- Benchmark ASINB0G5WHRG5C
- MarketplaceUS
- Category ID12900651
- Analyzed Products
- Keywordoffice supplies organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入。 现在已经是明显的价格战/低利润区，新品牌进入后几乎没有真实盈利样本；对大品牌和小商家都不是好市场，500000 CNY 也不该投进去。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 500,000 CNY 的预算看起来不低，但在这个类目里已经被价格战和低成功率吞没；新品牌新品盈利率是 0%，整体可判定为高风险、偏饱和市场，用户不应该推进。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 使用普通文件盒/杂志架分流：把信件、A4文件、账单直接按竖向分类插入现有文件盒或杂志架，比买专门桌面收纳器更便宜，也更容易在办公室/家里现成找到。
- 用桌面抽屉分隔板 + 现有抽屉：如果用户已经有桌柜，配几个低价抽屉分隔板或小收纳盒，就能实现笔、回形针、票据分区，省去购买整套台面收纳器。
- 采用塑料分隔收纳盒/文具托盘：用超市常见的浅盒、零件盒或便签盒组合分类，成本低、可替换、可叠放，适合对外观要求不高的场景。
- 挂墙式信件/文件篮：把桌面收纳转移到墙面、柜门侧边或工位隔板上，释放桌面空间；对于桌面面积紧张的用户，这通常比买大号桌面收纳器更实用。
- 可折叠布艺收纳盒/文件袋：不需要固定成型，搬家或临时办公更方便，价格通常低于木质多格收纳器，也更轻便。
- 使用现成纸箱/快递箱改造：通过裁切和贴标签把纸箱临时做成邮件分拣和文件暂存区，几乎零成本，适合短期过渡或预算极低的用户。
- 便签 + 标签管理法：对于主要痛点只是‘找不到东西’而不是‘物理堆放’，用标签、颜色贴纸和分区标记替代实体多格收纳，实施成本最低、上手最快。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入：新品牌新上架成功率是0%，新上架里盈利率也是0%，而且价格战已经非常明显。更糟的是，当前样本里 4 个新品牌新上架产品全部亏损，说明这不是“选品问题”，而是市场本身在吞掉新进入者。
证据很直接：核心样本 B0G5WHRG5C 属于新品牌 pauuooa，售价 $31.99，月销 50、月营收 $1,599.50，但利润率是 -16.2%，早期投入已经到 $4,798.50，还没算品牌、研发和认证。另一条更危险的信号是，市场整体可盈利产品比例为 0.00%，新上架可盈利比例也是 0.00%，说明现在不是高利润机会，而是低毛利/负毛利竞争区。时间趋势上，2025 到 2026 只看到新品牌持续进场，但全部都是亏损样本，市场没有任何向盈利改善的迹象，反而更像在加剧内卷。
New products with Highest revenuepauuooa
Recent Monthly Revenue (USD):-(-)B0G5XVB1PVBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,599.50(50pcs/month)B0G5WHRG5C (4.4/5 (56 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsRulyyo
Recent Monthly Revenue (USD):-(-)B0F9LHSPS2 (4.4/5 (63 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast investment in new productsLeast profitable new productsMost investment in new productsNiciksty
Recent Monthly Revenue (USD):-(-)B0FR8QJ767 (5/5 (5 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 粉色亚克力，少女感最强，图片点击感高
- |
- 信封开口+圆孔装饰，外观最醒目
- |
- 竖向3格结构，和木质/藤编款差异大
B0F9LHSPS2 (4.4/5 (63 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 纸藤编织原木色，家居装饰风最明显
- |
- 四格藤编篮造型，和办公收纳盒差异大
- |
- 更像装饰篮，风格与其它产品区分度高
B0FL2BL1HG (4/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：已出现明显过度拥挤和低利润互相挤压的信号，尤其对新品牌几乎没有成功空间。 现有数据里，新品牌新上架产品的盈利率是0%，新品牌成功率也是0%，而新产品利润分布里，已知利润数据的产品中有88.89%落在“其他/未达标”区间，明确可见的盈利产品几乎没有。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0G5WHRG5Cpauuooa2026-01-28No$31.9950pcs$1599.5-16.2%$-259.11B0F9LHSPS2Rulyyo2025-05-22No$16.96-pcs$-16.35%$-
B0BW916SV6OKSQW2023-02-20No$20.99-pcs$-3.98%$-B0FR8QJ767Niciksty2025-09-16No$39.09-pcs$-2.1%$-
B0BW8ZBQLQOKSQW2023-02-20No$18.39-pcs$--2.05%$-
B0F1M82PXTDhmkfly2025-04-26No$26.87-pcs$--7.46%$-B0FL2BL1HGHaoGZMZFCL2025-08-04No$24.99-pcs$--22.13%$-
B0FHP4ZW7JYUXUN2025-07-20No$15.98-pcs$-9.38%$-B0G5XVB1PVpauuooa2026-03-01No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G5WHRG5Cpauuooa2026-01-28No$31.9950pcs$1599.5-16.2%$-259.11B0FR8QJ767Niciksty2025-09-16No$39.09-pcs$-2.1%$-B0FL2BL1HGHaoGZMZFCL2025-08-04No$24.99-pcs$--22.13%$-B0G5XVB1PVpauuooa2026-03-01No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，已经是明显的价格战/低利润区，且没有看到任何真实可验证的盈利新进入者。 核心数据很直接：整体可判定盈利的产品里，盈利率是0.00%；新上架产品的盈利率也是0.00%；新品牌的成功率同样是0.00%。再叠加时间趋势看，2025到2026年持续有新品牌进场，但全部都在亏，说明不是“机会被少数人拿走”，而是“新人进来就被打穿”。
证据非常硬： 目前看到的新品牌只有 HaoGZMZFCL、Niciksty、pauuooa 等少数样本，但没有一个做出正向结果；HaoGZMZFCL 只有 1 个产品，亏损，单品定价 24.99 美元；Niciksty 也是 1 个产品，亏损，单品定价 39.09 美元；pauuooa 的 B0G5WHRG5C 月销量约 50 件、月利润 -259.11 美元，利润率 -16.2%，B0G5XVB1PV 也在亏。老品牌 OKSQW、Dhmkfly、Rulyyo 的样本同样全部不盈利，说明这个类目不是新旧品牌都能轻松赚钱，而是连成熟品牌都在被利润压缩。从产品特征看，失败品几乎都很像：桌面收纳、邮件/账单整理、乡村风、亚克力、藤编、黑色木质——功能和外观都高度雷同，重复度高，缺少真正差异化；这正是典型的“看起来能卖、实际上拼价格”的市场。再看新品牌趋势，2025 年出现 2 个新产品都亏，2026 年又新增 2 个新产品也全亏，没有任何改善信号。
对两类卖家的结论都一样：不要进。 大品牌理论上能靠更大投放和更强品牌硬闯，但这里没有任何利润支撑，强行进入只会放大投入风险；如果要硬做，必须承担品牌、研发、认证、内容投放等额外成本，远不止单 ASIN 前期预算能覆盖。小卖家更没有机会：本次样本里没有发现任何“<300 评价且真实成功”的小卖家案例，反而更像是需要强营销甚至偏激进打法的市场。对你来说，500000 CNY 的预算也不该投在这个类目上，因为这不是“预算不够”的问题，而是市场本身就不产出健康利润。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
NicikstyHaoGZMZFCLpauuooa#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经接近/进入价格战和过度拥挤状态。 近两批新进入品牌的结果是4个新品牌新品全部不盈利，成功率0%，而且最近新入场产品几乎都是失败样本；这不是“还能试试”的市场，而是新品牌很难靠正常打法站稳的市场。
证据上，市场对新品牌非常不友好。 近月发布里能看到 2025年8月的 HaoGZMZFCL（B0FL2BL1HG）和 2025年9月的 Niciksty（B0FR8QJ767）都失败，2026年1月的 pauuooa 两个新产品也都失败；新品牌新发布盈利率是 0%，非盈利率是 100%。更关键的是，最近可追踪的新品牌几乎都没有正收益案例，说明不是偶发失误，而是持续性的进入难度上升。单看代表样本，pauuooa 的 B0G5WHRG5C 还有活跃销量，每月卖50件、收入约1599.5美元，但利润率是 -16.2%，早期投入约4798.5美元，其中广告就占1079.18美元；Niciksty 的 B0FR8QJ767 定价39.09美元，利润率只有2.1%，也没跑通。Rulyyo 虽是老品牌，但它的同类产品 B0F9LHSPS2 也只是16.35%表面利润，最终仍然不盈利，说明这个赛道连老牌也只能靠更强资源硬撑。
如果硬要分两种卖家看：大品牌只有“重投放+强品牌”才可能挤进来，小商家基本没有健康入口。 目前没有任何“真实小商家成功案例”可用来做参考，反而能看到的都是低于300条评论但仍失败的新品，像 B0G5WHRG5C 56条评论却仍亏损，B0FL2BL1HG 6条评论、B0FR8QJ767 5条评论都没跑出来；这更像是靠冲量和营销硬顶的“predatory competitors”，不是可复制的小商家成功路径。市场趋势也不支持进入：最近新品牌入场没有转强，反而连续出现亏损新品，利润率偏低、失败率极高。建议直接放弃，不要进入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 2 2026 1 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 1 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases