- Benchmark ASINB0GTYZ3BD2
- MarketplaceUS
- Category ID12900651
- Analyzed Products
- Keywordoffice organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-30
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，而且对大品牌和小商家都不友好：目前只有 1 个新品牌 ZSMFAYWF，2 个新上架里 0 个盈利，成功率 0%；唯一能看到的真实样本 B0GTYZ3BD2 月销约 100 件、月营收约 $2,223，但利润率是 -27.36%，说明这不是“能不能卖”，而是“卖得越多亏得越多”。
证据很直接：ZSMFAYWF 只有 2 个产品，其中可判断的盈利产品为 0，非盈利产品为 1，另 1 个甚至无法证明是盈利；市场时间趋势里 2026 年新增样本只有这一家新品牌，且 2026/3 这一批新品全部落在负利润区间，没有任何向健康利润带爬升的迹象。更重要的是，这个产品不是靠高毛利取胜，而是标准化、低差异的白色纸箱，失败原因明确写着“缺乏独特性”和“小市场规模或极端竞争”；这意味着市场已经进入价格战结构，后续再进场只会继续卷到更低的利润。品牌层面也看不到可复制的低门槛成功案例，更没有任何 <300 reviews 的真实小商家成功样本可以参考。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入，用户预算虽能覆盖单个ASIN的前期启动，但市场本身已经是高风险、低回报的价格战环境，不值得继续投入。 目前能看到的样本里，新品牌几乎没有稳定盈利案例，反而只有亏损案例；同时，唯一可见的新品品牌 ZSMFAYWF 旗下新品盈利率为 0%，且非盈利新品占比显示为极端偏低的成功率信号，说明新进入者很难靠正常打法站稳。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 折叠式白板/软木板组合：很多办公室“整理需求”其实是做信息可视化和待办管理，这类产品比实体收纳更便宜、安装更简单，还能直接替代桌面收纳的部分管理功能。
- 文件盘/文件夹替代方案：如果用户主要是为了整理纸质文件，用低价塑料文件盘、牛皮纸文件袋或标签文件夹，通常比购买整套办公室收纳系统更便宜，也更容易按需扩展。
- 抽屉分隔盒/桌面分隔托盘：对于笔、回形针、便签、充电线等小物，分隔盒往往比“办公室收纳套装”更直观，且可以单件购买，成本更低。
- 收纳篮/可堆叠周转盒：如果需要把杂物集中管理，普通PP收纳篮或可堆叠塑料盒通常价格更低、容错更高，也更适合临时调整布局。
- 标签+透明收纳盒的DIY方案：用便宜的透明盒、标签纸和胶带自行组合，能覆盖很多办公室整理场景，比品牌化办公室整理产品更灵活，且更容易分批购买。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：已经进入价格战区，而且没有看到可复制的低门槛成功样本。 目前能验证到的新品牌样本 ZSMFAYWF 只有 2 个可识别产品，整体可盈利比例 0%，新产品可盈利比例也是 0%；其中 B0GTYZ3BD2 虽然月销约 100 件、近月收入约 $2,223，但利润率是 -27.4%，早期投入约 $7,736.04，说明“能卖”不等于“能赚”。
从大盘看，这类市场对小商家和大品牌都不友好：新品牌案例里没有出现可作为小商家参考的真实成功样本（<300 reviews），“成功”更多像是靠更重的投放和更高的投入硬推出来的结果，而不是轻资产可复制的机会。B0GTYZ3BD2 的 48 条评价、4.4 分、仍然亏损，说明单靠白帽推广和基础铺货也无法跨过物流+FBA+平台费用的成本线；这种结构下，如果没有明显差异化、品牌力或更强资金，进场大概率只会把预算消耗在低毛利甚至负毛利竞争里。
- 大品牌参考：ZSMFAYWF / B0GTYZ3BD2。可抄的只有“同款结构+基础包装件”这条路线，但它的结果是 -27.4% 利润率，不适合作为入场模板。它的可见优势是月销约 100 件、近月收入约 $2,223，但这只是卖动了，不代表能规模化赚钱；更关键的是，早期投入已经到 $7,736.04，对单个 ASIN 来说并不轻。
- 小商家参考：没有合格样本。当前数据里看不到 <300 reviews 的真实盈利新入场案例，因此我不建议把任何旧品牌当成小商家的模仿对象；旧品牌本身就有资源、流量和存量优势，不是小商家能照搬的路径。
- 你应该避免的做法：继续做大体积、低单价、物流重的同质化产品；继续用白帽投放去硬顶价格；继续以“有销量”判断机会。这个品类更像是高成本、低回报、容易陷入价格战的市场，当前不具备小商家友好性，也不具备大品牌稳健扩张的吸引力。
New products with Highest revenueMost investment in new productsLeast investment in new productsZSMFAYWF
Recent Monthly Revenue (USD):$2,223.00(100pcs/month)B0GTYZ3BD2 (4.4/5 (48 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0GTYZ3BD2 (4.4/5 (48 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：当前是亏损且低差异化的价格战市场，不适合大品牌也不适合小商家。 眼下唯一可见的新品牌 ZSMFAYWF，3 月入场后，核心新品 B0GTYZ3BD2 直接做到 -27.36% 毛利率，月销 100 件、月营收约 2,223 美元，但月利润是 -608.21 美元；同时品牌层面 0% 可确认盈利，说明不是“少数失败样本”，而是这个切入点本身就站不住。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0GTYZ3BD2ZSMFAYWF2026-03-26No$22.23100pcs$2223.0-27.36%$-608.21Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GTYZ3BD2ZSMFAYWF2026-03-26No$22.23100pcs$2223.0-27.36%$-608.21#New Product Success Rates
Listing这个市场不值得进入：新品牌新上架几乎全军覆没，当前样本里新上架成功率为0%，而失败率是100%；同时核心样本品牌ZSMFAYWF是新入场品牌，ASIN B0GTYZ3BD2 只有48条评价却已处于-27.4%的亏损，最近月利润仍是-608.21美元，说明这个类目不是“能不能卖”，而是“卖得越多亏得越快”。
从证据看，B0GTYZ3BD2 这条新品月销约100单、月营收2223美元，早期投入已到7736.04美元，其中广告1754.53美元，但仍然亏损；品牌ZSMFAYWF整体只有2个产品，识别到的可判断利润产品为0个，成功率0.00%。这不是低毛利，而是新品进入后仍然无法跑通模型。更关键的是，当前可见数据里新品牌新发布产品盈利率为0%，非盈利率极高，说明市场对真正的新进入者没有留下窗口，现阶段更像是高压竞争而不是增长市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ZSMFAYWF#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经是价格战风险市场。 你看到的唯一新品牌案例 ZSMFAYWF 进入后，B0GTYZ3BD2 虽然有 48 条评论、月销 100、月收入约 2,223 美元，但利润率是 -27.4%，新品牌新上架成功率为 0%，失败率为 100%。
证据显示，当前并不是“可复制的成功市场”，而是“高投入也难赚钱”的状态。 近一年/近月的新增新品数据几乎没有健康扩张信号，2026 年只看到 1 个新品牌的新增案例；这个案例是白帽新上架，但早期投入已达 7,736.04 美元，其中广告 1,754.53 美元，仍然亏损。按你的 50 万人民币预算，单个 ASIN 的启动资金是够碰一单的，但这类产品的盈利逻辑不成立：同质化明显、毛利为负，且没有任何新品牌盈利样本可作为小商家成功案例。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 1 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 1 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases