
结论很明确:这个市场不适合进入,已经进入明显的高竞争区,且新品牌胜出率太低。 新品牌只有7个,但真正跑通的新品牌新品只有2个,成功率仅20%;新上新产品里80%不赚钱,且最近几个月的入场里,赚钱案例没有变多,反而是失败占大头,这不是增长型机会,更像是被功能同质化和推广成本压着打的市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入。 虽然表面上还有少数高利润单品,但新品牌整体成功率只有20%,新上新产品的盈利率只有16.67%,而新品牌新上新里有70%是不赚钱的;这已经不是机会市场,而是高风险试错市场。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显进入高风险竞争区。 目前可见的新品牌只有7个,但新上架产品中只有16.67%能跑出盈利,且最近几个月新增里亏损/未跑通的产品明显多于赚钱产品,说明入场后很容易被价格和推广成本压垮。
这个市场不适合现在进入,已经明显偏向高竞争/价格战。 新品利润里只有20%是可盈利的,80%是新品但不盈利;按已知利润样本看,可盈利产品主要卡在30%~40%利润区间,但失败新品也同样集中在这个区间,说明不是简单低毛利问题,而是同质化和流量竞争把新品打下去了。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0F21QKCHB | TONEOF | 2025-04-11 | Yes | $29.75 | 5000pcs | $148750.0 | 35.54% | $52865.75 |
B0F21QY3H8 | TONEOF | 2025-04-11 | Yes | $29.5 | 5000pcs | $147500.0 | 35.38% | $52185.5 | |
![]() | B0F21SDXR2 | TONEOF | 2025-04-11 | Yes | $29.59 | 5000pcs | $147950.0 | 34.99% | $51767.71 |
![]() | B0FKBGRWPH | TONEOF | 2025-07-29 | Yes | $30.18 | 400pcs | $12072.0 | 33.16% | $4003.08 |
![]() | B0FD9ZCLQQ | MQOUNY | 2025-06-16 | Yes | $29.33 | 100pcs | $2933.0 | 34.38% | $1008.37 |
![]() | B0DHRMZZ56 | Yeaki | 2024-09-23 | Yes | $17.78 | 300pcs | $5334.0 | 15.36% | $819.31 |
![]() | B0FKTHSMXB | UBeesize | 2025-08-01 | Yes | $39.08 | 50pcs | $1954.0 | 32.92% | $643.26 |
![]() | B0FRRTB78F | PlusAcc | 2025-11-03 | Yes | $34.99 | 50pcs | $1749.5 | 31.97% | $559.32 |
![]() | B0FD9WJK9H | MQOUNY | 2025-06-16 | Yes | $29.31 | 50pcs | $1465.5 | 30.07% | $440.68 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FKTHSMXB | UBeesize | 2025-08-01 | Yes | $39.08 | 50pcs | $1954.0 | 32.92% | $643.26 |
![]() | B0FRRTB78F | PlusAcc | 2025-11-03 | Yes | $34.99 | 50pcs | $1749.5 | 31.97% | $559.32 |
结论很明确:这个市场不适合进入,属于高风险竞争市场。 新品盈利率只有16.67%,但最近一批新品牌新品里,真正赚钱的只占20%,而不赚钱的占70%;同时近几个月新品发布明显在变多,但失败占比更高,说明竞争在加剧而不是变好。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入:已进入明显的价格战/超饱和区。 近 12 个新上市里只有 2 个达到可接受的盈利与销量门槛,成功率仅 16.67%;而最近一批新品牌里,盈利新产品只占 22.22%,其余 77.78% 都失败,说明新进入者越来越难做。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 2 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |