
这个市场不建议进入:新品牌并没有形成真正的增量机会,反而已经进入明显拥挤和低利润竞争区。新上架里可确认盈利的只有 37.84%,失败/未成功的有 60.56%;新品牌数量只有 15 个,还没到典型“30~100+ 新品牌涌入”的超饱和警戒线,但利润结构已经很差,属于价格战已经很重、后进者生存率偏低的市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论:这个市场不适合进入,用户预算够做单个ASIN的起步,但市场本身已经明显偏饱和,且新产品成功率不高。 你有50万CNY,能覆盖像 Amazon Basics 这类低预算新款(约1.05万CNY)和部分新品牌单品(如 Lamicall 约0.53万~1.68万CNY、OMOTON 约0.53万~1.69万CNY)的前期铺货、物流和投放,但这只是“入场费”,不包含研发、品牌和认证;而市场里新品牌新品盈利率只有41.94%,新品牌新品非盈利率高达54.84%,整体可盈利产品占比也只有53.67%,属于高失败压力市场。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个类目不适合进入,已经接近价格战+拥挤市场,结论是不要做。 证据很直接:新品牌里新品盈利率只有 41.94%,而新品牌新品亏损率高达 54.84%;老品牌新品盈利率更低,只有 34.88%,亏损率 60.47%,说明不是“谁来都能赚”,而是只有少数头部和强资源玩家能活下来。再看具体产品,OMOTON 这类新进品牌已经用到了 $16,815.57 的单品预算、做到 38.09% 利润率,但同时它的品牌级成功率只有 50%,说明即使砸钱也有一半新品失败,普通卖家很难复制。
结论很明确:这个市场不值得进,已经接近红海,而且对新品牌和小商家都不友好。 新品利润看起来不错,但实际赢家几乎都来自老牌或大牌;新品里能稳定赚钱的多是品牌型玩家,普通小商家要硬进,基本得靠高预算、强投放甚至偏激进打法。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0F21QKCHB | TONEOF | 2025-04-11 | Yes | $29.75 | 5000pcs | $148750.0 | 35.54% | $52865.75 |
B0F21QY3H8 | TONEOF | 2025-04-11 | Yes | $29.5 | 5000pcs | $147500.0 | 35.38% | $52185.5 | |
![]() | B0F21SDXR2 | TONEOF | 2025-04-11 | Yes | $29.59 | 5000pcs | $147950.0 | 34.99% | $51767.71 |
![]() | B0CR6ZD61D | KraftGeek | 2023-12-29 | Yes | $29.44 | 4000pcs | $117760.0 | 32.24% | $37965.83 |
![]() | B0GQSW1RKJ | XO | 2026-03-02 | Yes | $26.84 | 3000pcs | $80520.0 | 35.14% | $28294.73 |
![]() | B0FLD92XLB | Lamicall | 2025-10-06 | Yes | $25.33 | 3000pcs | $75990.0 | 37.14% | $28222.69 |
![]() | B0C6KDQQMD | SelfieShow | 2023-05-29 | Yes | $17.56 | 5000pcs | $87800.0 | 26.95% | $23662.1 |
![]() | B0CJ579TLB | Victiv | 2023-09-15 | Yes | $24.37 | 4000pcs | $97480.0 | 22.79% | $22215.7 |
![]() | B0DXFFY4YV | RISEOFLE | 2024-06-10 | Yes | $14.39 | 9000pcs | $129510.0 | 16.46% | $21317.35 |
![]() | B09TQY66NH | SENSYNE | 2022-03-02 | Yes | $19.68 | 5000pcs | $98400.0 | 16.9% | $16629.6 |
![]() | B09V4XYHR5 | Aureday | 2022-03-09 | Yes | $18.38 | 3000pcs | $55140.0 | 26.0% | $14336.4 |
![]() | B0FN7T1ZX1 | Lamicall | 2025-10-10 | Yes | $30.05 | 1000pcs | $30050.0 | 39.36% | $11827.68 |
![]() | B0F8BNDXFY | Victiv | 2025-05-12 | Yes | $23.74 | 2000pcs | $47480.0 | 24.59% | $11675.34 |
![]() | B088GNC6TT | UBeesize | 2019-04-08 | Yes | $15.97 | 2000pcs | $31940.0 | 25.7% | $8208.58 |
![]() | B0F4JL4G4B | ULANZI | 2025-04-11 | Yes | $27.09 | 700pcs | $18963.0 | 27.88% | $5286.89 |
![]() | B0CR6YZD4B | KraftGeek | 2023-12-29 | Yes | $29.55 | 500pcs | $14775.0 | 32.33% | $4776.76 |
B0CRQ9J4ZC | COOPER | 2024-10-05 | Yes | $16.7 | 1000pcs | $16700.0 | 22.59% | $3772.53 | |
![]() | B0G4PZ8386 | OMOTON | 2026-01-25 | Yes | $32.95 | 300pcs | $9885.0 | 38.09% | $3765.2 |
![]() | B0FX23K69S | OMOTON | 2025-11-10 | Yes | $32.84 | 300pcs | $9852.0 | 38.04% | $3747.71 |
![]() | B0FFMLKZ8M | Victiv | 2025-06-26 | Yes | $28.43 | 450pcs | $12793.5 | 29.1% | $3722.91 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GQSW1RKJ | XO | 2026-03-02 | Yes | $26.84 | 3000pcs | $80520.0 | 35.14% | $28294.73 |
![]() | B0FLD92XLB | Lamicall | 2025-10-06 | Yes | $25.33 | 3000pcs | $75990.0 | 37.14% | $28222.69 |
![]() | B0FN7T1ZX1 | Lamicall | 2025-10-10 | Yes | $30.05 | 1000pcs | $30050.0 | 39.36% | $11827.68 |
![]() | B0G4PZ8386 | OMOTON | 2026-01-25 | Yes | $32.95 | 300pcs | $9885.0 | 38.09% | $3765.2 |
![]() | B0FX23K69S | OMOTON | 2025-11-10 | Yes | $32.84 | 300pcs | $9852.0 | 38.04% | $3747.71 |
![]() | B0GKF2VS6M | Vimose | 2026-01-29 | Yes | $23.96 | 500pcs | $11980.0 | 29.95% | $3588.01 |
![]() | B0GY7QD2YZ | K&F CONCEPT | 2026-04-23 | Yes | $29.79 | 400pcs | $11916.0 | 29.34% | $3496.16 |
![]() | B0GY7T3F5B | K&F CONCEPT | 2026-04-23 | Yes | $30.07 | 400pcs | $12028.0 | 28.03% | $3371.45 |
![]() | B0FRD6B539 | ACKIMA | 2025-11-04 | Yes | $23.36 | 450pcs | $10512.0 | 31.85% | $3348.08 |
![]() | B0GFHHTWGY | K&F CONCEPT | 2026-01-08 | Yes | $23.78 | 400pcs | $9512.0 | 27.14% | $2581.56 |
![]() | B0FWBHDJMM | K&F CONCEPT | 2025-10-15 | Yes | $23.59 | 400pcs | $9436.0 | 27.02% | $2549.61 |
![]() | B0FXX1SH4Q | ULANZI | 2025-11-05 | Yes | $18.92 | 400pcs | $7568.0 | 33.56% | $2539.83 |
![]() | B0G1YCHXYZ | ULANZI | 2025-11-12 | Yes | $26.14 | 250pcs | $6535.0 | 37.99% | $2482.65 |
![]() | B0GGH9P46S | ULANZI | 2026-01-13 | Yes | $27.71 | 200pcs | $5542.0 | 38.37% | $2126.47 |
![]() | B0GGHHZWFW | ULANZI | 2026-01-13 | Yes | $27.4 | 200pcs | $5480.0 | 38.21% | $2093.91 |
![]() | B0H14TGD9K | XO | 2026-05-09 | Yes | $27.83 | 200pcs | $5566.0 | 35.71% | $1987.62 |
![]() | B0GHRRVT66 | UBeesize | 2026-05-01 | Yes | $28.96 | 200pcs | $5792.0 | 33.84% | $1960.02 |
![]() | B0GYN8JXXB | ULANZI | 2026-04-27 | Yes | $27.38 | 250pcs | $6845.0 | 27.95% | $1913.18 |
![]() | B0GXD725ZB | Vimose | 2026-04-16 | Yes | $27.13 | 200pcs | $5426.0 | 32.97% | $1788.96 |
![]() | B0GYNPW8Z4 | ULANZI | 2026-04-27 | Yes | $28.47 | 200pcs | $5694.0 | 28.83% | $1641.59 |
这个市场不值得进入,已经接近价格战区,且对新卖家并不友好。 新品整体盈利率只有37.84%,而非盈利新品占56.67%;新品牌里真正赚钱的新品只有43.33%,失败更高达56.67%,说明不是“谁来都能赚”的市场。对于大卖家,头部老品牌长期占据利润位,ULANZI、K&F CONCEPT、OMOTON、TONEOF这些品牌明显在抢利润,新进入者必须投入更高预算和更强产品差异化;对于小商家,只有少数真实成功案例,但数量太少,整体不构成可复制机会。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这不是一个适合现在进入的市场:新品成功率只有43.33%,失败率56.67%,而且最近一年的新品利润表现明显在走差,竞争正在加速。 市场里真正能跑出来的不是低成本小白款,而是要么有品牌力的大牌,要么能做出明显差异化、还要追加预算做模具和功能升级的产品;对小 бизнес 来说,门槛已经很高。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 0 | 4 | 9 | 0 | 17 |
| 2026 | 0 | 0 | 1 | 0 | 6 | 9 | 0 | 27 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 4 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/10 | 0 | 0 | 1 | 0 | 1 | 3 | 0 | 4 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 6 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 4 |
| 2026/1 | 0 | 0 | 0 | 0 | 2 | 5 | 0 | 5 |
| 2026/2 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 4 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 4 |
| 2026/4 | 0 | 0 | 0 | 0 | 4 | 1 | 0 | 4 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 3 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |