨水便签显示器/智能便签屏的低配替代：如果用户想要“可视提醒”而不是装饰和绘画，低价电子纸便签屏更省电、内容更清晰。
- 普通LED小夜灯+独立白板/记事本组合：用更便宜的基础灯光产品满足氛围感，再用纸质或白板承担记录功能，整体成本更低、维护更简单。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：目前样本里只有 1 个新品牌 LUMIBOARD，盈利和亏损各 1 个，成功率 50%，但它只是单一案例，不足以证明可复制性；更关键的是，非盈利款和盈利款都围绕同一套几乎相同的发光涂鸦板，说明这条赛道更像靠差异化包装抢流量，而不是稳定的利润市场。 从趋势看，2025 年只有 1 个盈利新品，2026 年立刻出现 1 个亏损新品，增长不是扩张信号，而是开始出现复制和互相挤压的早期迹象。
Most investment in new productsNew products with Highest revenueLeast investment in new productsLUMIBOARD
Recent Monthly Revenue (USD):$9,028.00(400pcs/month)B0FN867MG5 (4.3/5 (188 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FN867MG5 (4.3/5 (188 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GYN51J7VBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：只有1个新品牌、2个新上架产品，当前样本里盈利率只有50%，但真正可复制的优质案例只有1个，而且另一款新上架直接失败；这不是“可稳进”的市场，而是高度依赖单品差异化和投放的单点机会。 用户预算50万人民币看似够单个ASIN启动，但这类产品要跑出像B0FN867MG5那样的结果，已经不是普通小卖能靠低投入复制的路径。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FN867MG5LUMIBOARD2025-08-21Yes$22.57400pcs$9028.017.36%$1567.27Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FN867MG5LUMIBOARD2025-08-21Yes$22.57400pcs$9028.017.36%$1567.27#New Product Success Rates
Listing这个市场现在不值得进入，结论很明确：虽然只有2个新上架产品，但新品牌成功率只有50%，且只有1个新品牌、0个老牌，样本太小，不能把它当成健康机会；更关键的是，真正跑出来的盈利款B0FN867MG5虽然利润率17.36%，但它不是靠普通上新，而是靠“基于旧款+功能差异+外观差异”硬做出来的，说明门槛不低。 目前没有看到30个以上新品牌涌入，所以还不能直接判定“超饱和”，但已经能看出这是一个靠差异化和投放撑起来的细分战场，小卖家想靠常规打法切入，风险很高。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
LUMIBOARDNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
LUMIBOARD#Success Rate by Entry Time
Listing这个市场不适合进入。当前数据只覆盖一个新品牌 LUMIBOARD，但它已经给出明确警讯：同一品牌 2 个产品里，1 个赚钱、1 个亏钱，整体成功率只有 50%，而且最新新增的 B0GYN51J7V 直接亏损；这说明新品牌不是稳定赢面，而是靠单品碰运气。更关键的是，当前样本里新品牌成功与失败各 1 个，最近进入并没有形成持续赚钱能力，不能把它当成可复制的低风险机会。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 0 2026 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 1 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesLUMIBOARDB0FN867MG5 (4.3/5 (188 Reviews))Lumiboard Led Drawing Board with 8 Colors, 13"x10" Acrylic Message Boards with 13 Light Effects, Glow Doodle Board Gifts for Kids for Easter Halloween Christmas Birthday Gifts Presents
This listing is deemed profitablePrice (USD)$22.57Released TypeNew Release (2025-08-21)Brand is a new entry in this marketSize and Weight37.5 x 26.0 x 3.7 cm, 721.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
RGB多彩发光，具备8种颜色和13种灯效，视觉辨识度较强, 13"x10"亚克力发光涂鸦板，结合桌面支架与壁挂展示，外观更像装饰灯牌而非普通白板Key Buying Motive
带喷瓶、软布、描图纸、支架和挂件，开箱即可直接使用，且兼顾桌面与墙面展示Target Customers
更适合节日送礼、儿童涂鸦启蒙和房间氛围装饰需求的家庭用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$9,028.00400 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.20% / 17.36%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-2.37% / 1.79%Peak / Non PeakSales & BSR Performance